ABA Bank Marketing articles from March 2005

ABA Bank Marketing archives from March 2005

Ten ways to improve your next PR campaign.(Marketing News)(Brief Article)
March 1, 2005... One of the objectives of a public relations campaign should be to differentiate the bank's brand from the competition, according to Rick Keating, president of CEO of Keating & Co., a public relations company located in Florham Park, N.J. ...

Free checking? How about free cab, subway and bus rides?(Marketing News)(Brief Article)
March 1, 2005... For two months recently, a New York bank offered free cab, subway and bus rides in Manhattan as part of a promotion for its free checking service. The program was sponsored by HSBC Bank USA, N.A., which has 400 branches in New York state....

Peoples Bank.(appointment of David Eldred as vice president and marketing manager)(Brief Article)
March 1, 2005... David Eldred has been named vice president and marketing manager at Peoples Bank, Lynden, Wash. (assets: $590 million, 21 locations). He joined the bank in 2001 as assistant vice president and marketing director and has over 17 years of...

MarketMatch.(appointment of Alyson Satchell )(Brief Article)
March 1, 2005... Alyson Satchell has joined MarketMatch, Dayton, Ohio, was a marketing specialist. She will be responsible for creative development, direct mailers, website support and monthly customer communications, such as the Watch Dog Report newsletter....

Future retirement will be different.(Brief Article)
March 1, 2005... Future retirement will be different: About three-quarters of working Americans say it's at least "somewhat likely" that they will work for pay after they retire, according to a new survey from the insurer, Allstate Corp., Northbrook, Ill. The...

Remember to make it colorful.(Quotable)(Brief Article)
March 1, 2005... "Companies tend to communicate their marketing messages with lots of words that "tell the consumer' rather than communicating symbolically in a manner that compels consumers and ignites their interest. In the hierarchy of visual memory (we're...

New card rewards program converts loyalty points into charitable contributions.(Marketing News)(Brief Article)
March 1, 2005... Banks of all sizes that issue MasterCard credit and debit cards can now offer their customers a new way to contribute to local charities or schools. MasterCard International has announced the creation of a program called COMMUNITYcash, which...

Banks and Life insurance.(Brief Article)
March 1, 2005... Banks and Life insurance: Despite the 1999 passage of legislation that removed the barriers to bank and life insurer affiliations, the sale of life insurance products through banks in 2003 represented only 4.6 percent of total premiums written,...

Attempted phishing fraud on the rise.(Figuratively Speaking)(Brief Article)(Illustration)
March 1, 2005... The percentage of U.S. adults with bank accounts who reported that they had received at Least one phishing e-mail in April 2004 25 The percentage who reported that they had received at...

Community bank saves time, money by outsourcing many internal marketing functions.(Bank of Denver)
March 1, 2005... A Denver community bank says it has saved time and 15 to 20 percent on costs by outsourcing the bulk of its marketing projects. The move by the Bank of Denver, Colo., (assets $157 million; four locations) is part of a trend in which smaller...

Print series.(Columbus Bank and Trust Co.)(Brief Article)
March 1, 2005... BEST OF THE BEST AWARD Columbus Bank & Trust Brand Ad Series Institution: Columbus Bank & Trust, Columbus, Ga. Assets: $4.5 billion; 17 locations Agency: The Zimmerman Agency, Tallahassee, Fla. These ads were designed to...

Point of sale.(Zions Insurance Agency)(Brief Article)
March 1, 2005... Certificate of Excellence AWARD Jim Shea Insurance Campaign Merchandising Institution: Zions Bank, Salt Lake City Assets: $12 billion; 134 locations Agency: Richter7, Salt Lake City The campaign goal was to increase...

Direct mail series.(KeyBank)(Brief Article)
March 1, 2005... Certificate of Excellence AWARD McDonald Financial Group Awareness Direct Mail Institution: KeyBank, Cleveland Assets: $88.6 billion; 921 locations Agency: Epsilon, Irving, Texas McDonald Financial Group (MFG) wanted to...

Employee promotions.(Bank Iowa Corp.)(Brief Article)
March 1, 2005... Certificate of Excellence AWARD Bank Iowa Identity Guidelines Institution: Bank Iowa Corp, Des Moines, Iowa Assets: $610 million; six independently chartered banks known as Bank Iowa have a total of 17 locations. Prior to...

Receive recognition for your creative work.(Advertising Awards Competition)
March 1, 2005... Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual Advertising Awards Competition sponsored by the ABA Marketing Network....

Some internal conflict is good.(Marketing Solutions)
March 1, 2005... When it comes to organization conflict and differences, there are just two problems: too much and not enough. We all seem pretty well versed on the challenge of "too much." The bruises and scars that come from boneheaded conflict have resulted...

Recognition programs: start small, then build big.(rewarding employees)
March 1, 2005... The best recognition efforts start small and build. Take, for example, the "Reward of Excellence" program currently used at Herbalife, the health and nutrition company based in Los Angeles. The distributor services department wanted to increase...

Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge.(commercial customers)(Cover Story)
March 1, 2005... If you're still on the fence about whether to offer free small-business checking, read this: Experts say it's no longer a matter of "if" but "when" you should offer this product. The case in favor of free small-business checking is compelling,...

Jed Clampett would be pleased: by planning exclusive events and special recognition for wealth management customers, banks can voice their thanks as well as facilitate valuable word-of-mouth referrals. Here's a sample of appreciation programs at three different financial institutions.(Customer Appreciation)
March 1, 2005... Tank you wealth management customers. We love you! Most banks are too dignified to come out say things like that. But almost all financial services institutions express their appreciation to their best customers--those well-heeled people...

Upholding your good name X Y: you should periodically monitor customers' perceptions of your bank's reputation. After all, from a marketing viewpoint, your institution's image is one of its most valuable assets.(Image Management)
March 1, 2005... Your bank must control its reputation, or that reputation will control the bank. Remember, a reputation is built up slowly over a long period. It can be damaged, however, very quickly. It is easy to imagine how bad publicity or a group of...

Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger customers that follow. Remember, the so-called X and Y generations do not see and respond to the world in the same way that their parents did.(Fundamentals: generations X and Y)
March 1, 2005... For the last couple of decades, financial institutions have positioned themselves to serve the needs of baby boomers, that huge population of 76 million people born during the years 1946 to 1964. Yet within four years, the leading edge of the...

Watch this: an online bill-pay promotion.(New Products)(MindBlazer Inc.)(Brief Article)
March 1, 2005... Some bank marketers recently have been scratching their heads while trying to think up new ways of encouraging online banking customers to add bill pay. Now, MindBlazer Inc., Charlotte, N.C., has released a syndicated online video designed to...

Identifying credit prospects at the precise time that they are ready to sign up.(Prospect Triggers from Experian Information Solutions Inc.,)(Brief Article)
March 1, 2005... Wouldn't it be nice to extend offers to consumers searching for mortgages, home equity loans or credit cards at the precise moment that these prospects are shopping for credit? Now, Experian of Costa Mesa, Calif., a provider of event-based...

A segmentation system that identifies rich folk.(New Products)(Brief Article)
March 1, 2005... Here's something for banks that need to market to the affluent: a segmentation system based entirely on consumers' discretionary spending power. The product, Echelon DSP, is offered by Echelon Marketing Group of McLean, Va., a division of IXI...

Loyalty and rewards solution.(Reward! INNOVATIONS)(Brief Article)
March 1, 2005... A complete and customizable loyalty and rewards solution, called Reward! INNOVATIONS, has been offered by Frequency Marketing Inc., Cincinnati, Ohio. The program offers marketers a choice of infinite combinations of rewards to recognize,...

Educating customers and employees about the Check 21 Act.(www.check21online.com)(Brief Article)
March 1, 2005... CheckClear LLC has established a website where marketers can obtain a variety of materials to assist them in meeting Federal Disclosure requirements, as well as in educating customers and employees about the Check 21 Act. The materials include...

Educate small-business clients about the Bank Secrecy Act.(Customer Satisfaction)
March 1, 2005... Marketers should team up with their compliance officers to ensure that file bank develops an effective communications program in connection with implementation of the Bank Secrecy Act (BSA). This compliance program needs to be fully explained...

It's about Return on Investment (ROI): a Q&A with David M. Kreiman, CFMP, about the New Online Course on Financial and Business Planning for Bank Marketers.(Marketing edge)(Interview)
March 1, 2005... When the ABA Marketing Network surveys its members, they say they would like to learn more about the financial and business planning aspect of their jobs. To meet this need, the American Institute of Bankers (AIB), an ABA affiliate, has...

A classy new location, plus an added class: ABA School of Bank Marketing and Management moves to Northwestern University in Suburban Chicago.(Marketing Edge)(American Bankers Association)
March 1, 2005... Periodic repositioning is important for any institution. The ABA School of Bank Marketing and Management is no different. This year the school "repositioned" itself in two significant ways. First, after decades at the University of Colorado...

Ad space for sale.(Marketing Edge)(Brief Article)
March 1, 2005... The beginning of the year often brings replenished advertising budgets, and with that. the temptation to spend dollars on nonessential advertising. Where will you spend your ad dollars this year? There are many advertising venues that...

ABAMN calendar 2005.(Calendar)
March 1, 2005... June 11-18 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. June 24-July 1 ABA School of Bank Marketing and Management Northwestern University Evanston, Ill. September 7-9...

Chapter events 2005.(Calendar)
March 1, 2005... New England Chapter Contact: Jim Pannos (603) 625-2443; e-mail: jpannos@pannosmarketing.com or Linda Dinkel (978) 852-0194; e-mail Linda.dinket@verizon.net May 20 Spring Conference Providence, R.I. ...

Did you know?(Marketing Edge)(Brief Article)
March 1, 2005... Following World War I, bankers were sold on the benefits of advertising. The complete conversion is seen in the enormous increase of bank and financial publicity, spurred on by a nation seeking the luxuries of the day. During the 1910s,...

Welcome new ABA Marketing Network members.(Marketing Edge)(Brief Article)
March 1, 2005... Jodi M. Guillemette Conway Bank NA Wichita, Kan. Penney I. Richardson i-flex Solutions San Francisco Angela R. McNelis Citizens State Bank New Castle, Ind. Carrie Campbell-Davis Mission Valley Bank...

Ye Olde presidential database: roll call of the distinguished past presidents of the ABA Marketing Network.(Brief Article)
March 1, 2005... Since the predecessor organization to the ABA Marketing Network was created in 1915, leadership has been one of the network's strengths. As a reminder of the ABAMN's deep roots in American banking and as a salute to the many volunteers who...

Need a helpful marketing resource? Try the ABAMNExchange.(Networking Tool)(Brief Article)
March 1, 2005... Are you looking for a reliable networking tool? Do you need fresh ideas to assist with your next big project? If so, ABAMNExchange, a real-time dialogue exchange-networking tool that enables ABA Marketing Network members direct contact with...

When should you try guerilla marketing?(Communications Q&A)
March 1, 2005... Q: How can guerilla marketing help my bank achieve its communications goals? When is it an appropriate strategy? A: Guerilla marketing includes any activity that uses a means other than traditional media to communicate your bank's name and...

Services directory.
March 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
March 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....