ABA Bank Marketing articles from October 2008

ABA Bank Marketing archives from October 2008

Anonymous 'Save Michigan' teaser ads sponsored by Chemical Bank.(Marketing News)(Chemical Bank Michigan)(Brief article)
October 1, 2008... The mysterious billboards and print ads started appearing in Michigan in the early summer. The advertisements contained only two words: "Save Michigan." Since the state was suffering from an unusually harsh economic downturn, many viewers...

Who could resist $1,000 in free gas?(Marketing News)(BankAtlantic F.S.B's marketing for online payment of bill)(Brief article)
October 1, 2008... In an effort to get more mileage out of a promotion, BankAtlantic (assets: $6 billion), Ft. Lauderdale, Fla., recently offered customers a chance to win $1,000 in free gas for enrolling in online bill pay. The bank called its promotion its...

Sending 'money' in a direct mail piece to attract business deposits.(Marketing News)(Renasant Bank's marketing campaign)(Brief article)
October 1, 2008... Like many banks, Renasant Bank (assets: $3.6 billion), Birmingham, Ala., is interested in increasing commercial core deposits and loans. But reaching businesses with direct mail is a challenge. In most businesses, someone opens and screens...

"Who's Helping You?' Theme of BNY Mellon global branding campaign.(Marketing News)
October 1, 2008... The merger in 2007 of The Bank of New York and Mellon Financial Corp., Pittsburgh, created the world's largest asset servicing and asset-management company. The new entity, BNY Mellon, Pittsburgh, decided to create a new global brand for the...

New online personal financial sites offer a look into the future of online banking.(Marketing News)
October 1, 2008... A new crop of nonbank online personal finance sites combining traditional account aggregation services with Web 2.0 concepts is garnering considerable attention from the media and gaining users. The sites provide a novel approach to aggregating...

Decoupled debit cards.(Brief article)
October 1, 2008... Decoupled debit cards: About four out of 10 consumers see some value in a decoupled debit card, according to a new survey report, "Optimizing Debit Card Programs," from Synergistics, Atlanta. Decoupled debit cards are issued by an organization...

Prepaid debit cards.
October 1, 2008... Prepaid Debit Cards: Citi, New York, has announced that it will offer Citi-issued general purpose gift cards and reloadable prepaid debit cards to consumers. The prepaid MasterCard and Visa debit cards will be cobranded with Citi and/or its...

Highlands State Bank and Noble Community Bank.(Merger and Acquisitions)
October 1, 2008... Highlands State Bank and Noble Community Bank, both of Sussex County, N.J., have announced a merger. The new bank will continue to be known as Highlands State Bank, Vernon, N.J. The bank will have two offices and assets of $104.3 million.

Sun National Bank (assets: $3.4 billion) Vineland, N. J., has sold its six branch offices in Delaware.(Merger and Acquisitions)
October 1, 2008... Sun National Bank (assets: $3.4 billion) Vineland, N. J., has sold its six branch offices in Delaware to Wilmington Savings Fund Society FSB (assets: $3.2 billion), Wilmington, Del.

MarketMatch.(Service Providers)
October 1, 2008... A former bank marketer, Karen Banks, has joined MarketMatch, Dayton, Ohio, as senior vice president. She will head a new company office in Melbourne, Fla., focusing on enhancing customer intimacy through segmentation strategies, attrition and...

U accounts.(ABAMN 2007 Financial Marketing Awards)(Quad City Bank and Trust)(Brief article)
October 1, 2008... [ILLUSTRATION OMITTED] Institution: Quad City Bank and Trust Davenport, Iowa The bank created the U Account to target Generation X and younger customers. The goal was to increase core deposits and to attract a new generation of...

Checking account acquisition campaign.(ABAMN 2007 Financial Marketing Awards)(National Bank of Kansas City)(Brief article)
October 1, 2008... [ILLUSTRATION OMITTED] Institution: National Bank of Kansas City Overland Park, Kan. This checking account acquisition campaign consisted of six "waves" and six different offers. Each wave consisted of a direct mail piece, newspaper...

Commercial banking acquisition campaign.(ABAMN 2007 Financial Marketing Awards)(California Bank and Trust)(Brief article)
October 1, 2008... Institution: California Bank & Trust Irvine, Calif. This campaign had three goals: (1) Stimulate inquiries from company principals in California who are seeking a full-service banking resource; (2) Give California Bank & Trust's Commercial...

Cashback Boulevard.(ABAMN 2007 Financial Marketing Awards)(Zions Bank)(Brief article)
October 1, 2008... [ILLUSTRATION OMITTED] Institution: Zions Bank, Salt lake City The objectives of this campaign were to increase awareness of the bank's new cash rewards program and increase credit card applications and usage. The strategy focused...

Receive recognition for your creative work.(ABAMN 2007 Financial Marketing Awards)
October 1, 2008... Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the ABA Marketing Network. ...

Getting the votes: the marketing game changes.(Marketing Solutions)
October 1, 2008... For those of us in the marketing game, the presidential election provides a window into the tools of our trade as applied to politics. After all, whether in politics or business, as marketers we are all in the business of getting votes....

Going green: there are few causes that win the heart of your customers and community faster than being environmentally friendly. PNC Financial Services, Pittsburgh, is a case study of how turning green can boost marketing and build the brand.(Corporate Social Responsibility)(Company overview)(Case study)
October 1, 2008... What company has more certified green buildings than any other? Hint: It's not a fast-food chain, coffee shop or retailer--it's a bank! The PNC Financial Services Group Inc., based in Pittsburgh, hits more certified green buildings...

We had a great time! The most effective way to show gratitude to customers through a social function to organize one that both reinforces the bank's brand and remains highly memorable to participants.(Customer Appreciation Events)
October 1, 2008... [ILLUSTRATION OMITTED] If your bank is grateful to its customers--and I'm sure it is--it should periodically remind them of that fact. How do you express appreciation? One common approach is to sponsor an event: Preferably something that...

Extending the honeymoon.(On-Boarding)
October 1, 2008... According to the Dove Consulting, the Boston-based research firm, first-year account attrition among banks averages 25-to-35 percent, with half of that attrition occurring within the first 90 days! So while a bank spends 70 percent of its...

Put a smile on stockholders' faces: think of investor relations as a category of customer relations. A good practice is to segment stockholders and develop targeted communications for each group.(Fundamentals: Investor Relations)
October 1, 2008... [ILLUSTRATION OMITTED] The challenge for investor relations is even greater today than it was just 12 months ago. Given the pall cast over the industry by deteriorating asset quality and the somewhat ominous economic outlook, the...

Approach to mobile banking in foreign lands foretells its future in the U.S.(New Products)
October 1, 2008... Consumers in many countries outside of the United States have greater access to technology that enables them to engage in mobile banking. Looking at how these foreign consumers use mobile banking provides some important clues as to how this...

Variance reported added to asset and liability management software: a variance report has been added to the income simulation and asset and liability management software from FIMAC Solutions, LLC, Denver. The software is called Risk Analytics ALM Model.(New Products)(Brief article)
October 1, 2008... The software is designed to address the interest rate risk of financial institutions and to satisfy all the major regulatory and accounting requirements. The company uses "software as a service" (SaaS) format, meaning that the bank does not...

Database of new movers.(Product File)
October 1, 2008... A new online database of new movers has been made available by Melissa Data, Rancho Santa Margarita, Calif. The database is updated with over 100,000 new records weekly--allowing marketers and mailers the opportunity to easily customize, order...

Track competitive offers.(Product File)
October 1, 2008... A new tool that scans bank print ads in over 200 major metropolitan areas allows subscribers to track competitive offers from banks and credit unions. The service, "Search by Ad" is offered by Market Rates Insight (MRI), San Anselmo, Calif., as...

'Relevance' matters for retention.(Customer Retention)
October 1, 2008... Banks that are succeeding in the marketing war today are focused on strengthening customer relevance first by methodically and systematically understanding the full customer need, and second, by demonstrating total commitment to the customer by...

In times like these, it's back to the basics.(Customer Satisfaction)
October 1, 2008... The reduced liquidity conditions resulting from the so-called subprime credit crisis have brought back into focus the fundamental precept that solid, reliable, low cost and loyal deposits are still at the heart of successful banking. These...

ABA financial marketing awards: sixty-six entries honored.(MARKETING edge)
October 1, 2008... Sixty-six entries from banks and marketing agencies have been honored by the 2008 ABA Financial Marketing Awards. The awards were presented in September during the ABA Marketing Conference in Denver. The competition, which is sponsored by...

Services directory.(Directory)
October 1, 2008... ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out how, call Ken...

Continuing education quiz.
October 1, 2008... Going Green by Deb Stewart 1. Some of the environmentally friendly communications tactics introduced by PNC include all of the following EXCEPT: [] A print-on-demand option for brochures. [] More intensive use of digital signage....