ABA Bank Marketing articles from May 2005

ABA Bank Marketing archives from May 2005

Reno Bank adds lobby plasma screens for dynamic merchandising.(Marketing News)(Brief Article)
May 1, 2005... Now that high-definition plasma screens have become more affordable, banks are starling to include them in their lobby merchandising efforts. An example is the Nevada State Bank (assets: $2.9 billion), Reno, Nev. The bank, which is an...

Customer Loyalty in Retail Banks.(research paper)(Brief Article)
May 1, 2005... Customer Loyalty in Retail Banks: Tower Group is offering a new research paper on customer loyalty programs. Mention "customer loyalty programs" to most bankers, and their first thought is typically of product-oriented programs like credit card...

Wells Fargo offers an online personal spending report for retail customers.(Marketing News)
May 1, 2005... Wells Fargo & Co. has introduced the "My Spending Report," a free online tool that automatically gives customers an all-in-one "big spending picture" of their personal finances. The report combines check card spending, credit card spending,...

Commerce Bancshares Inc.(Banks)(appointment of Eric Steinhouse)(Brief Article)
May 1, 2005... Eric Steinhouse has been named chief marketing officer for Commerce Bancshares Inc., St. Louis. He will oversee all of Commerce Bank's marketing and communications, and is responsible for developing and executing the bank's companywide...

TD Bank Financial Group of Toronto, Canada, has bought a majority of the outstanding shares of Banknorth Group Inc., Portland, Maine.(Mergers & Acquisitions)(Brief Article)
May 1, 2005... TD Bank Financial Group of Toronto, Canada, has bought a majority of the outstanding shares of Banknorth Group Inc., Portland, Maine. Banknorth, which has assets of $28.7 billion, has changed its name to TD Banknorth Inc. The bank holding...

Capital One Financial Corp. of McLean, Va., has agreed to buy Hibernia Corp. of New Orleans.(Mergers & Acquisitions)(Brief Article)
May 1, 2005... Capital One Financial Corp. of McLean, Va., has agreed to buy Hibernia Corp. of New Orleans. Capital One is known for selling credit cards and other loan products through the mail. Hibernia has $22 billion in assets and 316 branches in...

First National Bank and Van Horn State Bank, both in Lubbock, Texas, have merged.(Mergers & Acquisitions)(Brief Article)
May 1, 2005... First National Bank and Van Horn State Bank, both in Lubbock, Texas, have merged. The new combined bank is called MyLubbockBank. It has two locations.

First Horizon National Corp., Memphis, Tenn., has agreed to acquire West Metro Financial Services Inc., Dallas, Ga.(Mergers & Acquisitions)(Brief Article)
May 1, 2005... First Horizon National Carp,, Memphis, Tenn., has agreed to acquire West Metro Financial Services Inc., Dallas, Ga. West Metro has more than $130 million in assets and two branches on the western side of greater Atlanta. Upon completion of the...

Community bankers are spending more on employee training.(Marketing News)(Brief Article)
May 1, 2005... Community bankers are investing more dollars in employee training, according to an ABA Banking Journal survey of 504 community banker CEOs. Seventy percent report their training and education budgets were higher in 2004 than 2003, and 75...

Community bank competition.(Brief Article)
May 1, 2005... Community Bank Competition: The majority of community bankers (53 percent) feel that the nation is "over banked," with an even larger percentage (69 percent) saying that their particular market is over banked. This is one of the results...

Movie-Goer rewards.(new credit card)(Brief Article)
May 1, 2005... Movie-Goer Rewards: Regal CineMedia Corp., the largest movie theater operation in the world, has joined with Chase and MasterCard International to introduce the first co-branded credit card issued by a theater circuit to reward movie-goers. The...

What, delights your customers?(Quotable)(Brief Article)
May 1, 2005... A company needs to do unto customers better than they would do unto themselves. Identify what really can make them happy with your product or service, translate their wishes into the right story, and then deliver an experience that's...

Noninterest income key to boosting profit, says John Floyd.(Marketing News)(Brief Article)
May 1, 2005... "Increasing noninterest income is the most direct and quickest route to improving profitability," said John M. Floyd to the recent meeting of the National Conference for Community Bankers. Banks can increase profitability more quickly with...

Sales promotion.(Idea Bank)(Brief Article)
May 1, 2005... BEST OF THE BEST AWARD ABAMN 2004 AD Awards Contest Northern Funds Three R's of Investing Institution: Northern Trust Corp, Chicago Assets: $23 billion Agency: s2 marketing + communications, Chicago This campaign had...

TV series.(Idea Bank)(Television)(Brief Article)
May 1, 2005... BEST OF THE BEST AWARD ABAMN 2004 AD Awards Contest All of Us, for Each of You Institution: Emprise Bank, Wichita, Kan. Assets: $850 million; 29 locations Agency: Quillen Elsea Marketing, Wichita, Kan. This campaign...

Print series.(Idea Bank)(Brief Article)(Company Profile)
May 1, 2005... BEST OF THE BEST AWARD ABAMN 2004 AD Awards Contest U.S. Trust: Embossed Campaign Institution: U.S. Trust, New York Assets: $100 billion; 37 locations in 10 states Agency: Wieden + Kennedy, New York The goal of this...

Website/e-commerce.(Idea Bank)(Sovereign Bank)(Brief Article)
May 1, 2005... BEST OF THE BEST AWARD ABAMN 2004 AD Awards Contest Sovereign Bank Website Institution: Sovereign Bank, Philadelphia Assets: $60 billion; 650 locations in the Northeast United States Agency: Agency.com, New York Known...

The cost of unwanted offers.(Marketing Solutions)
May 1, 2005... I recently made the mistake of purchasing a business credit card by responding to a direct mail solicitation from one of the top credit card providers. Boy! Was I unprepared for the onslaught of offers that started coming my way from them. I...

Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' segments.(customer retention)(Cover Story)
May 1, 2005... Three thoughts on the topic of customer retention: (1) Customer loyalty adds value. (2) Measuring and managing customer loyalty can give your institution a competitive edge. (3) The advancement of data mining tools has made targeting quality...

Keeping the bounce within bounds: a review of what marketers need to know in light of the recent "final guidelines" from federal banking regulators.(overdraft protection)
May 1, 2005... Whether your bank promotes a formal "bounced check protection" program that advises consumers of a "discretionary limit" or adopts a more traditional approach of paying overdrafts on a discretionary basis without disclosing a limit, your...

Did you get the message? In this era of far-flung branch locations, new methods of internal communication--such as teleconferences, videoconferences and intranets--are growing in popularity.
May 1, 2005... With 58 branches across Wyoming and Montana and 2,600 miles between the most distant locations, First Interstate Bank really needed an efficient, cost effective, time-saving way to manage internal communications. "We grew really rapidly...

ABA Marketing Conference.(for banking industry)
May 1, 2005... Critical thinking to differentiate your bank * Develop a customer-centric marketing message that builds your brands and sets you apart from the competition without always competing on price * Gain strategic and practical solutions to...

Is your research any good? (a) yes (b) no (c) don't know: how to ensure that your data is accurate, actionable, timely and above reproach.(marketing research fundamentals)
May 1, 2005... Marketing research is a powerful management tool. On the strategic level, it can be used both for risk management and decision making. It can, for example, help a financial institution judge the bank's positioning in the marketplace and...

Packaging for debit/credit or gift cards is designed to boost card usage.(New Products)(Brief Article)
May 1, 2005... This "Promotional Card Carrier" can be given to customers in connection with debit/credit card activation or a point of sale delivery vehicle for gift cards. The carrier, from A-LA-CARD Marketing, provides a way for customers to carry and use...

Full-color indoor LED display solution.(Product File)(Light Emitting Diodes)(Brief Article)
May 1, 2005... A full-color indoor LED display solution is being offered by Barco Media of Logan, Utah. Called Solaris LD, the product is a plug-and-play display solution is designed to be easy to set up, configure and operate. The company says it is...

To prevent fraud.(Product File)(software suite from Parascript LLC )(Brief Article)
May 1, 2005... An addition to the software suite from Parascript LLC helps banks to prevent fraud. The product is called SignatureOnline. By tracing the movement of a pen on a data input device, the product recognizes differences in legitimate signing style...

Customer relationship management (CRM) system.(Product File)(by Sedona Corp)(Brief Article)
May 1, 2005... A new version, 5.2, of the Intarsia customer relationship management (CRM) system has been released by the Sedona Corp., King of Prussia, Pa. The version includes such new features as system-generated alerts and linkages of reports and...

Online risk management solution.(Product File)(Brief Article)
May 1, 2005... Cyota eVision is the name of a new online risk management solution from Cyota, New York. The product detects, analyzes, scores and manages online banking and online services fraud in real time. This is done by using multiple parameters, data...

Bank Customer Service Survey.(Product File)
May 1, 2005... The Bank Customer Service Survey (BCSS) is a technology that uses psychometric techniques to screen and evaluate an applicant's or employee's actual customer service attitudes and traits. It then automatically creates training and development...

An analytic CRM solution.(Product File)(Customer relationship management)(Brief Article)
May 1, 2005... Empirix is the name of an analytic CRM solution from Information Asset Partners (IAP), Metuchen, N.J. The product is an off-the-shelf solution that provides speed and ease of use for large institutions and high-end analystical solutions on a...

Credit scoring technology for use outside of the United States.(Product File)(Brief Article)
May 1, 2005... Global FICO is the name of a new credit scoring technology for use outside of the United States, Canada, the United Kingdom and South Africa. The product is provided by Fair Isaac Corp., Minneapolis. The new scoring product rank-orders...

Marketing information system.(Product File)(Brief Article)
May 1, 2005... A new version, 6.5, of the Marketing Pilot marketing information system has been released by MarketingPilot Software LLC, Evanston, III. The version adds event and trade show management and planning functions. www.marketingpilot.com

Your overdraft protection product may need some re-engineering.(Customer Satisfaction)
May 1, 2005... On Feb. 18, federal banking and credit union regulatory agencies announced their long awaited "final joint guidance" to assist insured depository institutions in the disclosure and administration of overdraft protection programs. The guidance,...

A simple customer-retention strategy: securing direct deposits.(MARKETING edge)
May 1, 2005... How much should retail banks spend to acquire new customers? Recently, it seems that bank investment in new customer acquisition is increasing substantially, with many banks offering free checking products (many without a minimum balance...

Do-it-yourself marketing.(Marketing Edge)(Brief Article)
May 1, 2005... Recently, my husband and I bought a preowned home. It needed a little fixing tip, but it wasn't enough to scare us off. Changes that needed to lye made were mainly cosmetic. Feeling inspired by all the home improvement and ultimate makeover...

Financial literacy program available to use in partnership with local schools.(Marketing Edge)(Brief Article)
May 1, 2005... Marketers have an opportunity to partner with their local schools to teach basic financial skills. The ABA Education Foundation, on behalf of the banking industry, has teamed up with Scholastic, the largest publisher of children's books,...

ABAMN calendar 2005.(Calendar)
May 1, 2005... June 11-18 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. June 24-July 1 ABA School of Bank Marketing and Management Northwestern University Evanston, Ill. September 7-9 ...

Chapter events 2005.(Calendar)
May 1, 2005... Arkansas Chapter Contact: Judy Jensen, (807) 449-4231; e-mail: jjensen@arvest.com May 4-6 Annual Conference 2005 Red Apple Inn, Heber Spring, Ark. New England Chapter Contact: Jim Pannos (603) 625-2443; ...

Welcome new ABA Marketing Network members.(Marketing Edge)(Directory)
May 1, 2005... Alicia Stansbury ACTON Group LTD Lincoln, Neb. Andrea Myers The Counsellors Ltd. Nassau, Bahamas Andrew T. Guilbeault Fall River Five Cents Savings Bank Fall River, Ma. Becky Conklin American Bank...

Magazine page-turners from the past.(ABA Marketing Network: The best minds in bank marketing meet here.)
May 1, 2005... How times have changed. Let's take a brief visit to the past in commemoration of the 90th anniversary year of the ABA Marketing Network and its predecessor organizations. What follows below are three excerpts from publications that later...

Marketing tactics change, but branding is a constant.(Communications Q&A)
May 1, 2005... Q: How important is branding and how can my bank assess our brand's strength? A: Although experts don't always agree on how to brand, marketing tactics may--and do--evolve. Human psychology, on the other hand, remains a relative constant....

Services directory.(Directory)
May 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
May 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....