ABA Bank Marketing articles from March 2007

ABA Bank Marketing archives from March 2007

Q&A: Steve Martin: the marketing value of financial education.(Marketing News)(dialogue with Steve Martin)(Interview)
March 1, 2007... Steve Martin, CFMP, is the vice president, marketing, of Canandaigua National Bank & Trust Co., Canandaigua, N.Y., (assets: $1 billion) and the current vice chairman of the ABA Education Foundation's board of trustees. We recently spoke with...

Bank enables remote deposit from home.(Marketing News)(Brief article)
March 1, 2007... USAA Federal Savings Bank in San Antonio, Texas, has started a free online service designed to enable customers to deposit checks from home, according to news reports. The product, Deposit@Home, enables customers to deposit checks if they...

Credit card payments for vending machine.(Brief article)
March 1, 2007... CREDIT CARD PAYMENTS FOR VENDING MACHINE: Bank of America has become the first bank to enter the market for using contactless credit card payments with vending machines. The bank has chosen USA Technologies, Orlando, Fla., to provide a vending...

A credit card for children.
March 1, 2007... A CREDIT CARD FOR CHILDREN: ECOM Financial Corp., Fla., has introduced a credit card for children that enables parents to easily track and control their children's spending. The BKFK MasterCard will feature preloaded amounts of $25, $50 or $100...

Pa. bank links CD rate to the volume of local snow.(Marketing News)(Fox Chase Bank)(Brief article)
March 1, 2007... To differentiate itself in the certificate of deposit marketplace, Fox Chase Bank, Hatsboro, Pa. (assets: $750 million) this winter offered to improve the interest rate paid on a 23-month CD according to the depth of snowfall. ...

Heritage Oaks Banks.(Banks)(appointment of Anne Bettencourt )(Brief article)
March 1, 2007... Anne Bettencourt has been promoted to senior vice president and manager of relationship management and marketing at Heritage Oaks Bank (eight locations), which has its headquarters at Paso Robles, Calif. Prior to joining the bank as vice...

Alcott Routon.(Service Providers)(appointment of Stephanie Williams )(Brief article)
March 1, 2007... Stephanie Williams was named as senior strategic account planner for Alcott Routon, Franklin, Tenn. Williams will play a role in facilitating new sales from large existing and prospective direct marketing clients. In the past, Williams was vice...

Intuit Inc., Mountain View, Calif., has signed an agreement to acquire Digital Insight Corp., Calabasas, Calif.(Mergers & Acquisitions)
March 1, 2007... Intuit Inc., Mountain View, Calif., has signed an agreement to acquire Digital Insight Corp., Calabasas, Calif. Intuit is a provider of financial management software both to small businesses and consumers. Digital Insight is a provider of...

Waterford Village Bank.(New Banks)
March 1, 2007... Waterford Village Bank, a new community commercial bank, has opened in Williamsville, N.Y.

Paul McCartney campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up: Brand Campaign; Assets over $1 Billion)(Brief article)
March 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Fidelity Investments Assets: Arnold Worldwide This campaign was based on a partnership involving Fidelity, Sir Paul McCartney and the MusicLives Foundation. The goal was to establish...

WAB&T Firefighter campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up: Community Service; Assets under $500 Million)(West Alabama Bank & Trust)(Financial Marketing Solutions)(Brief article)
March 1, 2007... [ILLUSTRATIONS OMITTED] Institution: West Alabama Bank & Trust (WAB&T), Carrollton, Ala. Assets: $448 million; 12 locations Agency: Financial Marketing Solutions, Tenn. With awareness of public servants such as firefighters so...

Anytime Deposits mailer.(ABAMN 2006 Financial Marketing Awards: Entry: Customer Acquisition; Assets Over $1 Billion)(Richter 7)(Brief article)
March 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Zions Bank, Salt Lake City Assets: (Zions Bancorporation) $43 billion Agency: Richter 7 The objective was to design and send a direct response piece to the chief financial officer of...

Free Your Business campaign.(ABAMN 2006 Financial Marketing Awards: Entry: Customer Acquisition; Assets Over $1 Billion)(Salva O'Renick)(Brief article)
March 1, 2007... [ILLUSTRATION OMITTED] Institution: PlainsCapital Bank, Dallas Assets: $2.7 billion Agency: Salva O'Renick, Kansas City, Mo. The bank's research showed that the small-business niche in Lubbock, Texas, was an underserved...

Learn and earn campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up: Financial Education; Assets over $1 Billion)(Brief article)
March 1, 2007... [ILLUSTRATIONS OMITTED] Institution: KeyBank, Cleveland Assets: $87 billion Agency: Adcom, Cleveland The bank states that it is committed to helping low-to moderate-income residents to enable them to enhance their financial...

Visa score card referral campaign.(ABAMN 2006 Financial Marketing Awards: First Place: Internal Branding; Assets under $500 Million)(State Bank Cross Plains)(Brief article)
March 1, 2007... [ILLUSTRATIONS OMITTED] Institution: State Bank Cross Plains, Cross Plains, Wisc. Assets: $464 million The campaign goal was to capitalize on the Visa's Millions and More ScoreCard campaign and encourage bank employees to...

Home Equity direct mail campaign.(ABAMN 2006 Financial Marketing Awards: Entry: Customer Acquisition; Assets Over $1 Billion)(Brief article)
March 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Provident Bank, Baltimore Assets: $6 billion Agency: PSB, The Superstore, Calif. The objective of this direct mail campaign was to promote an increase of fixed-rate home equity loans and...

Receive recognition for your creative work.(Idea Bank)
March 1, 2007... [ILLUSTRATION OMITTED] Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the...

Efficient alienation vs. effective care.(Marketing Solutions)
March 1, 2007... It was the Thanksgiving weekend and I was taking my younger daughter to the Dallas airport for her return to New York. She had purchased the cheapest ticket available, which required a return trip through Houston on the way to New York. When we...

Let's meet at 10: is it a good idea to set up regular, formal meetings with employees from other departments in order to get feedback on your marketing plans or operations? The pros and cons of using so-called 'marketing committees.'.(Strategies)(Cover story)
March 1, 2007... [ILLUSTRATION OMITTED] Imagine that your CEO assigns you the task of organizing a marketing committee to meet monthly. The committee will provide guidance and suggestions concerning ongoing marketing plans and campaigns. He explains...

Will you still love me tomorrow? Here are five myths about customer satisfaction. Once you see these fables debunked, you can start to respond in more realistic ways to customer metrics.(Customer Satisfaction)
March 1, 2007... [ILLUSTRATION OMITTED] There are a lot of myths about customer satisfaction and how to obtain it. One fable is that you should strive blindly to "satisfy" all of your customers' desires. WRONG. Some retail banks fall into the trap of...

Better survey design is: (a) easy (b) difficult (c) don't know: stuck for an answer? Use this seven-element model to ensure that your customer questionnaires are complete and achieve intended objective.(Customer Surveys)(Survey)
March 1, 2007... [ILLUSTRATION OMITTED] Nothing is more important to a bank's success than a rigorous understanding of its customers--that is, who they are and what they want. One of the most valuable tools that a financial institution can use to...

Finding eyeballs for your electronic newsletter: here are a few suggestions about gathering critical mass of e-mail addresses in order to start an e-mail periodical for your business customers.(Fundamentals: Internet Marketing)(Survey)
March 1, 2007... [ILLUSTRATION OMITTED] E-newsletters have grown into the most popular form of e-mail marketing to businesses, according to a 2005 survey by MarketingSherpa. When this organization asked business-to-business e-mail marketers about their...

Are you connected to your customer ... or to thin air?(Customer Retention)(Survey)
March 1, 2007... As I travel the country and talk with bankers of all sizes and locations, one aspect of the conversations is consistent... their need to better understand how and why customers act. In most cases, their drive for knowledge is from the...

First Research enhances business intelligence for use in connection with sales calls.(New Products)
March 1, 2007... The conventional wisdom is that if you want to recruit new commercial customer, you first must convince this customer that you understand his or her business. But how do you do this? One solution is to acquire business intelligence about this...

Direct mail campaign helps boost bank's revenues by $4 million.(New Products)(Barnes Bank)(Brief article)
March 1, 2007... When Barnes Bank (assets $602 million; 10 locations) Kaysville, Utah, rolled out its Premier Checking account, the marketing director, Rob Pyper, hired Sharp Analytics, Salt Lake City, to produce a prospect list matching the profiles of...

New suite of solutions to help marketing managers.(Product File)
March 1, 2007... Premiere Global Services Inc. has introduced a new suite of solutions to help marketing managers improve brand awareness, increase lead generation, more effectively rollout new products and programs, grow and retain customers and better...

Banks can promote themselves through online radio shows.(New Products)(Brief article)
March 1, 2007... Banks can host their own radio shows--online audio broadcasts--through a service provided by BankClubs, Minnetonka, Minn. Financial institutions can offer live presentations, travelogues, and online conversations with local businesses. ...

What do customers want most convenience or trust?(Customer Satisfaction)
March 1, 2007... Recently I was reminded of the importance marketers should place on understanding two of the fundamentals of our business: trust and convenience. One our young product managers demonstrated to a group of us how a new, Web-based software...

You deserve the applause: entry deadline for 2007 ABA Financial Marketing Awards set for May 18.(MARKETING edge)
March 1, 2007... [ILLUSTRATION OMITTED] Imagine the feeling. After devoting yourself to creating an innovative ad campaign for your financial institution, you submit the campaign as an entry in the annual ABA Financial Marketing Awards. Before long, you...

2007 ABAMN calendar.(MARKETING edge)(Conference news)(Brief article)(Calendar)
March 1, 2007... June 23-28, 2007 ABA School of Bank Marketing and Management Northwestern University, Evanston, Ill. At this one-of-a-kind school, learn techniques and strategies to promote new products, learn marketing principles and management...

Services directory.(Directory)
March 1, 2007... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank of Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
March 1, 2007... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...