ABA Bank Marketing articles from May 2009

ABA Bank Marketing archives from May 2009

Instant credit prescreen: a way to stand out from competitors?
May 1, 2009... In the current credit environment, offering consumers the right credit product at the most appropriate time and place will be critical to ensure portfolio growth, says Eric Lindeen, marketing director at Zoot Enterprises, a provider of instant...

Wachovia wins award for promotion of its automatic savings program.(Marketing News)(Brief article)
May 1, 2009... Wachovia Corp. has won an award in the category of "new product launch" from the Promotion Marketing Association for a campaign centered on the bank's Way2Save automatic savings product. When launching the product last year, Wachovia...

Massachusetts bank selects image of guard dog for campaign.(Middlesex Savings bank )(Brief article)
May 1, 2009... Middlesex Savings Dank (assets: $3.5 billion), Natick, Mass., picked an image of a guard dog to convey a message to customers about their assets being protected. The bank created an in-branch and Web-based promotion campaign centered on...

Umpqua Bank, Oregon, creates eco-banking division.(Marketing News)
May 1, 2009... A new eco-banking division has been created at Umpqua Bank, Portland, Ore. The eco-banking manager is Dan Weld, who is a Leadership in Energy and Environmental Design (LEED) accredited professional. The goals of the division will be to...

Banks that send e-mails.
May 1, 2009... Banks that send e-mails: Financial services companies who send customers permission-based e-mail reap dividends in the form of enhanced credibility and brand loyalty, according to Epsilon, the Dallas-based marketing services firm. New research...

Future building plans.
May 1, 2009... Future building plans: Industry data collected by NewGround, the St. Louis-based design and implementation firm, shows that materials, construction and real estate have hit record lows--suggesting that now is a good time for bank construction....

Call for overdraft changes.(Cities for Financial Empowerment )(Brief article)
May 1, 2009... Call for overdraft changes: The Cities for Financial Empowerment (CFE) Coalition, a coalition of municipal governments, has formally submitted comments to the Federal Reserve in support of prohibiting banks from automatically enrolling...

Marketmatch, Dayton, Ohio, has announced that it has acquired Indianapolis-based Main Street Marketing.(Brief article)
May 1, 2009... Marketmatch, Dayton, Ohio, has announced that it has acquired Indianapolis-based Main Street Marketing. Sharon Litherland-Lovejoy, the former owner of Main Street Marketing, will join MarketMatch as an executive vice president. She is a former...

Lance Drummond has joined Fiserv Inc.(Announcements: Service Providers)
May 1, 2009... Lance Drummond has joined Fiserv Inc., Brookfield, Wisc., as executive vice president, in which capacity he will lead several strategic growth initiatives designed to accelerate the development of certain business line extensions in areas...

Equity line time.(Letter Doctor)(Letter to the editor)
May 1, 2009... As a longtime member/customer of USAA, I receive regular mailings selling a variety of financial products from them. Here is the latest, which is promoting the timeless (and probably timely) home equity line of credit. (1) The Letterhead....

Product awareness posters.(M&T Bank)(Brief article)
May 1, 2009... [ILLUSTRATION OMITTED] Institution: M&T Bank, Buffalo, N.Y. Agency: BrandPartners, Rochester, N.H. M&T Bank started with a newly invigorated brand. The brand emphasized connecting with customers and understanding what is most...

Peeps anniversary card.(Brief article)
May 1, 2009... [ILLUSTRATION OMITTED] Institution: The Peoples State Bank, Wausau, Wisc. The purpose of this campaign was to retain customers in the under-30 age demographic. The bank created an anniversary card to send to all customers under...

The adventures on the Road to Happiness Customer Contest.(ING DIRECT)(Brief article)
May 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Institution: ING DIRECT, Wilmington, Del. This campaign was intended to encourage saving. The direct bank created and launched the Adventures on the Road to...

Roots 'N Blues 'N BBQ Festival.(Brief article)
May 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Institution: Boone County National Bank, Columbia, Mo. Agency: Woodruff Sweitzer On its 150th Anniversary, Boone County National Bank (BCNB) decided to give a gift to the...

Small-Business Appreciation Month.(Brief article)
May 1, 2009... [ILLUSTRATION OMITTED] Institution: Commerce Bank, Kansas City, Mo. The bank created a Small Business Appreciation Month to recognize the importance of small businesses. The campaign created an atmosphere of passion and appreciation...

The curse and the opportunity of living in interesting times.(Viewpoint essay)
May 1, 2009... May you live in interesting times. May you come to the attention of those in authority. May you find what you are looking for. According to Chinese legend, three ancient curses of increasing severity. Oh, the curse of living in interesting...

Jump-start cross-selling: guidelines and suggestions for implementing an effective cross-selling program.(Sales)
May 1, 2009... [ILLUSTRATION OMITTED] Perhaps this story is familiar: With the best of intentions, management introduces cross-sell training but, after a while, because of other organizational priorities, the program loses momentum. The reality is...

Wow! Check out these images: digital display screens in the bank lobby may be winning acceptance, but how do you manage content for maximum effect?(Digital Marketing)
May 1, 2009... [ILLUSTRATION OMITTED] Digital marketing in banks has gone mainstream as many banks install TVs or display screens in their lobbies or elsewhere. But the widespread use of digital marketing raises a question: What is the best way to manage...

Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive.(Strategic Marketing)(Viewpoint essay)
May 1, 2009... [ILLUSTRATION OMITTED] What's the best way to structure your bank s marketing and sales organization? Is it butter to accept a legacy structure as it exists, regardless of the bank's marketing and sales goals? Or can you...

Why marketing initiatives fail: campaigns sometimes flop because we ignore the fundamentals. Here are the eight most frequent obstacles to marketing success and some suggestions for overcoming them.
May 1, 2009... The bank CEO refused to approve funds for publishing a much-needed marketing newsletter for customers and prospects. Initially, he had been enthusiastic and supportive to the point that the first edition was written, designed and approved. But...

Online Financial Answer Center from Truebridge is revised.
May 1, 2009... A redesign of the Financial Answer Center has been introduced by Truebridge Financial Marketing, Boston. The center is a key ingredient in the company's Cross Sell Advantage system, which is designed to deliver financial education to bank...

Online service introduces ad campaigns for small-business, youth.(PromotionsMadeEasy)(Brief article)
May 1, 2009... Two new lines of promotions have been introduced through PromotionsMadeEasy, Decatur, Ga. One line includes six new campaigns geared toward promoting youth account services to young adults and their parents. These account services include...

Fiserv enhances Aperio product.(New Products)(Brief article)
May 1, 2009... New modules delivering intelligent outbound marketing capabilities and advanced customer analytics have been added to Aperio, Fiserv's customer-interaction and business process management product. With the enhancements, financial...

Video segments that explain products can be posted on bank Web sites.(MoneyMinutesTV )
May 1, 2009... MoneyMinutesTV is the name of a series of video segments designed to help banks educate customers about their products. The videos, which can be posted on the bank's Web site, can also be used to encourage adoptions of online financial...

New book contains bank sales tips.(Sales Tips You Can Bank On)(Brief article)
May 1, 2009... "Sales Tips You Can Bank On!" is a new book dealing specifically with sales at a financial services institution, and written by a banker. The book, written by Todd Hunter, is designed to be an easy read for tellers, customer service...

Increase retention by adding value.
May 1, 2009... With increased competition and saturated markets, banks are seen as interchangeable commodities. In commoditized situations, customers are easily swayed to leave by the free offers and special rates being offered by competitors. Banks that...

Help boost the economy with better small-business services.(Customer Satisfaction)
May 1, 2009... Recognizing that small businesses provide the bulk of American job growth and economic forward momentum, the Obama Administration is beefing up its Small-Business Administration lending guarantee program. The aim is to help small businesses...

ABA Marketing Conference, Sept. 13-15, to focus on the value of marketing.(Conference news)(Brief article)
May 1, 2009... How things have changed! Many of the top-of-mind marketing issues today are different than they were at last year's ABA Marketing Conference. In this era of a slowing economy, marketers are working overtime to prove their worth. Not...

Enter and win: judges explain what makes a competitive entry in the ABA Financial Marketing Awards.
May 1, 2009... What do judges look for in the annual Financial Marketing Awards competition? Marketing Edge spoke to two judges from previous contests and developed a few guidelines on how to identify a competitive entry. Two previous-year judges were...

ABA School of Bank Marketing and Management papers.
May 1, 2009... With increased competition marketing has become more important than ever. The ABA School of Bank Marketing and Management is the only national bank marketing education institution of its kind with an industrywide reputation for excellence. Each...

Haven't been able to attend the school yet?(ABAMN: Resource of The Month)(Brief article)
May 1, 2009... Each year students complete an in-depth project such as developing a comprehensive marketing plan or a research report, under the guidance and direction of faculty advisors comprised of distinguished marketing professionals. Take advantage...

Tips of the month.(ABAMN Professional Online Community)
May 1, 2009... This month's user friendly tips are how to: * Attach a file in a discussion post. * Add hyperlink in a discussion post. To help make everyone's experience better on the professional online community, we have created a new page that...

Members on the move.(ABAMN Professional Online Community)
May 1, 2009... You can find ABA Marketing Network members across the nation and they're always on the move. Here's your chance to tell your old friends and peers what's new with you or a fellow Network member. Have you had a promotion or noticed someone else...

Upcoming events.(MARKETING EDGE)(Conference news)(Calendar)
May 1, 2009... 12 May ABA School of Bank Marketing and Management May 12-19, 2009 Southern Methodist University, Dallas, Texas 13 Sep ABA Marketing Conference Sept. 13-15, 2009 Grand Hyatt San Antonio, Texas

Service directory.(Directory)
May 1, 2009... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...