ABA Bank Marketing articles from November 2005

ABA Bank Marketing archives from November 2005

Marketing's role: business decisions made in the wake of a disaster.(Marketing News)
November 1, 2005... Business and relief decisions made in the wake of a disaster can impact a financial services institution's reputation and image, observes Curt Olsen, principal of High-Definition Consulting Group, a San Francisco-based marketing and business...

Sometimes a few little things can go a long way to boost customer satisfaction.(Marketing News)
November 1, 2005... A financial institution does not have to make big or expensive changes in order to improve its customer satisfaction and retention. That's one of the findings of a year-long customer satisfaction initiative of the Deluxe Knowledge Exchange...

Bank Rhode Island.(James V. DeRentis promoted)(Brief Article)
November 1, 2005... James V. DeRentis, who is executive vice president in charge of retail banking and marketing at Bank Rhode Island, Providence, R.I., has been elevated to the new position of chief business officer. In the new capacity, he will be responsible...

Tower Bancorp Inc., parent company of The First National Bank of Greencastle, Pa., and FNB Financial Corp. of McConnelsburg, Pa., parent company of The First National Bank of McConnellsburg, Pa., will merge, creating a banking institution.(Mergers & Acquisitions)(Brief Article)
November 1, 2005... Tower Bancorp Inc., parent company of The First National Bank of Greencastle, Pa., and FNB Financial Corp. of McConnelsburg, Pa., parent company of The First National Bank of McConnellsburg, Pa., will merge, creating a banking institution with...

First Security Group Inc. of Chattanooga, Tenn., has acquired Jackson Bank and Trust, a five-branch community bank headquartered in Gainesboro, Tenn.(Mergers & Acquisitions)(Brief Article)
November 1, 2005... First Security Group Inc. of Chattanooga, Tenn., has acquired Jackson Bank and Trust, a five-branch community bank headquartered in Gainesboro, Tenn. First Security Group's community bank subsidiary, FSGBank N.A., has 35 bank offices along the...

WordCom Inc.(Dennis Cox, Harry Waltman appointed)(Brief Article)
November 1, 2005... WordCom Inc., Ellington, Conn., has added two persons to its staff. Dennis Cox will serve as vice president, senior database marketing consultant, for 18 Midwestern and Western states. Harry Waltman will serve as vice president, serving bank...

TransUnion.(Michael Lines appointed)(Brief Article)
November 1, 2005... Michael Lines has joined TransUnion, Chicago, as chief security officer. He formerly worked in the same capacity at Fair Isaac Corp. The company provides information solutions to the financial services industry.

A missive to affluent investors.
November 1, 2005... This letter from Fisher Investments came in a very nice package: a large 9x12-inch personalized outer envelope (that gave the illusion of special delivery, although it was bulk mailed), with a full-page reply device. But the letter could have...

What do you have when you take away the 'bank' and its 'branches'?(Marketing News)(Brief Article)
November 1, 2005... Some traditional banks are finding the name "bank" a little limiting, according to recent news reports. These new-thinking financial institutions are dropping the "b" word from their title because they think that it, among other things,...

Portraying your institution a little bit differently.(Marketing News)(Brief Article)
November 1, 2005... Who's doing a really good job of branding these days? That was the question that the New York Times recently asked Kenneth J. Roberts, chief executive of Lippincott Mercer, a brand consulting firm. Here is an excerpt from his reply: "Have...

Correction.(Correction Notice)
November 1, 2005... The originator of the new contactless credit card "blink" was incorrectly identified in the article entitled, "How to Get Your CEO's Attention," (ABA Bank Marketing, September 2005). The card is a Chase product.

Idea Bank.(Ralston360, McCormick Co, advertising contracts)
November 1, 2005... Reader's Guide: Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your creativity for...

Katrina and the 'local vs. central' challenge.(Marketing Solutions)
November 1, 2005... In the aftermath of Hurricane Katrina, we have seen the life and death challenges of coordinating the Federal Emergency Management Agency with the U.S. military, state national guards, international relief organizations like the Red Cross,...

Your compliance officer: friend or foe? You put your heart and soul into a campaign only to hear at the last minute that, 'You can't do that.' Maybe your bank needs to review and rethink the whole marketing-compliance relationship.(Interdepartmental Relations)(Cover Story)
November 1, 2005... Given free reign, there's no doubt that bank marketing departments nationwide would be creating much different-looking ads than we see in print today. In the real world, however, regulation dictating disclosure language can literally squelch...

Getting the most from your CRM; just because you acquired a system does not mean you are using it to maximum advantage. We asked three banks with CRM to explain what extra steps they had to initiate in order to achieve full utilization.(Technology)(customer relationship management)
November 1, 2005... Let's say you had a customer who phoned your call center every two weeks on a Tuesday and requested a transfer from one account to another. If you knew those calls were coming in like clockwork, you might be able to help the customer find a...

The taxing part about 'free' gifts; giving away gifts or cash to customers is a valuable marketing tactic, but it also involves certain disclosure and reporting requirements. Here's what the Internal Revenue Code has to say about those things that we bestow without charge.(Compliance)
November 1, 2005... Editor's Note: In the our last issue, we looked at cash, gifts and other freebies for hank customers and reviewed the disclosure and reporting requirements that these practices trigger under the Truth in Savings Act and Regulation Q. We...

'Tis is the season.(Fundamentals: Credit Promotions)(consumer credit)
November 1, 2005... Seasonality is one of the most important factors in the success or failure of any credit product marketing campaign. For example, it's no mystery that consumer demand for credit increases around the holidays. Since most banks have little...

New online tool facilitates speedier segmentation analysis.(New Products)(Brief Article)
November 1, 2005... Sometimes marketers have simple questions, such as: Which customers are most likely to churn? Or, Who responded to my last campaign? Unfortunately, the answers often require the involvement of many departments, meaning days or weeks before the...

ExStream enhances its enterprise personalization software.(Brief Article)
November 1, 2005... Exstream Software Inc., Lexington, Ky., has released a new version (5.0) of its Dialogue customer communications software, The release includes 250 enhancements, including seven new modules and a new design interface that allows users to create...

Iconix Inc. Mountain View, Calif., is a new company that plans to deliver the industry's first open-standards, icon-based solution to thwart consumer identity theft through e-mail, such as rampant phishing attacks.(Product File)
November 1, 2005... Iconix Inc., Mountain View, Calif., is a new company that plans to deliver the industry's first open-standards, icon-based solution to thwart consumer identity theft through e-mail, such as rampant phishing attacks. Iconix will launch a...

Symphony 4.0 is an on-demand software platform that allows enterprises to deploy customizable loyalty programs for customers, employees and sales force all from a single application.(Product File)
November 1, 2005... Symphony 4.0 is an on-demand software platform that allows enterprises to deploy customizable loyalty programs for customers, employees and sales force all from a single application. Companies also gain complete control of their rewards...

Fake bill detector allows banks to spot counterfeit cash.(Brief Article)
November 1, 2005... Some of the high quality counterfeit cash being produced today is so perfect that it is virtually undetectable by traditional methods. Not surprisingly, this situation has created a demand for a new generation of high quality counterfeit...

Doing a return-on-investment analysis.(Database Marketing)
November 1, 2005... One of the "details" to which you should pay attention is how the bank makes money--or, more specifically, how it calculates how it makes money. If your finance department has developed a profitability model, it is very likely that it has...

Use B2B mail to both products and image.(Direct Mail Essentials)
November 1, 2005... The tasks of maintaining relations with commercial customers and calling on new prospects are taking on increasing importance in banks. Today's low interest rates and a competitive environment require that contacts with businesses lye both...

Sara Watkins named as new chair of the network council.(MARKETING edge)
November 1, 2005... Council to Oversee Creation of a 'Marketing Plan' Online Template A "marketing plan" online template will be developed this year on the ABAMN website for use by members, says Sara Watkins, CFMP, the newly named chairwoman of the ABAMN...

2006 ABAMN calendar.(MARKETING edge)
November 1, 2005... June 10-17, 2006 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. The preeminent executive management school for the financial services industry, is designed to develop leaders who are able to...

Service directory.(Directory)
November 1, 2005... ADVERTISING AGENCIES & SERVICES Austin & Williams One of New York's most-awarded advertising agencies, Austin & Williams won seven national and two international awards for advertising and branding in 2004. We specialize in financial...

Continuing education quiz.(Compliance Officer)
November 1, 2005... Your Compliance Officer: Friend or Foe? by Janet Bigham Bernstel 1. For the smoothest relationship with the compliance department, the marketing department needs to: [] Involve compliance at the campaign's beginning. []...