ABA Bank Marketing articles from June 2008

ABA Bank Marketing archives from June 2008

Conference program.(Calendar)
June 1, 2008... SUNDAY, SEPTEMBER 14 8:00 AM-6:30 PM REGISTRATION 8:00 AM-12:30 PM PRE-CONFERENCE WORKSHOP Leveraging Public Relations to Achieve Sustainable Business Growth Wayne Roberts, Senior Vice President/General Manager, Weber...

Community bank redesigned to appear more 'inviting'.(Marketing News)(Exchange Bank of Alabama)(Brief article)
June 1, 2008... A branch redesign in Alabama illustrates three recent trends in configuration designed to make the bank seem more "inviting" and "customer-service oriented." The Exchange Bank of Alabama (assets: $211 million), Gadsden, Ala., recently...

On-boarding works with small-business customers as well.(Marketing News)(Brief article)
June 1, 2008... The process of on-boarding is a good one for banks to use with small-business customers, and not just retail customers, according to Synergistic Research Corp. in a new survey report entitled, "Optimizing Small-Business Sales Opportunities."...

How to market during a recession.(Marketing News)(Harvard University. Graduate School of Business Administration)(Brief article)
June 1, 2008... Times are tough, right? So don't be surprised if next year's marketing budget gets cut. If you're not happy with that possibility, there are a couple of arguments that you can use with your CEO to encourage greater marketing spending during...

Silver State Bancorp, Henderson, Nev., has completed the merger of Choice Bank, the company's Arizona bank subsidiary, into Silver State Bank, the company's Nevada subsidiary.(Mergers and Acquisitions)
June 1, 2008... Silver State Bancorp, Henderson, Nev., has completed the merger of Choice Bank, the company's Arizona bank subsidiary, into Silver State Bank, the company's Nevada subsidiary. The combined bank will operate as Silver State Bank, with Mike...

DataMentors.(Service Providers)
June 1, 2008... Gregory Kingen has been appointed regional vice president of sales at DataMentors, the data quality and management solutions company, Tampa, Fla.

Integrated Bank Technology (IBT), Cedar Park, Texas, has formed a partnership with Recovery Solutions, Plainfield, Ill.(Agreements and Alliances)
June 1, 2008... Integrated Bank Technology (IBT), Cedar Park, Texas, has formed a partnership with Recovery Solutions, Plainfield, Ill. The partnership will enable IBT to add business continuity planning to its disaster recovery solutions.

Learning from insurance sales.(methods of marketing)(Column)
June 1, 2008... AIG Direct is in the business of using target marketing to reach its prospects; so you would assume its marketing pieces would be ideal models that the banking industry could learn from. But while this auto insurance package has some strong...

Kid's Club.(ABAMN 2007 Financial Marketing Awards: Financial Education, First Place, Asset Size under $500 Million)
June 1, 2008... [ILLUSTRATIONS OMITTED] Institution: First Community Bank, Corpus Christi, Texas The goal of this program was to establish the bank as a financial teacher in its communities. The Kids Club account uses piggy banks and fun marketing...

Resources.(ABAMN 2007 Financial Marketing Awards: Financial Education, First Place, Asset Size under $500 Million to $1 Billion)(Norway Savings Bank)(Brief article)
June 1, 2008... [ILLUSTRATION OMITTED] Institution: Norway Savings Bank, Norway, Maine As part of the redesign of its Web site, the bank created a section called "Resources" to provide customers and site visitors with valuable information and advice...

Let's do something special.(ABAMN 2007 Financial Marketing Awards: Internal Branding, First Place, Asset Size over $5 Billion)(National Penn Bank)(Brief article)
June 1, 2008... Institution: National Penn Bank, Boyertown, Pa. This campaign to introduce the brand to bank employees included the use of posters, messages accessed through a special toll-free line, e-mails, intranet messages and frequently asked...

150 years ... and counting.(ABAMN 2007 Financial Marketing Awards: Internal Branding, Runner-Up, Asset Size over $5 Billion)(NBT Bank N.A.)(Brief article)
June 1, 2008... [ILLUSTRATION OMITTED] Institution: NBT Bank, Norwich, New York Recently, the bank celebrated its 150th anniversary. To commemorate this event, the bank produced a 48-page softcover book entitled, "150 Years... . And Counting." In...

FNB brand.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition, First Place, Asset Size of $1 Billion to $5 Billion)(usage of logos by FNB Corp. )(Brief article)
June 1, 2008... [ILLUSTRATIONS OMITTED] Institution: FNB Corp, Christiansburg, Va. Agency: Mills Financial Marketing, Storm Lake, Iowa When the three banks of FNB Corp. became one, the combined bank created a new logo and brand message: "Your...

WesBlingo.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition, Runner-Up, Asset Size of $1 Billion to $5 Billion)(WesBanco Bank Inc.)(Brief article)
June 1, 2008... Institution: WesBanco Bank Inc., Wheeling, W. Va. Agency: Blattner Brunner, Pittsburgh The bank created a sweepstakes with high-ticket items (Cadillac Escalade, Harley Davidson, his/her Rolex watches) to entice consumers to open...

Receive recognition for your creative work.(Idea Bank)
June 1, 2008... [ILLUSTRATION OMITTED] Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the...

Loss of customers, CEOs and trust: time to get real.(Marketing Solutions)
June 1, 2008... ... The British all industries average customer defection rate was 16.9% per annum [in 2003]. By 2005 our annual average had risen to 19.1%. In 2007 it stands at 22.0%. --Survey: Customer Churn Rate Rises by 15 Percent Pitney Bowes Group 1...

Looking beyond free checking and gifts: now that some markets are overloaded with free gift and free checking programs, banks are introducing new types of incentives as well as more finely tuned ways of targeting prospects.(Customer Acquisition)(Statistical table)
June 1, 2008... [ILLUSTRATION OMITTED] Now that many markets are saturated with mature "free checking" or "free gift" programs, banks are exploring new marketing approaches designed to attract those all-important core deposits. Two fresh ideas that...

On deck: hot new tech: what evolving technologies will alter the way banks operate and market themselves in the near future? Look for mobile telephone applications to explode. Also, expect ATMs and other self-service technologies to grow much more sophisticated.(Technology)
June 1, 2008... [ILLUSTRATION OMITTED] Technology. Over the years, it has changed the way we interact with our customers. Recently, the introduction of remote deposit has opened up new possibilities for cementing relationships with business customers and...

Get the picture? Marketers can learn the art of creating compelling visions by studying the great artists. Here's how innovative images can boost a financial institution's profits.(Innovative Thinking)(Erik Wahl is the founder of The Wahl Group)(Interview)
June 1, 2008... [ILLUSTRATION OMITTED] Erik Wahl is the founder of The Wahl Group, a San Diego-based consulting firm that specializes in helping organizations identify and implement breakthrough thinking to achieve extraordinary results. He is also a...

Wanted: the ideal agency: prior to the search, save time by fully discussing the bank's needs with managers. Network to uncover prospects, and don't be shy about asking for a formal request for proposals (RFP).(Fundamentals: Finding An Ad Agency)
June 1, 2008... [ILLUSTRATION OMITTED] How do you find the perfect advertising agency? With so many options available, one can feel pressured to explore dozens of avenues--but that can end up wasting time. You can facilitate the search by determining up...

Recession worries? New prospecting tool identifies business customers with potential.(New Products)(First Research Co.)(Brief article)
June 1, 2008... When the business market is soft, it's best for banks to target prospecting at those businesses that are expected to do best under adverse economic conditions. A new prospecting tool, entitled "Industry Prospector," is designed to help...

High-impact lighting technology available with ATMs.(New Products)(Better ATM Services)(Brief article)
June 1, 2008... Better ATM Services, Mesa, Arizona, has announced that it will incorporate Better ATM Lights into its ATMs. The company's ATMs dispense pre-paid gift cards, premiums and incentives. Better ATM Lights is an electroluminescent signage that...

Digital signage software integrates with Google Calendar and docs.(New Products)(Calendar)
June 1, 2008... A maker of special display solutions, Planar Systems Inc., Beaverton, Ore., has integrated the software for its CoolSign product with Google Calendar, the Web-based calendaring service and Google Docs, which has word processing and spreadsheet...

Coin-redemption kiosk features through-the-wall enhancement.(New Products)(Cummins-Allison Corp.)(Brief article)
June 1, 2008... The Money Machine, a self-service coin-redemption kiosk, has been enhanced with a through-the-wall model, which reduces the amount of space the machine takes up in public areas. The manufacturer, Cummins-Allison Corp., Mount Prospect, Ill.,...

'Call' on business prospect through direct mail.(Direct Mail Essentials)
June 1, 2008... Making sales calls on business prospects is one of the most challenging and expensive activities your staff can do. It's hard to get the job done because there are always other tasks that appear more urgent. And its expensive, with no guarantee...

Logos, logos everywhere: Part 2. 'Member FDIC'.(Marketing Compliance)(Federal Deposit Insurance Corp.)
June 1, 2008... In the last column (April 2008), we discussed the requirements for the Equal Housing Lender logo in loan advertisements. Now let's tackle use of "Member FDIC" in deposit ads. FDIC rules require that its "official advertising statement" be...

Recent CFMPs cite added 'credibility' as reason for obtaining the credential.(MARKETING edge)(Certified Financial Marketing Professional )
June 1, 2008... The desire to improve their professional credibility is often cited by bank marketers as one of their reasons for earning a Certified Financial Marketing Professional (CFMP) credential. [ILLUSTRATION OMITTED] Two marketers who have...

Listen: ABA posts podcasts that preview classes at the Stonier Graduate School of Banking.(MARKETING edge)
June 1, 2008... Bankers who have an interest in attending the ABA Stonier Graduate School of Banking now have a new way to preview the educational experience--by listening to podcasts on the ABA Web site. ABA recently posted two 6-minute audio recordings...

2008 ABAMN calendar.(MARKETING edge)(Conference news)(Calendar)
June 1, 2008... September 14-16, 2008 ABA Marketing Conference Hyatt Regency Denver at Colorado Convention Center Denver This conference delivers valuable, in-depth content to help you and your financial institution to succeed. With content...

Services directory.(Directory)
June 1, 2008... ADVERTISING AGENCIES & SERVICES Austin & Williams Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-drive & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out...

Continuing education quiz.
June 1, 2008... Beyond Free Checking and Gifts by George Wachtel 1. One drawback to free gifts and free checking programs is that the customers drawn in: [] Typically don't generate much fee income. [] Rarely bring the rest of the household with...