ABA Bank Marketing articles from June 2007

ABA Bank Marketing archives from June 2007

Worth talking about: word-of-mouth marketing.(Marketing News)(Brief article)
June 1, 2007... What are consumers saying to ach other about bank brands and products? According to a new study about banking and word-of-mouth marketing, there is both good and bad news. The good news is the consumers talk a lot about their banks, says...

Green promotion: plant a tree when you switch to bill pay.(Marketing News)(CheckFree Corp. and Sovereign Bank)(Brief article)
June 1, 2007... Consumers were encouraged to use bill pay for environmental reasons in a joint campaign entitled, "Go Paperless," conducted earlier this year by Sovereign Bank, Wyomissing, Pa., and the CheckFree Corp., Atlanta, Ga. The campaign was...

Communicating with customers when a competitor is purchased.(Marketing News)(management of advertising campaigns)(Brief article)
June 1, 2007... One of the most difficult types of advertising campaigns is the one created in the wake of the acquisition of a competitor. Naturally, you want to toot your horn and remind people that you are still a locally owned bank--especially when you...

TIB Bank.(Banks)(Christyn Divine appointed as director of marketing )(Brief article)
June 1, 2007... Christyn Divine, CFMP, has been named director of marketing at TIB Bank, Naples, Fla. Divine is a former senior vice president and director of marketing at First National Bank of Pennsylvania, Hermitage, Pa. She worked previously at AMCORE...

Valrico Bancorp Inc., parent company of Valrico State Bank, Valrico, Fla., has merged with CenterState Banks of Florida Inc. Valrico State, which has $149.5 million in assets and four offices (with another to open soon), will continue to operate as a separate bank.(Mergers & Acquisitions)(Brief article)
June 1, 2007... Valrico Bancorp Inc., parent company of Valrico State Bank, Valrico, Fla., has merged with CenterState Banks of Florida Inc. Valrico State, which has $149.5 million in assets and four offices (with another to open soon), will continue to...

Dunn & Bradstreet (D&B), Short Hills, N.J., has acquired First Research of Raleigh, N.C., a provider of editorial-based industry insight.(Service Provider Acquisitions)
June 1, 2007... Dunn & Bradstreet (D&B), Short Hills, N.J., has acquired First Research of Raleigh, N.C., a provider of editorial-based industry insight, specifically tailored toward sales professionals.

Don't squint when you read the fine print.(Marketing News)
June 1, 2007... What's a bank ad without fine print? This year, an advertising campaign from the Community Bank System Inc., Syracuse, N.Y., pokes gentle fun at the small print normally found at the bottom of bank advertisements. The holding company is...

Selling business line of credit: here is a marketing package from Bank of America offering its Business Credit Express. The concepts and key points are all solid ... just the packaging and presentation could be streamlined to reach this challenging target market.(Letter Doctor)
June 1, 2007... [ILLUSTRATION OMITTED] (1) The outer envelope: The offer came in a window envelope; but it is very interesting to note Bank of America chose NOT to have their name or logo showing. And even though they spent the money for first-class...

KeyBank Human Resources video.(ABAMN 2006 Financial Marketing Awards: First Place, Internal Branding, Assets Over $1 Billion)
June 1, 2007... [ILLUSTRATIONS OMITTED] Institution: KeyBank, Cleveland Assets: $87 billion Agency: Adcom Communications, Cleveland This DVD is targeted at prospective employees, with a focus on diversity. The bank says that the video has...

Smart campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Financial Education, Assets Under $500 Million)(Brief article)
June 1, 2007... [ILLUSTRATION OMITTED] Institution: First Midwest Bank. Itasca, III. Assets: $7.1 billion The bank developed a series of financial education programs--Smart Borrowing, Smart Checking, Smart Investing, Smart Saving and Smart...

Brand campaign.(ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Under $500 Million)(Brief article)
June 1, 2007... [ILLUSTRATION OMITTED] Institution: Mansfield Bank, Mansfield, Mass. Assets: $265 million Founded in 1883, the bank has always been a mutual cooperative bank with a local senior management team. As larger regional banks moved into...

Banking made simple.(ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Under $500 Million)(First Security Trust Bank Inc.)(Brief article)
June 1, 2007... [ILLUSTRATION OMITTED] Institution: First Security Trust Bank Inc., Florence, Ky. Assets: $90.1 million Three years after opening its first two branches in Northern Kentucky, the bank was still not very visible. The bank did a...

Brand awareness campaign.(ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Under $500 Million)(Brief article)
June 1, 2007... [ILLUSTRATION OMITTED] Institution: Federal Savings Bank, Dover, N.H. Assets: $255 million This brand awareness campaign had its eye on increasing the bank's core deposits, particularly checking account relationship. To develop...

Receive recognition for your creative work.(Idea Bank)(Brief article)
June 1, 2007... [ILLUSTRATION OMITTED] Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the...

The cost of divorce--business style.(Marketing Solutions)
June 1, 2007... Everybody knows that in banking the strength of customer relationships has a strong impact on customer retention, referrals and number of products purchased. Granted, plenty of actions have undermined customer relationships over the...

TV or not TV.(Digital merchandising)(Cover story)
June 1, 2007... [ILLUSTRATION OMITTED] Everyone's talking about televisions in bank branches... at the teller line, in the waiting area, even at the drive-through! Television in a financial institution is sometimes called "digital media" or "digital...

Ideas that stick: concepts that are understandable and memorable change the attitude and behavior of the listeners and readers, making them--for example--want to open an account and do business with your bank. Two experts explain the art of designing "sticky" communications that adhere in the mind of the receiver.(Strategic Communications)
June 1, 2007... [ILLUSTRATION OMITTED] You only use 10 percent of your brain." It's surprising how many people believe that statement. After all, if we only used 10 percent of our brains, it would sure make brain damage a lot less worrisome. "You...

Exploiting the power of publicity.(Public Relations)
June 1, 2007... If you are in charge of public relations for your financial institution, chances are you're always looking for ways to get your bank's name in the public eye. While advertising is a great start, enhancing your advertising with publicity creates...

Facing the fax: what you need to know about the federal law dealing with marketing by facsimile machine.(Fundamentals: Telephone and E-Mail Compliance)(Federal Communications Commission)
June 1, 2007... [ILLUSTRATION OMITTED] Two summers ago. Congress enacted the Junk Fax Prevention Act of 2005 (JFPA). While the JFPA introduced broad new requirements for sending unsolicited commercial faxes, it did not provide many details. Last year, the...

Navigating the rules prescreened solicitations, Part II.(Marketing Compliance)(Column)
June 1, 2007... In our last column, we described the requirements of prescreened solicitations--"preapproved" credit offers rant to prospective borrowers from lists generated by credit bureaus. But in addition to rules governing the prescreening process, there...

Nevada State Bank adopts display analytics to improve segment marketing.(New Products)
June 1, 2007... Last year, Jeff Balgerhuff, CFMP, senior vice president of marketing at Nevada State Bank (assets: $3.7 billion), Las Vegas, wanted to improve the bank's marketing to several specific customer segments. The bank was doing a good job of serving...

What's your opinion? Florida Bank uses PDAs in the branch to poll customers.(New Products)
June 1, 2007... Capital City Bank, Tallahassee, Fla., is using a new product to obtain survey opinions from customers within the branch--in a period of less than 60 seconds. The bank (assets: $2.6 billion; 69 banking locations) is using the Dotcomments...

Source technologies redesigns its concourse 5-series self-service kiosks.(New Products)(Source Technologies Inc.)(Brief article)
June 1, 2007... One of the series of self-service kiosks from Source Technologies, Charlotte, N.C., has been redesigned to support future upgrades--for such services as radio-frequency identification (RFID) and biometric fingerprint recognition. The...

Module helps banks identify their most profitable or unprofitable relationships.(New Products)(Brief article)
June 1, 2007... A software "relationship analyzer" that help relationship managers determine what is the best product to offer to which customer, has been offered by Market Line Associates (MLA), Atlanta, a provider of profitability and customer management...

Good and bad beginnings for your mailings.(Direct Mail Essentials)
June 1, 2007... If first impressions count, then the lead in for a direct mail piece should have an important influence on its success. If you take some time to read what other mailers are using to entice their prospects, you will get a good perspective of...

Marketing will never be the same: knowledge is power, and the internet has given the consumer greater control over purchasing decisions. How do we respond?(MARKETING edge)
June 1, 2007... Charles Darwin once said, "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." And change is happening rapidly in today's marketplace. Many progressive companies and banks...

Deadline extended to June 8 for ABA financial Marketing Awards.
June 1, 2007... [ILLUSTRATION OMITTED] The deadline for submitting entries to the 2007 ABA Financial Marketing Awards has been extended until June 8, 2007. Institutions that need additional time to submit their entry should contact Koya Bakare. She...

2007 ABAMN calendar.(Conference news)(Brief article)(Calendar)
June 1, 2007... June 23-28, 2007 ABA School of Bank Marketing and Management Northwestern University, Evanston, Ill. At this one-of-a-kind school, learn techniques and strategies to promote new products, learn marketing principles and management...

Services directory.(Directory)
June 1, 2007... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
June 1, 2007... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....