ABA Bank Marketing articles from October 2004

ABA Bank Marketing archives from October 2004

A credit card: the perfect spot for that cute baby picture.(Marketing News)(First National Bank of Omaha)(Brief Article)
October 1, 2004... Grandma is bragging again about her adorable grandchild. She offers to show you a photograph. She reaches into her pocketbook. She pulls out her wallet. She hands you something.... Her credit card? This is no ordinary credit card. This...

Rebranding? It's easy. Getting it to stick is hard.(Marketing News)(Federal Home Loan Bank of Seattle)
October 1, 2004... Once you rebrand your bank, how do you keep the change fresh over the long haul? That was the question faced a few years back by the Federal Home Loan Bank Seattle. In 1999, Norman B. Rice, a former mayor of Seattle, was hired as the...

Bank name changes.(Brief Article)
October 1, 2004... Bank name changes: Financial institutions (including banks, thrifts, investment houses, brokerages and mutual funds) accounted for 23 percent of all corporate name changes in 2003, according to Enterprise IG, New York, a brand and identity...

Umpqua Bank.(Announcements)(Eric B. Lucero appointed as vice president)(Brief Article)
October 1, 2004... Eric B. Lucero has been appointed as vice president, marketing manager, for Umpqua Bank, Roseburg, Ore. He comes from California-based Humboldt Bancorp, which was recently acquired by Umpqua's Umpqua Holding Corp. Lucero is responsible for...

Meredith Village Savings Bank.(Announcements)(Lisa Garcia promoted to vice president)(Brief Article)
October 1, 2004... Lisa Garcia has been promoted to vice president/marketing officer and to the bank's senior staff at Meredith Village Savings Bank, Meredith, N.H. She has led the bank's marketing department for the last five years. She is a graduate of the ABA...

Rockland Trust Co.(Announcements)(Jane L. Lundquist appointed as executive vice president )(Brief Article)
October 1, 2004... Jane L. Lundquist has joined Rockland Trust Co., Rockland, Mass., as executive vice president and director of retail banking and corporate marketing. Prior to joining the bank, she served as president and chief operating officer of...

Cross-selling to small-business customers.(Brief Article)
October 1, 2004... Cross-selling to small-business customers: Only a minority of small-business customers have experienced cross-selling attempts when at the branch, according to a recent research study by Synergistics Research Corp., Atlanta. In a telephone...

Idea bank.(Directory)
October 1, 2004... Reader's Guide: Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this set, on to spark your creativity for...

Rooting for small.(Marketing Solutions)
October 1, 2004... What is it about "small?" Small towns, small armies, small organizations? Sam Walton's original Wal-Mart strategy was to win the small towns--places large enough for on discount retailer but too small for two. He executed this strategy from...

What motivates today's employees?(Rewarding Employees)
October 1, 2004... Editor's Note: This is the second of o three-port series on employee recognition. Recognition efforts are lagging behind shifts in employee preferences. This is happening for several reasons. First, companies look backward to "what we've...

Open talk: the growth market today in wealth management is the mass-affluent segment. And, the trend in reaching this group is through 'open architecture' investment solutions.(Wealth Management)(Cover Story)
October 1, 2004... Let's talk about the wealth management business. The competition of course, is intense. But real growth is promising. The opportunities reside mainly with the "mass affluent," say the experts, provided you've got the technology and culture in...

Shemp, Larry, & Moe got it wrong! Building effective teamwork does not have to look as chaotic as an old Three Stooges comedy short. The secret is to establish ground rules that encourage mutual support (No slapping! No eye pokes!)--and then enforce the code.(Sales Management)
October 1, 2004... Skip this article if you are managing one of those rare financial sales/marketing organizations that does not need effective teamwork to meet your annual sales goals. But... if your bottom line depends on people talking to each other,...

"Hello!" "This is your call center. I'm evolving into a more dynamic channel for banks to interact with their customers." If your call center could ring you up, that is probably what it would say.(Call Centers)
October 1, 2004... Technology is enhancing the capability of the traditional call center. It is also making it more affordable, even for community banks. In the past a call center was an expensive luxury employing hundreds of agents. Only big banks could...

Let's dance: achieving maximum synergy with your advertising or marketing agency is like perfecting a dance partnership. Here's how to develop a good working relationship that enables performance to soar from the ordinary to the extraordinary.(Fundamentals: advertising agencies)
October 1, 2004... Recall the first dance at the last wedding you attended. Unless the bride or groom was a professional hoofer, the choreography was probably rather ordinary. Now picture Fred Astaire in his tuxedo mad Ginger Rodgers in her evening gown tripping...

Business banking: a collection of revealing banker interviews.(New Products)(Brief Article)
October 1, 2004... A new syndicated study entitled "Banking Business" compiles information from interviews conducted with 21 bankers on the topic of business banking. Bancopgraphy, Birmingham, Ala., prepared the report. The bankers discuss how they deal with...

New marketing score helps reduce customer acquisition costs.(New Products)(Brief Article)
October 1, 2004... Problem: When financial institutions attempt to solicit new loan or credit card customers without extending pre-approved offers, the campaigns have sometimes suffered from a lack of profitability. This occurs because the lowest-performing...

Software product helps banks engage frontline personnel in lead generation.(New Products)(Wealthview Leadbuilding, Software industry)(Brief Article)
October 1, 2004... How can a mid-tier bank involve tellers and call center staff in the generation of warm leads--without requiring these frontline personnel to close sales? Fincentric Corp. of Vancouver, Canada, has proposed an answer in the form of new...

The value of a hedgehog strategy.(Customer Satisfaction)
October 1, 2004... In his acclaimed book, Good to Great, Jim Collins uses the behavior of tile hedgehog as a metaphor explaining the success of today's great companies. His book is a treatise on the common characteristics of 11 public companies that went from a...

Winning the keyword ad game.(Communications Q&A)
October 1, 2004... Q: A smaller bank in our region has just started a keyword marketing campaign. To compete effectively we need to get one going--and fast--what do we need to know to get started? A: Keyword marketing has exploded from a trend to a marketing...

Forty-nine entries win honors in 2004 ad awards competition.(Marketing edge)(ABA Marketing Network 2004 Ad Awards)
October 1, 2004... Here's something worth advertising: 49 awards were presented in September in connection with the ABA Marketing Network 2004 Ad Awards. The awards were given at the 32nd annual ceremony, which was held during the ABA Marketing Conference in...

Conference reflections.(Marketing Edge)(American Bankers Association)(Brief Article)
October 1, 2004... It's that time of year again when everything gets packed away for a new season--out with the light-weight clothing, in with the heavier fall and winter clothing (at least for some). But before we pack everything away, including this year's ad...

Have a marketing problem? These papers can provide help.(Marketing edge)(Brief Article)
October 1, 2004... Do you have a need for reference material in connection with a bank marketing topic? Scholarly papers prepared by students at the ABA School of Bank Marketing and Management are available through the ABA Marketing Network. These papers,...

Did you know?(Marketing edge)(Community banks)(Brief Article)
October 1, 2004... Sixty-nine percent of community banks now offer free checking accounts. Source: ABA 2004 Community Bank Competitiveness Survey Sixty-three percent of community banks offer overdraft lines of credit; 53 percent offer automatic overdraft...

Welcome: new ABA marketing network members.(Marketing edge)(American Bankers Association )(Brief Article)
October 1, 2004... Paul Childress Community First National Bank of West Plains West Plains, Mo. Hazel S. Farmer Bank of Lancaster Kilmamock, Va. Gregory French Provident Bank Jersey City, NJ. Stephanie Lutz WFS...

Chapter events 2004.(Brief Article)(Calendar)
October 1, 2004... Indiana Chapter Carrie Selch (317) 921-3135; e-mail: cselch@indianabankers.org Oct. 7 "Attracting and Retaining Hispanic Customers." IBA Center for Professional Development Indianapolis, Ind. Speaker: Kelly McDonald,...

New marketing-related information added to 'principles of banking' course.(Marketing edge)(Brief Article)
October 1, 2004... Information pertaining to such marketing issues as customer service, cross-selling and referrals, and building customer relationships and customer confidence has been added to the updated version of the popular "Principles of Banking" course...

Services directory.(Advertising agencies)(Directory)
October 1, 2004... ADVERTISING AGENCIES & SERVICES AUSTIN & WILLIAMS ADVERTISING * MARKETING * PUBLIC RELATIONS Austin & Williams is a strategic advertising and marketing agency combining award-winning creative with nationally-recognized financial...

Continuing education quiz.(Bank Marketing)
October 1, 2004... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.0 hour of continuing education credit....