ABA Bank Marketing articles from March 2008

ABA Bank Marketing archives from March 2008

Sovereign bank uses 'cause marketing' to boost electronic bill activation.(Marketing News)
March 1, 2008... Cause-related marketing can work with all demographic groups, but it has particular strong appeal to consumers in Generation X (those born between 1964 and 1975) and Generation Y (born between 1976 and 1990), according to Len Goodman of...

Harness the power of cause marketing.(Marketing News)(Brief article)
March 1, 2008... As today's consumers become more educated and concerned about the fate of our planet, they are demanding higher levels of responsibility from their brands, according to Len Goodman, director of product management in Sovereign Bank's Global...

Provider working on system to allow mobile access to ATMs.(Marketing News)(Diebold Inc.)(Brief article)
March 1, 2008... A provider of integrated automated teller machines (ATMs), Diebold Inc., North Canton, Ohio, has been granted five U.S. patents covering applications that enable mobile devices to interact directly with bank ATMs, according to the company. ...

Nontraditional radio a "prime mover" for most integrated campaigns.(Marketing News)(Brief article)
March 1, 2008... Advertisers sometimes don't take advantage of the marketing partnerships that are available through radio stations, says the executive of a media promotion company. Mike Valentino, CEO of TMPG Inc., White Plains, N.Y., says, "As opposed to...

More banks say, "pass the tissues, please".(Marketing News)(Brief article)
March 1, 2008... A number of financial institutions appear to have been "blown away" by the success of a tissue-pack marketing campaign launched in April 2006 by Commerce Bank (assets: $43 billion; 400 locations), Cherry Hill, N.J. As a result, five other...

Pedestrians stop and check out interactive Wachovia wall display.(Marketing News)(Wachovia Corp. is marketing its merger with World Savings Bank F.S.B.)(Brief article)
March 1, 2008... In San Francisco, Wachovia recently used an interactive display at a subway station to promote the fact that World Savings Bank had become part of Wachovia. The wall-mounted display at the busy Embarcadero BART station used spatial...

Red Clay Interactive.(Service Providers)(appointment of Nick Kastner)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Nick Kastner, CFMP, former assistant vice president of marketing at Gainesville Bank & Trust, Gainesville, Ga., has joined the Internet marketing department at Red Clay Interactive, a strategic marketing firm located...

CommunityONE Bank, N.A., Asheboro, N.C., has acquired the Greensboro office of Capital Bank, Raleigh, N.C.(Mergers & Acquisitions)
March 1, 2008... CommunityONE Bank, N.A., Asheboro, N.C., has acquired the Greensboro office of Capital Bank, Raleigh, N.C. The office will become part of the CommunityONE network of 43 offices throughout western North Carolina.

EagleBank, Bethesda, Md., has acquired Fidelity & Trust Bank.(Mergers & Acquisitions)
March 1, 2008... EagleBank, Bethesda, Md., has acquired Fidelity & Trust Bank. EagleBank will be the surviving entity. EagleBank operates six offices in Maryland and three offices in the District of Columbia. Fidelity operates three offices in Maryland, two in...

Community Bank of Lincoln.(Mergers & Acquisitions)(De Novo Community Bank )(Brief article)
March 1, 2008... A de novo community bank, Community Bank of Lincoln, Lincoln, Neb., has been opened by Capitol Bancorp Limited, a $4.7 billion community bank development company, with executive offices in Lansing, Mich., and Phoenix, Ariz. Capitol has $4.7...

Creature, a Seattle-based independent advertising agency, has been named agency of record for Umpqua Bank, Roseburg, Ore.(Alliances)(Umpqua Holdings Corp.)(Brief article)
March 1, 2008... Creature, a Seattle-based independent advertising agency, has been named agency of record for Umpqua Bank, Roseburg, Ore. The decision follows an agency review conducted over a one-year period. Most recently, Creature created the concept and...

Bank Calumet acquisition retention campaign.(ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing; Runner-Up; Asset Size Over $5 Billion)(First Midwest Bank)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: First Midwest Bank, Itasca, III. In May 2006, First Midwest Bank acquired Bank Calumet in Northwest Indiana. The bank's goal was to maintain the high level of service to which Bank Calumet clients...

KeyBank reality check. (ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing; First Place; Asset Size of $1 Billion to $5 Billion).(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: KeyBank, Cleveland Agency: Epsilon, Irving, Texas KeyBank for several years had been struggling to cross-sell new products to its existing small-business customers. In the past, it had mailed...

Free.(ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing; Runner-Up; Asset Size of $1 Billion to $5 Billion)(Bangor Savings Bank)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: Bangor Savings Bank, Bangor, Maine The goal of this campaign was to reduce customer run-off and improve the bank's ratio of core deposit account openings to closures. The campaign highlighted...

New Sandy Springs Banking Center.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition Marketing; First Place; Asset Size of Under $500 Million)(Cornerstone Bank Group Inc.)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: Cornerstone Bank, Atlanta The bank planned to open its second banking center in the new city of Sandy Springs. The goal of the campaign was to create a unique brand for the bank and banking center,...

Brand campaign.(ABAMN 2007 Financial Marketing Awards: Branding; First Place; Asset Size of $1 Billion to $5 Billion)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: Gibraltar Private Bank, Coral Gables, Fla. This campaign was created for the benefit of the bank's office at the Ocean Reef Club, an affluent, private community in Key Largo, Fla. The majority of the...

Loyal to Oklahoma and you.(ABAMN 2007 Financial Marketing Awards: Branding; Runner-Up; Asset Size of $1 Billion to $5 Billion)(BancFirst Corp. )(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: BancFirst, Oklahoma City, Okla. Created a unified, consistent brand across 47 communities and nearly 100 service locations. Re-enforce the idea of customers visiting their local BancFirst around the...

Community matters more.(ABAMN 2007 Financial Marketing Awards: Community Service; Runner-Up; Asset Size of $1 Billion to $5 Billion)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: Bangor Savings Bank, Bangor, Maine The goal of this campaign was to reinforce the bank's commitment to supporting Maine's communities as part of launching three new branches within a new market....

Community Champions.(ABAMN 2007 Financial Marketing Awards: Community Service; First Place; Asset Size of $1 Billion to $5 Billion)(Sandy Spring Bank)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] Institution: Sandy Spring Bank, Olney, Md. An opportunity was identified to enhance Sandy Spring presence as a community organization by honoring citizens for their outstanding efforts to make a difference where...

Lessons from the mortgage meltdown.(Marketing Solutions)
March 1, 2008... The whole commission structure in both prime and subprime, was designed to reward salespeople for pushing whatever programs countrywide made the worst money on in the secondary market," the former sales representative said. --Gretchen...

Listen more, talk less: sustainable success at prospecting and sales require more than a few training sessions and groovy technology. It calls for a commitment to a new way of thinking and behaving.(Sales)(Cover story)
March 1, 2008... The credit crisis has made the financial services market ripe for prospecting. There's never been better time win back share and wallet. The subprime mortgage crisis has reshaped the competitive landscape, sending capital fleeing to the...

Podcasting: a new alternative to radio? Some banks are utilizing the internet to distribute marketing materials in the form of low-cost audio and video media files.(Social Media)
March 1, 2008... [ILLUSTRATION OMITTED] Not long ago, the Sun National Bank of Vineland, N.J., was developing a campaign to promote its new mortgage subsidiary. Rather than use traditional media such as print, television or radio, the bank, which has...

Merging traffic: like consumer electronic products--cell phones, computers and MP3 players--bank marketing MCIF and CRM systems are starting to blend into unified multifunction systems.(Technology)(marketing customer information files )(customer relationship management )
March 1, 2008... [ILLUSTRATION OMITTED] Marketing customer information files (MCIF) and customer relationship management (CRM) system are changing Staying on top of these modifications and keeping employees knowledgeable about them is one of the biggest...

How to measure your bank's vital signs: track these six indicators to gauge your bank's business health.(Fundamentals: Marketing Metrics)
March 1, 2008... When you go for a medical checkup, your doctor is likely first to examine your vital signs--take your temperature, feel your pulse and determine your blood pressure. The same is true when you assess a bank's health. You need to regularly...

The difference between 'satisfaction' and 'loyalty'.(Customer Retention)
March 1, 2008... According to a recent study by Business Week magazine, 96 percent of bank customers will simply leave the bank without telling anyone. It is our silent killer. However, the surprise for many will be that 80 percent of those who left silently...

The enduring lesson of virtuous cycle.(Customer Satisfaction)
March 1, 2008... The unfolding statistical side of the so-called subprime mortgage crisis is pointing to a much more crucial lesson than we originally thought. At first, when subprime mortgages began to go sour, the assumption was that too many, loans had been...

Reaching the underbanked and owners of multiple small businesses.(New Products)(Experian Information Solutions Inc.)(Brief article)
March 1, 2008... Two new marketing products have been introduced by Experian Inc., which provides information solutions. The first, called ChoiceScore, assists financial institutions in identifying and targeting underbanked consumers, that is, persons who have...

Omega Performance, Charlotte, N.C., announced the release of "Leading People Through Change.(Product File)
March 1, 2008... Omega Performance, Charlotte, N.C., announced the release of "Leading People Through Change," a new paper on leadership skills and techniques for change management. The paper is available for download at www.omega-performance.com.

Equifax Inc., Atlanta, has launched a new direct marketing prospecting tool to help lenders target consumers in today's emerging credit market.(Product File)
March 1, 2008... Equifax Inc., Atlanta, has launched a new direct marketing prospecting tool to help lenders target consumers in today's emerging credit market. Called Equifax TotalSource XL Emerging Market, this solution enables lending institutions to reach...

Bancography introduces bank brand strategy service.(New Products)(appointment of John M. Mathes)(Brief article)
March 1, 2008... It's the Holy Grail of bank marketing--namely, figuring out how to make your financial institution stand out from the crowd. And, just about everybody knows what you need in order to do that: A consistent brand strategy that is applied across...

Texas bank decreases fraud losses with check fraud prevention technology.(New Products)(North Dallas Bank and Trust Co.)(Advanced Software Design Corp.)(Brief article)
March 1, 2008... North Dallas Bank & Trust Co., Dallas, says it decreased fraud losses by 92 percent in 12 months after implementing an integrated fraud detection solution from Advanced Software Design Corporation (ASD) and Parascript. The bank has $950 million...

Bank draws in prospects with lobby shredder kiosks.(New Products)(New Frontier Bank's contract with RealTime Shredding Inc. for paper shredders )(Brief article)
March 1, 2008... After seeing the popularity of its twice-yearly free "shredding days" for the general public, New Frontier Bank, Greeley, Colo., acquired three of The Self-Service Shredder kiosks from RealTime Shredding Inc., Colorado Springs, Colo. The...

L2C, a consumer credit scoring company in Atlanta, has launched Link2Credit Scores for the consumer finance and bankcard markets.(Product File)(Brief article)
March 1, 2008... L2C, a consumer credit scoring company in Atlanta, has launched Link2Credit Scores for the consumer finance and bankcard markets. These industry-specific scoring systems ensure better risk assessment, resulting in higher approval rates for...

Effective marketing leadership class added to school of bank marketing.(MARKETING edge)
March 1, 2008... A new marketing leadership class will be introduced this year to Year Two students at the ABA School of Bank Marketing and Management (SOBMM). The class, entitled "Effective Marketing Leadership," is designed to help students understand...

Services directory.(Directory)
March 1, 2008... This Services Directory contains Listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
March 1, 2008... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....