ABA Bank Marketing articles from May 2008

ABA Bank Marketing archives from May 2008

Legacy branches: are they breaking down your brand?(Marketing News)
May 1, 2008... It happens all the time. As a bank expands its branch network, it introduces a new, more modern retail strategy and design in its new branches. But, in an effort to save costs, the legacy branches are left unchanged. This is a mistake,...

Responding to nervous customers.(Marketing News)(Bear Stearns Companies Inc.)(Brief article)
May 1, 2008... Are customers asking you about the safety and soundness of your bank? The subprime mortgage problem and the recent failure of the Wall Street investment bank Bear Stearns has created some public confusion about the security of the financial...

Checking product for young adults offers music as rewards.(Marketing News)(Capital Bank Corporation of Raleigh)(Brief article)
May 1, 2008... A bank has introduced a free checking account for young adults that features free ATM fees as well as free iTunes credits to customers. The service, called "Tuned-In Checking," is offered by Capital Bank (assets: $1.5 billion), Raleigh, N.C....

TD Banknorth launches its own line of credit cards.(Marketing News)(TD Banknorth)(Brief article)
May 1, 2008... TD Banknorth, Portland, Maine, has entered the credit card market as a direct issuer with the launch of four new cards, including two cards that "put individual and small-business customers in control of their interest rates." The bank's...

New report examines growth of mobile banking and payments.(Marketing News)(Brief article)
May 1, 2008... At the end of 2007, almost 1 million U.S. consumers were using mobile banking, according to a new report from TowerGroup, Needham, Mass. The report finds that the most critical driver for the successful evolution of mobile banking and payments...

The threat of Wal-Mart's MoneyCard.(Marketing News)(Wal-Mart Stores Inc.)(Brief article)
May 1, 2008... The potential for a retailer such as Wal-Mart to make inroads into financial services by offering an alternative to a traditional checking account may be greater than it first appeared, according to Synergistics, the Atlanta-based financial...

Heritage Bank of Commerce.(Bank Marketers)
May 1, 2008... Diana Isa has been named vice president of marketing at Heritage Bank of Commerce, San Jose, Calif. Before joining the bank, she worked for Union Bank of California and Greater Bay Bank.

City National Bank.(Bank Marketers)(Jan Patterson appointed as senior vice president )(Brief article)
May 1, 2008... Jan Patterson has been named to the position of senior vice president and professional services segment manager at City National Bank, Los Angeles. She will work with line managers to increase segment-specific revenues and profitability by...

First Horizon National Corp.(Bank Marketers)
May 1, 2008... Kim Cherry has been promoted as senior vice president of corporate communications at First Horizon National Corp., Memphis, Tenn. She was previously media relations manager. Anthony Hicks, formerly an assistant professor of journalism at the...

Village Bank and Trust Financial Corp. and River City Bank, both of Richmond, Va., have announced a merger agreement in which River City will merge with and into Village Bank.(Mergers and Acquisitions)
May 1, 2008... Village Bank and Trust Financial Corp. and River City Bank, both of Richmond, Va., have announced a merger agreement in which River City will merge with and into Village Bank. The resulting company is expected to have approximately $513 million...

A new online bank, centurybankdirect.com, has been created by the Century Bank of Kentucky (assets: $113 million), Lawrenceburg, Kentucky.(New Banks)
May 1, 2008... A new online bank, centurybankdirect.com, has been created by the Century Bank of Kentucky (assets: $113 million), Lawrenceburg, Kentucky. The online bank will focus of online account opening and funding of deposit accounts.

Leesport Financial Corp., Wyomissing, Pa., has changed its name to VIST Financial.(New Names)
May 1, 2008... Leesport Financial Corp., Wyomissing, Pa., has changed its name to VIST Financial. The names of all of its affiliate companies, Leesport Bank, Madison Bank, Essick & Barr Insurance, The Boothby Group, Madison Insurance Consultants, Madison...

NewGround.(Service Providers)
May 1, 2008... Kevin Blair, president and chief operating officer of NewGround, St. Louis, has been named chief executive officer. He replaces Ted Golitz, who will continue to serve as chairman of the board. NewGround is a full-service design and...

Planet Orange Financial Literacy Awards.(ABAMN 2007 Financial Marketing Awards: Financial Education; First Place; Asset Size Over $5 Billion)
May 1, 2008... Reader's Guide: Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your cretivity for your...

Television campaign.(ABAMN 2007 Financial Marketing Awards: Humor; First Place, Asset Size Under $500 Million)
May 1, 2008... Institution: CorTrust Bank N.A., Sioux Falls, S.D. The banking business has become a virtual "sea of sameness" for many consumers. They are plagued with so much of the same product and message delivered with the standard "here we are"...

Banking unusual.(ABAMN 2007 Financial Marketing Awards: Humor; Runner-Up; Asset Size Under $500 Million)
May 1, 2008... Institution: Peoples Bank, Lawrence, Kan. This quirky series of TV commercials is designed to reinforce the bank's philosophy, "Banking unusual." "The campaign positions us away from the competition and naturally, pokes a little fun in the...

IbankFNB.(ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing; First Place; Asset Size Under $500 Million)(First National Bank of Hudson)(Brief article)
May 1, 2008... Institution: First National Bank of Hudson (now Associate Bank), Hudson, Wisc. Customers were encouraged to display the "I bank FNB" window cling in their vehicle for a chance to win prizes when "spied" by bank employees in the community....

Matter more.(ABAMN 2007 Financial Marketing Awards: Internal Branding: First Place; Asset Size of $1 Billion to $5 Billion)(Brief article)
May 1, 2008... Institution: Bangor Savings Bank, Bangor, Maine This internal campaign consisted of a brand book, employee screen savers and mouse pads. The campaign was designed to inform employees that the bank's new brand was a direct outgrowth of who...

New campaign launch.(ABAMN 2007 Financial Marketing Awards: Internal Branding; Runner-Up; Asset Size of $1 Billion to $5 Billion)(Brief article)
May 1, 2008... Institution: AnchorBank Federal Savings Bank, Madison, Wisc. The campaign was designed to inform bank employees of the bank's new logo, tagline and advertising strategy before it went public. The bank attached a click pen to a card that...

Dogged relationships.(Marketing Solutions)
May 1, 2008... Dog owners who agree that their dog "is just like a family member and just as important" has risen from 55% in 1995 to 84% in 2003... 67% admit to bragging about them. --Harris Interactive. 2007 It was only a matter of time. I pulled...

Scoring branch performance: a workable branch scorecard system needs to assess three components of growth: new customer acquisition, cross-sell of new accounts to existing customers, and the retention of existing accounts.(Branch Banking)
May 1, 2008... [ILLUSTRATION OMITTED] Despite the growth of the Internet, ATMs and other remote channels, banking remains fundamentally a person-to-person business. And while alternate channow support a significant share of consumer transaction activity,...

The 'Chicken Salad' strategy: F&M Bank, Clarksville, Tenn., started achieving growth by inviting targeted customers to homemade lunches in the institution's conference room. From there, the events as well as the bank's assets kept getting bigger and bigger.(Customer Relationships)
May 1, 2008... [ILLUSTRATION OMITTED] When tiny Farmers & Merchants Bank moved from Bumpus Mills, Tenn., to the state's fifth largest city, Clarksville, few noticed. Even its top executives admit they had the ugliest bank building in town, located in a...

Get real: does what your bank says about itself align with the reality that customers encounter? In today's experience economy, customers increasingly expect all types of businesses--including financial institutions--to represent themselves "authentically.".(Customer Experience)
May 1, 2008... [ILLUSTRATION OMITTED] In the financial services industry today, customers interact less and less with people and more and more with machines, whether ATMs, voice response systems or Web sites. Such technological intrusion means that every...

Billboards get a digital makeover: new light emitting diode (LED) displays on outdoor billboards catch the eye and provide scheduling flexibility for targeted market segments.(New Media)
May 1, 2008... [ILLUSTRATION OMITTED] As today's changing lifestyles become more mobile, it has become increasingly difficult to actively connect with consumers. More than 80 percent of the 222 million persons age 18 or older spend a majority of their...

Dealing with small-business customer attrition.
May 1, 2008... Small-business customers can be a valuable source of lasting, highly profitable relationships. Obviously the business customer can provide deposits and loans as well as utilize core banking services. Often, untapped potential exists in further...

In-branch marketing integrates digital video, music, on-hold messages.(New Products)
May 1, 2008... A multibank holding company, New York Community Bancorp Inc.(assets: $30 billion), has used multimedia technology in its branches in an effort to create consistent video and audio messages for its customers to see and hear. The holding...

Mortgage documents can be given to clients on a disc.(New Products)(PowerDOX Media Branding and Marketing Program by SourcingPoint Solutions)(Brief article)
May 1, 2008... A new product from SourcingPoint Solutions, Garden Grove, Calif., makes it possible for mortgage and finance professionals to give their clients e disc containing digital copies of transaction documents that are accessible through a customized...

New scoring model designed to enable banks to market their credit cards.(New Products)(Trans Union Corp.)(Edgar Dunn & Co.)(Brief article)
May 1, 2008... A new scoring model to identify predictive credit behavior characteristics has been introduced jointly by TransUnion, Chicago, and Dunn & Co., San Francisco. The Revolver Model helps financial institutions determine how consumers prefer to...

Direct marketing prospecting tool.(Product File)
May 1, 2008... A new direct marketing prospecting tool has been introduced by Equifax Inc., Atlanta. Called Equifax TotalSource XL Emerging Market, this product helps lenders target consumes in the emerging credit market, www.equifaxmarketingservices.com

A health savings account (HSA) marketing suite.(Product File)
May 1, 2008... A health savings account (HSA) marketing suite has been introduced by Canopy Financial, San Francisco. The suite of services is designed to assist Canopy's client base of banking institutions, asset managers and healthcare companies in...

How bank private Web sites conduct cross-sell activities.(Product File)(Website overview)
May 1, 2008... A report on how bank private Web sites conduct cross-sell activities has been released by Corporate Insight, New York. The 47-page report, entitled, "Private Site Cross Promotion: Selling Old Clients Something New" is based on a study of...

Finding your bank's 'Blue Ocean' strategy.(Customer Satisfaction)(Viewpoint essay)
May 1, 2008... In their best-selling book, "Blue Ocean Strategy," (Harvard Business School Publishing Corp., 2005) authors W. Chan Kim and Renee Mauborgne talk about ways to create uncontested market space while making the competition irrelevant. This is the...

Pre-conference workshop to teach 'Leveraging Public Relations'.(MARKETING edge)
May 1, 2008... Banks are ideally suited to practice strategic public relations. Yet few financial services institutions take full advantage of such a low-cost program. A workshop entitled, "Leveraging Public Relationsto Achieve Sustainable Business...

2008 ABAMN calendar.(MARKETING edge)(Brief article)(Calendar)
May 1, 2008... May 3-9, 2008 ABA School of Bank Marketing and Management Southern Methodist University Dallas At this one-of-kind school, learn techniques and strategies to promote new products, learn marketing principles and management practices,...

Services directory.(advertising agencies)(Directory)
May 1, 2008... ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out how, call Ken...

Continuing education quiz.
May 1, 2008... Tracking performance By Steven Reider 1. A branch scorecard helps a bank only if the bank: [] Pays incentives for profitable products. [] Rewards individuals rather than branches. [] Has a formal sales training program....