ABA Bank Marketing articles from October 2001

ABA Bank Marketing archives from October 2001

Announcements.(multiple topics)(Brief Article)
October 1, 2001... Bankers Karin Stone has been named senior vice president and director of corporate marketing at National City Corp. of Cleveland. A former vice president of Walker Digital (parent company of Priceline.com), Stone succeeds Mary H. Griffith,...

All Singing, All Dancing.(Intrust Bank advertising campaign)(Brief Article)
October 1, 2001... In this age of federally mandated disclosure statements, is it possible to produce a bank commercial without a voice-over? To quote the folks at Intrust Bank in Wichita, Kan., "Yes you can!" They know because they did it, and now...

Brick and Block Are Back.(traditional banks versus Internet banks)(Brief Article)
October 1, 2001... On the face of things, purely online bank ought to have an insurmountable advantage over brick-and-mortar institutions. Much Lower overhead, instant customer gratification, higher interest-rate payments, 24-hours-a-day, seven-days-a-week,...

Charter One Throws a Fastball.(bank markets electronic bill paying service)(Brief Article)
October 1, 2001... Banking is a little like baseball: You throw your best pitch out there and hope somebody swings at it. At Cleveland's Charter One Bank--to stretch an already-strained metaphor--the pitch is so successful that the game's gone into extra innings....

Infographic: Wealthy Women Need Financial Advice.(Brief Article)(Statistical Data Included)
October 1, 2001... Infographic Wealthy Women Need Financial Advice Women in the wealth market (households with annual incomes of $125,000 or more) are more likely than wealthy men to believe they need financial advice. Percent of people who...

Is the Cross-Selling Real After a Bank-Brokerage Merger?(Brief Article)
October 1, 2001... Banks sometimes merge with brokerages in an effort to enhance cross-selling opportunities. But, after some mergers, banks have discovered that it is trickier to access brokerage customers than they had originally anticipated. One reason...

Corporate Sponsorship to the Next Level.(First USA Bank sponsors college students)(Brief Article)
October 1, 2001... Banks have sponsored golf tournaments, sweepstakes promotions and concerts, all in the interest of reaching one potential market segment or another. Now First USA Bank in Wilmington, Del., has decided to sponsor college students. Two of...

Errors Don't Hurt ... Necessarily.(managing bank errors positively)(Brief Article)
October 1, 2001... I It's the error that isn't fixed to the customer's satisfaction that can do you in. In fact, a satisfactory resolution to a customer's problem may even raise your status in his eyes, according to a recent report from Minnesota-based Barlow...

Regis, I Wanna Use My Lifeline.(Colonial Bank tests employees)(Brief Article)
October 1, 2001... If you want to compete in Colonial Bank's little game show, you won't need to know the name of the Cisco Kid's sidekick, but it won't hurt to know interest rates and service fees. Every week, employees in Colonial Bank's Southwest Florida...

TowerGroup.(payments via mobile communication equipment)(Brief Article)(Statistical Data Included)
October 1, 2001... Mobile payments are coming and smart bankers wilt be ready, says a new report from TowerGroup. Although progress has been slow so far, the report says it will pick up steam in the next 18 months. By 2005, 26.2 million Europeans and 28.8 million...

Going after Canada.(credit card solicitations)(Brief Article)
October 1, 2001... Monoline firms, mostly from the United States, mailed 45.8 million credit card solicitations to Canadian households in the first quarter of 2001, according to Mail Monitor, a direct-mail tracking service from BAIGlobal Inc. U.S. firms accounted...

And speaking of Canada.(Royal Bank rewards program)(Brief Article)
October 1, 2001... Royal Bank of Toronto has introduced a new program to reward customers who use Royal Bank Visa cards. The promotion offers gift certificates, dinners and a free trip for two as a grand prize. Transactions with participating merchants can also...

Good CRM can help allay customers' privacy concerns.(customer relationship management)(Brief Article)
October 1, 2001... A white paper from Acxiom Corp. says frequent communication with your customers can engender greater trust. just as it does in personal relationships. The report was written by Michael Staten, a professor at Georgetown University and director...

Wireless in Boston.(Fleet HomeLink provides for payment with hand held devices)(Brief Article)
October 1, 2001... Fleet HomeLink online banking clients can now do banking on their Palms. Users of Palm-compatible personal digital assistants can check their checking, credit-card and investment account balances (in real lime), schedule fund transfers, pay...

Why Existing Customers Are Important.(bank customer statistics)(Brief Article)(Statistical Data Included)
October 1, 2001... Percentage of households with $25,000 in investable assets that purchased an investment from a bank, according to a survey by John Hancock Financial Institution: 31 Portion of those households who had already purchased an investment who...

Innovating and Marketing CD Products.(certificates of deposit)
October 1, 2001... Problem: Our bank needs to gear up our marketing of certificates of deposit in order to gain deposits and increase our liquidity. We would like to reach out to both old and new customers, perhaps by offering unique products in...

Scaling the Enterprise: What Went Wrong?(bank growth)(Brief Article)
October 1, 2001... Recently in this space we noted that in banking, small seems to be trumping large. When it comes to growing revenue and attracting key segments, small banks are out-competing large. Banking is not alone in seeing this phenomenon. The vast...

Manageable Wealth.(fbanks' asset management services)(Statistical Data Included)
October 1, 2001... Visions of big fee income are luring banks into the rapidly growing market for financial advice and asset management. But there's lots of competition Banks will need to develop strong business plans and leverage a recognizable brand...

Strategic Planning That Computes.(bank marketing strategy techniques)
October 1, 2001... If it were an equation, it would read: STRATEGIC PLANNING = PLANNING + MARKETING. In other words, without marketing, the strategic planning equation doesn't add up. Most banks claim that they engage in "strategic planning." When you...

Rah! Rah! Home Town Bank!(customer service techniques for banks)
October 1, 2001... How to Cultivate Obnoxiously Devoted Customers They wear ugly razorback hog hats! They paint their faces red and holler, "Woo pig sooey" in the most obnoxious, uncivilized way. Most are completely sober. Many wore business suits to work...

The Shopper Stopper.(techniques for banks to turn phone calls into sales)
October 1, 2001... Banks are inundated daily by people telephoning for information about services and products. Surprisingly,] few banks bother to develop a comprehensive program for converting these 'shopper' contacts into actual sates. Here's a simple,...

Holding on to Existing Employees.(personnel management techniques)(Brief Article)
October 1, 2001... Retaining and motivating people sometimes seems like a job in itself. The more people who work for you, the more your job seems like Chief People Problem Solver. I'll bet you never thought that a background in psychology was essential to be a...

Ath POWER CONSULTING.(profiles of Ath Power Consulting, Sales Performance International)(Brief Article)(Company Profile)
October 1, 2001... 12 Essex Street Andover, MA 01810 Phone: (978) 474-6464 Fax: (978) 474-4161 E-mail: isaladini@athpower.com Web: www.athpower.com Profile A market research and training firm focused on the financial services...

Coping with 'Attention Deficit'.(techniques for managing time, information at work)(Brief Article)
October 1, 2001... Organizational Attention Deficit Disorder is a growing phenomenon in today's world of information overload. Dealing with it is a critical key to your success. Information is being propagated and distributed at a gluttonous pace. The...

'Write Once, Deploy Anywhere'.(new bank-specific software from Point Information Systems)(Brief Article)
October 1, 2001... Anew bank-specific CRM package from Point Information Systems will enable employees throughout the bank system to deal with customers using up-to-date information in real time. E-point Financial Services is a "multichannel, multilingual"...

Online Insurance Quotes.(From Securian Financial Networks)(Brief Article)
October 1, 2001... Securian Financial Network's Custom Quote.com website is backed up by a toll-free call center staffed with licensed insurance agents. Securian is an affiliate of Minnesota Life, which has offered insurance through its financial service partners...

ACTON Group, Ltd.(Brief Article)
October 1, 2001... ACTON Group Ltd. is a direct marketing organization specializing in checking account marketing and other direct mail programs for the financial services industry. Turnkey implementation services include development and production of direct mail...

Pace Products, Inc.(services information)(Brief Article)
October 1, 2001... Pace Products provides top-quality, specialty packaging and development services. We specialize in producing and packaging children's books and activity kits. However, we also provide custom packaging services for all types of products. Whether...

VASCO.(Brief Article)
October 1, 2001... VASCO designs, develops, markers and supports open standards-based software and hardware security solutions that manage and secure access to information and financial assets. Our range of enterprise-wide solutions secure Internet, client/server...

Progressive Communications International.(Brief Article)
October 1, 2001... Progressive Communications International has helped forge strong customer relationships for small-to medium-sized community banks and credit unions across the nation. As a full-service printing, marketing and communications company, we handle...

Willey Brothers, Inc.(Brief Article)
October 1, 2001... Willey Brothers is a leader in creating dynamic retail environments and communication strategies for financial service retailers that positively influence consumer buying behavior. Our services range from strategic retail positioning,...

Use a 'People' Approach to Fight Tough Competition.(The strategies of a small air carrier)(Brief Article)
October 1, 2001... If you think your bank faces tough competition, Look at the situation faced by a small air carrier, Sun Country Airlines, in Mendota Heights, Minn. The airline operates out of the Minneapolis-St. Paul area, where a single competing airline...

Behavioral Tracking During a Merger.(Brief Article)
October 1, 2001... Most bankers understand the rationale for bank mergers and the challenges associated with making mergers a success. To put it simply (and somewhat simplistically), the rationale for merging centers on efficiency: serving a larger number of...