ABA Bank Marketing articles from November 2008

ABA Bank Marketing archives from November 2008

Kentucky community bank utilizes interactive video on its redesigned Web site.(Marketing News)(Brief article)
November 1, 2008... When people visit the Web site of the Eclipse Bank (assets: 84 million), Louisville, Ky., they have an opportunity to watch a video of the bank president, John Pendergrass, who responds to a series of questions. Sample: What makes you different...

FTC amends rules regarding prerecorded sales calls.(Marketing News)(Federal Trade Commission)(Brief article)
November 1, 2008... The Federal Trade Commission (FTC) has amended its telemarketing sales rule, barring telemarketing calls that deliver prerecorded messages unless a consumer previously has agreed to accept such calls from the seller. The amendment will not...

First National Bank of Omaha campaign includes a Spanish-language TV spot.(Marketing News)
November 1, 2008... First National Bank of Omaha (assets: $9.2 billion) recently launched a new multimedia advertising campaign that included a Spanish-language component--an example of the growing importance of the Hispanic demographic. The campaign,...

Barclaycard US.(Banks)
November 1, 2008... Michelle Bottomley has been appointed chief marketing officer of Barclaycard US, the credit card business of Barclays PLC in the United States, Wilmington, Del. In this role, Bottomley will oversee targeted marketing programs, marketing...

Coastal Banking Co. Inc., Fernandina Beach, Fla., has announced the merger of its wholly owned subsidiaries.(Mergers & Acquisitions)
November 1, 2008... Coastal Banking Co. Inc., Fernandina Beach, Fla., has announced the merger of its wholly owned subsidiaries, Lowcountry National Bank in Beaufort, S.C., and First National Bank of Nassau County in Fernandina Beach, Fla., into a single banking...

Two bank holding companies, Hampton Roads Bankshares Inc., Norfolk, Va., and Gateway Financial Holdings Inc., Virginia Beach, Va., have agreed to a merger.(Mergers & Acquisitions)(Brief article)
November 1, 2008... Two bank holding companies, Hampton Roads Bankshares Inc., Norfolk, Va., and Gateway Financial Holdings Inc., Virginia Beach, Va., have agreed to a merger. Hampton Roads is the holding company for Bank of Hampton Roads and Shore Bank. Gateway...

Fidelity National Information Services Inc. (FIS).(Service Providers)
November 1, 2008... Marcia Danzeisen has been named as senior vice president of marketing and corporate communications at Fidelity National Information Services Inc. (FIS), Jacksonville, Fla. The company is a provider of core processing, card issuer and...

Dave Thurman and James Virostek have joined Bancintelligence, Brookfield, Wisc., a business unit of Fiserv Inc.(Service Providers)
November 1, 2008... Dave Thurman and James Virostek have joined Bancintelligence, Brookfield, Wisc., a business unit of Fiserv Inc. They will join as senior bank strategists, advising community and regional bank clients. The company's bank strategists are on...

Digital Check.(Service Providers)
November 1, 2008... Alex Trombetta has been named managing director of the international sales division at Digital Check, Northfield, III., a provider of desktop check scanners for the remote deposit capture and branch automation industry.

Lowest rate: guaranteed.(Letter Doctor)(Chase Bank International)
November 1, 2008... How do the big banks do in their efforts to promote larger mortgage loans? Here is an example from Chase Bank that has some good and some improvable points. (1) The outer envelope. The offer came in an upscale, over-sized 9"x12" window...

On-line account-opening capability needed as more customers turn to the Web.(Marketing News)
November 1, 2008... Banks should take another look at the online channel as a way to raise core deposits and better position the institution to weather the current economic storm, according to Dinesh Sheth, CEO of uMonitor, Memphis, a provider of customer...

Rennhack Marketing Services Inc. (RMS), Grapevine, Texas, has acquired Travel America Inc., a provider of incentive travel programs for consumer and employee relationships.(Service Providers)
November 1, 2008... Rennhack Marketing Services Inc. (RMS), Grapevine, Texas, has acquired Travel America Inc., a provider of incentive travel programs for consumer and employee relationships. Travel America is based in Vancouver B.C., and Irvine, Calif.

Bank profitability.(Brief article)
November 1, 2008... BANK PROFITABILITY: New research from TowerGroup, Needham, Mass., notes that current financial pressures underscore the importance of setting prices for new and renewing business that provides banks with sufficient profit, while still...

Web 2.0.(Brief article)
November 1, 2008... WEB 2.0: Look for cutting-edge banks to launch some Web 2.0 capabilities such as mashups within the next year, says a new report entitled, "Online Banking in the Age of Web 2.0" from Datamonitor. But large-scale adoption by banks will require...

Etch-A-Sketch video.(ABAMN 2008 Financial Marketing Awards: Overall Winner; Asset Size of More than $5 Billion)(Brief article)
November 1, 2008... Institution: KeyBank, Cleveland Agency: Adcom Communications, Cleveland [ILLUSTRATION OMITTED] In this campaign targeted at the bank's Colorado customers, KeyBank employed an Etch-A-Sketch artist to produce a portrait of Carmelo...

Online Banking Campaign.(ABAMN 2008 Financial Marketing Awards: Overall Runner-Up; Asset Size Under $500 Million)(Hyde Park Bank)(Brief article)
November 1, 2008... [ILLUSTRATION OMITTED] Institution: Hyde Park Bank, Chicago Agency: The Grillo Group inc., Chicago The goal of this campaign was to promote the bank's electronic delivery channel. The campaign consisted of print, Web and...

Lemonaire.(ABAMN 2008 Financial Marketing Awards: Spotlight Award; Asset Size: Above $5 Billion)(Umpqua Holdings Corp.)(Brief article)
November 1, 2008... Institution: Umpqua Bank, Roseburg, Ore. The aim of this campaign was to boost the bank's small-business banking program. The bank wanted to communicate with business prospects in human terms--rather than standard business "speak." The...

PrimeMate Depositor.(ABAMN 2008 Financial Marketing Awards: Marketer's Choice Award; Asset Size: $1 Billion to $5 billion)(Brief article)
November 1, 2008... Institution: SpiritBank, Tulsa, Okla. To differentiate its remote deposit product, called "PrimeMate Deposit," the bank used a chimpanzee character named "Steve Scanner" in a series of humorous television commercials. In addition to...

Stories of Beacon Bank.(ABAMN 2008 Financial Marketing Awards: Annual Reports; Runner-Up; Asset Size: Under $5 Million)(Brief article)
November 1, 2008... [ILLUSTRATION OMITTED] Institution: Beacon Bank, Shorewood, Minn. The bank chose to use the annual report to share "stories" about the bank at work in its communities--showing how the bank has affected customers and the camaraderie...

Making an emotional connection to the reader.(ABAMN 2008 Financial Marketing Awards: Annual Reports; First Place; Asset Size Under $5 Billion)(PrivateBancorp Inc.)(Brief article)
November 1, 2008... [ILLUSTRATION OMITTED] Institution: PrivateBancorp Inc., Chicago The objective was to use the annual report to reflect the company's growth while maintaining a world-class appearance to represent the company's commitment to service...

A commitment to philanthropy.(ABAMN 2008 Financial Marketing Awards: Annual Reports; Runner-Up; Asset Size: Over $5 Billion)
November 1, 2008... [ILLUSTRATION OMITTED] Institution: Key Foundation (part of the KeyBank, Cleveland) The objective was to explain how the foundation focuses on promoting economic self sufficiency in the communities it serves and to educate target...

Information rich, relationship poor.(Marketing Solutions)
November 1, 2008... Remember the old joke about the drunk looking for a lost coin under a street light and when asked where asked where he lost it, he points to a darkened area near a stairs. He is asked: Why are you looking over here under the street light if you...

Watch out for customer attrition: customer attrition often balloons following a merger and stays elevated for an extended time. You can keep these loses under control by taking a few simple preventative steps involving the front-line personnel of the merged institution.(Customer Retention)(Cover story)
November 1, 2008... [ILLUSTRATION OMITTED] It is a well-known phenomenon that customer attrition surges following a bank merger and remains elevated for months--even years--afterward. What causes this added loss of customers? And, are there any concrete...

We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing.(The Value of Marketing)
November 1, 2008... Marketing--like a network television show--has to continue proving itself, again and again, week after week, in order to win the elusive "approval" rating. Marketers are often caught up in a similar unending ratings' game. So how does one...

Discover your bank's personality: all bank brands possess at least one of five traits: sincerity, competence, excitement, ruggedness or sophistication.(Branding)
November 1, 2008... [ILLUSTRATION OMITTED] In good times and bad, the banks that survive and thrive are the ones that know who they are and behave accordingly. To "know who you are" requires an understanding of the history and preferences of the organization...

How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail!(Fundamentals: Strategic Marketing)
November 1, 2008... [ILLUSTRATION OMITTED] Those of us who have our eyes on the financial industry know that the new millennium is with fresh competitive challenges due to globalization, advances in telecommunications Internet technology, and world...

Web-based profitability solution offered to financial institutions.(New Products)(partnership of BANCServices and Profit Resources has developed EnhancedProfit)(Brief article)
November 1, 2008... A graphical Web-based profit dashboard has been developed to enable banks to see the profitability of their account holders and products. The service, called "EnhancedProfit" is the result of a strategic alliance involving BANCServices,...

Data cleansing and matching can be done instantly over the Internet through a new product called NetEffect, which has been made available through DataMentors, Tampa, Fla.(Product File)
November 1, 2008... Data cleansing and matching can be done instantly over the Internet through a new product called NetEffect, which has been made available through DataMentors, Tampa, Fla. Records are cleansed, matched and results delivered back to the enduser...

iEmergent, Des Moines, Iowa, has introduced its new line of demographic mortgage forecast reports.(Product File)
November 1, 2008... iEmergent, Des Moines, Iowa, has introduced its new line of demographic mortgage forecast reports that assess lending opportunities and show loan distribution patterns among various home-buyer and loan-type segments, including ethnicity, race...

Intrepidus Group has released software called "PhishMe" that enables user awareness training to proactively thwart spear phishing attacks.(Product File)(Brief article)
November 1, 2008... Intrepidus Group has released software called "PhishMe" that enables user awareness training to proactively thwart spear phishing attacks. The next-generation technology is a weapon in the fight against the new threat of spear phishing and...

New service helps banks align market strengths with brand opportunities.(New Products)(partnership of Market Insights Inc. and Creative Brand Communications Inc. )(Brief article)
November 1, 2008... A new collaborative service called "Own Your Market" has been introduced by a branding company and a consulting company, both specializing in the financial services industry. The two collaborators are Creative Brand Communications Inc....

Direct mail benefits that can't be measured easily.(Direct Mail Essentials)
November 1, 2008... One of the great strengths of direct mail is its accountability. Most mailings are quantifiable, easily tracked and potentially quite proof liable. But what is the total measure of a mailings success? There are numerous financial...

Is internet advertising different?(Marketing Compliance)
November 1, 2008... Virtually all banks have Web sites now, whether just of the "informational" variety or more in-depth, including product offerings and account accessibility. But what are the compliance requirements when you advertise your products or services...

New leaders selected for ABA marketing network for 2008-09: keeping our members on the competitive edge.(MARKETING edge)(Glenview State Bank's David M. Kreiman)(First Niagara Financial Group Inc's Leslie Garrity)
November 1, 2008... Two new leaders have been selected for the Marketing Network for 2008-09. They are David M. Kreiman, CFMP, Senior Vice President, Glenview State Bank, Glenview, Ill., and Leslie Garrity, First Vice President--Corporate Affairs & Communications,...

Corrections.(Correction notice)
November 1, 2008... The list of winners for the 2008 Financial Marketing Awards that appeared in the previous issue (ABA Bank Marketing, October 2008) contained incorrect information in three listings. The correct listings are as follows: Customer...

Services directory.(Directory)
November 1, 2008... ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out how, call Ken...

Continuing education quiz.
November 1, 2008... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...