ABA Bank Marketing articles from October 2007

ABA Bank Marketing archives from October 2007

Q & A: the new data--and analytics-driven site selection.(Marketing News)(dialogue with Peter Harvey )(Interview)
October 1, 2007... Peter Harvey is the founder and CEO of Intellidyn Corp., Hingham, Mass. The company specializes in optimizing target marketing, risk screening and multichannel integration for several industries, including financial services. Prior to founding...

Viral marketing at Center of New Umpqua bank promotion.(Marketing News)(Creature)
October 1, 2007... A viral marketing campaign was introduced this summer to promote the small-business services of Umpqua Bank (assets: $7.3 billion), Portland, Ore. The bank, which has a reputation for innovative marketing, partnered with Creature, a...

Dunn & Bradstreet (D&B).(Service Providers)(Brief article)
October 1, 2007... Dunn & Bradstreet (D&B) has started to integrate its First Research subsidiary into its Hoover's subsidiary. As part of the initial phase, First Research customers now have access to Hoover's company data via a Hoover's search box. In turn,...

DEI Inc.(Service Providers)(promotion of Neil K. Kool )(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Neil K. Kool of DEI Inc., Cincinnati, has been promoted to vice president of sales. He joined the design/build company in 2006 as regional manager for Southwest Ohio, Kentucky, Tennessee and West Virginia. He came to...

Northrim BanCorp. Inc., (assets: $911 million; 10 locations), Anchorage, Alaska, has agreed to acquire Alaska First Bank & Trust N.A.(Mergers & Acquisitions)
October 1, 2007... Northrim BanCorp. Inc., (assets: $911 million; 10 locations), Anchorage, Alaska, has agreed to acquire Alaska First Bank & Trust N.A. (assets: $60 million; two locations), also of Anchorage.

Capital Bancorp Inc., Nashville, Tenn., the parent company of Capital Bank & Trust, has agreed to merge with Renasant Corp., Tupelo, Miss., the parent company of Renasant Bank.(Mergers & Acquisitions)(Brief article)
October 1, 2007... Capital Bancorp Inc., Nashville, Tenn., the parent company of Capital Bank & Trust, has agreed to merge with Renasant Corp., Tupelo, Miss., the parent company of Renasant Bank. Following the completion of the merger, Renasant Bank will have...

Commerce Bancshares Inc. (assets: $15.2 billion; 360 locations), Kansas City, Mo., has acquired Commerce Bank in Denver.(Mergers & Acquisitions)
October 1, 2007... Commerce Bancshares Inc. (assets: $15.2 billion; 360 locations), Kansas City, Mo., has acquired Commerce Bank in Denver. The acquisition will add $100 million in assets to Commerce Bancshares Inc.

Firstbank Corp., Alma, Mich., has acquired ICNB Financial Corp., parents company of Ionia County National Bank, which will be converted to a Michigan state-chartered bank with a new name, Firstbank--West Michigan.(Mergers & Acquisitions)
October 1, 2007... Firstbank Corp., Alma, Mich., has acquired ICNB Financial Corp., parents company of Ionia County National Bank, which will be converted to a Michigan state-chartered bank with a new name, Firstbank--West Michigan. Firstbank Corp. is now a...

Beyond free checking: new strategies for differentiating your bank.(Marketing News)
October 1, 2007... How do you differentiate your free-checking product in a market where every competitor also has free checking? One option might be to offer a free credit report monitoring service to go with the checking product, according to a new report from...

Health Savings Accounts (HSAs).(Brief article)
October 1, 2007... Health Savings Accounts (HSAs): HSAs are expected to grow tremendously this year, providing financial institutions with a new source of funding over the next few years, according to a new report from Financial Insights, Framingham, Mass, the...

Marketing to Hispanics.(Survey)(Brief article)
October 1, 2007... Marketing to Hispanics: Latinos are just as likely to use digital technology as non-Hispanics, according to a new study from Vertis Communications, Baltimore. Findings show that 33 percent of Hispanics plan to use text messaging in the next 12...

Washington Federal Savings.(Mergers & Acquisitions)
October 1, 2007... Washington Federal Inc. (assets: $9.9 billion), parent company of Washington Federal Savings, Seattle, has merged with First Mutual Bancshares Inc. (assets: $1.06 billion), parent company of First Mutual Bank, Bellevue, Wash. The combined...

Arvest Bank, Tulsa, Okla., has agreed to buy three Tulsa-area branch locations of Marshall & Illsley Corp., Milwaukee, Wisc.(Mergers & Acquisitions)
October 1, 2007... Arvest Bank, Tulsa, Okla., has agreed to buy three Tulsa-area branch locations of Marshall & Illsley Corp., Milwaukee, Wisc. Arvest Bank, with assets of nearly $9.5 billion, operates more than 210 branches in four states through a network of 16...

Commercial banking acquisition campaign.(ABAMN 2007 Financial Marketing Awards: Overall Runner-Up, Customer Acquisition Marketing; Asset Size of Over $5 Billion)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: California Bank & Trust, San Diego, Calif. Assets: $10.4 billion; 90 locations This comprehensive campaign was designed to help the bank's commercial banking group find new customers. The...

"Take a Stand" and "Remember Your Roots".(ABAMN 2007 Financial Marketing Awards: Overall Winner and First Place, Inspirational; Assets Size of $500 Million to $1 Billion)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: Bank of Guam, Hagatna, Guam Assets: $756 million; 21 locations These two promotional videos are intended as introductions to the bank. "Take a Stand" tells the bank's history. The bank began as...

Key Foundation Philanthropic Annual Report 2005.(ABAMN 2007 Financial Marketing Awards: Annual Reports, 2005, First Place, Asset Size: Over $5 Billion)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: KeyBank, Cleveland Assets: $85.8 billion; 954 locations in 13 states Agency: Adcom Communications, Cleveland The goal of this annual report was to convey the Key Foundation's commitment to...

Federal Home Loan Bank of San Francisco 2005 Affordable Housing Advisory Council Annual Report.(ABAMN 2007 Financial Marketing Awards: Annual Report, 2005, Runner-Up, Asset Size: Over $5 Billion)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: Federal Home loan Bank of San Francisco, San Francisco The objective of the report was to show the institution's contribution in its own backyard, through the quarter-century evolution of the...

Federal Home Loan Bank of San Francisco, 2006, Affordable Housing Advisory Council Annual Report.(ABAMN 2007 Financial Marketing Awards: Annual Reports, 2005, Runner-Up, Asset Size: Over $5 Billion)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: Federal Home Loan Bank of San Francisco, San Francisco This report featured six unique projects, which reflected the range of needs in the three states, California, Arizona and Nevada, served by the...

Bank Like You Live.(ABAMN 2007 Financial Marketing Awards: Annual Reports, 2006, First Place, Asset Size: Over $5 Billion)(Lane PR)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: Umpqua Bank, Portland, Ore. Assets: $7.3 billion Agency: Lane PR, Portland, Ore. Known for its innovation, Umpqua Bank decided in 2006 to produce an annual report that was not only done...

First Financial Bank Annual Report.(ABAMN 2007 Financial Marketing Awards: Annual Reports, 2006, First Place, Asset Size: Over $5 Billion)(Power Agency)(Brief article)
October 1, 2007... [ILLUSTRATION OMITTED] Institution: First Financial Bank Annual Report Assets: $3.2 billion Agency: Power Agency, Cincinnati The report had two over-riding goals: One was to highlight the completion of the bank's extensive...

What drives word-of-mouth business? 'Tacit' interactions.(Marketing Solutions)
October 1, 2007... What if word-of-mouth--what others are saying about you--drives two-thirds of your business? If so, it influences what new products and services customers try, how they interpret the really good and not-so-good experiences they encounter, and...

Feminine allure: this is one customer segment that you can't afford to ignore--both because of its size and financial clout.(Marketing to Women)(Survey)
October 1, 2007... [ILLUSTRATION OMITTED] Let's look at some of the statistics relating to the value of women as customers of financial products and services. Annual U.S. spending attributed to women is $7 trillion, or 64 percent of the total U.S. gross...

Taking care of business: recognizing that woman entrepreneurs want to form a 'meaningful relationship' with their bank is the first step toward attracting business with this growing demographic.(Marketing to Women)(Cover story)
October 1, 2007... [ILLUSTRATION OMITTED] Marketers want to know how to develop relationships with woman business owners--a dynamic market segment. They can find an answer by looking at the following example of a woman entrepreneur from Pennsylvania. ...

Stop and smell the brand: how to put the sense of olfaction into marketing action.(Multisensory Marketing)
October 1, 2007... [ILLUSTRATION OMITTED] Think back to a time you remember fondly. Recall what it was like to watch your son's first little league game, arrive at your grandmother's house in the country or stroll the streets in a Tuscan hill town. ...

Adding it up: you can save time by trying one of three short-cut approaches to an annual budget. But for the maximum marketing benefit, a fourth technique is preferred above the others.(Marketing Budgets)
October 1, 2007... [ILLUSTRATION OMITTED] Yes, it's that season again. Oh what fun! I'm not talking about the holidays. I'm referring to creating next year's marketing budget. Whether you are drafting a budget for one specific business line or for the...

Leveraging the retention lifecycle.(Customer Retention)
October 1, 2007... All customers are at some stage in the retention lifecycle with the bank, and each customer has an associated lifetime value. The same holds true for retained customers and those we lose to attrition. Understanding the process and the...

Fair Isaac refreshes the Classic FICO scoring model.(New Products)(Brief article)
October 1, 2007... The Classic FICO credit-risk scoring model from air Isaac Corp., San Rafael, Calif., was modified in September, improving its predictive power by 5 to 15 percent, according to the company. The changes will not affect important existing...

Wells Fargo uses customized binders to reinforce brand image.(New Products)(Wells Fargo & Co.)(Brief article)
October 1, 2007... To market its Portfolio Management Account (PMA), Wells Fargo & Co., San Francisco, gives custom binders to its account holders. The PMA is the bank's top-of-the-line relationship account providing money management and growth. The customized...

Toolkit explains how to conduct basic bank marketing research.(New Products)
October 1, 2007... Your community bank is faced with the need to conduct some marketing research, but you're not sure how to approach it. Should you do the project in-house or outsource it? Would secondary studies meet your needs or should you conduct primary...

A new strategic on-boarding system available to financial institutions.(New Products)
October 1, 2007... A company that provides marketing and data management has teamed up with St. Meyer & Hubbard, the Illinois-based bank sales training and coaching firm, to provide an on-boarding solution for use by financial institutions. The solution,...

First Data, Denver, says it has the only technology in the industry that can facilitate one complete process that prints color statements consistent with a brand's identity as well as live checks with the magnetic information character recognition (MICR) line intact.(Product File)(First Data Corp.)(Brief article)
October 1, 2007... First Data, Denver, says it has the only technology in the industry that can facilitate one complete process that prints color statements consistent with a brand's identity as well as live checks with the magnetic information character...

Capco, New York, and Lombardi have joined forces to strategically market and sell the TeamworksBPM suite as part of Capco's Client Profile Management (CPM) solution.(Product File)(CapCo. and Lombardi Company Inc.)(Brief article)
October 1, 2007... Capco, New York, and Lombardi have joined forces to strategically market and sell the TeamworksBPM suite as part of Capco's Client Profile Management (CPM) solution. The solution is a fully integrated and coordinated approach to client...

Source Technologies has released its enhanced concourse Kiosk Project Planner 2.0.(Product File)(Source Technologies Inc.)(Brief article)
October 1, 2007... Source Technologies has released its enhanced concourse Kiosk Project Planner 2.0. The new Web-based application allows users to design kiosks based on specific business-related criteria. Available for free on Source Technologies' Web site, the...

Geezeo, Framingham, Mass., has introduced Geezeo Mobile, a free service that gives consumers text-message access to all of their checking, savings and credit card accounts.(Product File)(Brief article)
October 1, 2007... Geezeo, Framingham, Mass., has introduced Geezeo Mobile, a free service that gives consumers text-message access to all of their checking, savings and credit card accounts. Users set up an account by going to the Geezeo Web site. They selected...

You can market to the underbanked consumer market with First Score Direct, a service from L2C Inc, Atlanta, providing renewable marketing lists for preapproved and invitation to apply (ITA) campaigns.(Product File)(Link2Credit Inc.)(Brief article)
October 1, 2007... You can market to the underbanked consumer market with First Score Direct, a service from L2C Inc, Atlanta, providing renewable marketing lists for preapproved and invitation to apply (ITA) campaigns. The product uses the company's propertary...

How to make good use of web site "listening posts".(Customer Satisfaction)
October 1, 2007... With the development of tiny Web-based "listening posts," it seems that we have come full circle in our ability to get instant feedback from our customers. In the old days, most banks--and businesses for that matter--were small and the managers...

ABA Financial Marketing Awards: eight-one entries honored.(MARKETING edge)
October 1, 2007... Eighty-one banks and marketing agencies have been honored by the 2007 ABA Financial Marketing Awards. The awards were presented in September during the ABA Marketing Conference in Baltimore. The competition, which is sponsored by the ABA...

New England Chapter ABAMN selects new board of directors for 2007-08.(MARKETING edge)
October 1, 2007... The new board of directors of the New England Chapter, ABAMN, was selected in August. The board consists of representatives from New England financial services institutions and service providers. [ILLUSTRATION OMITTED] Pictured in the...

Services directory.(Directory)
October 1, 2007... ADVERTISING AGENCIES & SERVICES Austin & Williams Advertising & Marketing Award winning & results-oriented advertising, marketing & public relations. Ask for Ken Greenberg: (888) 281-9200 x105; ken@austin-williams.com;...

Continuing education quiz.
October 1, 2007... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....