ABA Bank Marketing articles from September 2004

ABA Bank Marketing archives from September 2004

The catty appeal of a Garfield VISA: 'I've got it and you don't!'.(Marketing News)(Brief Article)
September 1, 2004... Even fat cats deserve a little credit. Commerce Bank, Kansas City, Mo., is trying to capitalize on the popularity of the recently released feature film about the cartoon cat "Garfield" by introducing a Garfield VISA card. The bank (assets:...

That special vacation: it's free when you open a HELOC.(Marketing News)(Home-equity lines of credit)(Brief Article)
September 1, 2004... The Columbia Bank, Columbia, Md,, discovered that it could motivate customers to open home-equity lines of credit (HELOC) by offering vacation packages. The bank, which has assets of $1.08 billion, started the offer in 2002 and has...

Riverside Bank.(Announcements)(Brief Article)
September 1, 2004... Sue Zachman, director of marketing at Riverside Bank, Fort Pierce, Fla., has been promoted to vice president of the bank, which has $2 billion in assets and 47 office locations. Zachman is a graduate of the ABA School of Banking Marketing &...

Customers can 'chat' online with customer service representatives.(Ideas That Work)(Brief Article)
September 1, 2004... When customers go to the website of Huntington Bankshares Inc. (assets: $30 billion), Columbus, Ohio, they can "chat" in real-time with customer service representatives. Through the online dialog, the customers obtain product information and...

A debit card for charitable giving.(Ideas That Work)(Brief Article)
September 1, 2004... A debit card affinity program supporting charitable giving to eight of the nation's leading child-related philanthropies has been introduced by Charter One Financial Inc., Cleveland (assets: $43 billion). The participating charitable...

Anthony S. Abbate: marketing is the key.(Q & A)(Interview)
September 1, 2004... Anthony S. Abbate, is president and chief executive officer of Interchange Bank, Saddle Brook, N.J., and its parent company, Interchange Financial Services Corp. Since joining the bank in 1980, he has expanded assets from $77 million to $1.3...

Bank links extended hours to special offers.(Ideas That Work)(Brief Article)
September 1, 2004... Last May, the Bank of New Hampshire, Manchester, N.H., decided to extend the hours of all 69 branch locations on Thursdays from 7 a.m. to 7 p.m. To promote the "Overtime Thursdays 7-to-7" hours, the bank (which is a division of Banknorth,...

Customer segments.(Marketing News)(Brief Article)
September 1, 2004... Denise: Single Mom on a Budget 3.7 million U.S. Households Median age = 37 Median income = $17,000 General profile: Single mothers with modest incomes who indulge their kids with video games, movies and music, and who try to find time for...

We're nuts about Diamond of California.(Print Single)(J.R. Navarro & Associates Inc)(Brief Article)
September 1, 2004... Institution: Bank of the West, San Francisco Assets: $29.3 billion; 296 branches in California and five other western states Agency: J.R. Navarro & Associates Inc., Los Angeles Bank of the West...

TotalBank website.(Website/E-Commerce)(Brief Article)
September 1, 2004... Institution: TotalBank, Miami, Fla. Assets: $500 million; 12 locations Agency: Marketing Strategies Group, Miami, Fla. The Bank's website experienced increased hits with increased banking and bill-pay accounts after a...

Spencer Savings Bank website.(Website/E-Commerce)(Brief Article)
September 1, 2004... Institution: Spencer Savings Bank, Elmwood Park, N.J. Assets: $1.5 billion; 16 locations Agency: The CBK Group, Paramus, N.J. The bank's goal was to redesign the website so that it incorporated the look, design and...

Student checking ad.(Print Single)(Brief Article)
September 1, 2004... Institution: Boone County National Bank, Columbia, Mo. Assets: $930 million; 15 locations Agency: Woodruff Communications Inc., Columbia, Mo. "With 20,000 students coming into town at the beginning of the school year,...

The Washington Trust Co. Website.(Website/E-Commerce)(Brief Article)
September 1, 2004... Institution: The Washington Trust Co., Westerly, R.I. Assets: $2 billion; 16 locations. This website redesign involved placing the bank's lines of business more prominently on the home page. Information about each line is contained in the...

Teller.(TV Single)(Brief Article)
September 1, 2004... Institution: First Federal Savings Bank, Leesburg, Fla. Assets: $982 million; 16 locations Agency: Green Machine, Eustis, Fla. With many mergers and name changes taking place in the community, the bank's goal was to produce a TV commercial...

The FlatIron Crossing Branch Opening.(Public Relations)(Brief Article)
September 1, 2004... Institution: First National Bank of Colorado, Boulder, Colo. Assets: $680 million; eight locations Agency: STRATECOM, Boulder, Colo. This was a grand opening event that was so unique that it made the Guinness Book of World Records! In...

Hunger for hope.(Marketing Solutions)
September 1, 2004... Planning season is officially open. For too many organizations planning is actually optional, but budgets are required. Too often there is really little envisioned for next year that is materially different from last year. The process is really...

Here's the plan: don't be intimidated when creating a strategic blueprint for your bank. Strive for an uncomplicated approach--with a simple outcome.(Strategic Planning)
September 1, 2004... There's an old saying that if you don't watch where you're heading, you'll wind up where you're going. It's a good forewarning for anyone seeking the road to success, but particularly appropriate for a bank culture without a practical, easily...

You'll flip over this: this innovative tutoring approach for salespeople turns traditional training on its head by identifying areas for further personal study and improvement.(Sales Coaching)
September 1, 2004... Sales coaching and sales training are two sides of the same coin. They both focus on the same end, improved sales performance, but they use very different means to achieve that goal. The purpose of sales training is to teach a skill that...

Electrifying ews: e-newsletters offer twin advantages over traditional printed publications. First, they allow you to disseminate timely information at a lower cost. Second, they enable you to measure your readers' interests so you can fine-tune your message.(E-Newsletters)
September 1, 2004... Quick! What's a good way to capture and keep a customer's attention? One proven tool is the newsletter. Using this vehicle, you can both grab the customer's attention and begin to cultivate a relationship with him. The latest trend in this type...

TV's 30-second challenge: how to create inexpensive cable television advertising that works: a practical guide for those new to the medium.(Advertising)
September 1, 2004... Picture lifts TV commercial: The location is the interior of a fortune cookie factory. Two Oriental men are lamenting the fact that business has been bad. "No one is worried about the future," complains one. "Darn that Peoples Bank &...

Analyzing market potential: if you expect to grow market share, you first must determine the location of the most promising sources of new revenue. This means employing two measures: "share of the wallet" of existing customers and "market potential" of prospective ones.(Fundamentals: research)
September 1, 2004... One frequent business goal is to increase market share. There are three logical ways to capture a greater market share: (1) Secure more business from existing customers; (2) Enter new markets; and (3) Penetrate existing markets to a greater...

The postcard: a quick, economical way to send a message.(Director Mail Essentials)
September 1, 2004... With consumers' short attention span and the short deadlines for putting together marketing campaigns, postcards can be a way to get your message out. No other mail format, except perhaps a small self-mailer, can compete with the economies...

Drive up, cash a check, watch the sports scores.(New Products)
September 1, 2004... First, the TV screens were installed in the lobby to give file customers standing in the teller queue something to look at. Now, here's a way to entertain drivers waiting in the drive up line. It's an electronic reader-board display that...

Correction.(Correction Notice)
September 1, 2004... The website of Neenah Paper of Roswell, Ga., was printed incorrectly in the May 2004 issue. The company published a promotional brochure entitled, "Neenah Paper Looks at Everything: Financial Papers." The correct Web address is...

Product file.(New Products)(Brief Article)
September 1, 2004... Struggling to retain the check business of your commercial accounts? Many business customers are turning to discount sources as an alternative to the high costs charged by third-party check vendors. Banks can fight this attrition with an...

Wider variety of syndicated ads, both print and broadcast, now available.
September 1, 2004... Syndicated ads. That's a popular phrase these days at small banks trying to develop professional-looking print ads on a limited budget. Within the last few years, several vendors have offered new syndicated services to community banks. Usually...

Your bank account is running low.(Alert!)(Brief Article)
September 1, 2004... One of your customers accidentally allows deposits in his checking account to fall below the threshold required for his service level. Naturally, your customer would appreciate being notified immediately about this situation so that he can...

Why you should be interested in cost accounting.(Database Marketing)
September 1, 2004... Banks need to assign items of income and expenses to branches and departments, products and transactions, as well as to customers. This assignment is calico "cost accounting." There are several approaches driving this: 1. Organizational...

Final exam: 64 students graduate from the ABA School of Bank Marketing.(ABA Marketing Network)(Brief Article)
September 1, 2004... The magic number this June was 64, That's how many graduates were a at the ABA School of Bank Marketing and Management, which is located at the University of Colorado in Boulder. This year's graduates add to The thousands of people from...

Feeling misunderstood?(Marketing Edge)(Brief Article)
September 1, 2004... What do people in your bank expect from you as a marketer? This is not an easy question to answer. To quote Dr. Jim Donnelly, CFMP and academic dean for the ABA School of. Bank Marketing and Management, marketing is one of The most...

It's diploma time: the ABA School of Bank Marketing and Management, Class of 2004.(Marketing Edge)
September 1, 2004... Below is an alphabetical list of the graduates of the ABA School of Bank Marketing and Management, class of 2004. Elizabeth Ardoin, Iberiabank, Lafayette, La.; Cynthia Arie, Cayman National Corp., Grand Cayman; Kyle L. Bransford, Bank of...

Calendar 2004.(Brief Article)(Calendar)
September 1, 2004... Sept. 12-14 ABA Marketing Conference Hyatt Regency at Gainey Ranch Scottsdale, Ariz. Oct. 3-6 ABA Annual Convention Marriott Marquis, New York

Chapter events 2004.(Brief Article)(Calendar)
September 1, 2004... Florida Chapter Contact: Pam Ricco (850) 224-2265; e-mail: pricc@fibankers.net Oct. 21 "Keep on the Ball" Fall Marketing Seminar Grand Hyatt--Tampa Bay Tampa, Fla. New England Chapter Contact: Joe Mitchell (508)...

Did you know?(Marketing edge)(Brief Article)(Illustration)
September 1, 2004... The top five inventions in money technology during the last century and the year in which they were first developed: 1. The electronic cash register 1906 2. Electronic money 1918 3. The first armored car ...

New ABA marketing network members.(Welcome)(American Bankers Association)(Brief Article)
September 1, 2004... Patrick Grosserode ACTON Lincoln, Neb. Joann Marsili Fidelity Deposit & Discount Bank Dunmore, Pa. Kathy Marti Cronin & Co. Glastonburg, Conn. Cynthia Aloko Equatorial Trust Bank, PLC Victoria...

Two online marketing courses offered through AIB.(Welcome)(American Institute of Bankers)(Brief Article)
September 1, 2004... Two online courses of interest to marketers will be offered this fall through the American Institute of Bankers (AIB), which is the training arm of the ABA. The first, "Marketing Financial Services," has been renamed. It was formerly...

It's exclusive! Check out the members-only web portal of the ABA Marketing Network.(Brief Article)
September 1, 2004... Are you taking full advantage of your membership benefits? Do you know that your membership includes exclusive accessibility to the members-only portal of the ABA Marketing Network website? Have you registered for your username and password? If...

Continuing education quiz.
September 1, 2004... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.8 hour of continuing education credit....