ABA Bank Marketing articles from May 2007

ABA Bank Marketing archives from May 2007

Helping customers feel good about their bank.(Marketing: News)(Alpine Bank of Illinois)(Brief article)
May 1, 2007... An ad campaign that doesn't mention rates or financial products? That's what the Alpine Bank of Illinois, Rockford, Ill., decided to do earlier this year. Starting in January, it printed a full-color ad every Saturday in the local...

It's the cool appearance--not the interest rate.(Marketing News)(credit card)(Brief article)
May 1, 2007... Credit-card issuers are increasingly turning to design and appearance in order to enhance the appeal and use of their product, according to recent news reports. American Express Co. is reportedly testing a card that folds and fits into a...

Two San Diego business banks, 1st Pacific Bank of California and Landmark National Bank, have announced a merger plan.(Mergers and Acquisitions)
May 1, 2007... Two San Diego business banks, 1st Pacific Bank of California and Landmark National Bank, have announced a merger plan. The combined company will have approximately $450 million in assets with seven office locations.

City National Corp., parent company of City National Bank, Los Angeles, has acquired Business Bank Corp. of Nevada.(Mergers and Acquisitions)
May 1, 2007... City National Corp., parent company of City National Bank, Los Angeles, has acquired Business Bank Corp. of Nevada. Business Bank of Nevada has seven offices. City National, which is a private and business bank, now has 61 offices and $15...

SouthCrest Financial Group Inc., Fayetteville, Ga., has acquired the Bank of Chickamauga.(Mergers and Acquisitions)
May 1, 2007... SouthCrest Financial Group Inc., Fayetteville, Ga., has acquired the Bank of Chickamauga. SouthCrest Financial Group Inc. is the parent company of three other bank subsidiaries operating a total of 11 branch offices. Bank of Chicamauga, which...

Park National Corp., Newark, Ohio, has announced a merger with Vision Bancshares Inc., which operates two community bank subsidiaries--Vision Bank of Gulf Shores, Ala., and Vision Bank of Panama City, Fla.(Mergers and Acquisitions)
May 1, 2007... Park National Corp., Newark, Ohio, has announced a merger with Vision Bancshares Inc., which operates two community bank subsidiaries--Vision Bank of Gulf Shores, Ala., and Vision Bank of Panama City, Fla. The latter banks will continue to...

Q & A: Thomas Thamara: strategic banking innovation.(Marketing News)(Company overview)
May 1, 2007... Thomas Thamara is the author of "Bankers Guide to New Growth Opportunities." He is a principal of FSIC Associates, a consultancy that works with mid-sized banks nationwide. Q: Why is strategic innovation critical in banking? A: Because...

A sweepstakes was a key component of this business checking campaign.(Marketing News)(Liberty Bank (Middletown, Connecticut))(Brief article)
May 1, 2007... One of the most challenging marketing problems is convincing business customers to switch their checking account from one bank to another. Liberty Bank, Middletown, Conn., recently conducted a business checking campaign that appeared to...

Launch Brochure for Branding Campaign.(ABAMN 2006 Financial Marketing Awards: Entry, Brand Campaign, Assets Under $500 million)(National Bank of Commerce (Starkville, Mississippi))(Monigle Associates)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: National Bank of Commerce, Starkville, Miss. Assets: $1.4 billion Agency: Monigle Associates The agency was hired to rebrand and reposition the National Bank of Commerce in preparation for...

KeyArena Environmental Graphics.(ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Over $1 Billion)(KeyBank Corp.)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: KeyBank, Cleveland Assets: $87 billion The objective of this campaign was to leverage KeyBank sponsorship of Seattle's KeyAreana by strengthening the bank's brand presence, linking the bank and...

Paragon Bank Launch Campaign.(ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Over $1 Billion)(Orion Bank)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Orion Bank, Naples, Fla. Assets: $1.7 billion The goal of this campaign was to convey the institution's "big bank" capabilities to the South Florida business community. The campaign included...

"Out in the Country" Print Campaign.(ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Over $1 Billion)(AgSouth)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: AgSouth, Farm Credit, ACA, Statesboro, Ga. The purpose of this campaign was to establish the new "AgSouth" name. The company has been in business for 90 years under the "Farm Credit" name. As part...

Branch Merchandising Campaign.(ABAMN 2006 Financial Marketing Awards: First Place, Customer Retention Marketing, Assets Under $500 Million)(Bank Midwest Minnesota Iowa N.A.)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Bank Midwest, Fairmont, Minn. Assets: $362 million; eight locations When the bank decided to add a major location in the competitive Spirit Lake, Iowa market, the institution decided to make it...

Internal Branding Campaign.(ABAMN 2006 Financial Marketing Awards: First Place, Internal Branding, Assets $500 Million to $1 Billion)(Norway Savings Bank)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Norway Savings Bank, Norway, Maine Assets: $739 million Agency: Perry & Banks While the institution was involved in retuning its brand image to make maximum impact in the market, it...

Reality Free Print Campaign.(ABAMN 2006 Financial Marketing Awards: First Place, Customer Acquisition Marketing, Assets $500 Million to $1 Billion)(Norway Savings Bank)(Brief article)
May 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Norway Savings Bank, Norway, Maine Assets: $739 million Agency: Perry & Banks To widen its customer base and solidify its brand image, the financial institution added a free checking...

Ignored and distrusted: marketing, rebrand thyself!(Marketing Solutions)
May 1, 2007... It has not always been this way. Marketing and especially advertising have historically played a powerful role in the growth of national brands and large consumer businesses. But in recent years the brand of those in the business of "branding"...

Can you hear me now?(New Media)(Today periodical readers has declined so banks needs to supplement its traditional advertising with new media)(Cover story)
May 1, 2007... [ILLUSTRATION OMITTED] In the past, when a bank wanted to advertise, it either printed an ad in the newspaper or broadcast a spot on a local radio station. No more. Today, the pool of both periodical readers and radio listeners has...

4 small-business success strategies: to compete for this heavily targeted commercial segment, bankers need to view the world through the eyes of customers.(Customer Retention)
May 1, 2007... [ILLUSTRATION OMITTED] Recently I gained new insight into the small-business market while serving as one of the speakers at the 11th Annual Small Business Banking Conference. While listening to the other presenters, I realized that their...

Marketing home-equity products: a review of the decisions and actions needed for optimum campaign results.(Direct Mail)
May 1, 2007... [ILLUSTRATION OMITTED] The success of a home-equity mailing is judged by how well it meets its return on investment (ROI) goal--and in a larger sense--how well all such programs help the bank meet its annual home-equity revenue targets. ...

When the law says 'Do Not Call': This is the first in a three-part series summarizing what you need to know about compliance with federal legislation concerning marketing by telephone, facsimile machine or e-mail.(Fundamentals: Telephone and E-Mail Compliance)
May 1, 2007... [ILLUSTRATION OMITTED] These days it's faster and cheaper for bank marketers to communicate with customers and prospective customer using telephones, facsimile machines and e-mail--rather than direct mail, Unfortunately, from a compliance...

Building loyalty goes beyond good customer satisfaction scores.(Customer Retention)
May 1, 2007... Many of us have implemented an on-boarding program to address the immediate risk of attrition and to positively impact the strength of our initial customer relationships. Great news. But this is only a start toward building the relationship we...

Citibank Singapore allows cardholders to charge through biometric scan.(New Products)(Product/service evaluation)(Brief article)
May 1, 2007... Citibank Singapore announced recently that it has rolled out a biometric payment service for its Citibank Clear Platinum cardholders. This means that customers will be able to make credit card transactions with just a finger scan--without...

New Digital Insight online banking products aim to be 'next generation' solutions.(New Products)(Digital Insight announcing the launch online banking software)(Brief article)
May 1, 2007... Ever since Intuit (maker of Quicken, QuickBooks and TurboTax) acquired Digital Insight earlier this year, analysts have been predicting that Digital Insight will launch a series of more consumer-friendly online banking products. Recently,...

A system to enable banks to create customized bundles of products and to price them instantly is being offered jointly by SAS and Amdocs.(Product File)
May 1, 2007... A system to enable banks to create customized bundles of products and to price them instantly is being offered jointly by SAS and Amdocs. The Dynamic Pricing and Profitability Management (DPPM) product will offer flexible pricing plans and...

A white paper from the security training firm, My Security Plan, Walnut Creek.(Product File)
May 1, 2007... A white paper from the security training firm, My Security Plan, Walnut Creek, Calif., outlines the challenges and benefits of creating a comprehensive customer awareness program to combat identity theft. A free copy of the white paper can be...

Company offers consulting services on heath savings accounts.(New Products)(MarketMatch offers strategic consulting services on Health Savings Accounts)(Brief article)
May 1, 2007... MarketMatch, Dayton, Ohio, has begun offering strategic consulting to banks on the development and management of Health Savings Accounts (HSAs). [ILLUSTRATION OMITTED] The company helps banks identify customers who could benefit from...

Customers receive rewards for ordinary banking relationships through a new MasterCard program.(New Products)
May 1, 2007... A new type of incentive program that allows banks to reward their customers for all of their ordinary banking relationships has been rolled out by MasterCardWorldwide. The rewards program enables banks to build loyalty programs unique to...

A comprehensive reporting and analytic application designed specifically for the banking community is being offered by SwiftKnowledge, Minneapolis, and Voyager Bank, a $600 community bank.(Product File)(SwiftKnowledge, a business intelligence software and services company, has partnered with Voyager Bank)(Brief article)
May 1, 2007... A comprehensive reporting and analytic application designed specifically for the banking community is being offered by SwiftKnowledge, Minneapolis, and Voyager Bank, a $600 community bank. The SwiftKnowledge Banking Intelligence Suites meets...

A white paper on the topic of using self-service kiosks to process credit card applications and immediately issue cards to approved applicants is available from the management consulting firm, Fischer Jordan, New York.(Product File)
May 1, 2007... A white paper on the topic of using self-service kiosks to process credit card applications and immediately issue cards to approved applicants is available from the management consulting firm, Fischer Jordan, New York. The paper concludes that...

Things worth knowing: the ABA Marketing Conference, Sept. 16-18, offers practical information about issues of importance to you.(MARKETING edge)(Conference news)
May 1, 2007... [ILLUSTRATIONS OMITTED] This year's ABA Marketing Conference will include a series of practical training sessions focusing on those issues of critical day-to-day concern to marketers. The event will be held Sept. 16-18 at the Baltimore...

ABA updates sales and marketing books, courses.(MARKETING edge)
May 1, 2007... ABA has updated eight of its instruction books (intended for either classroom or in-bank instruction) that might be of interest to marketing or sales personnel. Relevant material is also available as an online self-paced course. Below is a list...

2007 ABAMN calendar.(MARKETING edge)(Conference news)(Calendar)
May 1, 2007... June 23-28, 2007 ABA School of Bank Marketing and Management Northwestern University, Evanston, Ill. At this one of-a-kind school, learn techniques and strategies to promote new products, learn marketing principles and management...

Remote deposit: stimulating the need for a new paradigm.(Customer Satisfaction)
May 1, 2007... Like most banks these days, we are working our way through the details of offering remote-deposit capture services to our clients. These services offer time-saving convenience by allowing people and businesses to avoid trips to the bank to make...

Services Directory.(Directory)
May 1, 2007... This Services Directory contains Listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
May 1, 2007... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...