ABA Bank Marketing articles from May 2004

ABA Bank Marketing archives from May 2004

Check 21: do your customers understand what's coming?(Marketing News)
May 1, 2004... Picture this scenario: The time is Oct. 28, 2001. The new federal law known as "Check 21" has gone into effect. One of your retail customers has received his monthly checking statement in the mail. The customer notices that the envelope...

As branch building booms, more banks seek 'instant' construction.(Marketing News)(Brief Article)
May 1, 2004... "The just-add-water branch is really popular right now," says Kevin Blair, president of NewGround, Manchester, Mo. The company provides design/build construction and branding for financial institutions. What he is referring to is a concept...

That's ridiculous! Union Planters deploys humor in HELOC campaign.(Marketing News)(home equity lines of credit)
May 1, 2004... A multimedia campaign designed to sell home equity lines of credit (HELOC) for Union Planters Bank, Memphis, uses two sets of humorous ads, each oriented toward separate audiences: prospects or customers. The campaign was run earlier this...

Customized service brings branch to the commercial customer's door.(Leaders Bank, services)(Brief Article)
May 1, 2004... Using feedback from its business customers, Leaders Bank, Oak Brook, Ill., recently introduced a "mobile branch" banking service. Through the program, the bank goes to the customers to pick up deposits. "It's like setting up a branch of...

In-store banks in Wal-Mart stores.(Charter One Bank, contract)(Brief Article)
May 1, 2004... In-store Banks in Wal-Mart Stores: Charter One Bank, Cleveland, has announced that it will open 67 in-store bank locations in Wal-Mart stores in Ohio, Illinois, Indiana, Michigan, Pennsylvania and New York. The first new in-store bank will open...

Technology advances mean better data, faster.(Marketing News)(Brief Article)
May 1, 2004... Technology Advances Mean Better Data, Faster: Innovative grid-based computing will allow marketers to achieve more sophisticated data analysis and modeling at previously unachievable speed--and at a lower cost. That's the word from Charles D....

It's not enough to find a new name for a product and service.(Marketing News)(Book Review)
May 1, 2004... It's not enough to find a new name for a product and service: You also have to do all the search groundwork to ensure that you really can own the name free-and-clear from any legal challenges or market confusion. A new book entitled, "Brighter...

Idea Bank.
May 1, 2004... Reader's Guide: Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your creativity for...

Encouraging volunteer activities.(Rewarding Employees)
May 1, 2004... Employees appreciate companies that value their efforts in supporting charities Such behavior reflects positively both upon the individual as well as the organization. By recognizing employees for their public service work, you show that you...

Outsourcing the customer relationship.(Marketing Solutions)
May 1, 2004... It is no secret the Internet has spurred outsourcing by hastening the ability to send work halfway around the world and back in record time, and at breathtakingly low cost. And there is no question that sourcing certain functions offshore is...

The back door: slamming it shut; there's no foolproof system for keeping customers. But one regional bank found a measure of success through a program that combines communicating, testing and measuring.(Customer Retention)(Interview)(Cover Story)
May 1, 2004... Commerce Bank, Kansas City, Mo., recently boosted its late of customer retention through a new program implemented with the assistance of an outside firm that helped with strategic marketing, retention and research issues. ABA Bank...

Marketing at the drive-up: how do you promote your products and services to customers who prefer the drive-up window to the branch lobby? Mobile and encased in vehicles, they are a challenge both in terms of communication and interaction. Yet, they are too numerous to ignore.(branches)
May 1, 2004... We know that the branch remains the primary forum for personal communication between the bank and the customer. We know also that the branch is the best place to inform, educate and cross-sell. The problem is that a significant number of...

Yellow peril: read this before you let your fingers do the walking ... the seven sins of buying telephone-directory space and how marketers can avoid them.(Advertising)(Advertisement)
May 1, 2004... Is yellow page advertising a "necessary evil" or simply more "evil" than necessary? We all need to be in the telephone directory, but few of us understand how much of a representation--and of what type--we truly require. While the purchase of...

Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is 'multimedia advertising.' But some marketers don't grasp when, where and how to use this technique to best advantage.(Fundamentals: multimedia advertising)
May 1, 2004... What is a multimedia campaign? "The name says it all: multiple media supporting one campaign. Media include outdoor boards, radio, TV, print, newspaper, the Internet, collateral, point of sale, cinema advertising and more. In other words,...

One way to keep close to your customer.(Direct Mail Essentials)
May 1, 2004... In a previous column, we noted that ATMs, debit cards and online banking are making customer' visits to the bank less frequent than ever. So how do you maintain a close relationship flint encourages customers to stay--and not slip away...

Turnkey e-marketing system to target business customers.(New Products)(Brief Article)
May 1, 2004... The idea of business-to-business e-marketing sounds promising. First you build your e-mail database of business customers and prospects by creating an appealing editorial content at your website. Then, you use the database to retain existing...

Customers can interact with digital messaging display through touch-screen.(New Products)(Brief Article)
May 1, 2004... A touch-screen overlay that allows customers to interact with a digital messaging display in banks has been introduced by Clarity Visual Systems Inc., Wilsonville, Ore. The overlay is one of several configuration options that the company...

Software captures check image at the ATM.(New Products)(Automated Teller Machine)(Brief Article)
May 1, 2004... New check-image based applications software for ATMs can be used as a marketing tool to target the "unbanked." The product is Enterprise ATM Deposit Processing Solution, which utilizes software from Software Earnings Inc. (SED, Memphis,...

The paper your bank prints on establishes identity.(New Products)(Brief Article)
May 1, 2004... The paper you use for such ordinary things as letterhead stationery and business cards says a lot about your financial institution. The correct color, weight and finish can help establish a corporate identity of strength, sustenance and...

Rock Community Bank.(Richard Reisenauer appointed)(Brief Article)
May 1, 2004... Richard Reisenauer has been appointed president and chief executive officer of Rock Community Bank in Glen Rock, N.J.

Wausau Financial Systems.(Cindy Mueller, Jan Cox appointed)(Brief Article)
May 1, 2004... Cindy Mueller has assumed the role of area vice president and Jan Cox has been named product manager of service within the Sales and Product Management divisions at Wausau Financial Systems (WFS), Mosinee, Wisc.

Customer Communications Group.(Chris Hamlin appointed)(Brief Article)
May 1, 2004... Chris Hamlin has joined Customer Communications Group (CCG) of Denver as vice president of database marketing solutions.

Frequency Marketing Inc.(Meghan LaBonge appointed)(Brief Article)
May 1, 2004... Meghan LaBonge has been appointed as the manager of a team to deliver dialogue marketing services for Frequency Marketing Inc. (FMI), Cincinnati, Ohio.

MF Blouin, Merchandising Solutions.(Linda White appointed)(Brief Article)
May 1, 2004... Linda White "has been named as vice president of finance and operations for MF Blouin, Merchandising Solutions, Rollinsford, N.H. The company provides merchandising products and graphics for banks.

Redbeard Communications.(Keith Flemming appointed)(Brief Article)
May 1, 2004... Keith Flemming has been named managing art director of Redbeard Communications, a brand strategy and creative design firm specifically for financial institutions, in Hollister, Calif.

Fala Direct Marketing Inc.(Stephen Paladino appointed)(Brief Article)
May 1, 2004... Stephen Paladino has been promoted to the position of president of Fala Direct Marketing Inc., Melville, N.Y.

Greenhouse Communications.(Tom Hayden appointed)(Brief Article)
May 1, 2004... Tom Hayden has joined Greenhouse Communications, Chicago as president. The company provides marketing communications to such financial services clients as Harris Bank and Marquette Bank, both in the Chicago area.

ESC Loyalty.(James Christensen appointed)(Brief Article)
May 1, 2004... James Christensen has been named to head up ESC Loyalty's expansion into real-time and point-of-sale loyalty. The company, which is located in Roswell, Ga., provides technology-based loyalty marketing, specializing in applications for the...

Pinnacle Financial Strategies.(Ted Ergo appointed )(Brief Article)
May 1, 2004... Ted Ergo has been hired as chief revenue officer for Pinnacle Financial Strategies, Houston. He will oversee Pinnacle's marketing, sales and business development activities.

MasterCard Advisors, a subsidiary of MasterCard International, has acquired TowerGroup, Needham, Mass., from Reuters.(Alliances)(Brief Article)
May 1, 2004... MasterCard Advisors, a subsidiary of MasterCard International, has acquired TowerGroup, Needham, Mass., from Reuters. Master Card Advisors, Purchase, N.Y., is a global professional services organization, offering consulting, research,...

Getting your 'FACTs' right.(Customer Satisfaction)
May 1, 2004... In December we will all face new federal regulatory standards designed to ensure that our clients are nor subjected to "unfair or deceptive acts or practices." These requirements stem from the Fair and Accurate Credit Transactions Act of 2003...

Sure, the ad is clever, but is it right?(Communications Q&A)(Interview)
May 1, 2004... Q: Our agency is never short of ideas, but how do I know which will work the best? A: To ensure great creative, it's crucial to build from a solid foundation. The foundation, also known as advertising of objectives and strategy is what...

Danger! Squatters may be lurking near your bank's website.(Marketing edge)
May 1, 2004... Recently, Nevada State Bank, which has its headquarters in Las Vegas, was conducting an intellectual property audit when an outside attorney uncovered the unpleasant fact that the bank's website was plagued with two serious problems:...

Take it to the bank.(development of a new online training course)(Brief Article)
May 1, 2004... About the same time each year, I begin receiving questions pertaining to the development of marketing budgets. I have found that much confusion surrounds the whole issue of properly calculating marketing budgets. A frequent question: "How much...

Another headache: counterfeit bank websites.(Marketing Edge)
May 1, 2004... Recently, a number of banks have uncovered situations in which their customers were tricked into revealing personal account information on counterfeit bank websites. (See "Latest Fraud: Crooks Creating Clones of Bank Websites," ABA Bank...

Upcoming telephone briefings.(Marketing Edge)(Brief Article)
May 1, 2004... May 26, 2-4 p.m., CRM and Customer Profitability To register by telephone, call (800) 775-7654; by fax, (800) 676-0734; online, www.aba.com Past telephone briefings of interest to marketers that are now available on cassette...

Did you know?(Marketing Edge)(Brief Article)
May 1, 2004... Seventy-four percent of community bankers report that it's difficult to find a qualified marketing officer. Source: ABA 2004 Community Bank Competitiveness Survey Sixty-three percent of community bankers say branches are their lead...

Welcome new ABA marketing network members.(Marketing Edge)(Brief Article)
May 1, 2004... The following are new members of the ABA Marketing Network: Audra Brandner, UnionBancorp Inc., Ottawa, Ill. Ronald T. Ciucci, National Bancorp Inc., Schaumburg, Ill. Angela Docket, Independent Bank Corp., Ionia, Mich. Elizabeth...

Calendar 2004.(Calendar)
May 1, 2004... May 2-7 ABA Private Wealth Management School Fuqua School of Business, Duke University Durham, N.C. June 4-11 ABA School of Bank Marketing and Management Boulder, Colo. Sept. 12-14 ABA Marketing Conference ...

Chapter events 2004.(Calendar)
May 1, 2004... Indiana Chapter Contact: Carrie Selch, (317) 921-3135; e-mail, cselch@indianabankers.org May 10-12 2004 Indiana Bankers Association Mega Conference Indiana Convention Center, Indianapolis Speakers: Rory Aplanalp, Rory...

Services directory.(Directory)
May 1, 2004... ADVERTISING AGENCIES & SERVICES Austin & Williams is a strategic advertising and marketing agency combining award-winning creative with nationally-recognized financial marketing expertise and the latest geomapping technology. Find out...

The number of branches keeps growing.(Figuratively Speaking)(Brief Article)(Illustration)
May 1, 2004... Total number of bank branches in the United States as of June 2003 87,783 Number of branches added during the previous 12 months 1,204 Source: Federal Deposit Insurance...