ABA Bank Marketing articles from November 2007

ABA Bank Marketing archives from November 2007

Have a financial question? This institution has an Ask-A-Banker Web site.(Marketing News)(Brief article)
November 1, 2007... One of the best ways for a bank to establish a relationship with customers is to promote the institution as a source of trustworthy financial information and advice. A Nebraska bank has launched a Web site that is designed to make it easy...

How one new England Bank promotes remote deposit.(Marketing News)(Framingham Co-Operative Bank )(Brief article)
November 1, 2007... Now that more and more community banks are introducing remote deposit capture for commercial customers, it's useful to see how banks are marketing this service. Framingham Co-Operative Bank (assets: $316 million), Framingham, Mass., was...

Texas Bank wins recognition for 'Free Checking' direct mail campaign.(Marketing News)(Frost Bank)(Brief article)
November 1, 2007... A regional Texas institution, Frost Bank (assets: $13.2 billion; 100 locations) of San Antonio has won an award for one of its direct mail campaigns in a contest usually dominated by large international banks and brokerages, such as Citibank...

Chemical Bank.(Banks)(John D Hatfield appointed as vice president at Chemical Bank Michigan)(Brief article)
November 1, 2007... [ILLUSTRATION OMITTED] John D Hatfield has been named first vice president, Director of Marketing, at Chemical Bank, Midland, Mich. Hatfield will be responsible for the development and execution of comprehensive marketing plans, both...

Capital Bank Corp.(Banks)(William Ross promoted to senior vice president of marketing at Capitol Bancorporation Ltd.)(Brief article)
November 1, 2007... [ILLUSTRATION OMITTED] William Ross has been promoted to senior vice president of marketing, training and development, at Capital Bank Corp., Raleigh, N.C. Prior to joining Capital Bank two years ago, he spent 14 years in banking in...

Sundin Associates.(Service Providers)(Brief article)
November 1, 2007... [ILLUSTRATION OMITTED] Kimberly A. Lawrence, CFMP, has joined Sundin Associates, Natick, Mass., as a project manager. Sundin Associates is a marketing and advertising firm. Lawrence served most recently as a marketing manager for...

ING Direct high rate savings.(Letter Doctor)
November 1, 2007... Here is a marketing package from a nontraditional bank competitor: ING Direct, selling their high-rate Orange Savings Account. The offer is a good one... just the packaging and presentation could be streamlined to make the sale. (1) The...

Umpqua Bank, Roseberg, Ore., has introduced Umpqua Debit Rewards, a debit card rewards program that awards members with cash back for shopping at local businesses.(Marketing News)(Umpqua Holdings Corp.)(Brief article)
November 1, 2007... Umpqua Bank, Roseberg, Ore., has introduced Umpqua Debit Rewards, a debit card rewards program that awards members with cash back for shopping at local businesses. Customers can receive up to 20 percent cash back on initial purchases, and up to...

Wells Fargo & Co., San Francisco, has launched its new mobile banking service, Wells Fargo Mobile, a browser-based mobile banking solution.(Marketing News)(Brief article)
November 1, 2007... Wells Fargo & Co., San Francisco, has launched its new mobile banking service, Wells Fargo Mobile, a browser-based mobile banking solution. This new service enables the bank's customers nationwide to access their financial relationship through...

The State Bank of Long Island, Jericho, N.Y., has announced several initiatives designed to demonstrate the bank's concern for the environment.(Marketing News)
November 1, 2007... The State Bank of Long Island, Jericho, N.Y., has announced several initiatives designed to demonstrate the bank's concern for the environment. First, the bank has started converting its vehicle fleet, including those assigned to bank...

ICNB Financial Corp. and Firstbank Corp.(Bank Mergers & Acquisitions)
November 1, 2007... ICNB Financial Corp. and Firstbank Corp., both of Alma, Mich., have announced plans to merge ICNB into Firstbank. Firstbank is a six-bank financial services company with assets of $1.1 billion and 41 banking offices located in southwest,...

HomeBancShares Inc., Conway, Ark.(Bank Mergers & Acquisitions)(HomeBancShares Inc. plans to merge with Centennial Bancshares Inc.)(Brief article)
November 1, 2007... HomeBancShares Inc., Conway, Ark., has announced a plan to merge with Centennial Bancshares Inc., and its subsidiary, Centennial Bank, Little Rock, Ark. Centennial Bank has total assets of $199 million. Home Bancshares Inc has five wholly owned...

Integra Bank Corp. of Evansville, Ind., and Peoples Community Bancorp Inc.(Bank Mergers & Acquisitions)
November 1, 2007... Integra Bank Corp. of Evansville, Ind., and Peoples Community Bancorp Inc. of Cincinnati, Ohio, have announced a plan to merge. Peoples is the holding company for Peoples Community Bank, a federally chartered stock savings bank with 19...

The National Capital Bank 2006 annual report.(ABAMN 2007 Financial Marketing Awards: Annual Reports 2006; First Place; Asset Size Under $500 Million)(National Capital Bank of Washington)(Report)(Brief article)
November 1, 2007... [ILLUSTRATION OMITTED] Institution: The National Capital Bank of Washington, Washington, D.C. Agency: MBM Marketing, Richmond, Va. The report showcases the bank's 117-year history and the generations of families it serves and...

Union Trust annual report.(ABAMN 2007 Financial Marketing Awards: Annual Reports 2006; First Place; Asset Size of $500 Million to $1 Billion)(Union Trust Co.)(Brief article)
November 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Union Trust Co., Ellsworth, Maine For the Union Trust Co., 2006 was "The Year of Customer Relationships." From the top down, bank employees committed themselves to examining and improving all...

2006 profile viewbook.(ABAMN 2007 Financial Marketing Awards: Annual Reports 2006; First Place," Asset Size $1 Billion to $5 Billion)(Nevada State Bank)(Brief article)
November 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Nevada State Bank, Las Vegas Agency: Rose Glenn Group, Reno, Nev. Each year, the bank issues a high-end "profile" book--instead of an "annual report'--that highlights the bank's executives and...

Bank Iowa annual report 2006.(ABAMN 2007 Financial Marketing Awards: Annual Reports 2006; Runner-Up; Asset Size $500 Million to $1 Billion)(Bank Iowa Corp.)(Report)(Brief article)
November 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Bank Iowa Corp., West Des Moines, Iowa Bank Iowa, a group of six independent banks in 17 rural communities, was new to greater Des Moines. This report was created with the goal of increasing brand...

Partners in Success 2006 annual report.(ABAMN 2007 Financial Marketing Awards: Annual Report 2006; Runner-Up; Asset Size Under $500 Million)(National Bank of Commerce)(Report)(Brief article)
November 1, 2007... [ILLUSTRATIONS OMITTED] Institution: National Bank of Commerce, Superior, Wisc. The theme of this report was "Partners in Success." The design incorporates a classic, strong, distinguished look with testimonials from customers...

Alliance Bank 2005 annual report.(ABAMN 2007 Financial Marketing Awards: Annual Reports 2005; First Place; Asset Size $500 Million to $1 Billion)
November 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Alliance Bank, Irvine, Calif. Agency: One Eighteen Advertising This annual report was part of a campaign to revamp the bank's image and give it a fresh look and feel that would differentiate it from...

Grand Bank & Trust 2005 annual report.(ABAMN 2007 Financial Marketing Awards: Annual Reports 2005; Runner-Up; Asset Size Under $500 Million)(Brief article)
November 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Grand Bank & Trust of Florida, West Palm Beach, Fla. This report was the first to incorporate the institution's new "Ampersand" (&) branding campaign. The branding positions the institution as a...

Receive recognition for your creative work.(Idea Bank)
November 1, 2007... [ILLUSTRATION OMITTED] Have you produced outstanding market-in g materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by...

A tale about recharging the relationship--and the brand.(Marketing Solutions)(analysis of customer service)
November 1, 2007... When relationship strength is high, the customer is 49 percent more likely to remain a customer than when it is low. and 55 percent more likely to shop at the retailer within the next year... is 1.82 times as likely to recommend the retailer...

If marketers are from Venus ... then salespeople must be from Mars: here are some guidelines for enabling these two conflicting cultures to work cooperatively together.(Sales Management)
November 1, 2007... [ILLUSTRATION OMITTED] When it comes to sales, bank marketers are like comedian Rodney Dangerfield: They just don't get any respect. When a bank doesn't make its sales goals, who gets the blame? Marketing! From salespeople, marketers...

Mark your calendar! Whether it's your bank's 1st or 100th birthday, anniversaries offer a ready-made opportunity to promote your institution and spotlight its contribution to the community.(Anniversary Celebrations)
November 1, 2007... [ILLUSTRATION OMITTED] It's time to celebrate! Pop the cork and raise a toast to the passage of another year. Yes, an anniversary is the perfect excuse for a bank to toot its horn and tell the world--well, at least the local...

Setting the tone: making the right auditory impression involves selecting a spoken voice and music that is closely aligned to the bank's brand promise and positioning statement.(Multisensory Marketing)
November 1, 2007... [ILLUSTRATION OMITTED] I've never heard your cell phone ring tone, but I'll bet it says quite a bit about you as a person. Whether you know it or not, you're making a statement every time your phone rings. Having AC/DC's "Back in...

Extra! Extra! Read all about it! Publish or perish: why does a TV talk-show host like Oprah publish a magazine? For the same reason that financial services institutions generate newsletters, magazines and various types of Internet periodicals: It's an effective way to stimulate dialog with your target segment.(Custom Publications)
November 1, 2007... [ILLUSTRATION OMITTED] Creating genuine connections between the consumer and the brand: It's Marketing 101. As basic a concept as this may be, it can still bedevil bank marketers. How do you cut through the clutter at the customer...

Is your direct mail inviting 'no reply?'.(Direct Mail Essentials)
November 1, 2007... Direct marketing, like any sales cycle, has a beginning--the offer--and an ending--the reply. If you do not include all the key elements of the cycle, you risk breaking the sales link between your bank and potential customers. For example,...

Web site facilitates automatic production of bank marketing materials.(New Products)
November 1, 2007... BankMarketingCenter.com is the name of a Web kite that is designed to automate the advertising process for banks of all sizes. Created by The Ad Shop, an Atlanta marketing and advertising firm, the site contains thousands of creative solutions...

New tracking program monitors direct mail status.(New Products)(Vertis Communications)(Brief article)
November 1, 2007... A mail track and reporting system called Vertis MailTrail is being offered by Vertis Communications, Baltimore. The product uses GrayHair Software and is driven by the U.S. Postal Service's next-generation Intelligent Mail Barcode technology....

NewGround enhances retail services diagnostic tool.(New Products)
November 1, 2007... NewGround, St. Louis, has released a new version of its WayPoint diagnostic assessment tool for the alignment of a financial service institution's retail service delivery. The 2.0 version provides enhanced capabilities to develop a more...

Cost accounting and profitability software upgraded.(New Products)(Profit Resources)(Brief article)
November 1, 2007... A bank cost-accounting and profitability software from Profit Resources, Lakeland Fla., has been upgraded. ProfitEntree 3.0 is designed to enable financial services companies to develop and manage their cost and profitability data simply and...

Votigo Inc., Oakland, Calif., has announced the launch of a website www.votigo.com, a free, online community that allows any business, organization or individual to create and customize their own online video or photo contest.(Product File)(Brief article)
November 1, 2007... Votigo Inc., Oakland, Calif., has announced the launch of a website www.votigo.com, a free, online community that allows any business, organization or individual to create and customize their own online video or photo contest. The company...

Clarke American, which provides checks and check-related products, has introduced a new e-commerce platform for online consumer check ordering.(Product File)(Clarke American Checks Inc.)(Brief article)
November 1, 2007... Clarke American, which provides checks and check-related products, has introduced a new e-commerce platform for online consumer check ordering. Financial institutions can utilize two methods for presenting online consumer check ordering to...

A new marketing program designed to reach people who are moving their household has been introduced by ChoicePoint Precision Marketing, Alpharette, Ga.(Product File)(Brief article)
November 1, 2007... A new marketing program designed to reach people who are moving their household has been introduced by ChoicePoint Precision Marketing, Alpharette, Ga. This program allows banks to reach potential and existing customers at crucial...

A new performance analytics program from NICE Systems is designed to increase customer satisfaction by monitoring sales agent performance.(Product File)(NICE Systems Inc.)(Brief article)
November 1, 2007... A new performance analytics program from NICE Systems is designed to increase customer satisfaction by monitoring sales agent performance. Each sales agent is measured based on key standards and feedback supplied based on his or her skill...

Tissue-pack marketer introduces high-tech interactive elements.(New Products)
November 1, 2007... A tissue-pack marketing company has added a feature that allows consumers to interact with advertiser either through text messaging or by visiting a Web site. The company, AdPack USA, New York, says the interactive elements will help...

So what exactly is reported on the 1099?(Marketing Compliance)(regulations of Internal Revenue Service)
November 1, 2007... It's getting to be that time of year again--tax time. That means you have to start compiling information for your banks 1099 reporting. In this two-part series, we'll sort out a continuing source of confusion: what precisely to include' as...

ABA Marketing Network introduces new leadership configuration.(MARKETING edge)
November 1, 2007... [ILLUSTRATIONS OMITTED] The leadership structure of the ABA Marketing Network has been streamlined for the upcoming year. Three persons will serve on the Marketing Network Council instead of seven, as in the recent past. The three...

Services Directory.(Directory)
November 1, 2007... This Services Directory contains Listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
November 1, 2007... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....