ABA Bank Marketing articles from March 2004

ABA Bank Marketing archives from March 2004

New center demonstrates, tests innovative retail banking concepts.(Center for Financial Innovation)
March 1, 2004... Great idea! But will it work in the real Perhaps, you've made comments like these when reviewing proposed new branch design concepts. Marketers often want to see an idea in action before they adopt it--to ensure that it will perform the way it...

Name that bank! The right moniker may be more important than you think.(Marketing News)
March 1, 2004... Your bank may be burdened with an old-fashioned name. "In the past, monolithically designed corner bank buildings displayed their hard assets," says Naseem Javed, author of the book "Naming for Power," and founder of the business ABC...

Relate to this: better CRM does not necessarily mean more technology.(Marketing News)(Brief Article)
March 1, 2004... Need to improve your management of customer relationships? Some suggestions on how to do this are offered in a recent report entitled, "Creating a Superior Customer-Relating Capability," which was authored by George Day of the University of...

The oldest affinity credit card.(Marketing News)(Brief Article)
March 1, 2004... The oldest affinity credit card: AAA and Visa recently commemorated their 25-year partnership, making the AAA-Visa card the nation's oldest affinity credit card. The credit card was the first bank-issued credit card experience for a lot of AAA...

Brochure single.(Idea Bank)(Brief Article)
March 1, 2004... Reader's Guide: Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your creativity for...

Direct mail single.(Idea Bank)(Brief Article)
March 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest Realtor Barbecue Invitation Institution: Middleburg Bank, Middleburg, Va. Assets: $482 million; six locations. When the bank planned to hold a barbecue for Realtors who...

Print single.(Idea Bank)(Brief Article)
March 1, 2004... AWARD ABAMN 2003 AD Awards Contest E Pluribus Unum Institution: BancorpSouth Inc., Tupelo, Miss. Assets: $10.5 billion; 240 locations Agency: Maris, West & Baker Advertising Communications, Jackson, Miss. BancorpSouth's...

Brochure, series.(Idea Bank)(Brief Article)
March 1, 2004... Product Line Brochures Institution: Lee Bank, Lee, Mass. Assets: Under $250 million; four locations Agency: Willey Brothers Inc., Rochester, N.H. When the bank redesigned its product brochures, it developed a consistent...

Newsletter series.(Idea Bank)(Brief Article)
March 1, 2004... AWARD ABAMN 2003 AD Awards Contest Blue Bucks Newsletter Institution: Capitol Federal Savings, Topeka, Kan. Assets: $8.6 billion, 35 locations This quarterly newsletter was created to generate loyalty in generational banking...

Point of sale series.(Idea Bank)(Brief Article)
March 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest SunTrust Grocery Series Institution: SunTrust Bank, Atlanta. Assets: $126 billion; 1,100 locations. Agency: Willey Brothers Inc., Rochester, N.H. The challenge facing...

Good listeners make good leaders.(Rewarding Employees)
March 1, 2004... Ever puzzled by a problem at work? Problems like: How to enhance customer service? How to improve your numbers? Decrease errors? Managers often spend hours analyzing reports and brainstorming potential solutions to problems and challenges of...

Getting big without getting better.(Marketing Solutions)
March 1, 2004... Every day we hear of new casualties. I am not 'talking about Iraq. I am talking about corporate CEOs and their executive teams. As I write this, Philip Condit, chairman and CEO at Boeing, now follows his chief financial officer in being...

Streeeeetch your budget dollars: when fiscal support for marketing is constrained, you can generate more bang for the buck by adopting or supplementing strategies such as partnering, co-locating, co-branding and sponsorships.(Budgeting Alliances)(Cover Story)
March 1, 2004... $pending on bank marketing may be bouncing back. A recent ABA survey showed that 68.8 percent of banks anticipated increasing their marketing budget in 2004. Those that foresaw an upturn estimated that the increase would average 7 percent (Bank...

A question of trust: what do our trust clients and prospects want? You may think you know the correct response when you market trust and private banking services. But do you really?(Trust)
March 1, 2004... Trust and private banking departments today are out of touch with what clients and prospects want. Undoubtedly, some of you consider this idea heresy. But hear me out. Consider these three premises: 1. We are in the retail advice,...

Check-image makeover: how to market an imaging service to your checking-account customers ... so that they won't weep, balk, demand to continue receiving their cancelled checks or threaten to take their business across the street!(Promoting Check-Imaging)
March 1, 2004... The 48 percent of banks in the United States that are not using check imaging were recently given another reason to adopt the technology. The incentive was the enactment of the federal "Check Clearing for the 21st Century Act" ("Check...

After dialing 911 ... Bank robbery is an ugly reality. One way to ease the trauma of a stickup is to ensure that your crisis communication plan specifically addresses what to do once the bad guys make their getaway.(Fundamentals: crisis communications)
March 1, 2004... The romance of the bank robbery has long since gone the way of the stagecoach and Frank and Jesse James--if, indeed, it ever existed at all. The holdup is still around, however. But, as anyone who has ever been on the receiving end of one...

WeatherFone[R] aids bank's crisis communications plan.
March 1, 2004... (Atlanta, GA.)--First National Bank and Trust Company in Stuart, Florida plans to utilize the additional capabilities of their WeatherFone[R] GPS time and temperature equipment as part of their overall crisis communication for the bank's...

Umpqua Bank.(appointments)(Brief Article)
March 1, 2004... Mike Paul, president of the private client services division of Umpqua Bank, Roseburg, Ore., has been named to lead the bank's new professional banking group. Susan Quattrocchi, previously a business development officer for file bank in...

Greater Community Bancorp.(APPOINTMENT OF VICE PRESIDENT)(Brief Article)
March 1, 2004... Leo J. Faresich has been appointed senior vice president and chief credit officer of Greater Community Bancorp., headquartered in Totowa, NJ. The corporation is the holding company of Greater Community Bank, Bergen Commercial Bank and Rock...

Bancshares of Florida Inc.(Banks)(Brief Article)
March 1, 2004... Thomas M. Whelan, has been named executive vice president, chief risk manager at Bancshares of Florida Inc. He currently is the executive vice president and chief financial officer. Also, David G. Wallace, formerly of Community Bank System...

Union Bank.(Banks)(Brief Article)
March 1, 2004... Bill Kelley, executive vice president of community banking, Union Bank, Sunrise, Fla., has been named president of the bank's growth strategy division. He will oversee the bank's geographic expansion and development of new products and lines of...

First National Bank of Chaska.(Banks)(Brief Article)
March 1, 2004... Daniel C. Lodahal has been appointed senior vice president and chief sales officer of First National Bank of Chaska, Chaska, Minn. He will be responsible for managing the bank's sales activities.

TSYS.(Service Providers)(Brief Article)
March 1, 2004... Philip W. Tomlinson was elected as the chief executive officer of TSYS, Columbus, Ca., and M. Troy Woods, as president and chief operating officer. TSYS provides electronic payment services.

Merkle Direct Marketing Inc.(Service Providers)(Brief Article)
March 1, 2004... Pierre Charchaflian has been appointed to the new position of vice president, client management services at Merkle Direct Marketing Inc., Lanham, Md. Merkle provides database marketing services.

SurePayroll.(Service Providers)(Brief Article)
March 1, 2004... Michael Alter has been named as the new president of SurePayroll, Chicago, a provider of online payroll services for small businesses. The company's business partners include Wells Fargo and ABN AMRO.

Pinnacle Financial Strategies.(Service Providers)(Brief Article)
March 1, 2004... David Martin has been named as director of marketing for Pinnacle Financial Strategies, Houston. He will be responsible for communications efforts, including advertising, marketing, public relations and conference planning.

John M. Floyd and Associates.(Service Providers)(Brief Article)
March 1, 2004... Tony C. Blevins has been named vice chairman and chief financial officer of John M. Floyd and Associates, Houston. He retired 18 months ago as managing director and CEO of Caltax Australia, a petroleum refining and marketing firm.

FRCH Design Worldwide.(Service Providers)(Brief Article)
March 1, 2004... Peggy Kennedy has been named vice president of marketing for FRCH Design Worldwide, which offers brand, design and architecture services. It is located in Cincinnati.

Investor Relations Network.(Service Providers)(Brief Article)
March 1, 2004... Investor Relations Network has named three new senior vice presidents: Jerry Miller in New York; Raymond Hackney in Philadelphia; and John Mazarella in San Francisco. IRN is a financial public relations firm in partnership with more than a...

Acxiom Corp. has agreed to acquire the Claritas Europe group of companies from VNU N.V.(Agreements & Alliances)(Brief Article)
March 1, 2004... Acxiom Corp. has agreed to acquire the Claritas Europe group of companies from VNU N.V., a global information and media company based in Haarlem, the Netherlands. Acxiom provides customer and information management solutions.

Language Analysis Systems.(Agreements & Alliances)(Visual Analytics Inc)(Brief Article)
March 1, 2004... Language Analysis Systems, Herndon, Va., makers of advanced name-recognition technology, has announced a partnership with Visual Analytics Inc., a data mining and pattern recognition company, to jointly offer name matching, name categorization...

FinancialContent Inc.(Agreements & Alliances)(Brief Article)
March 1, 2004... FinancialContent Inc., a provider of financial data and business applications to online media and financial service companies, has announced a strategic partnership with FindWhat.com and the launch of an initiative to deploy contextual...

The 32nd annual ABA Marketing Network awards: an opportunity to gain recognition and visibility for your work.
March 1, 2004... Announcing the 32nd Annual ABA Marketing Network Call for Entries Where your best work is recognized. The ABA Marketing Network Advertising Awards, now in its 32nd year, has gained nationwide recognition as the premier advertising...

Spur creativity to build your brand.(Customer Satisfaction)
March 1, 2004... Sometimes it can be useful to borrow examples of success from other companies, cultures or human enterprises to illuminate a new path toward excellence. I was reminded of this truth by an interesting article I read recently about wartime...

University ATM offers students basketball tickets, personalized services.(New Products)
March 1, 2004... When students at Villanova, go to the university's field house, they can use an ATM that allows them to withdraw cash and to experience "customized banking .services designed specifically for them." Among other things, the ATM provided by...

Electronic bill presentment and payment (EBPP).(Product File)(Brief Article)
March 1, 2004... Yodlee Inc. of Redwood, Calif., has launched a product called BillDirect, which it describes as a new approach to electronic bill presentment and payment (EBPP). The product, which is designed for financial institutions, portals and credit card...

Contact center performance.(Product File)(Brief Article)
March 1, 2004... BridgeView is a Web-based reporting and monitoring tool that allows clients access to real-time contact center performance. The new software-based monitoring tool gives clients instant access to LiveBridge Inc. contact center operations from...

Hybrid printer.(Product File)(Transaction Printer Group Inc)(Brief Article)
March 1, 2004... A new hybrid printer (B780) from Transaction Printer Group Inc., Chicago, is designed to help banks save money on cross-market programs and speed customers through teller lines. It will comply with new technology standards for data and image...

'Digital billboards' aim for consumer's moment-of-purchase decision.(New Products)(Brief Article)
March 1, 2004... Now there's a new medium that financial services companies can use to advertise their products and services. This medium is a digital billboard installed at high-traffic locations in retail stores, according to IGS (Interactive Graphic...

Statement inserts: low cost, high return.(Direct Mail Essentials)
March 1, 2004... Statement inserts may be the most unappreciated advertising medium available to banks. Financial institutions send thousands of statements each month, or, in some cases, every day. These inserts offer the opportunity to give yet one more...

Branching out: time to add more branches? Here's how to proceed.(Marketing edge)
March 1, 2004... Changing customer values, especially 9/11, have driven people back to the branch in droves. What was once thought to be an outdated mode of financial interaction is becoming again a significant part of the overall delivery strategy. ...

Closing the gap.(Marketing Edge)
March 1, 2004... The more I interact with our members, the more I see a widening gap between those who are cutting edge, strategic-planning marketers and those who continue to believe marketing is merely advertising, special events and giveaways. More and...

Calendar 2004.(Marketing edge)(Calendar)
March 1, 2004... Feb. 29-March 2 ABA Trust Wealth Management and Marketing Conference Marriott's Camelback Inn Resort, Golf Club and Spa Scottsdale, Ariz. April 21-23 ABA/Foreword Financial Sales Management Conference and Team Workshop...

Chapter events 2004.(Marketing edge)(Calendar)
March 1, 2004... New England Chapter Contact: Ann Sherry (505) 520-1600, extension 230 or Joe Mitchell, (508)/844-3315 May 14 Spring 2004 Conference Foxwoods Casino, Mashantucket, Conn. Florida Chapter Contact: Pam Ricco (850) 224-2265;...

New ABA Marketing Network members.(Marketing edge)
March 1, 2004... The following are recently enrolled new members. Mary Dickey, Paris National Bank, Paris, Mo. Tina Jones, Conway Bank, NA, Wichita, Kan. Candy Kennedy, BB&T Corp., Winston Salem, N.C. Jeremy M. Rose, Bank of Boston, Benton, Ky....

Do you know?(Marketing Edge)(Brief Article)
March 1, 2004... Banks list "other banks," "credit unions," and "mortgage companies" as their top competitors. ABA Bank Marketing Planning Survey Report, [C] 2003 American Bankers Association The majority of banks consider their marketing efforts...

New federal law: tries to toss spam in the can.(Marketing Edge)
March 1, 2004... Since most banks don't send out unsolicited e-mail advertisements, the majority of bank marketers are aware by now that the new federal e-mail anti-spam law that went into effect in January will have limited impact on their operations. Even so,...

Preparing an annual marketing budget.(Communications Q&A)
March 1, 2004... Q: In the past I've relied on my "gut" to prepare our annual marketing budget, but we acquired another bank last year and we're now too big for such an unscientific approach. How do I determine how much we should spend and what we should expect...

Services directory.(Directory)
March 1, 2004... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their settees. For further...

Customers are gaining confidence in banking technology.(Figuratively Speaking)(Brief Article)
March 1, 2004... Percentage of customers who rank commercial banks as the most innovative type of financial institutions in terms of the technologies they employ to serve customers 50 Percentage who say that same...