ABA Bank Marketing articles from November 2004

ABA Bank Marketing archives from November 2004

How well have banks educated customers about Check 21?(Marketing News)
November 1, 2004... At the end of last month, a new federal law popularly known as Check 21 went into effect. To obtain an overview about what banks across the country have tone to inform and educate their customers about Check 21, ABA Bank Marketing magazine...

Mergers & acquisitions.(Announcements)(Brief Article)
November 1, 2004... Canada's third-largest bank, The Toronto-Dominion Bank, Toronto, has agreed to buy a controlling interest in the Banknorth Group Inc., Portland, Maine. The Toronto-Dominion Bank has CDN$312 billion in assets. The Banknorth Group has $29.3...

The value of online banking customers.(Brief Article)
November 1, 2004... The value of online banking customers: Online customers are 21 percent more profitable than offline customers, according to a study of the nation's most successful online banking providers, says TowerGroup in Needham, Mass. Online customers...

Expand your brand along with your branch network.(Brief Article)
November 1, 2004... Expand your brand along with your branch network: Many banks do a mediocre job of aligning their branch-building initiatives with their all-important brand and culture, according to Charlene Stern, chief experience officer at NewGround...

Share your experiences with other readers.(Marketing News)
November 1, 2004... Topic: How to structure free checking for business customers. In an upcoming issue, ABA Bank Marketing magazine is planning to publish an article on file above topic. We are currently scheduling interviews with marketers who are willing to...

Laurens billboard campaign.(Outdoors Series)
November 1, 2004... Institution: The Palmetto Bank, Laurens, S.C. Assets: $900 million; 30 locations in eight counties Agency: JD Marketing Solutions, Greenville, S.C., office For this campaign, the agency was challenged to come up with a billboard...

2004 historic calendar of South Colorado.(Public Relations)(The First National Bank in Trinidad)(Brief Article)
November 1, 2004... Institution: The First National Bank in Trinidad, Trinidad, Colo. Assets: $183 million; two branch locations and a loan production office Agency: Drew & Hartung, Colorado Springs, Colo. This collector's series calendar has become a...

Grandparents: people who need people.(Print Ad Single)(Brief Article)
November 1, 2004... Institution: Peoples Bank of Commerce, Cambridge, Minn. Assets: $250 million; six locations Agency: Mary Mentzer Creative LLC, Minneapolis The objective was to raise awareness about the bank's refined brand and to promote the opening of a...

Scrapbook campaign.(Print Ad Single)(Brief Article)
November 1, 2004... Institution: Southern Community Bank & Trust, Winston-Salem, N.C. Assets: $800 million; nine branch locations Agency: The Bloom Agency, Winston-Salem, N.C. This image campaign was designed to strengthen brand identity and name recognition....

Capital markets interview resource guide.(Public Relations)(Brief Article)
November 1, 2004... Institution: Branch Banking & Trust, Winston-Salem, N.C. Assets: $97 billion; 1,400 branches Agency: The Bloom Agency, Winston-Salem, N.C. The goal of this effort was to position the bank as a valuable source of interviews for national...

Direct Mail Single.(Cold shoulder)(Brief Article)
November 1, 2004... BEST OF THE BEST AWARD ABAMN 2004 AD Awards Contest Cold Shoulder Institution: North Middlesex Savings Bank, Ayer, Mass. Assets: $300 million; five locations Agency: McDougall & Duval Advertising Inc., Amesbury, Mass. This...

Which structure works best: centralized or localized?(Marketing Solutions)
November 1, 2004... Have you ever walked into a business that felt dead? Perhaps it was a restaurant, a retail store or a bank branch that had a total lack of energy--where the sales and service people appeared to have had a collective frontal lobotomy. I am...

The power of the purse.(Marketing to Women)
November 1, 2004... If you're looking for a market with big opportunity and low competition that's riding an uptrend, then cherchez la femme. Seek out the woman, says Martha Barletta and you're on the fast track to sales growth, market-share dominance and profit...

A measure of success: a Mid-West bank paved the way toward creation of a sales culture by integrating strategy with a system of tracking and monitoring.(Sales Tracking)
November 1, 2004... In late 2003, Associated Banc-Corp of Green Bay, Wisc., decided to craft an integrated sales approach for its nine regions. It called the program "Achieving Excellence," which became the internal sales brand. The bank's efforts reveal how...

When marketing is a no-no: how to painless educate your customers about a bank service when promotion is taboo.(Overdraft Privilage)
November 1, 2004... Overdraft privilege is one of the most popular services that banks can offer. But, this popularity comes with a few strings attached. Because of concerns expressed by regulators, banks can only inform or educate customers about such services....

Ahead of the yield curve: a roundup of what you need to know about business and interest-rate cycles, the gap, risk, asset sensitivity and other asset-liability management issues that are of critical importance to marketing.(Fundamentals: ALCO)
November 1, 2004... Before you can figure out how marketing fits in to the asset-liability committee (ALCO) process, you first have to understand asset-liability management. In this article, I'll review file history and basic principles of asset-liability...

The envelope: does it invite the recipient to look inside?(Direct Mail Essentials)
November 1, 2004... The challenge for an advertiser using direct mail is, first, to get the message noticed--then read. If you are sending a postcard, it's relatively easy to get noticed. The recipient is likely to at least glance at the postcard before...

New score helps lenders assess consumers with limited credit history.(New Products)(Brief Article)
November 1, 2004... Lenders have traditionally had a problem assessing the creditworthiness of consumers with little or no credit history--particularly young adults, recent immigrants and low-income individuals. With changing demographics, some of these...

Identity verification solution.(Product File)(Brief Article)
November 1, 2004... A real-time identity verification solution has been introduced by Digital Envoy in Atlanta. Called "IP Inspector Fraud Analyst," product promises to automate the online authentication process by using customer data contained in IP addresses to...

Sales Asset Manager.(Product File)(Brief Article)
November 1, 2004... Sales Asset Manager is the name of a new Web-based platform that automates the access, dynamic generation, delivery and management of customized marketing sales assets--such as presentations, proposals, documents, brochures, e-mail, competitive...

Phishing attacks.(Product File)(Brief Article)
November 1, 2004... New software Carillian Fraud Detection enables banks to identify phishing "behavior" before they turn into full-fledged phishing attacks. In addition to providing pre-emptive attack identification, the system also enables financial institutions...

Web-based tools help to measure, improve customer satisfaction.(New Products)
November 1, 2004... Two Web-based tools for assessing and improving customer satisfaction have been released by Customer Service Profiles, LLC, Omaha, Neb. One tool, Reports onDemand, assesses customer satisfaction; the other, STARS, contains training tools...

An e-mail marketing service for community banks.(New Products)(Email2Market)(E-mail marketing solution)(Brief Article)
November 1, 2004... E-mail marketing. That means developing personalized e-mail messages for customers. Big banks do it because they have big budgets. But how does a small bank accomplish e-mail marketing? Email2Market is the name of an e-mail marketing...

Identity fraud detection system.(Product File)(Brief Article)
November 1, 2004... An enhanced identity fraud detection system has been offered by Fair Isaac Corp., Minneapolis. The solution uses the company's predictive analytics and multiple sources of identity-validating data. The product, Falcon ID, delivers real-time...

Assessing the value of your customers.(Database Marketing)
November 1, 2004... Grades are a fact of life. They are used to assess the value of something. All of us have received grades, and most of us have given grades to others. Grades are used for many reasons: * They give us motivation to learn. * They show us...

Peg Hudson named as new chair of the marketing network: static or shrinking marketing budgets, increased regulatory oversight, and growing competition listed among challenges facing the industry.(ABA Marketing Network)
November 1, 2004... Peggy ("Peg") Hudson, CFMP, has been named chair of the ABA Marketing Network for 2004-05. Hudson is senior vice president and director of marketing at American Trust & Savings Bank, Dubuque, Iowa. She previously served as a member of the...

Surveying the land.(Marketing Edge)(Brief Article)
November 1, 2004... Once every two year, we have the opportunity to survey bank marketers to see how their budget trends compare to those of their peers. This report always reveals some interesting patterns. Overall, it seems as if there are not many--only 17.8...

Network introduces the 'exchange,' an interactive membership e-mail.(Brief Article)
November 1, 2004... Have you ever had a question you wanted to ask marketers at other banks around the country? If so, the ABA Marketing Network has just launched a new membership tool that could benefit you. The service is called the ABAMNExchange. The...

New ABA Marketing Network members.(Marketing Edge)(Brief Article)
November 1, 2004... Chris M. Bart Macatawa Bank Holland, Mich. Cartherine Burdick State Financial Bank NA Milwaukee, Wisc. Laurie Goodlock Farmers State Bank of Munith Munith, Mich. Valerie Hepworth Syringa Bank Boise, Idaho L Kristina Laughlin...

Attention CFMPs: get continuing education credit for writing.(Brief Article)
November 1, 2004... Marketers who write features in ABA Bank Marketing magazine are eligible to receive continuing education credits for their CFMP designations. The credits are issued by the Institute of Certified Bankers (ICB). Credit, which will be awarded...

ABAMN calendar 2005.(Calendar)
November 1, 2004... June 11-18 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. June 24-July 1 ABA School of Bank Marketing and Management Northwestern University Evanston, Ill. September 7-9 ABA Marketing...

ABA publishes 2004 bank marketing survey report.(Marketing Resources)(Brief Article)
November 1, 2004... What are banks that consider themselves "ahead of the competition" doing differently than other institutions? There are four things, according to data contained in the new 2004 Bank Marketing Survey Report, these winner banks are more...

Advertising agencies & services.(Service Directory)
November 1, 2004... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
November 1, 2004... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....