ABA Bank Marketing articles from October 2005

ABA Bank Marketing archives from October 2005

A penny saved is a penny ... that must be counted and cashed-in.(Marketing News)
October 1, 2005... One day not long ago, Ed Knowles discovered that he had a serious penny problem. Ed, for those of you not acquainted, is the owner of Ed's Gas Station in Flomaton, Ala. You see, Ed was in the habit of collecting pennies. He has been doing this...

Coming: bank ATMS at other retail locations in addition to banks.(Marketing News)(automated teller machines)(CommerceBancorp. (Newport Beach, California))(JPMorgan Chase & Co.)(PNC Financial Services Group Inc.)(Brief article)
October 1, 2005... Bank ATMs are popping up in new places--including drugstores and gas stations. During the last couple of months, three big institutions, Commerce Bancorp Inc., J.P. Morgan Chase & Co., and PNC Financial Services Group Inc., have announced that...

BANKTEAM, of Phoenix, Ariz., has formed a strategic coalition with Datatron.(Alliances)
October 1, 2005... BANKTEAM, of Phoenix, Ariz., has formed a strategic coalition with Datatron. The two companies will provide a combination of service, sales and leadership training, and evaluation programs to track service and sales performance.

Access Direct Systems of Farmingdale, N.Y., has announced that it will purchase Acxiom Print and Electronic Distribution Services from Acxiom Corp. of Little Rock, Ark.(Service Providers)(Brief article)
October 1, 2005... Access Direct Systems of Farmingdale, N.Y., has announced that it will purchase Acxiom Print and Electronic Distribution Services from Acxiom Corp. of Little Rock, Ark. Acxiom Print and Electronic specializes in highly personalized,...

TD Banknorth Inc., Portland, Maine, will acquire Hudson United Bancorp, a multistate bank holding company for Hudson United Bank, which has 204 offices in New Jersey, New York, Connecticut and Pennsylvania.(Mergers & Acquisitions)
October 1, 2005... TD Banknorth Inc., Portland, Maine, will acquire Hudson United Bancorp, a multistate bank holding company for Hudson United Bank, which has 204 offices in New Jersey, New York, Connecticut and Pennsylvania. TD Banknorth's banking divisions in...

Correction.(Announcements)(Correction notice)
October 1, 2005... In the article on switch kits entitled "A Switch in Time" in the July-August 2005 issue, the state in which Union Bank is located was published incorrectly. The correct location is Mena, Ark.

Outsourcing of financial services functions on the rise.(Marketing News)(Brief article)
October 1, 2005... More functions such as mortgage processing, insurance underwriting and claim processing will be outsourced offshore in the future, according to a report from an independent market analyst, Datamonitor, in New York. To date, most...

Chicago bank joins those opening seven days a week.(Marketing News)(MB Financial Inc)(Brief article)
October 1, 2005... More and more banks are offering extended hours. The latest example: MB Financial Bank, N.A., Chicago, (assets: $3.8 billion) has announced that it will extend its banking hours and will be open more days--including Sundays and holidays. ...

Easily usable websites attract more credit card customers.(Survey)(Brief article)
October 1, 2005... Credit card issuers who make their websites more appealing and easier to use have a better opportunity of improving the quality and number of their online applicants, according to a company, Web Mystery Shoppers International Inc., that helps...

Alpine Swines: Judges Special Recognition: ABAMN 2005 AD Awards Contest.(Multimedia)
October 1, 2005... [ILLUSTRATION OMITTED] Institution: Alpine Bank, Glenwood Springs, Colo. Assets: $1.4 billion, 29 locations in eight western and southwestern Colorado counties The purpose of this philanthropic campaign was to increase awareness...

Colors: Best of the best: ABAMN 2005 AD Awards Contest.(TV Single)(Boathouse Group designed the television campaign for Middlesex Savings Bank)(Brief article)
October 1, 2005... Institution: Middlesex Savings Bank, Natick, Mass. Assets: $3.1 billion; 21 retail and four commercial banking locations Agency: Boathouse Group Inc., Waltham, Mass. This TV ad was part of a multimedia campaign that had two...

Read the Green: Best of the Best: ABAMN 2005 AD Awards Contest.(Multimedia)(North Middlesex Savings Bank)(Brief article)
October 1, 2005... Institution: North Middlesex Savings Bank, Ayer, Mass. Assets: $320 million; six locations This campaign, designed to raise $10 million in deposits from new customers, was a unique collaboration involving the bank and two of its...

How quality interactions help a business thrive.(Marketing Solutions)
October 1, 2005... Why do doctors who relate well to patients get sued less, even when their medical performance is lower than doctors who relate poorly? Why do sports teams have significantly better records at home than on the road? Why do those in counseling...

CRM on a budget.(Technology)(Wells Fargo & Co. and Bank of America Corp. to make use of customer relationship management software)
October 1, 2005... [ILLUSTRATION OMITTED] Competing as a small bank in a big bank world is getting easier, thanks again to technology. Without the seemingly endless resources of financial giants like Wells Fargo & Co. and Bank of America, smaller financial...

Don't get burned by your toaster giveaway.
October 1, 2005... [ILLUSTRATION OMITTED] Your CEO has asked you to come up with a campaign to attract new interest-bearing checking account holders. You develop an offer to pay for the first order of preprinted checks (a $12.50 value) to any customer who...

Everybody's job: quality: marketing and just about everything else got easier at Los Alamos National Bank, New Mexico, after the staff, from president to teller, jumped aboard a 'quality management' bandwagon. The preoccupation with business excellence generated both bottom-line benefits and a national award.(Quality Management)(Interview)(Company overview)
October 1, 2005... [ILLUSTRATION OMITTED] Fifteen years ago, Los Alamos National Bank (LANB) in New Mexico began utilizing "quality management" as part of its operations. The approach made it easier in a couple of ways for the bank to market itself. For one...

Cross-selling made easy: first, ensure that all of your employees know the bank's products inside out. Then, train them to ask basic questions about customer needs.(Fundamentals: Selling to Existing Customers)
October 1, 2005... [ILLUSTRATION OMITTED] Everyone has heard the statistic: Selling a product or service to a new customer costs five times more than selling an additional product or service to an existing customer. Not surprisingly, many banks view...

Banks can use e-learning program about credit to reach teens, young adults.(New Products)(Brief article)
October 1, 2005... There's a new way for bankers to extend their name recognition and to reach into local schools and universities--where young people (tomorrow's customers) are concentrated. This way is through a new e-learning program from the ABA Education...

Business intelligence product helps banks target consumers.(New Products)(Acxiom Corp.)(Brief article)
October 1, 2005... Acxiom Corp., Little Rock, Ark., is offering a new business intelligence solution, called Ranking Invitation to Apply Approvals (RITAA). The product helps financial services providers, particularly credit card issuers, find and target consumers...

Report examines the causes of customer attrition.(New Products)
October 1, 2005... Do you understand why customers close accounts with your bank? To help financial services companies recognize why their customers leave, Bancography of Birmingham, Ala., has published a syndicated research study entitled, "Attrition Benchmarks:...

Commercial-grade counters are easy to assemble.(New Products)(Walls + Forms Inc.)(Brief article)
October 1, 2005... Walls + Form Inc., Dallas, offers a new ready-to-assemble commercial-grade counter in a standard white, gray and almond. Their counter is shipped "knock down" unassembled thanks to its slot-fit design. It assembles with no bolts or screws....

MicroBilt sells MyFICO.com consumer products to lenders.(Product File)(Brief article)
October 1, 2005... MicroBilt, Kennesaw, Ga., has announced that it will resell Fair Isaac's consumer products to lenders for use in marketing, acquisition and customer retention. The company will include products from my FICO, Fair Isaac's consumer division,...

Knowledge management software reduces the number of customer inquiries.(Product File)(SilverCloud Knowledge Management)(Brief article)
October 1, 2005... Want to reduce the number of incoming telephone and e-mail customer inquiries? SilverCloud Knowledge Management, Mounds View, Minn., is offering software called Cavion Plus that will allow banks to answer the large majority of customer online...

Online portal allows more rapid access to analytics and customer segmentation.(Product File)(Brief article)
October 1, 2005... Harte-Hanks Inc., Glen Burnie, Md., has developed an online portal that gives financial institutions rapid access to sophisticated data that enables more accurate analytics and segmentation. The product is called ADQ Direct. It leverages the...

The benefits of listening to customers.(Customer Satisfaction)(Letter to the editor)
October 1, 2005... Warren Buffet, the highly regarded investor, once said that an ideal company in which to invest is like a toll bridge. It has something that nobody else has; and, in many cases, it is the only way to get where you are going. Great brands, like...

Expand your reach with a new tactic: surround marketing.(Communications Q&A)
October 1, 2005... [ILLUSTRATION OMITTED] Q: A new competitor, from outside our market, has opened several branches and launched an aggressive TV and radio campaign. What suggestions do you have to extend our current campaign--focused on TV, radio and...

Fifty-five entries recognized at 2005 ad awards competition.(MARKETING edge)
October 1, 2005... What are the trends in bank advertising? A good way to find out is to look at the results of the 2005 Ad Awards contest, which is sponsored by the ABA Marketing Network. The names of 55 winners in the 33rd annual competition were announced last...

05-06 ABAMN chapter calendar.(MARKETING edge)(Calendar)(Conference notes)
October 1, 2005... New England Contact Jim Pannos, (603) 625-2443; e-mail: jpannos@pannosmarketing.com or Linda Dinkel (978) 852-0194; e-mail: Linda.dinkel@verizon.net Oct. 21, 2005 Fall Conference Mansfield, Mass. Penn/Jer/Del ...

Welcome, new members!(MARKETING edge)(Kriste Byrne appointed at First National Bank and Trust Co.)(Dawn Oelke appointed at Heartland Financial USA Inc.)(Carole Katz appointed at Watertown Savings Bank)
October 1, 2005... Lynn Anderson, Los Padres Bank Shawnee Mission. Kan. Keith Bates, Marls West & Baker Inc. Jackson. Miss. Kriste Byrne, First National Bank & Trust Co. Beatrice. Neb. Ron Campbell, Financial Marketing Solutions Franklin, Tenn. ...

Services directory.
October 1, 2005... ADVERTISING AGENCIES & SERVICES Austin & Williams One of New York's most-awarded advertising agencies, Austin & Williams won seven national and two international awards for advertising and branding in 2004. We specialize in financial...

Continuing education quiz.(ABA Bank Marketing )
October 1, 2005... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...