ABA Bank Marketing articles from October 2003

ABA Bank Marketing archives from October 2003

LaSalle Bank Corp.(Bankers)(promotes Mark A. Nystuen to executive vice president)(Brief Article)
October 1, 2003... Mark A. Nystuen, chief marketing officer at LaSalle Bank Corp., Chicago, has been promoted to executive vice president. As chief marketing officer, Nystuen oversees the organization's marketing and communications group that supports LaSalle...

RBC Centura Bank.(Bankers)(appoints Molly Sapienza as manager for sponsorship marketing)(Brief Article)
October 1, 2003... Molly Sapienza has been named manager for sponsorship marketing for RBC Centura Bank, Rocky Mount, N.C. The new position will be part of a broader sponsorship management team within the organization. She will be responsible for directing and...

Citizens Business Bank.(Bankers)(hires David M. Krebs)(Brief Article)
October 1, 2003... David M. Krebs has been appointed senior vice president and director of human resources for Citizens Business Bank, Ontario, Calif. He is the former vice president and director of human resources for Wedbush, Morgan Securities.

Interchange Bank.(Bankers)(appoints Don Sepulveres vice president )(Brief Article)
October 1, 2003... Don Sepulveres has been named as vice president and business development officer of the sales department at Interchange Bank, a commercially focused community bank in Saddle Brook, N.J.

Data Warehouse Corp.(Service Providers)(appoints Blake Lintelman senior vice president of sales)(Brief Article)
October 1, 2003... Blake Lintelman has been named senior vice president of sales at Data Warehouse Corp., Boca Raton, Fla. He will oversee the company's sales and business development operations, with a focus on further developing and defining the corporation's...

HavrillaBishop Marketing.(Service Providers)(HavrillaGroup forms new division)(Brief Article)
October 1, 2003... The HavrillaGroup of Lancaster, Pa., has formed a new division, HavrillaBishop Marketing, which will be joined by John Havrilla, CEO of the HavrillaGroup and Linda J. Bishop, CFMP, who was recently named vice president of sales and marketing at...

WordCom.(Service Providers)(Dennis McGann appointed vp)(Brief Article)
October 1, 2003... Dennis McGann has joined WordCom, Ellington, Conn., as vice president, senior database marketing consultant, for 13 Midwestern states. Wordcom is a full-service, direct mail agency specializing in the banking industry.

Enterprise IG.(Service Providers)(Judy Vigiletti appointed creative director)(Brief Article)
October 1, 2003... Judy Vigiletti has joined the New York office of Enterprise IG as a creative director. Enterprise is a global brand and identity consultant.

InteliData Technologies Corp.(Service Providers)(Anne M. Brown appointed head of Payment Systems Group)(Brief Article)
October 1, 2003... Anne M. Brown has joined InteliData Technologies Corp., Reston, Va., as head of the company's Payment Systems Group. She formerly served as senior vice president of Internet payment strategy for Wachovia's e-Commerce Division.

Provident Bancorp Inc., holding company of Provident Bank, Montebello, N.Y., has signed a merger agreement with E.N.B. Holding Co., parent of Ellenville National Bank, Ellenville, N.Y.(Mergers & Acquisitions)(Brief Article)
October 1, 2003... Provident Bancorp Inc., holding company of Provident Bank, Montebello, N.Y., has signed a merger agreement with E.N.B. Holding Co., parent of Ellenville National Bank, Ellenville, N.Y. Provident Bank has 18 branches in Rockland and Orange...

New Haven Savings Bank in Connecticut has acquired Connecticut Bancshares Inc. and Alliance Bancorp of New England.(Mergers & Acquisition)(Brief Article)
October 1, 2003... New Haven Savings Bank in Connecticut has acquired Connecticut Bancshares Inc. and Alliance Bancorp of New England. Connecticut Bancshares Inc. is the holding company for Savings Bank of Manchester, which has $2.6 billion in assets; Alliance...

Getronics of Billerica, Mass, has formed a strategic alliance with Onyx Software to jointly market and deliver CRM to financial services firms in the United States.(Agreements & Alliances)(Brief Article)
October 1, 2003... Getronics of Billerica, Mass, has formed a strategic alliance with Onyx Software to jointly market and deliver CRM to financial services firms in the United States. Under the terms of the agreement, Getronics will integrate Onyx CRM...

Metavante Corp., Milwaukee, has created a marketing analytics and campaign management partnership with NuEdge Systems.(Agreements & Alliances)(Brief Article)
October 1, 2003... Metavante Corp., Milwaukee, has created a marketing analytics and campaign management partnership with NuEdge Systems. Under the referral agreement, Matavante will recommend NuEdge Systems' solutions to financial account processing and customer...

Wells Fargo Foothill.(New Names)(new name of Foothill Capital Corp.)(Brief Article)
October 1, 2003... Foothill Capital Corp., Santa Monica, Calif., an asset-based corporate lender and part of Wells Fargo & Co., has changed its name to Wells Fargo Foothill after integrating its credit products with Wells Fargo's products and services.

Guaranty Bank is the new name of the former Guaranty Federal Savings Bank, Springfield, Mo.(New Names)(Brief Article)
October 1, 2003... Guaranty Bank is the new name of the former Guaranty Federal Savings Bank, Springfield, Mo. The name was changed after its holding company Guaranty Federal Bancshares Inc. converted the institution to a Missouri chartered trust company with...

Marketing to Women: the banks' most important customers.(Q&A)(Martha Barletta, author of "Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment" )(Interview)
October 1, 2003... Martha Barletta is president of The TrendSight Group and author of the newly released book, "Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment" (Dearborn Trade Publishing). Q:. Why...

High-tech fingerprints.(Central Bank of Costa Rica installs biometric security system from Indentix Inc.)(Brief Article)
October 1, 2003... High-Tech Fingerprints: The government-run Cenral Bank of Costa Rica has deployed a fingerprint biometeric security system to control access to its databases by member banks. In order to help ensure that only authorized individuals from...

Fast-growing small banks.(Brief Article)
October 1, 2003... Fast-Growing Small Banks: Thirty-four small banks were included earlier this year in Fortune Small Business Magazine's list of the 100 fastest-growing small companies in the United States. Banks were the most represented industry on the list....

Competition increases for the ultra-affluent clients.(Brief Article)
October 1, 2003... Competition increases for the ultra-affluent clients: Wealth managers will be forced to compete with each other far more aggressively as they struggle to protect and grew revenue in difficult markets in the coming year. According to the 2003...

No "contact" purchase payments.(American Express Co. tests ExpressPay service in Phoenix)(Brief Article)
October 1, 2003... No "contact" purchase payments: American Express Co. is conducting a pilot program in the greater Phoenix area of its latest payment product, ExpressPay. The product is a fee-free, key fob (key chain attachment) powered by radio frequency...

Branch renewal.(report from Financial Insights)(Brief Article)
October 1, 2003... Branch renewal: Successful branch revitalization is possible for large traditional banks, according to a new report from Financial Insights. Entitled, "A Bold Step for a Big Bank: CIBC Branch Renewal," the report examines the Canadian Imperial...

Cohort of the month: a look at some sample customer segments, together with an overview of their key characteristics.(Marketing News)(Brief Article)
October 1, 2003... Alison: Educated working women 4.9 million U.S. households (4.9 percent of households) Median Age = 33 Median Income = $50,000 Quote: "O.K. oatmeal risotto didn't sound so great, but hey, I'll try anything once." ...

High fees, high risk? FDIC issues examination guidance for controversial area of bank involvement in payday lending.(Marketing News)
October 1, 2003... The FDIC recently issued examination guidance for FDIC-supervised institutions that offer payday loans. The guidance will make it easier for banks engaged in payday lending to determine whether they can meet federal standards. Payday loans...

Low note: Verne Troyer adds chuckles to Fifth Third Equity line campaign.(Marketing News)(Brief Article)
October 1, 2003... The fact is that banks don't use humor in their ads. They also don't use celebrity spokespersons. This is not a small issue. So what is diminutive actor Verne Troyer, who plays Mini-Me in the "Austin Powers" comedy movies, doing in this...

This won't hold: the 10 best call center practices.(Marketing News)(Brief Article)
October 1, 2003... A list of the 10 best call center practices has been compiled by Customer-Centric, a bimonthly e-magazine (www.ccStandards.com), a publication of Alorica Professional Service Group of Chino, Calif. The e-magazine recommends that all...

Salaries for corporate marketers stall.(Brief Article)
October 1, 2003... Salaries for corporate marketers stall: The annual corporate salary survey from PROMO indicated budget cuts, salary cuts and lack of available jobs in the industry. Only 75 percent of respondents reported receiving any salary increase in the 12...

Please enter your PIN: analysts discuss the future of the ATM.(Marketing News)
October 1, 2003... This year marks the 30th anniversary of the granting of a patent for the first automated teller machine (ATM). In recognition of this milestone, the eFunds Corp., an electronics payment company based on Scottsdale, Ariz., invited three...

Feeling stressed? Read this.(Rewarding Employees)
October 1, 2003... The latest survey research from ComPsych, the world's largest employee assistance program provider (www.compsych.com), confirms what most of us already know: We are stressed out at work. Some 48 percent of employees today report high levels of...

Idea bank.(ad campaign awards)
October 1, 2003... Samples of ad campaigns and other marketing materials from banks around the country. The creative includes print, radio, TV, outdoor, multimedia, point of sale, brochures, direct mail, annual reports, websites, public relations and sales...

Serving the customer: a race to the bottom.(Marketing Solutions)
October 1, 2003... The year is 1997. Imagine an audience composed of CEOs and executive teams from companies who comprise 15 leading industries in the United States. The question for them: How many believe their industry will be rated lower by customers when the...

As the Web spins: from account aggregation and online financial advice to intelligence-gathering portals and more: a glimpse into the rapidly evolving future of financial services on the Internet.
October 1, 2003... As the information age matures, growing pains continue to resonate. Nowhere are they so apparent as in website development. Financial services institutions are now migrating in droves from the classic marketing-based information sharing website...

Stuff it! The modest monthly statement stuffer is experiencing a renewal as marketers experiment with new ways to utilize, design and distribute it.(Feature)
October 1, 2003... Consider the ordinary statement stuffer. It had a humble beginning as a low-tech communications tool bundled with the monthly bank statement. But, with the advent of today s multiple channels, has it outgrown its usefulness? Not quite. ...

13 ways to kill great marketing: while you may understand marketing, there are others who don't. And these well-intentioned amateurs can create havoc with your best-laid plans.(Feature)
October 1, 2003... Bad things happen to good marketing, to paraphrase the title of a popular book of several years ago. It makes a salient point, one that often flies over the heads of everyone from president to teller. It's this: unlike other bank...

Close call: ensuring that your phones get answered: are your frontline people struggling to juggle incoming telephone calls with the needs of lobby customers? Consider the advantages of a call center ...(Fundamentals)
October 1, 2003... Is your bank one of the few that hasn't established a call center yet? Then you probably weren't aware that today only 11 percent of an average bank's customers ever walk into the lobby and less than 30 percent use the drive-up window. Now...

Leave room for a 'bonus' insert.(Direct Mail Essentials)
October 1, 2003... When you are sending a promotional mailing in an envelope, you can often improve your response rate by adding one more insert, such as a bonus offer or an expanded explanation of your primary offer. Two basic types of supplemental inserts...

Digital lobby sign: something to keep an eye on.(New Products)
October 1, 2003... A new digital sign in the Lobby of the Bergen Commercial Bank, Hasbrouck Heights, N.J., can be programmed to automatically change and update content throughout the day. The signage is used about 50 percent of the time to promote community...

Insurance can ease customers' fear about identity theft.(New Products)(Brief Article)
October 1, 2003... What new products are your customers looking for these days? Because of the rising number of identity frauds, customers are starting to show an interest in identity-theft insurance. And vendors are responding to the demand by offering this...

Synergistics now offers custom research services.(New Products)(Brief Article)
October 1, 2003... Synergistics Research Corp., Atlanta, has introduced custom research services to address specific bank needs or objectives. For the past 20 years, Synergistics has been a provider of financial services research. Now, in addition, the...

Computer programmable display systems.(Product File)(Brief Article)
October 1, 2003... A 2003-2004 computer programmable display systems product catalog is available from Daktronics Inc., Brookings, S.D. The company designs, manufactures, sells and services large screen video displays and computer-programmable display systems....

One-click referral product captures everyday cross-sell opportunities.(New Products)(Brief Article)
October 1, 2003... Let's say a bank customer calls to report her change of address. During the conversation with her customer service representative, the customer mentions that she might need a line of credit for new home furnishing and a retirement specialist to...

Orchestrated experience: recipe for success.(Customer Satisfaction)
October 1, 2003... Recently I had dinner with my friend, Alex Sheshunoff, the banking consultant, at an Emeril Legasse restaurant in New Orleans. Alex knows the manager of 11 years, the chef and many of the employees. It was a busy night, as usual, but we had fun...

Selecting a good marketing firm.(Communications Q&A)
October 1, 2003... Q: I've recently been promoted to the position of marketing director and have been given the challenge of hiring a new marketing firm. Our last firm left a bad taste in the mouth of our president. What steps can I take to make sure this doesn't...

Meet Scott V. Williams, new Network Council chair.(Marketing Edge)
October 1, 2003... Scott V. Williams, CFMP, Bas been selected as the 2003-04 chair of the ABA Marketing Network Council. He is the senior vice president, director of marketing for Legacy Bank of Texas. Williams has served on the ABA Marketing Network council for...

Marketing edge.(Brief Article)
October 1, 2003... The 2003 ABAMN Advertising Awards ceremony, held last month at the ABA Marketing Conference, awarded Best of the Best and Certificates of Excellence awards to those in our industry who exhibited advertising brilliance. There were two additional...

It adds up: eighty-six winners at ABA Marketing Network Ad Awards contest.(Marketing Edge)
October 1, 2003... Judges presented a total of 86 awards during this year's ABA Marketing Network Ad Awards. The prizes were given during the ABA Marketing Conference in Chicago, Sept 14-16. Twenty-seven Best of the Best awards and 58 Certificates of excellence...

Did you know?(Marketing Edge)(Brief Article)
October 1, 2003... Customer service--more than deposit rates or free-checking offer--can keep customers at a bank, or drive them away. More than three of four respondents (77 percent) think bounce protection programs would be very or somewhat useful it...

Book of Model Incentive Plans available through ABA.(Product Profile)(Brief Article)
October 1, 2003... ABA Collection of Model Incentive Plans for Bank Employees presents incentive plans used by banks around the country. This publication includes articles on the topic, samples and "how to" information. Among the approximately 100 plans, over 100...

National 'Get Smart About Credit' day to be sponsored by ABAEF.(Marketing Edge)(Brief Article)
October 1, 2003... Teens and young adults across America will learn the do's and don'ts of credit on the first annual Get Smart About Credit Day, sponsored by the American Bankers Association Education Foundation (ABAEF). The first Get Smart About Credit Day will...

Calendar 2004.(Marketing Edge)(listing of various American Bankers Association events)(Brief Article)(Calendar)
October 1, 2003... Jan. 25-28 ABA Insurance Risk Management Coherence The Wigwam Resort Scottsdale, Ariz. Feb. 29-March 2 ABA Trust Wealth Management and Marketing Conference Marriott's Camelback Inn Resort, Golf Club and Spa Scottsdale,...

Chapter events 2003.(Marketing Edge)(Calendar)
October 1, 2003... Florida Chapter Contact: Danielle Humphrey or Beth Corum, (805) 224-2265 Oct. 23-24 Best Practices; Best PR Activities E-Mail Marketing; Wow Customers; and, Energize Your Employees World Golf Village Renaissance Resort, St....

AIB releases new course catalog for 2003-2004.(Marketing Edge)(Brief Article)
October 1, 2003... Seven courses on marketing and sales are among those being offered by the American Institute of Banking (AIB) for the 2003 2004 academic year. AIB, an ABA affiliate, provides continuing education for bankers. Courses are offered through...

ABIA conference will discuss how to grow insurance sales.(Marketing Edge)(Brief Article)
October 1, 2003... Banking and insurance executives will discuss how to grow bank-based insurance sales during the American Bankers Insurance Association's (ABIA) 2003 Annual Conference at the Atlanta Marriott Marquis hotel in Atlanta, Oct. 8-10, 2003. The...

CFMP designation given to 16.(Marketing Edge)(Brief Article)
October 1, 2003... Sixteen more persons have received their certified financial marketing professional (CFMP) designations as a result of examination that were administered in June. Kimberly Barker; Kristin Blandt; Lisa Franks; John Greenwell; Rhonda...

Services directory.
October 1, 2003... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Customer service is what retains them.(Figuratively Speaking)(Brief Article)
October 1, 2003... Percentage of consumers who said that "poor customer service" would cause them to change banks 71 Percentage who said "better deposit rates" would cause them to change banks ...