ABA Bank Marketing articles from September 2003

ABA Bank Marketing archives from September 2003

Legacy Bank.(Bankers)(Brief Article)
September 1, 2003... Scott V. Williams, CFMP, has been named senior vice president, director of marketing for the Legacy Bank of Texas, Plano. Williams is the former senior vice president of marketing at The Palmetto Bank, Laurens, S.C. A graduate of the ABA School...

TotalBank.(Bankers)(Brief Article)
September 1, 2003... Mark Silverstein, CFMP, has been promoted to senior vice president, director of marketing and banking development for TotalBank, Miami. Silverstein is responsible for TotalBank's marketing as well as private banking and its new investment...

Salem Five Mortgage Co. LLC.(Bankers)(Brief Article)
September 1, 2003... Ed McDonald has been promoted to president of Salem Five Mortgage Co. LLC, Salem, Mass.

Fifth Third Bank.(Bankers)(Brief Article)
September 1, 2003... Bonnie D. Chappelle has joined the Fifth Third Bank, Florida, as a customer service representative. She will work at the Coralwood Banking Center, Cape Coral, Fla. Shannon Mullas has joined the same branch as a new accounts representative.

MarketSoft.(Service Providers)(Brief Article)
September 1, 2003... Daniel P. Smith has joined MarketSoft of Lexington, Mass., as vice president of financial services. The company provides marketing process management software.

d.trio marketing group.(Service Providers)(Brief Article)
September 1, 2003... Sheryl Doyle has joined d.trio marketing group, Minneapolis, as vice president. The company is a full-service marketing agency. Her primary responsibility will be managing client relationships.

Wausau Financial Systems.(Service Providers)(Brief Article)
September 1, 2003... David LeBeau has been promoted to executive vice president of marketing and product development for Wausau Financial Systems (WFS), a provider of payment processing, with headquarters in Mosinee, Wisc.

Frequency Marketing Inc.(Service Providers)(Brief Article)
September 1, 2003... Kevin Taylor has been named president of Frequency Marketing Inc. (FMI), in Cincinnati, a developer of customer loyalty programs and technology. He has served FMI since 1998 as vice president, customer development.

CMP Media.(Service Providers)(Brief Article)
September 1, 2003... Keith Dawson has been named by CMP Media, New York, as the editorial director of Call Center magazine and callcentermagazine.com. This is a newly created position designed to better integrate the content of both properties more effectively.

InteliData Technologies Corp.(Service Providers)(Brief Article)
September 1, 2003... Michael E. Jennings has been named president and chief operating officer of InteliData Technologies Corp., Reston, Va., which provides Internet banking and electronic bill presentment and payment technologies.

DecisionPoint Marketing & Research.(Service Providers)(Brief Article)
September 1, 2003... Michael Schiller has become a partner and co-owner of DecisionPoint Marketing & Research (formerly, Data for Decisions in Marketing Inc) Akron, Ohio, A professional marketing and management consultant, Schiller has over 20 years experience in...

Old National Bancorp., EvansviLLe, Ind., has acquired the Graham & Peat Insurance Agency Inc. of St. Louis.(Mergers & Acquisitions)(Brief Article)
September 1, 2003... Old National Bancorp., EvansviLLe, Ind., has acquired the Graham & Peat Insurance Agency Inc. of St. Louis. Graham & Peat will operate as part of Terrill Group Inc., a subsidiary of Old National Bancorp and a member of ONB Insurance.

TSYS of Columbus, Ga., has acquired Enhancement Services Corp. (ESC) of Roswell, Ga., which provides targeted loyalty consulting and travel.(Agreements & Alliances)(Brief Article)
September 1, 2003... TSYS of Columbus, Ga., has acquired Enhancement Services Corp. (ESC) of Roswell, Ga., which provides targeted loyalty consulting and travel, as well as gift card and merchandise reward programs to more than 40 national and regional financial...

Customer Communications Group (CCG), a Denver-based relationship marketing agency, has merged with IntelliStats, a provider of database marketing, customized analytics and modeling services.(Agreements & Alliances)(Brief Article)
September 1, 2003... Customer Communications Group (CCG), a Denver-based relationship marketing agency, has merged with IntelliStats, a provider of database marketing, customized analytics and modeling services. IntelliStates will become the IntelliStats Analytical...

Carreker Corp., Dallas, and Giesecke & Devrient GmbH (G&D), Munich, Germany, have formed a strategic alliance in the field of cash automation and inventory management.(Agreements & Alliances)(Brief Article)
September 1, 2003... Carreker Corp., Dallas, and Giesecke & Devrient GmbH (G&D), Munich, Germany, have formed a strategic alliance in the field of cash automation and inventory management. The companies are consolidating their overlapping cash supply chain...

Getronics of Billerica, Mass, has formed a strategic alliance with Onyx Software to jointly market and deliver CRM to financial services firms in the United States.(Agreements & Alliances)(Brief Article)
September 1, 2003... Getronics of Billerica, Mass, has formed a strategic alliance with Onyx Software to jointly market and deliver CRM to financial services firms in the United States. Under the terms of the agreement, Getronics will integrate Onyx CRM...

Sprint has signed a co-marketing agreement with Gryphon Networks to deriver end-to-end nationwide Do-Not-Call (DNC) compliance solutions for outbound telemarketers.(Agreements & Alliances)(Brief Article)
September 1, 2003... Sprint has signed a co-marketing agreement with Gryphon Networks to deriver end-to-end nationwide Do-Not-Call (DNC) compliance solutions for outbound telemarketers. The solutions, which utilize Gryphon DNC compliance applications and Sprint...

IncentOne.(Agreements & Alliances)(1 800 Gift Certificate changes name to IncentOne)(Brief Article)
September 1, 2003... The New York-based company 1 800 Gift Certificate has changed its name to IncentOne as part of a rebranding effort. The company specializes in the development and execution of reward, recognition and incentive programs that increase employee...

CC3, Ivyland, Pa., has acquired a significant interest in @Once, a national provider of strategic e-messaging solutions.(Agreements & Alliances)(Brief Article)
September 1, 2003... CC3, Ivyland, Pa., has acquired a significant interest in @Once, a national provider of strategic e-messaging solutions. CC3 can how offer a seamlessly blended solution comprising highly personalized, permission-based e-mail messaging...

Fiserv Inc., Brookfield, Wisc., and SVPCo, a group of 20 large banks committed to "electronifying" the check.(Agreements & Alliances)(Brief Article)
September 1, 2003... Fiserv Inc., Brookfield, Wisc., and SVPCo, a group of 20 large banks committed to "electronifying" the check, have agreed to formally cooperate on establishing system connectivity to allow for electronic exchange of check data and images...

Visa USA, Visa International and Welcome Real-time have entered into a patent cross license agreement.(Agreements & Alliances)(Brief Article)
September 1, 2003... Visa USA, Visa International and Welcome Real-time have entered into a patent cross license agreement that will increase the availability of interoperable systems for smart card-based loyalty rewards at the point of sale.

Venture Bank.(New Names)(Brief Article)
September 1, 2003... First Community Bank of Washington (FCB), Olympia, Wash., has been renamed Venture Bank. The bank currently has 21 offices in four western Washington counties.

Lifecycles and how they impact financial services.(Q & A)(Maddy Dychtwald)(Interview)
September 1, 2003... For nearly 20 years, Maddy Dychtwald has analyzed and forecast lifestyle and consumer marketing trends. Earlier this year, she published a book entitled, "Cycles: How We Will Live, Work, and Buy" (The Free Press, 2003). Q: Your book states...

Banks ponder future of rewards for debit-card transactions.(Marketing News)
September 1, 2003... Should debit-card issuers discontinue or scale back their rewards programs? Or, conversely, should they aggressively pursue fee-based debit rewards? These are the questions that financial services companies are asking themselves in the...

Help for victims of identity theft.(Visa USA offers personal identity theft protection for cardholders)(Brief Article)
September 1, 2003... Visa USA earlier this year announced a national initiative to assist identity theft victims in recovering from the aftermath of the crime. Through a partnership with Call For Action, a Maryland-based consumer network, victims of identity heft...

The competition for retirement savings.(Brief Article)
September 1, 2003... In 2001, mutual fund companies controlled nearly half of all IRA assets, while banks and insurers controlled 11 percent and 8 percent respectively. However, there is a distinct possibility for the tables to turn, according to a new report...

Bank's key customers for the next 20 years.(Brief Article)
September 1, 2003... Bank's key customers for the next 20 years: "Tweeniors" are defined in a new report by Garrity Communications, Ithaca, N.Y., as Americans aged 55 to 70. They are poised to become one of the fastest-growing, wealthiest segments of the U.S....

Bank uses partnerships to promote group banking services.(Ideas That Work)(Group-banking program for companies or membership organizations of all sizes is being offered free by Charter One Financial Inc)
September 1, 2003... A group-banking program for companies or membership organizations of all sizes is being offered free by Charter One Financial Inc., Cleveland. The bank provides the program to companies or organizations in exchange for these participants...

Call it the credit card with a heart.(Ideas That Work)(Thrivent Financial Bank has developed new credit card program )(Brief Article)
September 1, 2003... Thrivent Financial Bank, Appleton, Wis., has developed a new credit card program that allows customers to help some of their favorite charities while they shop. Under the program, the bank donates a percentage of customers' net purchases to one...

You don't say.(Ideas That Work)(America First Credit Union uses speech-enabled instant-loan software from SpeechWorks International Inc. )(Brief Article)
September 1, 2003... Members of a Utah credit union can give simple voice commands to a computer in order to instantly secure loan approvals and other loan information. The speech-enabled instant-loan software was installed at America First Credit Union by...

Beach basics.(Ideas That Work)(Banknorth Group gave customers who opened a deposit account their choice of free beach umbrella, beach chair or cooler)(Brief Article)
September 1, 2003... Banknorth Group, Portland, Maine, gave customers who opened a deposit account their choice of a free beach umbrella, beach chair or cooler as part of a summer promotion entitled, "SimplyFree Beach Basics." "We wanted to create a promotion that...

Chicago bank deploys digital lobby monitors to improve customer recall.(Marketing News)(Harris Bank)(Brief Article)
September 1, 2003... Harris Bank, Chicago, reports a 7 percent increase in customer recall of product messages sent over lobby digital monitors as opposed to traditional lobby marketing vehicles. The large, flat-screen digital monitors are positioned...

Tomorrow's branch.(Financial Insights report)(Brief Article)
September 1, 2003... Tomorrow's branch: The branch of the future will Leverage Internet and Web technologies to create a much richer and dynamic delivery environment to the benefit of customers and branch employees, according to a new report from Financial...

Cohort of the month: a look at some sample customer segments, together with an overview of their key characteristics.(Marketing News)(Mature Couples)(Brief Article)
September 1, 2003... Burt & Marilyn: Mature Couples 8.9 Million U.S. Households Median Age = 67 Median Income = $54,000 Quote: "We've got precious family memories, and we're planning on lots more good years together." General profile:...

The relationship dance.(Marketing Solutions)(customer rights)
September 1, 2003... "Those who danced were thought to be quite insane by those who could not hear the music." --Angela Monet Patricia is a resident at a local homeless shelter. It was my evening to work with Patricia on her personal budgeting matters. The...

These workers can't contain their excitement.(Rewarding Employees)(Container Store hires employees who are excited about making a difference in their jobs)
September 1, 2003... When Kip Tindell and Garrett Boone founded The Container Store 25 years ago, they wanted the philosophies by which they ran their lives to be the same ones by which they ran their company. They didn't have any formal business or management...

Small-business quarry: neither fish nor fowl: to hunt down small-business customers, you can't treat them like big businesses; nor can you engage them like ordinary retail customers. The secret is to approach them as a 'different breed of consumer.' Here's insight into how banks today are successfully marketing to the small-business community.
September 1, 2003... Since the "late 1990s, "large banks have been bundling products and increasing loan portfolios with zeal in order to attract the small-business market. And why not? Small business, defined as firms with less than 500 employees, represents 99...

Grab that steering wheel! Does your bank put marketing in the driver's seat? You can evaluate how well your institution is progressing by looking at the seven benchmarks of a marketing-driven bank. Use these 'roads signs' to confirm that you are headed in the right direction--toward the ideal of a unified marketing organization.(Feature)
September 1, 2003... You call the bank with a question. The customer service rep knows about the loan promotion you read about in the paper and offers to answer your questions. You like what you hear. You walk into the local branch to apply; the branch officer...

How to lure them online: 'would you like to earn $10?' There are a number of effective tactics available to entice more customers to sign up for online banking--including incentives and contests. And don't forget about educating your frontline staff.(Feature)
September 1, 2003... Teller: Would you like to sign up for online banking? Customer: No thanks. Teller: You can save time with our online bill pay service. Customer: I'm not interested. Teller: We have a special offer where we'll pay you a $10 cash...

Hiring bankers who can sell: the best marketing program in the world will fail unless your frontline personnel can sell--really sell. And the way to get people to do that is to match their personalities to the requirements of the sales job.(Feature)
September 1, 2003... Hiring bankers who can sell is as much of a marketing concern as it is a human resources issue. When bankers can't sell, bank products don't sell, and marketing fails to meet its goals. Today, the three most promising profit opportunities...

Let the music begin: sometimes it's helpful to link your bank brand with a musical theme or jingle. But be careful, it's easy to stray off-key. A former advertising and music producer offers tips on how to avoid false notes.(Feature)
September 1, 2003... Strike up the band! Depending on the goal of a particular advertising campaign and the overall brand strategy, music can be a valuable tool to increase bank brand equity. When deciding whether to associate your bank with a musical theme,...

Map your market with GIS: as a marketing tool, the geographic information system has come of age. What is it? And how does it work? And how can you integrate GIS with your MCIF to boost the analytical power of both types of software?(Fundamentals)
September 1, 2003... A geographic information system (GIS) is software that displays data in the form of geographic maps. These maps provide an easy way for bank marketers to compare the characteristics of current and proposed markets. Since banks are often aligned...

Creating an effective cover letter.(Direct Mail Essentials)
September 1, 2003... The "look" of your cover letter can be a key factor in determining whether the prospect reads it. This look also has an influence on the response rate. The letter must establish interest and credibility quickly. A reader spends only seconds...

We suggest that you clip this article.(New Products)(CyberAlert Inc.)
September 1, 2003... Remember when a "press clipping service" used real clips? If you were a manager involved in public relations, marketing, competitive intelligence or media measurement, you periodically received an envelope stuffed with articles hand-cut from...

The latest technology: it's in the bag.(New Products)
September 1, 2003... Do you market your institution as a forward-looking, technology-savvy bank? This new night deposit bag from A. Rifkin Co., Wilkes-Barre, Pa., helps reinforces the image. The product uses a patented closure chamber and individually numbered seal...

"Women as Investors.".(Product File)
September 1, 2003... Synergistics Research is offering a discount on a report on the results of an April 2002 national telephone survey of "Women as Investors," The survey covers such issues as investments, retirement plans and insurance. The study is based on a...

Enterprise Contact Center.(Product File)(Chordiant Software Inc.)(Brief Article)
September 1, 2003... Chordiant Software Inc., Cupertino, Calif., is offering software entitled Chordiant Enterprise Contact Center. The software is designed to reduce operational costs and increase employee productivity by orchestrating key business processes and...

Smaller banks can buy syndicated and custom TV/radio ads through PSB.(PSB Media Productions division formed)(Brief Article)
September 1, 2003... A new division that specializes in syndicated and custom radio and television commercials, in-lobby video and other forms of electronic media has been formed by PSB, The Marketing SuperSource, Lake Forest, Calif. The new division is called...

How to thrill your customers.(Customer Satisfaction)
September 1, 2003... An interesting article, which appeared recently in The Wall Street Journal, brought home to me a memorable principle authored by Dr. Jim Donnelly, dean of the ABA School of Bank Marketing and Management. The principle is that there are...

Learning from history.(Database Marketing)(Use of relational marketing databases to look at customer's financial patterns)
September 1, 2003... Your customers have different financial needs depending on what stage of life they are at. These stages are similar for each of your customers, and they generate similar patterns. While in the past it was possible to review a customer's...

It's official: 76 graduate from ABA School of Bank Marketing.(Marketing edge)(Brief Article)
September 1, 2003... Seventy-six marketers graduated in June from the ABA School of Bank Marketing and Management. The graduation ceremony was held at the University of Colorado campus in Boulder. This graduation brings to more than 5,000 the number of...

Marketing edge.(Perspectives from visit to ABA School of Bank Marketing and Management in Boulder, Colorado )(Brief Article)
September 1, 2003... Once a year, I have the privilege of heading out to the ABA School of Bank Marketing and Management, in Boulder, Colo., where I have the opportunity to speak with marketers about the issues that concern them. This year, I noticed there was an...

ABA School of Bank Marketing the class of 2003.(Marketing Edge)
September 1, 2003... Below is an alphabetical list of 2003 graduates of the ABA School of Bank Marketing and Management. Pam Armour, marketing officer, BancorpSouth, Tupelo, Miss.; Tino K. Arvanetes, retail sales coordinator, Community Bank Group, New Berlin,...

Looking ahead: 2004 Bank Marketing School.(Marketing Edge)(American Banking Association)(Brief Article)
September 1, 2003... The class dates for next year's session of the ABA School of Bank Marketing and Management have been set for June 4 through June 11, 2004, in Boulder, Colo. Marketers who are interested in attending are reminded to include expenses in...

The challenges of a converging industry.(Marketing Edge)(Banks need to correctly define the markets they want to serve and scope of their product and service offerings)
September 1, 2003... Bankers today are functioning in a "converging" industry, according to Lance Kessler of Lance Kessler & Associates of Mechanicsburg, Pa. This happens when competitors from previously distinct industries start invading each other's turf and...

Membership directory on the Web.(Marketing Edge)(American Banking Association Marketing Network)(Brief Article)
September 1, 2003... Instead of spending countless hours trying to locate a fellow ABA Marketing Network colleague who has seemed to disappear, try the new online membership directory. Packed with numerous search capabilities, the directory can serve as an...

ABA Collection of Bank Customer Surveys.(Marketing Edge)(Brief Article)
September 1, 2003... Product Profile See Sample Copies of Consumer Surveys Are you tired of developing your own surveys? If so, then order the "ABA Collection of Bank Customer Surveys." This resource is an assortment of sample customer surveys from banks...

ABA offers free toolbox on bank robbery deterrence.(Marketing Edge)(Brief Article)
September 1, 2003... To help banks prevent bank robberies and fine-tune their post-robbery procedures, the ABA has produced a free resource exclusively for ABA members. The ABA Bank Robbery Deterrence Toolbox contains training materials and action-oriented...

Calendar 2003.(Brief Article)(Calendar)
September 1, 2003... Sept. 14-16 ABA Marketing Conference Hyatt Regency Chicago Sept. 21-23 ABA Annual Convention Hilton Waikoloa Village Kamuela, Hawaii

Chapter events 2003.(Brief Article)(Calendar)
September 1, 2003... Penn-Jer-Del Chapter Contact: Linda Newlin, CRMP (856) 769-7016 Oct. 16 Penny Awards Ceremony Gregg Conference Center, Bryn Mawr, Pa. Speaker. Larry Kane

Calendar 2004.(Brief Article)(Calendar)
September 1, 2003... Jan. 25-28 ABA Insurance Risk Management Conference The Wigwam Resort Scottsdale, Ariz. Feb. 29-March 2 ABC Trust Wealth Management and Marketing Conference Marriott's Camelback Inn Resort, Golf Club and Spa...

Marketinq network website delivers.(Brief Article)
September 1, 2003... Got a crisis? Or maybe there is some marketing research you need to meet that imminent deadline? Check out ABA Marketing Network's website at aba.com/marketingnetwork. If you haven't registered, you are missing out. At the ABAMN...

Certifying the bank marketer's future.(Brief Article)
September 1, 2003... With increased market competition, bank executives are looking for highly trained and qualified employees to fill critical positions. Over 71 percent of community bank CEOs indicated that it was difficult to find a qualified marketing officer...

Services directory.
September 1, 2003... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Don't buy a gun until you see the whites of their eyes.(Figuratively Speaking)(Brief Article)
September 1, 2003... A potpourri of current facts, figures and statistics relevant to marketing and the financial services industry. The percentage of U.S. consumers who say that it is acceptable for the private sector to request a biometric scan when: ...