ABA Bank Marketing articles from September 2001

ABA Bank Marketing archives from September 2001

Bankers.(includes, Cole Taylor Bank appoints Amy Piper Muson)(Brief Article)
September 1, 2001... Amy Piper Munson has been appointed vice president of Internet marketing at Cole Taylor Bank in Chicago. Erica W. Wiczer has been named vice president, communications. Munson and Wiczer both came to Cole Taylor Bank from Bank One. Munson will...

Service Providers.(selections and appointments announced)(Brief Article)
September 1, 2001... Gary Bakker has been named chief technology officer at NuEdge Systems in Milwaukee. Bakker, who was previously vice president of software development at eFunds, will direct product development and technology strategy. Patrick McGowan,...

Whitney Holding Corp.(acquires Prattville Financial Services Corp.)(Brief Article)
September 1, 2001... Whitney Holding Corp. of New Orleans has completed acquisition of Prattville Financial Services Corp of Autauga County, Ala. Prattville's principal subsidiary, Bank of Prattville, will add about $160 million to Whitney assets.

MB Financial Inc. and MidCity Financial Corp.(MB Financial Inc. and MidCity Financial Corp. to merge)(Brief Article)
September 1, 2001... MB Financial Inc. and MidCity Financial Corp. have agreed to a merger that would make the combined organization the third-largest bank in Chicago. Combined assets will total more $3.3 billion. MB Financial announced earlier that it is acquiring...

Danvers Bancorp Inc.(Danvers Bancorp Inc., announces merger plans)(Brief Article)
September 1, 2001... Danvers Bancorp Inc., owner of Massachusetts state-chartered Danvers Savings Bank, and Revere MHC, parent of the federally chartered Revere Federal Savings Bank announced merger plans. The merger will result in the elimination of Revere MHC and...

First Mercantile Bank.(First Mercantile Bank to acquire TownBank of Mesquite)(Brief Article)
September 1, 2001... First Mercantile Bank of Dallas said it intends to acquire TownBank of Mesquite, thereby increasing its total assets by nearly a third, to more than $300 million. The merger will extend First Mercantile's marketing area into cities east of...

Bremer Financial Corp.(Bremer Financial Corp. agrees to use Politzer and Haney software)(Brief Article)
September 1, 2001... Bremer Financial Corp., a regional financial services company based in St. Paul, Minn., has agreed to use the Web Cash Manager product suite produced by Boston-based Politzer & Haney to serve its target market of middle-market companies. Bremer...

Fair, Isaac and Co.(Fair, Isaac and Co. joint venture with Marketswitch Corp.)(Brief Article)
September 1, 2001... OptiFI is a new loan-scoring joint venture of Fair, Isaac and Co., the financial services software company, and Marketswitch Corp., a developer of marketing organization software. Don Lange, former CEO of Weyerhauser Mortgage in Los Angeles...

Acxiom Corp.(Acxiom Corp. deal with Unica Corp.)(Brief Article)
September 1, 2001... Acxiom Corp., the Little Rock, Ark., based customer data-integration firm has become a certified implementer of Unica Corp.'s Affinium software suite. In turn, Unica will make use of Acxiom's AbiliTec software.

BISYS.(BISYS Inc. acquires Advanced Markets, and PJ Robb Companies)(Brief Article)
September 1, 2001... BISYS, a wholesale distributor of life insurance products, is acquiring The Advanced Markets LLC (TAM) and the related PJ Robb Companies. BISYS says the addition will strengthen the company's position in the tax planning and business...

Voice of the Consumer.(TowerGroup announces new constomer service)(Brief Article)
September 1, 2001... Voice of the Consumer is a new research service developed by TowerGroup of Needham, Mass. The service wilt provide "in-depth insight" into how customer groups "conduct--and plan to conduct--their financial services business, with a particular...

Fair, Isaac and Co.(company offers new consulting practice for e-marketing)(Brief Article)
September 1, 2001... Fair, Isaac and Co. has formed an e-business analytics consulting practice, to be called Digital Marketing Science, to assist companies in making strategic and tactical e-marketing decisions.

A Big 'Pop' for Online Banking.(KeyBank entices customers with popcorn)(Brief Article)
September 1, 2001... What's keeping your customers from banking online? The marketing people at KeyBank in Cleveland are betting that it isn't cost--it's (perceived) inconvenience. To counter this presumption, KeyBank mailed out 118,000 bags of popcorn to...

Electronic billing.(Brief Article)(Statistical Data Included)
September 1, 2001... Electronic billing promises to be a major source of expansion for financial institutions, says new research from Tower Group. After a sluggish start--only 1 percent of total bill volume this year--financial institutions' share of electronic...

Automated check-cashing.(Equifax Payment Services plans kiosks in 7-eleven stores)(Brief Article)
September 1, 2001... Automated check-cashing services were to be available at 94 7-Eleven stores in Texas and Florida, beginning this summer. The special "virtual commerce kiosks" supplied by Equifax Payment Services would permit consumers to cash personal, payroll...

Wireless in Boston.(Fleet HomeLink offers services through personal digital assistants)(Brief Article)
September 1, 2001... Wireless in Boston. Fleet HomeLink online banking clients can now do banking on their Palms. Users of Palm-compatible personal digital assistants can check their checking, credit-card and investment account balances (in real time), schedule...

Back to the Branches.(Banks try to lure customers to their "stores")(Brief Article)
September 1, 2001... Branch consolidation probably seemed like a good idea at the time: With the nation wired for telephones and ATM kiosks and two-way cable and the Internet, who needed to actually go to a bank office any more? Let's shut down all those...

Today's Version of the Toaster Giveaway.(bank marketing strategies and techniques)(Industry Overview)(Statistical Data Included)(Polling Data)
September 1, 2001... Problem: Our bank is looking for ways to attract new customers. Several decades ago, banks used to give away toasters to customers who opened new accounts. Are giveaways still a draw? Or have they gone the way of "your father's...

The Worst of Times; the Best of Times.(bank marketing strategy)(Brief Article)(Column)(Statistical Data Included)
September 1, 2001... "I just terminated my marketing director. He knew how to do advertising and all the central stuff but he did not have a clue when it came to helping our local stores grow sales, market by market." That is how the CEO of a large restaurant...

Identity Crisis.(fraud and identity theft prevention)
September 1, 2001... Misuse of the Social Security number (SSN) is quietly becoming a national crisis, according to testimony by Social Security Administration Inspector General times Huse Jr. before a U.S. House subcommittee hearing in May. SSNs have become the...

Using Profitability Data--Profitably!(bank marketing strategy)(Column)
September 1, 2001... Oh, the woes of a marketer! All those misspent marketing dollars! All those direct mail pieces misdirected to the wrong prospects! Wouldn't it be great if you could reallocate wasted marketing money, putting it in places where it could work...

What's the Mystery.(improving customer service through the use of mystery shoppers)(Column)
September 1, 2001... Evaluations acquired through mystery shopping can help your bank pinpoint service-delivery weaknesses and enhance your sales culture. Mystery shopping is a powerful tool that banks can use for a variety of purposes, including strengthening...

Attracting Top Talent.(personnel management techniques and strategies)(Brief Article)(Column)
September 1, 2001... This is the first of a two-part series on attracting, retaining and motivating top people. Attracting, retaining and motivating people ranks as a fundamental concern of senior executives in all industries. In the banking industry, there is...

Speeding Up Handling of Satisfaction Problems.(Ebay, customer satisfaction strategy)(Brief Article)(Statistical Data Included)
September 1, 2001... Market research shows that one of the keys to maintaining customer satisfaction is to solve customer problems quickly. Banks are good at providing accurate, timely service--but occasionally problems occur and customers get panicky. A check for...

INLIGHTEN INC.(services increase Firstrust Bank sales)(Brief Article)(Statistical Data Included)
September 1, 2001... 3370 Walden Ave. Depew, NY 14043 Contact: Dave Mier Phone: (716) 685-3224 Fax: (716) 685-9549 Web: www.inlighten.net Profile Inlighten's VideoNet system is a full service turnkey private television network used...

THE MORRIS GROUP.(offers branch operation consulting services)(Brief Article)(Company Profile)
September 1, 2001... 100 Portland Avenue South, Suite 225 Minneapolis, MN 55401 Contact: Soni Cohen Phone: (800) 626-4707, (612) 342-4135 Fax: (612) 342-4134 E-mail: soni@themorrisgroup.com Web: www.morris-group.com Profile The...

WILLEY BROTHERS.(provides messaging services for AmSouth marketing campaign)(Brief Article)
September 1, 2001... 10 Main Street Rochester, NH 03839 Phone: (800) 732-3999 Contact: Jim VanderMale Fax: (603) 332-7429 E-mail: info@willeybrothers.com Web: www.willeybrothers.com Profile For 18 years, Willey Brothers Inc. has...

Selling by Storyboard.(Data Concepts Inc. of Nashville, Tennessee offers marketing software package)(Brief Article)
September 1, 2001... Stephen Spielberg and the Watt Disney animators use them to ensure that everything works out the way they intend. Now, Data Concepts Inc. of Nashville, Tenn., has adapted the storyboard technique for use in the marketplace. The product,...

Helping Hand with a Business Plan.(from Atlas Business Solutions Inc.)(Brief Article)
September 1, 2001... Start-up entrepreneurs and small-business owners often need help preparing a business plan and financial forecast. Ultimate Business Planner by Atlas Business Solutions Inc. (ABS) is designed to assist lenders in helping their clients do the...

Where the Money Is.(database of information about bank branches)(Brief Article)
September 1, 2001... Want to know who has the most deposits in your market area? Or maybe you're trying to determine where to put that new branch office. Spatial Insights Inc. of Vienna, Va., offers GIS databases of 84,000 branches and offices of FDIC-insured...

Music to Sell Bunking By.(Network Music offers customized compact disks)(Brief Article)
September 1, 2001... Here's an idea for a gift for those special customers, or a promotion to encourage new accounts: a music CD sporting your bank logo. Network Music, a San Diego music producer, offers customized compact disks in jewel boxes or in greeting card...

Management Report module.(from StatementOne)(Brief Article)
September 1, 2001... StatementOne's new Management Report module resides in and makes use of the company's Financial Data Network database in order to provide management-level reports on an ASP basis without the "usual need for heavy service desk intervention." The...

Preprinted privacy notices.(from Greatland Corp.)(Brief Article)
September 1, 2001... Preprinted privacy notices for financial institutions, to which financial institutions can imprint their own information, are available from Greatland Corp. of Grand Rapids, Mich. The notices can also be customized.

Communication Concepts Group.(integrates operating units)(Brief Article)
September 1, 2001... Communication Concepts Group has integrated its primary operating units and says it can now offer one-stop direct marketing services: design, mail, fulfillment, list management state processing and call-center capability.

Neckties, scarves and fashion accessories.(Corporate Textiles Inc. launches web site)(Brief Article)
September 1, 2001... Corporate Textiles Inc., Highland Park, Ill., has launched a website that helps businesses custom design neckties, scarves and fashion accessories as marketing tools and career apparel to help promote their products and services. The company is...

ABA-MN Members Will Receive Copy of 'Internet Sources for Rankers'.(Brief Article)
September 1, 2001... Members of the ABA Marketing Network will soon be receiving a compact disk containing "Internet Sources for Bankers--A Selective Guide to Web Sites." The disk is being distributed free as a membership benefit. The compact disk contains...

Four Marketing School Papers Cited for Excellence.(Brief Article)
September 1, 2001... Four papers submitted by members of the 2001 graduating class of the ABA-School of Bank Marketing & Management have been cited for excellence. The papers are: * "Family-Business Planning Center: Elements by Succession," by Mary. Jane...

ABA Education Foundation Offers Consumer Credit Training Kit.(Brief Article)
September 1, 2001... September and October are excellent months or your bank to sponsor a consumer-education program on credit. The ABA Education Foundation has the tools to help you get started: The "In Charge Resource Kit," which includes materials on...

Bank Ad Award Winners in Arkansas.(Brief Article)
September 1, 2001... Award winners have been announced in the annual Arkansas Bank Advertising Awards, which were sponsored by the ABA Marketing Network's Arkansas Chapter. Sells/Clark Agency of Little Rock received 11 of 34 first-place awards and two of 10...

Sixty-Seven Graduate from school of Bank Marketing.(run by American Bankers Association)(Brief Article)
September 1, 2001... Sixty-seven bank marketers from all parts of the country were graduated in June from the ABA School of Bank Marketing and Management, Boulder, Colo. Below is an alphabetical List of the graduates. Kimberly S. Anderson, assistant vice...

What is the ABA School of Bank Marketing?(Brief Article)
September 1, 2001... The ABA School of Bank Marketing and Management, Boulder, Colo., provides an in-depth education in financial, marketing and management. The school is unique in the nation. The curriculum covers the fundamentals as well as special-interest...

Using Your MCIF for Relationship Pricing.(bank marketing strategy)(Brief Article)(Column)
September 1, 2001... As bank marketers we can be so focused on our own marketing campaigns that we forget that our customers actually purchase other products from other places. Our customers are so used to receiving a discount from stores like Wal-Mart when they...