ABA Bank Marketing articles from November 2002

ABA Bank Marketing archives from November 2002

Astoria Federal Savings of Lake Success. (Banks).(Carol Hawthorne director and vice president of marketing )(Brief Article)
November 1, 2002... Carol Hawthorne was appointed vice president and director of marketing at Astoria Federal Savings of Lake Success, N.Y. Previously, she was manager of marketing communications at Arrow Electronics Inc., and vice president of marketing...

Interchange Bank in Saddle Brook. (Banks).(Daniel G. Leary appointed sales manager and assistant vice president )(Brief Article)
November 1, 2002... Interchange Bank in Saddle Brook, N.J., has named Daniel G. Leary assistant vice president and sales manager for the Washington Township/Hillsdale area. Leary, who holds an associate degree from Bergen Community College, has also earned...

National City. (Banks).(Brief Article)
November 1, 2002... Nicholas Fuciu has been appointed home equity inside sales manager for National City's national home equity unit. Fuciu previously was an executive branch manager at Citigroup in Akron, Ohio.

First USA Bank. (Service Providers).(Brief Article)
November 1, 2002... Dave Curtiss, previously senior vice president and general manager of First Values marketing at First USA Bank, has been named vice president of direct marketing at Progeny Marketing Innovations in Nashville, Tenn.

PRMC Advertising. (Service Providers).(executive appointments)(Brief Article)
November 1, 2002... PRMC Advertising in Morristown, N.J., has named five new staff members. Grace Hanlon has been named account supervisor; Stephanie Gallo is account executive; Peter "Joe" Pollack has been named art director; Jacques Duvoisin is account...

Hypercom Corp. (Service Providers).(appoints Christopher S. Alexander)(Brief Article)
November 1, 2002... Christopher S. Alexander, president and CEO of Hypercom Corp. in Phoenix, has been appointed chairman of the board. He succeeds George Wallner, company founder and chief strategist.

KDA Holdings Inc. (Alliances & Agreements).(Brief Article)
November 1, 2002... KDA Holdings Inc. of Atlanta has realigned its subsidiaries, KDA Financial and Simmonds Healthcare, to operate under the KDA Holdings name. Under the realignment, the company will consist of five divisions devoted to corporate, financial,...

Michael White Associates. (Alliances & Agreements).(Brief Article)
November 1, 2002... Michael White Associates, a bank insurance consulting firm based in Radnor, Pa., has joined with the financial institutions group of Powell Goldstein Frazer & Murphy LLP of Atlanta and Washington, D.C., in a program to help community banks...

USA LOAN Network LLC and Dexma are signing up independently owned mortgage lenders as sub-Licensees in a nationwide lending network. (Alliances & Agreements).(Brief Article)
November 1, 2002... USA LOAN Network LLC and Dexma are signing up independently owned mortgage lenders as sub-Licensees in a nationwide lending network, operating on Dexma's Fannie Mae software platform. The companies hope to have "50 or so" lenders across the...

WebTone Technologies Inc. (Alliances & Agreements).(Brief Article)
November 1, 2002... WebTone Technologies Inc. of Atlanta has agreed to offer its TouchPoint CRM suite to financial institutions on the Microsoft NET Enterprise Server platform. Microsoft will offer consulting, support and technical training services.

Art Plus Technology Inc. (Alliances & Agreements).(marketing agreement with Smart Money Custom Solutions)(Brief Article)
November 1, 2002... Art Plus Technology Inc., an independent producer of publications for the financial and insurance industries, has signed a marketing agreement with Smart Money Custom Solutions, a full-service custom publishing company to provide a range of...

Pinnacle Financial Strategies. (Alliances & Agreements).(agreement with DMCS/SourceLink)(Brief Article)
November 1, 2002... Pinnacle Financial Strategies of Houston has signed an agreement with DMCS/SourceLink of Madison, Miss., to provide overdraft protection services for DMCS clients.

Infonox and Western Union have joined forces to deliver Web-enabled ATMs using Infonox financial aggregation software and Western Union machines and offices. (Alliances & Agreements).(Brief Article)
November 1, 2002... Infonox and Western Union have joined forces to deliver Web-enabled ATMs using Infonox financial aggregation software and Western Union machines and offices. The ATMs will offer check cashing, money orders and bill payment in addition to...

Hudson United Bancorp. (Mergers).(acquired Connecticut Bank of Commerce)(Brief Article)
November 1, 2002... Hudson United Bancorp, Mahway, N.J., has acquired the insured deposits and consumer loans of the failed Connecticut Bank of Commerce. Hudson acquired the Connecticut bank's five branch offices, two of which are in Manhattan.

Gulf West Banks Inc. (Mergers).(merger with South Financial Group approved)(Brief Article)
November 1, 2002... Shareholders of Gulf West Banks Inc. of St. Petersburg, Fla., voted to merge with The South Financial Group of Greenville, S.C. The merger gives The South Financial Group an entry into the Tampa Bay area.

MB Financial Bank of Chicago has agreed to acquire LaSalle Systems Leasing Inc. (Mergers).(Brief Article)
November 1, 2002... MB Financial Bank of Chicago has agreed to acquire LaSalle Systems Leasing Inc. and its affiliate LaSalle Equipment Limited Partnership. LaSalle Systems Leasing will operate as a subsidiary of MB Bank.

A bank does household chores; free antique appraisals; open a checking account fast--guaranteed. (Ideas That Work).(Brief Article)
November 1, 2002... It probably isn't news to you that competition in the banking industry is growing more intense. Banks are getting bigger and more aggressive every day. Even state lines are not sufficient barriers anymore. You are not, however, without...

Grant Thornton Survey of Middle-Market Business Owners. (In Brief).(Brief Article)
November 1, 2002... Community bankers think the economy's Looking up, according to the Grant Thornton Survey of Middle-Market Business Owners. More than nine out of 10 survey respondents are optimistic about the growth of their businesses over the next six months...

Synergistics Research Corp. (In Brief).(Brief Article)
November 1, 2002... From the standpoint of name recognition, 529 college savings plans are doing well, says a new research report from Synergistics Research Corp. A national telephone survey of 1,008 parents and grandparents found that 40 percent of the...

NewGround Resources Inc. (In Brief).(marketing to twenty-somethings important)(Brief Article)
November 1, 2002... "Starter" bank customers feel shortchanged by banks that are busily pursuing their more-affluent parents, says a report from NewGround Resources Inc. By ignoring the twenty-somethings, banks miss a "huge opportunity" to cultivate their next...

The art of finding sales and service people.
November 1, 2002... Sales and service, two of the most important functions in any financial services company, are slipping away, says James E. Schneider. The reason: "Companies are increasingly hiring and promoting employees into roles for which they aren't well,...

Drilling for Gold, settling for pyrite. (Marketing News).
November 1, 2002... If handled properly, small business is a gold mine for banks. If it isn't handled properly, you could be throwing away your marketing money. John Warrillow, founder and CEO of a strategy and research firm specializing in the small-business...

DNA sample program seeks bank sponsors. (Marketing News).(Brief Article)
November 1, 2002... DNA LifePrint is a new child-safety program seeking sponsors. Endorsed by John Walsh, host of "America's Most Wanted" on Fox television, DNA LifePrint teams tour the country, taking DNA samples from children to facilitate identification if the...

Solving the customer service mess. (Marketing Solutions).
November 1, 2002... Should we blow up customer service and start over? I recently attempted to find some way to reduce my high cable television bill. The call center representative said the problem was that I had multiple cable boxes and had acquired service at a...

Forget money. Load on the praise! (Rewarding Employees).
November 1, 2002... Do you think money is the best reward? Many people do. After a recent presentation to a management group, I received some interesting feedback. I was discussing what motivates employees today. After the session, the person who had invited me to...

Smart move: creating 'intelligent' database. (Cover Story).(Cover Story)
November 1, 2002... Never underestimate the value of good intelligence. In the military, it can mean life or death for troops in combat In bank marketing, it means taking control of profitable relationships. In other words, good relationships spring from good...

Hidel Geraldo is coming! Banks face unique challenges when confronted by broadcast reporters pursuing a story. Here are a few suggestions for surviving the experience--with your bank's image intact. (Feature).
November 1, 2002... As you leave the bank one quiet day, you spy him--accompanied by a camera crew and ready to roll: It's Geraldo Rivera! Geraldo's advance man ambles up and says, "We're investigating widespread malfeasance uncovered in a multifaceted FDIC...

And the winners are: forty-four awards were presented in the Annual ABA Ad Award Contest. Here are the winners together with commentary about what went into the creation of some of their top-quality ads. (2002 ABA Advertising Awards Competition).
November 1, 2002... AD WINNERS... AND HOW THEY ARE MADE Bank marketers and their ad agencies must have been feeling their oats this year. The ABA Marketing Network received a record number of entries--340--in the annual ABA Ad Award Contest. From that...

Performance Metrics for merchandising. (Fundamentals).
November 1, 2002... When it comes to a branch merchandising, a number of elements have to synchronize--like dancers on a chorus line--for a program to succeed. When evaluating your efforts review tangible results, but don't overlook nontraditional measurements,...

Build deposits with direct mail. (Direct Mail Essentials).
November 1, 2002... When your bank is attempting to attract deposits, media other than direct mail--such as newspaper or radio--often are the first choice. These media cost less than mail and have much shatter production times to accommodate rapid interest-rate...

A satisfaction survey tool. (Customer Satisfaction).
November 1, 2002... In his terrific recent article, "Mickey Mouse Customer Service," (ABA Bank Marketing September 2002), Dennis Snow makes the point: "World-class service providers keep their employees constantly up-to-date on what customers are thinking about...

Account aggregation at your fingertips. (New Products).
November 1, 2002... Yodlee calls it the "next evolution" of account aggregation: its new Business Intelligence software suite, which helps the financial institution to optimize customer value by better understanding customer needs. In the past, aggregation...

Point-of-sale fraud fighter. (New Products).
November 1, 2002... Here's a new variation on the photo ID for check transactions: It scans a customer's photo identification card into computer memory, encrypts it and stores it in the system. When a customer returns to the same point of sale, the computer calls...

How do you like your newsletter? (New Products).
November 1, 2002... Printed? E-mail? On the Web? PSB, The Marketing SuperSource offers it all three ways. NewsBites comes to customer homes in a folded, four-color piece in a number 10 envelope. It's also available on the World Wide Web with HTML links that lead...

Outsource your 529s? (New Products).
November 1, 2002... If you can outsource your mutual funds management, why not your college investment plans? Why not, indeed. BISYS is now offering portfolio accounting services for 529 plans, based on the company's existing outsourcing platform, which is...

SMR Research. (Product File).(credit card industry research)(Brief Article)
November 1, 2002... SMR Research has issued its annual credit card industry study, which analyzes the standings and performance of credit-card issuers. The big conclusion: the industry has changed drastically, brand leadership is shifting, and future profits hinge...

Yankelovich MONITOR MindBase database market segmentation system. (Product File).
November 1, 2002... Personalized direct marketing is a new application of the Yankelovich MONITOR MindBase database market segmentation system. Yanketovich says MindBase Scribe connects specific customer information with individual behavioral data and combines...

Veridiem Enterprise Marketing System. (Product File).
November 1, 2002... The Veridiem Enterprise Marketing System is software designed to analyze the P&L effects of advertising and marketing programs. It's a server-based suite of four end-user applications designed to analyze the marketing information you receive...

Statistical modeling in an MCIF. (Database Marketing).
November 1, 2002... There are three sets of items that do not mix well naturally: Oil and water. Gasoline fumes and an open flame. Bank marketing and statistical modeling! However, when something causes these items to mix, powerful forces are unleashed. When...

Your call: training by telephone. (ABA Resources).
November 1, 2002... In the past, if you needed marketing train-you would have to travel--either across town or to some distant city--to a classroom. Remember how much time you wasted with alt that transportation? Today, you can receive training through your...

Practical solutions will be emphasized at ABA National Conference for Community Bankers, Feb. 9-12, 2003. (ABA Resources).
November 1, 2002... Getting Down to Business: Nuts and Bolts Solutions for Community Banks" has been selected as the theme for the 2003 ABA National Conference for Community Bankers. The meeting will be held Feb. 9-12 at the Westin Diplomat Resort & Spa,...

ABA Marketing Network website enhances job bank. (ABA Resources).(Brief Article)
November 1, 2002... The job bank/career portion of the ABA Marketing Network website has been beefed up and revamped. ABA has teamed up with CareerBank.com to offer career tools for employers, job seekers and all professionals. The new site is targeted exclusively...

Qualified marketers can obtain the CRMP designation through grandfathering. (ABA Resources).
November 1, 2002... From now until Jan. 31, 2003, the Institute is offering grandfathering of the Certified Financial Marketing Professional (CRMP) designation for those who qualify. To read the grandfather requirements and to obtain a grandfather application, go...

Chapter calendar: 2002.
November 1, 2002... Carolina Richard Garcia (803) 648-7087 Nov. 7 Putting It Together: Marketing, Operations, Retail and Management 11 a.m. to 2 p.m. Clarke American Building, Charlotte, N.C. Speakers: Facilitated roundtable...

Calender: 2003.(Brief Article)(Calendar)
November 1, 2002... Feb. 26-28 ABA Trust, Wealth Management and Marketing Conference Tampa Marriott Waterside Tampa, Fla. March 30-April 1 ABA/Foreword Financial: Sales Management Conference Union Station--Hyatt Regency Dallas at Reunion...

Services Directory.(marketing industry)(Directory)
November 1, 2002... Advertising Agencies & Services E. H. MANNING & Co. LIC specializes in marketing and advertising solutions for the financial services industry. Whether your goal is to capture new clients, strengthen current relationships, target new...