ABA Bank Marketing articles from September 2002

ABA Bank Marketing archives from September 2002

Service providers. (Announcements).(Brief Article)
September 1, 2002... Steve Norwood was named vice president of sales for eScout in Lees Summit, Mo. Previously, Norwood was vice president of sates for Requisite Technology, and vice president of sales for International Computex Inc. and Cadis Inc. Andy Callen...

FleetBoston Financial Corp. (Mergers & Acquistions).(Brief Article)
September 1, 2002... FleetBoston Financial Corp. will sell its Robertson Stephens Inc. investment bank and trim its venture capital portfolio, according to news reports. Bloomberg News says the bank's net income fell dramatically in 2001. Bloomberg says FleetBoston...

Abington Bancorp Inc. (Mergers & Acquistions).(Brief Article)
September 1, 2002... Abington Bancorp Inc. will acquire Massachusetts Fincorp Inc., parent of Massachusetts Co-Operative Bank. Massachusetts Fincorp had total assets of $121 million at year's end 2001. Abington Bancorp had assets of $770 million at the same point...

BISYS. (Alliances).(Brief Article)
September 1, 2002... BISYS has agreed to offer a suite of tending products produced by Automated Financial Systems (AFS) to banks that use the BISYS automated information processing system. AFS offers its AFSCommerce service as an application service provider,...

Adeptra Inc. (Alliances).(Brief Article)
September 1, 2002... Adeptra Inc has agreed to an alliance with HNC Software Inc. to integrate Adeptra's two-way "alerting" technology with HNC's decision management software. The companies say the combination will enable to credit card issuers to contact...

Sedona Corp. (Alliances).(Brief Article)
September 1, 2002... Sedona Corp.'s Web-based Intarsa customer relationship management software has been licensed to Fiserve InformEnt, a unit of Fiserve Inc., for private label sale.

Infopia Inc. (Alliances).(Brief Article)
September 1, 2002... Infopia Inc. a software development firm based in Salt Lake City, formed a strategic alliance with Altura International, a developer of e-commerce shopping systems. The firms intend to integrate their network of e-commerce websites. The firms...

Fair, Isaac and Co. Inc. (Alliances).(Brief Article)
September 1, 2002... Fair, Isaac and Co. Inc. and HNC Software Inc. will merge. Fair, Isaac will be the surviving name, "in a move that will bolster the brand's global leadership in creative analytics."

What is this thing called CRM? (Marketing News).(Brief Article)
September 1, 2002... It's more than data mining, says Diane Gerstner. True customer relationship management involves "the totality of how financial institutions approach their business and interactions with customers." Gerstner, who is national assistant director...

Hey kids, let's play video games-at the bank! (Marketing News).(Brief Article)
September 1, 2002... Gone are the days when children had to stand in the teller Line along with mom or dad. Today, financial institutions like Futurus Bank, N.A., Apharetta, Ga., feature a Kids Space, where children can occupy themselves while their parents tend to...

Making insurance pay. (Marketing News).(Brief Article)
September 1, 2002... Noninterest revenue is a Good Thing. It doesn't fluctuate with the money market. And insurance revenue is one of the more attractive forms of Good Things. And it can potentially represent a significant source of income in its own right. ...

Keeping up with the other guy. (Marketing News).(Brief Article)
September 1, 2002... Want to know what your competitors are up to? One handy tool is "The Marketing Source Trend Tracker," a monthly electronic report based on surveys of marketing professionals at financial institutions. The provider, PSB, The Marketing...

Q & A: Lewis P. Carhone. (Marketing News).(Brief Article)
September 1, 2002... Engineering the Customer Experience Lou Carbone is the founder, president and chief experience officer of Experience Engineering Inc., Minneapolis. He and his company help organizations create loyalty by managing and aligning the...

Sobering up after 9-11. (Marketing News).(Brief Article)
September 1, 2002... We have a bit more evidence that American attitudes toward money have changed in the wake of the events of Sept 11,2001. A survey conducted by Opinion Research Corporation International detected a marked increase in emphasis in debt reduction...

Identity thieft says the Federal Trade Commission. (In Brief).(Brief Article)(Statistical Data Included)
September 1, 2002... IDENTIFY THEFT says the Federal Trade Commission, is the number-one consumer fraud complaint, accounting for a staggering 42 percent of the 204,000 complaints listed by the FTC's Consumer Sentinel database in 2001. Next were Internet auctions,...

Reaching women investors may be harder than it seems, according to a new study by Synergistics Research Corp. (In Brief).(Brief Article)
September 1, 2002... REACHING WOMEN INVESTORS may be harder than it seems, according to a new study by Synergistics Research Corp. The study surveyed 800 women and 200 men with household Liquid assets of $50,000 or more. It concluded that only a third of the women...

Automated Financial Device. (In Brief).(Brief Article)
September 1, 2002... AUTOMATED FINANCIAL ADVICE: Consistency counts, says Meridien Research. A new report, "Integrated Advice: Are Your Customers Listening to You?" concludes that banks' chief challenge in the automated advice market is to "create an objective and...

Payment Processing for online merchant accounts. (In Brief).(Brief Article)
September 1, 2002... PAYMENT PROCESSING for online merchant accounts: The Office of the Comptroller of the Currency says its examiners will study each institution separately to determine its risk profile and the quality of its risk-management process. It's a highly...

The day of the web is coming. (Marketing News).(Brief Article)
September 1, 2002... You're not making any money from your website? Welcome to the club. Nearly half (49.2 percent) of the respondents to the 2002 ABA community bank survey say they're in the same boat, and they expect to remain there. On the other hand, they...

Customer-friendly phones; elevator advertising; and interactive web sites. (Ideas that Work).(Brief Article)
September 1, 2002... Here's three marketing-related ideas that have worked for financial institutions: Interchange Bank, Saddle Brook, N.J., reduced its telephone expenses by approximately $100,000 by installing a phonetic phone system that lets customer call...

Synthetic relationships. (Marketing Solutions).(Brief Article)
September 1, 2002... We have become saturated with things synthetic. Instead of the natural or genuine we are surrounded by the artificial and contrived. With the help of science, technology and promotion, plus a dash of ethical abandonment here and there, we can...

No-cost employee recognition. (Rewarding Employees).(Brief Article)
September 1, 2002... As employers look for ways to manage costs, they need not make a dent in their rewards and recognition program for employees. Believe it or not some of the most effective forms of recognition cost nothing. A sincere word of thanks from the...

Marketers' priceless new bank role. (Cover Story).(Brief Article)
September 1, 2002... Gone are the days when marketers were financial officers who inherited the job after an introductory training class. Today, practitioners tend to be experienced marketing professionals who offer strategic guidance to the bank's upper management...

Tomorrow's branch today. (Feature).(Brief Article)
September 1, 2002... Based on intensive customer research, Washington Mutual, Seattle, is introducing an innovative design concept that makes the branch look and feet--more than ever before--like a retail store. Tellers ream the floor with headsets and portable...

Mickey mouse customer service. (Feature).(Brief Article)
September 1, 2002... A former Walt Disney World Co. trainer explains: how your financial institution can achieve lasting customer service excellence by emulating the Magic Kingdom's ingrained corporate culture. "Now it's time to say hello, To al our customer,...

When the unexpected happens. (Fundamentals).(Brief Article)
September 1, 2002... A business disruption can be as simple as a power failure or as complex as a terrorist attack. Regardless, you will need to have a plan to minimize interruptions to both your bank and your customers. Marketers have a role in this readiness...

Do community banks even need CRM? (Customer Satisfaction).(Brief Article)
September 1, 2002... In a recent speech before a group of bankers in Minneapolis, Mark A. Nishan, deputy comptroller of the U.S. Office of the Comptroller of the Currency (0CC), made the point that community banks, which compete on the basis of excellent customer...

Formulating the offer. (Direct Mail Essentials).(Brief Article)
September 1, 2002... "Make me an offer." That's often a salesperson's favorite way to get the sales process started. And, in direct mail, there are two important variables in the process of creating a successful campaign: First is selecting a list; second is...

Data software that can help improve retention rates. (New Products).(Brief Article)
September 1, 2002... Consider, for a moment, the plight of those really big banks. Bank of America, for example, issues thousands of credit cards every year. Its customer service retention unit handles about 80,000 retention-related calls every month, and these...

Real-time rewards redemption. (New Products).(Brief Article)
September 1, 2002... Vancouver, Toronto-based Ernex Marketing Technologies, a subsidiary of RBC Financial Group, has introduced a new rewards management program that permits credit-card issuers and large membership organizations to offer their customers real-time...

Team automation software. (Product File).(advertisement)
September 1, 2002... Team Leader 2002 team automation software from KeyLogic Systems Inc. enables marketing teams to work together more efficiently to assign, track and manage information in many forms without replacing existing systems. The company says the...

Consumer feedback. (Product File).(advertisement)(Brief Article)
September 1, 2002... Respond Loyalty is a software suite that permits organizations to analyze consumer feedback against various data and disseminate the analyses across a secure Web or Windows-based system. www.respond-inc.com

KDA Holdings Inc. (Product File).(advertisement)
September 1, 2002... What do your customers and prospective customers think of your product offerings? KDA Holdings Inc. says its newly expanded consulting services division can find the answer for you. In addition, it will analyze your customers' image of you....

Melissa Data. (Product File).(advertisement)
September 1, 2002... Real-time phone and address verification from Melissa Data works on most platforms including Windows, UNIX and Macintosh and requires no software updates. The service matches address data against the U.S. Postal Service's file of 128 million...

U.S. media markets. (Product File).(advertisement)
September 1, 2002... Ad-Link is a new Web-oriented tool that permits banks to track their competitors print advertising and compare product configurations in real time. Marketers are able to view scanned print ads in more than 200 U.S. media markets. Supplier is...

NAG Data Mining Components. (Product File).(advertisement)
September 1, 2002... Banks seeking new insights from massive databases of customer and related information can accelerate their development of customized data mining applications by using NAG Data Mining Components as building blocks for their applications. The...

Pinnacle Financial Strategies. (Product File).(advertisement)
September 1, 2002... Overdraft privileges permit banks to increase fee income. Pinnacle Financial Strategies and Aurum Technology now offer several trademarked overdraft programs, with a new account setup and management methodology that minimizes risk. The...

On-screen check fraud protection. (New Products).(advertisement)(Brief Article)
September 1, 2002... The AFS eVision Positive Pay fraud-detection system by Advanced Financial Solutions permits bank officers and their customers to pull up images of suspect checks before deciding whether to pay. Items that don't correspond to a customer's own...

Cost-effective sign holders. (New Products).(advertisement)
September 1, 2002... A new line of Acrylic sign holders for a variety of applications is lightweight and durable enough to be placed in high-traffic areas. The signs are designed to cost-effectively "billboard" messages at the point of sale. They come in five...

Using HFTP data for pricing decisions. (Database Marketing).(Brief Article)
September 1, 2002... Your bank's net interest income (the difference between the interest income from I loans and the interest expense of deposits) typically accounts for up to 80 percent of your bank's revenue. Therefore, your bank's most important pricing...

Networking and more networking at the ABA Marketing Conference, Sept. 22-24. (ABA Resources).(Brief Article)
September 1, 2002... Networking and More Networking at the ABA Marketing Conference, Sept. 22-24 Have a marketing problem? Sometimes a solution can be found by talking with other bank marketers who have dealt with similar challenges. One way to meet marketers...

Services directory. (A-W).(Brief Article)
September 1, 2002... This Services Directory contains listings of firma and organizations that serve die financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

How good customer service can pay off. (Figuratively Speaking).(advertisement)(Brief Article)
September 1, 2002... How Good Customer Service Can Pay Off Percentage of Americans who say they will stop doing business with a company if they experience poor customer service: 72 Percentage who say they are willing to pay more for goods and...