ABA Bank Marketing articles from March 2009

ABA Bank Marketing archives from March 2009

Even smaller banks can compete by showing customers that they 'know them'.(Marketing News)
March 1, 2009... How do you compete with a larger bank? The answer is to out-market them, says Peter Harvey, CEO of Intellidyn Corp., the database marketing-services agency, which has its headquarters in Hingham, Mass. Harvey argues that it's possible for a...

Bank campaign builds on the opening of a shopping center across the street: a Connecticut savings bank recently developed a marketing campaign that leveraged the opening of a nearby shopping center.(Marketing News)(Jewett City Savings Bank)(Brief article)
March 1, 2009... The campaign, entitled "In the Bag" was used by Jewett City Savings Bank (assets: $203 million), Jewett City, Conn., last summer at its Dayville office. The bank promoted a premium savings account and publicized CD rates while offering...

Emprise Bank turns its branches into mini-museums of local art: a Wichita, Kan., bank reminds customers of the bank's support for the arts by displaying local art in each of its 41 locations.(Marketing News)(Brief article)
March 1, 2009... Emprise Bank (assets: $1.1 billion) is the largest collector of local Kansas art in the state. Recently, the bank was cited as one of the 10 best companies supporting the arts in America by The Business Committee for the Arts Inc., New...

Contactless credit or debit cards.
March 1, 2009... Contactless credit or debit cards: New U.S. consumer research commissioned by the Smart Card Alliance, Princeton Junction, N.J., showed 9 percent of the population now has a contactless credit or debit card. www.smartcardalliance.org

Going green.
March 1, 2009... Going green: Umpqua Bank, Portland, Ore., has joined forces with a nonprofit organization, Energy Trust of Oregon Inc., to help state residents invest in energy efficiency and renewable energy. The two organizations are working together to...

Anti-digital billboards.(Brief article)
March 1, 2009... Anti-Digital Billboards: A California assemblyman has introduced legislation to impose a moratorium on new digital billboards through the state of California until 2012. The bill is designed to allow the completion and evaluation of research on...

Credit Crisis.(Brief article)
March 1, 2009... Credit Crisis: About half of bankers (47 percent) expressed an interest in participating in the U.S. Department of the Treasury's Trouble Asset Relief Program (TARP), according to the Grant Thornton LLP's 16th Bank Executive Survey, done...

Highlands State Bank and Noble Community Bank, both in Vernon, N.J., have completed their planned merger.(Merger and Acquisitions)
March 1, 2009... Highlands State Bank and Noble Community Bank, both in Vernon, N.J., have completed their planned merger. The new entity is known as Highlands State Bank. The combined institution has assets of $104 million.

Capital Bank (assets: $1.6 billion), Raleigh, N.C., has completed the acquisition of four Fayetteville area branches of Omni National Bank.(Merger and Acquisitions)
March 1, 2009... Capital Bank (assets: $1.6 billion), Raleigh, N.C., has completed the acquisition of four Fayetteville area branches of Omni National Bank. The branches have been converted to Capital Bank. The acquisition brings to 32 the number of Capital...

Hampton Roads Bankshares Inc., Norfolk, Va., the parent company of Bank of Hampton Reads and Shore Bank, has acquired Gateway Financial Holdings Inc.(Merger and Acquisitions)
March 1, 2009... Hampton Roads Bankshares Inc., Norfolk, Va., the parent company of Bank of Hampton Reads and Shore Bank, has acquired Gateway Financial Holdings Inc., parent company of Gateway Bank & Trust Co., Virginia Beach, Va.

National Bancshares Inc., (assets: $1.1 billion), Bettendorf, Iowa, has purchased the First Wisconsin Bank & Trust Co.(Merger and Acquisitions)
March 1, 2009... National Bancshares Inc., (assets: $1.1 billion), Bettendorf, Iowa, has purchased the First Wisconsin Bank & Trust Co., Milwaukee, from QCR Holdings, Inc. of Moline, Ill.

Innovative new California bank building features transparent public area: this innovative new bank facility in Modesto, Calif., features a transparent, glass-encased public banking area.(Marketing News)(Modesto Commerce Bank)(Brief article)
March 1, 2009... The building, opened recently, is the Modesto Commerce Bank, a division of Bank of Stockton (assets: $1.8 billion). Stockton, Calif. Another feature is the roof that spread like wings, covering a portion of the parking area as well as the...

We know our customers.(ABAMN Financial Marketing Awards: Branding; Runner-Up; Asset Size: $1 Billion to $5 Billion)(First Interstate Bank )(Brief article)
March 1, 2009... Branding; Runner-Up; Asset Size: $5 Billion ABAMN Financial Marketing Awards [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Institution: First...

Promoting a 'community' credit card.(ABAMN Financial Marketing Awards: Community Service; First Place; Asset Size: $500 Million to $1 Billion)
March 1, 2009... [ILLUSTRATION OMITTED] Institution: Park Bank, Madison, Wisc. Agency: Knupp & Watson The bank created a "community" credit card through which regular donations were made to a local charity, Interfaith Hospitality Network. The...

Going green.(ABAMN Financial Marketing Awards: Community Service; Runner-Up; Asset Size: $500 Million to $1 Billion)(Liberty Bank)(Brief article)
March 1, 2009... [ILLUSTRATION OMITTED] Institution: Liberty Bank, Springfield, Mo. The bank wanted to be the first community bank in its primary market to launch a "green" checking account. The bank first initiated some internal processes and...

The perfect fit.(ABAMN Financial Marketing Awards: Humor; First Place; Asset Size: Under $500 Million)(NewportFed)(Brief article)
March 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Institution: NewportFed, Newport, R.I. Agency: McDougall & Duvall Advertising, Amesbury, Mass. This TV spot was created to differentiate the institution...

Free checking campaign.(ABAMN Financial Marketing Awards: Humor; Runner-Up; Asset Size: Under $500 Million)(American Savings Bank F.S.B.)(Brief article)
March 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Institution: American Savings Bank, Honolulu Agency: Laird Christianson Advertising/ Anthology Marketing Group The objective...

Doing business with those you know.(Marketing Solutions)
March 1, 2009... Scott Ballum... started the Consumer Reconnection Project: a yearlong effort to only make purchases if he could make a personal connection with someone along an item's production chain. --Rebecca Sheir, National Public Radio, 1/19/09 ...

Keep up the PR: when it comes to reassuring customers about your bank's safety and stability, the most effective approach is to involve all your employees in an extensive, long-term communications effort.(Calming Customer Fears)
March 1, 2009... [ILLUSTRATION OMITTED] The bad news is everywhere. Customers have heard on television and read in the newspapers that some big-name banks have invested too heavily in risky subprime mortgages. Some of these banks have failed; others have...

Campaigns that soothe: people walking into bank lobbies today are worried less about features and fees ... and more about the security of their deposits. Here are some suggestions about how to address concerns, keep deposits and pick up relationships.(Calming Customer Fears)(Cover story)
March 1, 2009... How does a financial institution effectively maintain a sense of calm in the midst of today's economic anxieties? The first order of business is to start from within. While banks may be methodical about product and service training, most need...

Radical realignment: low growth? Declining market share? Underperforming branches? A community bank in Texas responded to these problems by dramatically shifting both brand and market strategies--simultaneously.(Strategic Marketing)(First National Bank of Mexia)
March 1, 2009... [ILLUSTRATION OMITTED] The problem was far from uncommon: The First National Bank of Mexia (assets: $75 million) Mexia Texas, recently found that business wasn't what it used to be. The Central Texas market had changed, the economic...

Thrift makes a comeback: since overextended credit and mortgages have currently become unfashionable for parents, the time is right for banks to review and reinvigorate their programs designed to encourage youth to save money and manage their finances responsibly.(Children's Savings Accounts)
March 1, 2009... [ILLUSTRATION OMITTED] The days of cheap and easy credit from nonbank lenders are over. However, traditional banking is still in style, and old-fashion thrift habits are making a comeback in households across the country. This might be an...

Online banking solution designed to encourage usage, enhance revenues.(New Products)
March 1, 2009... Online Advantage is the name of a new online banking solution from Fiserv Inc., Brookfield, Wisc. The product integrates all commonly viewed account information--electronic bills and payments, account balances, transfers and personal money...

Toolkit helps banks understand the needs of small-business customers.(New Products)(Brief article)
March 1, 2009... Bancography has released its "The Small Business Toolkit," which it says contains all the research necessary for a bank to grow this line of business. Among the things included in the toolkit are: * Twenty-five detailed one-on-one...

Market analysis tool helps institutions target growth opportunities.(New Products)(Brief article)
March 1, 2009... The Financial Institution Tool (FIT), a diagnostic tool for financial institutions is being offered by LEVEL5, Atlanta. The product compiles and analyzes market data, including trend analysis and forecasting, to help financial institutions make...

The "Smart Watch" doubles as a payment device.(New Products)(Brief article)
March 1, 2009... The "Smart Watch" from ABnotes-LAKS, Fort Lee, N.J., enables customers to pay for a transaction through a wave of the wrist. The watch is a payment device that is worn--not carried. Users simply wave the watch by a conforming, contactless...

Promotions for online banking.(Product File)
March 1, 2009... A new line of promotions for online banking have been offered by PromotionsMadeEasy.com. The service houses an online library of customizable marketing materials created exclusively for sellers of American Express prepaid products. (www....

Social media marketing.(Product File)
March 1, 2009... A complimentary copy of a report on social media marketing is being offered by Aberdeen, a Hart-Hanks Co. The report examines the use, the experiences and the intentions of more than 300 diverse enterprises to create a roadmap for companies...

Successful public relations campaigns.(Product File)
March 1, 2009... "The 100 Best Case Studies Book" is a compilation of successful public relations campaigns by corporate, nonprofit and agency public relations professionals (www.prnewsonline.com)

Enterprise marketing system.(Product File)
March 1, 2009... Alterian Acquire is a new enterprise marketing system from Alterian, Chicago. It is tailored to large-scale, prospect-oriented marketers. (www.alterian.com)

Product Packaging.(Product File)
March 1, 2009... Product Packaging is being made available as part of release 9.0 of International Comprehensive Banking System (ICBS) core solution. ICBS also features funds management tools, lending enhancements and efficiency improvements....

Retention and attrition: getting it right ... finally! retention is better among customers who use online banking and a debit card.(Customer Retention)
March 1, 2009... In a study by Celent, U.S. banks lead the pack in attrition and report rates up to seven times higher than in the United Kingdom and Europe. So why the difference and how does this relate to your bank in the heartland of the United States? ...

Is your brand synchronized with today's market trends?(Column)
March 1, 2009... During times like these, smart marketers are revisiting their brand to ensure that it is in harmony with current market trends. The banking industry is built on trust, and today this trust is being challenged by a flow of confusing media...

Financial Marketing Awards announces deadline, new categories for entries.(MARKETING EDGE: TAP INTO THE NETWORK)
March 1, 2009... The deadline for entries in the 37th Annual ABA Financial Marketing Awards has been set for May 15, 2009. The categories in this year's competition have been consolidated to six, down from 10 in last year's competition. The 2009...

Q and A with ... David Eldred.(MARKETING EDGE: TAP INTO THE NETWORK)(Interview)
March 1, 2009... [ILLUSTRATION OMITTED] David Eldred Senior Vice President / Marketing & Product Management LibertyBank Eugene, Oregon Asset Size: $903 million Number of branches (locations): 16 Q. What led you to bank marketing?...

ABA Bank Marketing Survey Report--2008: gain valuable insights into the issues shaping the bank marketing scene.(ABAMN: Resource of The Month)
March 1, 2009... To stand out in today's market, you need to be competitive and know where you stand among your peers. The 2008 ABA Bank Marketing Survey Report provides comprehensive, detailed benchmarks in key areas such as expenditures, marketing...

Upcoming events.(MARKETING EDGE)(Conference news)(Calendar)
March 1, 2009... May 12 ABA School of Bank Marketing and Management May 12-19, 2009 Southern Methodist University, Dallas, Texas Sep 12 ABA Marketing Conference Sept. 12-15, 2009 Grand Hyatt San Antonio, Texas

Services directory.(Directory)
March 1, 2009... ADVERTISING AGENCIES & SERVICES Branding, advertising and marketing that works! Measurable results from the most-awarded agency in financial advertising. With roots in direct response, we'll drive new business to your financial institution...

Continuing education quiz.
March 1, 2009... [ILLUSTRATION OMITTED] The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions...