ABA Bank Marketing articles from September 2005

ABA Bank Marketing archives from September 2005

How an Indianapolis financial institution achieved big growth in online banking.(Marketing News)(Brief Article)
September 1, 2005... Union Federal Bank of Indianapolis earlier this year was cited by its online banking vendor for "out-standing growth" of its online banking channel in 2004. The vendor, Digital Insight Inc., Calabasas, Calif., said that Union Federal...

Satisfaction surveys motivate customers to buy more products.(Marketing News)(Brief Article)
September 1, 2005... Here's another reason why your bank should be conducting regular customer satisfaction surveys: Research shows that customers who participate in satisfaction surveys later buy more of the firm's products. This pattern holds true even among some...

TV Advertising and return on investment.(Brief Article)
September 1, 2005... TV Advertising and return on investment: A recent survey of 135 senior-level advertisers for network TV found that the majority determine their advertising and marketing budgets based on historical spending not on the knowledge of the spending...

Online banking security.(Brief Article)
September 1, 2005... Online banking security: Bank of America's 13.2 million online banking customers will have a new way to reduce fraud and identity theft with the launch of a protection service that helps confirm a customer's identification. Customers can sign...

Product innovation in retail banks.(Brief Article)
September 1, 2005... Product innovation in retail banks: Retail banks are now poised for a renaissance in product innovation--if they embrace new technology trends and address the challenges inherent in their corporate cultures, according to a new report from...

A mortgage finance offer.(Letter Doctor)
September 1, 2005... This piece from Bedford Home Loans, selling mortgage refinance, illustrates some key "do's" and "don'ts" about financial direct mail efforts. Here are my comments about the letter: (1) Letter setup: The overall "look" of this letter is...

Advertising free checking can sometimes be a risky proposition.(Marketing News)
September 1, 2005... Does free checking advertising work? That depends, according to a recent survey done by Howard Merrell & Partners, Raleigh, N.C. Under certain circumstances--new bank, new market--it makes sense. However, in general, such ads are not...

SolutionsBank.(New Names, First Bank of Medicine Lodge)(Brief Article)
September 1, 2005... First Bank of Medicine Lodge, Overland Park, Kan., has changed its name to SolutionsBank.

d.trio.(appointments)(Brief Article)
September 1, 2005... Jeff Schuetz has joined d.trio marketing group, Minneapolis, as vice president. His responsibility will be new business development for the marketing agency.

Digital Insight Corp., Calabasas, Calif., an online banking provider, has entered into a strategic alliance with CashEdge Inc., N.Y., a provider of online financial applications, to become the exclusive distributor to small-and mid-sized financial institutions for CashEdge's instant account opening and funding solution.(Agreements and Alliances)
September 1, 2005... Digital Insight Corp., Calabasas, Calif., an online banking provider, has entered into a strategic alliance with CashEdge Inc., N.Y., a provider of online financial applications, to become the exclusive distributor to small-and mid-sized...

Website/e-commerce.(advertising awards)(Brief Article)
September 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Award Contest Website for Brokers and Correspondent Lenders Institution: IndyMac Bank, Passadena, Cailf. Assets: $16.8 billion, 18 locations A page for brokers and correspondent...

Print series.(advertising awards)(Brief Article)
September 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Legacy Bank's Commercial Loan Ad Campaign Institution: Legacy Banks, Pittsfield, Mass. Assets: $695 million Agency: Winstanley Associates, Lenox, Mass. These ads...

Direct mail series.(advertising awards)(Brief Article)
September 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Texas Expansion Institution: Hibernia National Bank, New Orleans Assets: $22.2 billion; 317 locations in Louisiana and Texas Agency: Doner, Detroit This series...

Multimedia.(advertising awards)(Brief Article)
September 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Brand Retail Launch and Rollout: Manhattan Institution: Wacholvia Bank, N.A., Charlotte, N.C. Assets: $506.8 billion Agency: Mullen, Winston-Salem, N.C. When...

TV single.(advertising awards)(Brief Article)
September 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest The Scrambler Institution: Wacholvia Bank, N.A., Charlotte, N.C. Assets: $506.8 billion Agency: Mullen, Winston-Salem, N.C. This TV spot was part of an...

Receive recognition for your creative work.(Idea Bank)
September 1, 2005... Have you produced outstanding marking materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual Advertising Awards Competition sponsored by the ABA Marketing Network....

Divorce and disintegration: the cost of flying apart.(Marketing Solutions)
September 1, 2005... In business, as in society, we seem to be increasingly moving apart from each other--getting divorced. Internally merger/acquisition/divestiture, consolidation. termination, outsourcing, reorganization, transfer, special short-term...

The Old West way: when PlainsCapital Corp., Lubbock, Texas, realized that the $2.5 billion institution needed to brand itself in order to help fuel its rapid growth, the result was a red buffalo and a visionary 'No Fences' campaign.(Branding)(Interview)(Cover Story)
September 1, 2005... The bright red buffalo in the PlainsCapital Bank logo stands as a symbol of power and resilience. Print ads featuring herds of buffalo and cloud-dappled expanses of blue sky aim to conjure up images of freedom and opportunity in the American...

How to get your CEO's attention: many chief executive officers underestimate, undervalue and underutilize marketing. If you are faced with this situation, here are a few smart countermoves that can help raise your profile.(Value of Marketing)
September 1, 2005... CEOs have different definitions of the term "marketing" due to the varying interpretations of the word and the activities associated with it. Most marketing directors suffer from feelings of insecurity and inferiority, which is often traced...

Shhh! The secret of premium pricing shhh! You can get away with it, but only if you utilize what's called a 'unique selling proposition' (USP). Here's how to create and use a USP.(Sales)
September 1, 2005... If you go to a Lexus dealer and tell them you're not interested in buying one of their cars because you can get a Chevy for $20,000 less, they'd look at you like your feet weren't touching the ground. It would be a ridiculous statement. Between...

Measure your marketing in five steps: to justify your expenses, you must have, at minimum, a formal marketing plan and a measuring system to show how you are achieving the bank's goals.(Metrics)
September 1, 2005... Are you spending your marketing dollars on the right things? Do you know what to expect for the money you are spending? When all is said and done, what is your return on investment? These are questions that CEOs as well as bank marketers...

Say 'buy-buy' to media buying woes! Even if your bank has only a modest advertising budget, you can spend your dollars more effectively through the services of a media buying professional.(Fundamentals: Using a Media Buyer)
September 1, 2005... Community banks that start advertising in a new media, such as cable TV, sometimes try to save money by doing their own media buying. However, this tactic won't necessarily save money. If you put your advertising dollars into media vehicles...

Using what-if analysis to increase profit.(Database Marketing)(applying Customer relationship management technique)
September 1, 2005... Many times we must make decisions without having all of the information we want or need. For instance, what if one of your customers conies into a branch and says that he wants a $150,000 unsecured commercial line. He's already done some...

Directory signage conveys function with style.(Vista System International. offered signage system)(Brief Article)
September 1, 2005... A directory signage system that is fast and easy to install is being offered by Vista System International, with U.S.-based operations in Sarasota, Fla. No special tools are needed for assembly. Assembly can be done by attaching the end...

Customer data integration platform.(Product File)
September 1, 2005... Siperian Hub is the name of a customer data integration platform that enables information technology teams to build and manage the most trustworthy customer data hub that, in turn, delivers unified, accurate customer views--across disparate...

Do-it-yourself rewards program.(RewardsNOW service.)(Brief Article)
September 1, 2005... The Music RewardsNOW service rewards customers with free song downloads in exchange for the points they build up by using their credit or debit cards. Designed as an online, do-it-yourself rewards program, the services gives customers access to...

A plastic card mailing system.(Bowe Bell & Howell Co.)(Brief Article)
September 1, 2005... A plastic card mailing system from BOWE Bell + Howell is a cost-effective alternative for providing more dynamic, eye-catching card packages that will help differentiate mailings from the competition. The system is capable of migrating from the...

Premier checks.(Acom Solutions Inc.)(Brief Article)
September 1, 2005... The Financial Documents Division of ACOM Solutions Inc. has begun offering premier checks on an order-by-order basis to its bank clients. www.inhousechecks.com

Partnership offers wide variety of e-mail alerts.(Cavion Plus. has begun offering the e-LERT from DigitalMailer Inc.)(Brief Article)
September 1, 2005... Expanded e-alert capabilities for financial institutions have been introduced by Cavion Plus. The company has begun offering the e-LERT from DigitalMailer Inc. E-LERTs enable financial institutions to promote financial services using...

Selecting images to use in your direct mail: while a photograph usually enhances the mailer, there are times when you may not need one.(Direct Mail Essentials)
September 1, 2005... What types of images, if any, should appear in your direct mail? Should you use a photograph, a graphic, a drawing or nothing at all? The answer depends on several variables. Among the factors affecting your decision: budget, product and...

Network members can use online tool to calculate marketing ROI.(return on investment )(introduced by ABA Marketing Network.)(Interview)
September 1, 2005... An online tool to enable marketers to calculate return on investment (ROI) for direct mail campaigns will be demonstrated at this year's ABA Marketing Conference, Sept. 7-9, South Beach, Fla. The tool, which was developed by the ABA...

05-06 ABAMN chapter calendar.(MARKETING edge)(Calendar)
September 1, 2005... Carolinas Contract: Sheila Davis-Welker, e-mail: swelker@surreybank.com Sept. 28, 2005 "Generations: How to Find, Win and Keep Customers and Clients of Every Generation." Speaker: Jason Dias Hilton Charlotte Executive Park...

ABA Marketing Network chapters.(MARKETING edge)(Brief Article)(Directory)
September 1, 2005... ABA Marketing Network has eight affiliated regional chapters in the United States. Chapters provide educational and networking opportunities on a local level. Membership in a local chapter is separate from membership in the national ABA...

Welcome, new members!(marketing edge)(banking industry)(Brief Article)(Directory)
September 1, 2005... Andrea Marquardt CUNA Mutual Group Madison, Wisc. Angela Jimenez Centier Bank Crown Point, Ind. Antoinette Stevens Chemung Canal Trust Co. Elmira, N.Y. Chad Crouch Central Bank & Trust Co. ...

2006 ABAMN calendar.(MARKETING edge)(Calendar)
September 1, 2005... June 10-17, 2006 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. The preeminent executive management school for the financial services industry, is designed to develop leaders who are able to...

Services directory.(Directory)
September 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
September 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.0 hour of continuing education credit....