ABA Bank Marketing articles from June 2009

ABA Bank Marketing archives from June 2009

How to get good coverage in newspapers, magazines.(Marketing News)
June 1, 2009... What is the number-one mistake that banks make when seeking news coverage? The answer, according to Marsha Friedman, the head of a public relations agency, EMS Inc., Clearwater, Fla., doesn't concern the quality of the press release, the timing...

Ball player featured on web site designed to encourage children's savings.(Marketing News)(Salem Five Cents Savings Bank)(Dustin Pedroia )(Brief article)
June 1, 2009... A Salem, Mass., savings bank has introduced a Web site designed to encourage children to save and to help them better understand financial concepts. The site features bank spokesperson Dustin Pedroia of the Boston Red Sox, who was voted the...

"Banking" scores low confidence, but consumers retain faith in their 'local' bank.(Marketing News)(Survey)(Brief article)
June 1, 2009... One of the casualties of the ongoing financial crisis is the amount of confidence Americans have in U.S. Banks. With only 5 percent expressing a "great deal" of confidence and 13 percent "quite a lot" of confidence, Americans" confidence in...

Digital signage also pops up in European bank lobbies.(Marketing News)(Caja de Ahorros del Mediterraneo)(Brief article)
June 1, 2009... U.S. banks are not the only ones introducing digital marketing systems in their lobbies. Caja Mediterraneo, a large savings bank with 500 branches in Spain, recently installed a three-channel digital signage network throughout its branch...

Credit card reward programs.
June 1, 2009... CREDIT CARD REWARD PROGRAMS: Membership in U.S. financial services rewards programs has increased 77 percent since 2007, according to Colloquy, which serves the loyalty-marketing industry. For the first time, U.S. credit card reward program...

Mobile deposit capture.
June 1, 2009... MOBILE DEPOSIT CAPTURE: Financial institutions believe that select market segments would find value in mobile deposit capture and that these segments would be willing to pay for the service, according to research from Fiserv Inc., Brookfield,...

Arena name change.
June 1, 2009... ARENA NAME CHANGE: The TD Banknorth Garden, the Boston sports and entertainment center and home of the Boston Bruins and the Boston Celtics, will be renamed the "TD Garden" starting in July 2009. The change reflects the fact that TD Banknorth...

Interactive Services and Media.(Service Providers)
June 1, 2009... Amber Farley has joined Financial Marketing Solutions, Franklin, Tenn., to serve as director of the company's new Interactive Services and Media department. She has experience in search engine marketing, search engine optimization, social media...

Fiserv Inc.(Service Providers)(reorganization)(Brief article)
June 1, 2009... Fiserv Inc., Brookfield, Wisc., the financial services technology provider, has developed a new brand and reorganized the company structure. All of the company's businesses have been unified under the new brand and report through two primary...

Reader's guide.(Idea Bank)
June 1, 2009... The Idea Bank" showcases outstanding examples of advertising and other marketing campaigns from financial institutions of all sizes and locations. Included in each issue are some of the winners of the most recent ABA Financial Marketing Awards...

Financial education for military families.(ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million)(Brief article)
June 1, 2009... Institution: Pioneer Services, the Military Banking Division of Midcountry Bank, Kansas City, Mo. The bank's market niche is military families. The campaign goal was to provide free financial education articles to military families and...

Choices.(ABA FINANCIAL MARKETING AWARDS: Financial Education; Asset Size of Under $500 Million)(BankTennessee)(Brief article)
June 1, 2009... [ILLUSTRATION OMITTED] Institution: BankTennessee, Collierville, Tenn "Choices" is the name of the bank's account brochure. The brochure was intended to engage customers and present financial options in an easy-to-understand colorful...

Hispanic marketing campaign.(ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million)(American State Bank (Lubbock, Texas))(Brief article)
June 1, 2009... [ILLUSTRATION OMITTED] Institution: American State Bank, Lubbock, Texas The bank has been striving to become the "bank of choice" for Hispanic consumers in the communities it services. To realize this goal, the bank introduced two...

'Make it happen' campaign.(BankMidwest)(Brief article)
June 1, 2009... [ILLUSTRATION OMITTED] Institution: BankMidwest, Storm Lake, Iowa This campaign was designed to capture the attention of the entrepreneur who has experienced, or perceived, a negative attitude toward new venture ideas from so-called...

Memo to business: the cheese has moved again.(Marketing Solutions)
June 1, 2009... I am like the mouse in the trap. I have pretty much given up on the cheese and am just trying to get my bead out of the trap. --Weary owner of a major league baseball team after announcing its sale. In the midst of the current economic...

Say hello to mobile banking: conducting financial transactions by cellular telephone is a huge growth market. Within the next few years, it may surpass in volume any other single delivery channel, including branch, ATM, on-line or regular telephone. Yet only 10 percent of financial institutions currently offer a mobile banking service.(New Technology)(Cover story)
June 1, 2009... [ILLUSTRATION OMITTED] What if you could predict the next key to growing your market share? Well, look around you. Tweens, teens, Gen Y (and their parents) all texting hundreds of messages a month on their mobile phones. More households...

United Bank: mobile banking is a convenience for customers, not a money-maker.
June 1, 2009... United Bank in West Springfield, Mass., is the type of financial institution that embraces new things. "We pride ourselves on being a market leader in making new forms of banking technology available to our customers," says Dena M. Hall, senior...

What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The National Banks of Central Texas asks branch managers to draft their own local plans, and then offers financial incentives to encourage employees to work together to achieve goals.(Marketing Plans)
June 1, 2009... [ILLUSTRATION OMITTED] Remember that fantastic marketing plan you wrote last year? The one in which you analyzed your bank's strengths and weaknesses and then identified areas of opportunity for revenue growth and enhanced...

Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.(Pricing)
June 1, 2009... [ILLUSTRATION OMITTED] The current financial crisis is arguably the worst most banking managers have experienced in their professional lives. But remember that markets and industries are redefined in rimes of shake ups, not in rimes of...

Lights, camera, action: a bank marketer with a background in television.(Marketer Profile)(American Trust and Savings Bank )(Interview)
June 1, 2009... "There are different models to build and measure your campaigns. Unless you understand the difference and are prepared to demonstrate metrics, you won't be as effective as you need to be." --Peg Hudson, CFMP Producer, leader,...

Stretch your budget for today's economy.(Direct Mail Essentials)
June 1, 2009... Direct mail is a relatively expensive advertising medium, but it also is one of the most accountable. And, today's economy makes this an especially useful way to advertise. But with postal rates rising again this year, advertisers will want...

Coming in October: regulation changes for consumer loan advertising.
June 1, 2009... Advertising consumer loans is already a challenge. The roles here come fl()m the Federal Reserve's Regulation Z (Truth in Lending). which mandate certain disclosures be included in an ad if certain "triggering" terms :ire stated. For instance,...

Marketing conference attendees can use twitter to learn the latest scoop.(Conference news)
June 1, 2009... For the first time, you can use Twitter to enhance your experience at the ABA Marketing Conference, Sept. 13-15, in San Antonio, Texas. Twitter, as many know, is a social networking service that enables its users to send and read updates in...

ABA center for banking information.(Brief article)
June 1, 2009... The Center for Banking Information is a new ABA Web page designed to address inquires regarding statistical banking data and other detailed information pertaining to individual banks as well as the banking industry as a whole. This Web page is...

ABAMN annual networking meeting: meet the people behind the photos.(Conference news)(Brief article)
June 1, 2009... Each year the Network organizes an annual meeting during the ABA Marketing Conference. This year the meeting will take place in the morning of Sunday, Sept. 13 (room location and time to be confirmed) providing you with the opportunity to...

Members on the move.(ABMN Professional Online Community)
June 1, 2009... You ca n find ABA Marketing Network members across the nation and they're always on the move. Here's your chance to tell your old friends and peers what's new with you. Have you had a promotion? Taken on a new role? Tell us your news, and we'll...

Upcoming events.(MARKETING EDGE)(Conference news)(Calendar)
June 1, 2009... 17 June ABA Telephone Briefing/Webcast Marketing Trends; Social Media June 17, 2009 1:00 p.m.-2:30 p.m. ET 13 Sept ABA Marketing Conference Sept. 13-15, 2009 Grand Hyatt San Antonio, Texas

Services directory.(Directory)
June 1, 2009... ADVERTISING AGENCIES & SERVICES This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies...

Continuing education quiz.
June 1, 2009... Say hello to mobile banking by Deb Stewart 1. The fastest-growing bank channel is: [] Branch. [] Online. [] Mobile. [] Land telephone. 2. If a bank begins to offer mobile banking, it ultimately will have to offer: []...