ABA Bank Marketing articles from October 2002

ABA Bank Marketing archives from October 2002

Banks. (Announcements).(includes multiple personnel records)(Brief Article)
October 1, 2002... Terry J. McChrystal was named retail sales manager for the National City Home Equity Group in Cleveland. He will be responsible for all retail origination initiatives for National City Home Equity. Lizz Pulliam was named vice president and...

Service providers. (Announcements).(includes multiple personnel records)(Brief Article)
October 1, 2002... Chuck R. Goers was named senior vice president of business development at GRFI Ltd./The Frerichs Group in Chicago. Goers was senior manager of business development at Willey Brothers Inc. A series of changes have been announced at Jack...

Acquisitions. (Announcements).(Banknorth Group Inc. to acquire Community Insurance Agencies Inc.)(Statistical Data Included)(Brief Article)
October 1, 2002... Banknorth Group Inc. of Portland, Maine, agreed to acquire Community Insurance Agencies Inc. of South Glen Falls, N.Y. The acquisition is expected to expand Banknorth's annual insurance premium volume of $24 million and add about $4.2 million...

Alliances. (Announcements).(includes multiple records)(Brief Article)
October 1, 2002... BISYS is expanding its industry alliances and acquisitions. In separate announcements, the financial services provider said it would support clients using Harland Financial Solutions' DepositPro system with electronic IRA document and other...

New name. (Announcements).(The Bank of the Somerset Hills changes name to Somerset Hills Bank)(Brief Article)
October 1, 2002... The Bank of the Somerset Hills in Bernardsville, N.J. shortened its name to Somerset Hills Bank. The change is expected to increase brand recognition with a common logo and name format for the bank, the holding company and its subsidiaries. ...

'Sweetest Days' song for Arvest ad campaign grabs attention, awards. (Marketing News).(Arvest Bank Group Inc.)(Brief Article)
October 1, 2002... A song that was played in the background of a series of broadcast media ads for ARVEST Bank Group, Arvest Banks and Arvest Asset Management in Arkansas has caught the ears of a number of Arvest customers, who have called the bank because they...

Electronic Bill Payment and Processing is growing. (In Brief).(Brief Article)
October 1, 2002... Electronic Bill Payment and Processing is growing, says Jupiter research, which predicts that consumers' adoption will double this year to 7.8 million. The good news for banks: Jupiter says 42 percent of online financial users prefer their...

Web banking enrollees. (In Brief).(best lured through traditional marketing techniques)(Brief Article)
October 1, 2002... Web banking enrollees are best attracted through traditional marketing techniques, according to a new study from Gomez Inc., the Internet research company. Customers who learn about Web banking through mailings are more likely to enroll than...

High-net-worth individuals. (In Brief).(grew by 1.8 percent in 2001)(Brief Article)(Statistical Data Included)
October 1, 2002... High-net-worth individuals in North America grew by 1.8 percent in 2001, according to the annual World Wealth Report published by Cap Gemini Ernst & Young and Merrill Lynch. High-net-worth individuals are defined as those with financial assets...

Cash management: it's a new ballgame. (Marketing News).(Brief Article)
October 1, 2002... The good news, says Deloitte Consulting, is that there's still money in traditional cash-management business. The bad news is that there isn't much money in it, and there's even less new money. The global payments business is expected to...

A new generation of ATMs coming. (Marketing News).(dispense cash and movie tickets, stamps, gift cards, etc.)(Brief Article)
October 1, 2002... Fujitsu is marketing "all-purpose" ATMs that dispense cash like others of their breed--as well as movie tickets, postage stamps, gift cards, bank statements and transit fare cards. Potentially, customers will be able to buy airline tickets,...

Is interactive TV worth the trouble? (Marketing News).(high renewal costs may interfere with mix of banking and interactive television)(Brief Article)
October 1, 2002... Celent Communications reports that high renewal costs may slow acceptance of interactive television and banking technology, which is expected to reach 35 percent of European banks by 2005. It's in use by about 17 institutions at present, nearly...

Q & A: William B. Albernathy (Marketing News).(of consulting firm Abernathy and Associates)(Interview)
October 1, 2002... Incentive Pay Systems and Customer Service WILLIAM B. ABERNATHY, Ph.D., is founder of Abernathy & Associates, a consulting company that designs and manages performance measurement and incentive pay systems for firms in a variety of...

Good customer relationships start with the way the bank treats its employees. (Marketing News).("Valuing People: How Human Capital Can Be Your Strongest Asset")(Brief Article)
October 1, 2002... A number of businesses espouse the idea that the customer is always right or that the customer comes first. "Those who believe this to the detriment of their people will lose in the long run," notes Lisa M Aldisert in a new book entitled,...

Service before sales. (Marketing News).(customer service tips from John T. Cotton)(Brief Article)
October 1, 2002... Before you plunge headlong into a full-scale marketing program, John T. Cotton has a word of advice: service. "It isn't a good idea to sell anything if the service is not top-notch to support the customer," says Cotton, who is president of...

Branding time. (Marketing News).(requirements for a brand name)(Brief Article)
October 1, 2002... What makes a brand name? Marketing consultant Jack Sims says the requirements for a memorable brand name can be summed up in three words: "consistency," "difference" and "target." Consistency. "The biggest mistake I see from companies is...

More no-cost ways to recognize employees. (Rewarding Employees).(Brief Article)(Column)
October 1, 2002... Previously, we discussed the fact that there are a number of cost-free ways for financial institutions to recognize their employees. We reviewed the power of giving employees interesting work to do. In this column, we'll look at four other...

The 'customer disconnect' opportunity. (Marketing Solutions).(developing customer trust)(Brief Article)
October 1, 2002... Not too long ago we switched our home telephone carrier, making the obligatory call to our provider to disconnect all three lines. The carrier stopped billing us for two lines but continued to bill us for the third. Seemed like an honest...

One-two marketing punch! (Cover Story).(e-mail, direct mail marketing)(Cover Story)
October 1, 2002... Don't overlook e-mail. As a marketing tool, it's cheap, it's flexible, it's targeted, and it's measurable. With 422.4 million home Internet users in 21 countries, according to Neilsen-Netratings, it also gets the eyeballs. To date, it's really...

"I'd rather do it myself!" (Feature).(online banking)
October 1, 2002... Banks are frying to figure out how to service the growing number of online banking customers who prefer to conduct ALL their financial transactions on the Internet. Many have concluded that 'Web self-service' is not only the answer, but also an...

How to market 'marketing'. (Feature).(showing management the importance of marketing)
October 1, 2002... Sometimes senior management doesn't appreciate the importance of marketing. If you experience this problem, you can elevate your status by using your skills as a marketer to reposition both your job and your function as vital components of the...

Managing image and brand. (Fundamentals).
October 1, 2002... Managing corporate image, identity and brand has become an important way to differentiate a bank when almost all financial institutions offer roughly the same commodity products and services. It wasn't too long ago that banks dominated...

Match format to objectives. (Direct Mail Essentials).(Brief Article)
October 1, 2002... Take a look at the mail you receive. You are likely to find a mix of standard envelopes, I square envelopes, large formats and a few postcards. Which type of package is the right format for your next direct mail campaign? The answer depends on...

When 'good' isn't good enough. (Customer Satisfaction).(what you can do better than anyone else is path to greatness)(Brief Article)
October 1, 2002... Just because you've been doing something for years and have become pretty good at it, doesn't mean you should continue doing it--or that you are in the right business. Jim Collins, in his current business book, "Good to Great," compares today's...

A new way of segmenting customers. (New Products).(Personicx from Acxiom Corp.)(Brief Article)
October 1, 2002... Americans are individuals, as the micro-marketing gurus have been telling us for some years now. On the other hand--and let's face this head-on--they aren't as individual as all that. We all have common touch points that permit us to make...

Real-time transaction monitoring. (Product File).(ReportNox from Infonox)(Brief Article)
October 1, 2002... Whether your customers use an ATM, a call-center or a point-of-sale terminal, ReportNox can do real-time transaction monitoring. The provider, Infonox of Santa Clara, Calif., says its software suite permits financial service providers to browse...

Decision-support tool. (Product File).(BancAnalyst Market from BancIntelligence.com)(Brief Article)
October 1, 2002... Decision-support tool: BancIntelligence.com has developed an online module that analyzes your market and assists your strategic planning efforts. BancAnalyst Market analyzes branch budgeting, pricing strategies, market valuation, resource...

Measurement advice and consulting services. (Product File).(KDPaine and Partners)(Brief Article)
October 1, 2002... Measurement advice and consulting services from KDPaine & Partners can help marketing and public relations managers in small to mid-sized organizations to track and measure the success of their efforts. Katharine Delahaye Payne, the firm's...

Automated e-mail technology. (Product File).(Bigfoot Interactive)(Brief Article)
October 1, 2002... Automated e-mail technology for financial services companies is available from Bigfoot Interactive's Interactive Relationship Manager, which the company says, will permit companies to automate a wide range of communications for driving revenue,...

New frontiers in EBP. (New Products).(Cash Edge, Digital Insight Corp.)(Brief Article)
October 1, 2002... Cash Edge, in partnership with Digital Insight Corp., now has a service that financial institutions can offer to consumers, giving consumers the ability to make person-to-person and inter-business transfers. End users can use these new...

Home service contracts helps lenders to build customer loyalty. (New Products).(from Assurant Group)(Brief Article)
October 1, 2002... A new home service insurance Plan can build revenues and customer loyalty, says Assurant Group of Atlanta. The plan provides mechanical breakdown coverage for major appliances and major home systems, home-improvement contractor referrals,...

New product addition to banner hanging system. (New Products).(from FFr Inc.)(Brief Article)
October 1, 2002... A new line of Acrylic sign holders for a variety of applications is lightweight and durable enough to be placed in high-traffic areas. The signs are designed to cost-effectively "billboard" messages at the point of sale. They come in five...

Johnson elevated to chair of ABA marketing network council; two new council members named. (ABA Resources).(American Bankers Association, Alista J. Johnson, Chistyn L. Divine, Teresa Ziebarth)(Brief Article)
October 1, 2002... Alista J. Johnson has been named as the new chair of the ABA Marketing Network CounciL She is the senior vice president and director of marketing at Highland Bank, St Paul, Minn., and has been a CounciL member for five years. Her term...

Chapter calendar 2002.
October 1, 2002... Carolina Richard Garcia (803) 648-7087 Nay. 7 Putting It Together: Marketing, Operations, Retail and Management 11 a.m. to 2 p.m. Clarke American Building, Charlotte, N.C. Speakers: Facilitated roundtable discussion...

Time to plan Holiday-Debt Consumer Education programs. (ABA Resources).
October 1, 2002... The months of November and December are ideal times for banks to sponsor consumer education programs on the topic of "Protecting Yourself from Holiday Debt," according to the ABA Education Foundation. The Foundation has a Consumer...

Services directory. (Guide to the Industry's Leading Suppliers).(Directory)
October 1, 2002... Call Centers RSM McGladrey, Inc. Brent Carstensen, (847) 413-6213. brent_carstensen@rsmi.com, www.rsmmcgladrey.com Communications Consulting Primelook, Inc. (See Corporate Communications.) Corporate Communications E. H....

What your customers would do for money. (Figuratively Speaking).(Brief Article)
October 1, 2002... Percentage of Americans who would fight a heavyweight boxing champion for $100,000, according to Bernice Kanner's survey conducted on the Bloomberg website and published in "Are You Normal About Money?": 22 Percentage who would spend six...