ABA Bank Marketing articles from June 2005

ABA Bank Marketing archives from June 2005

A big bank first: Citibank offers banking rewards points.(Marketing News)(Brief Article)
June 1, 2005... Citibank, New York, has become the first major financial institution to offer rewards points to customers for using its banking services, according to news repos. Rewards are distributed based on the type of account used and the number of...

Bank Rhode Island, Providence.(Banks)(Joly, Marilyn appointed as vice president of Bank Rhode Island.)(Brief Article)
June 1, 2005... Marilyn Joly has been named vice president, retail analyst, for Bank Rhode Island, Providence. In this position, she will be responsible for aligning the bank's transactional business data and technology systems with its marketing strategy,...

HavrillaBishop.(Service Providers)(Schneider, Christine appointed as vice president of HavrillaBishop.)(Brief Article)
June 1, 2005... Christine Schneider has been named vice president of HavrillaBishop, the sales and marketing arm of HavrillaGroup, Lancaster, Pa. She is a former assistant vice president of advertising and public relations for Sterling Financial Corp.

Willey Brothers Inc., Rochester, N.H., has changed its name to BrandPartners.(New Names)(Brief Article)
June 1, 2005... Willey Brothers Inc., Rochester, N.H., has changed its name to BrandPartners. The name change aligns Willey Brothers with its corporate parent, BrandPartners Group, N.Y., which acquired Willey Brothers in 2001. Willey Brothers is an integrated...

Harland Financial Solutions Inc.(Harland Financial Solutions Inc. alliances with Mortgagebot LLC.)(Brief Article)
June 1, 2005... Harland Financial Solutions Inc., Atlanta, has partnered with Mortgagebot, a provider of Internet-based loan origination online mortgage lending businesses. Harland is a wholly owned subsidiary of John H. Harland Co.

Miles Busby: evolving technology.(Q & A)(Source Technologies)(Interview)
June 1, 2005... Miles Busby is the founder and president of Source Technologies, Charlotte, N.C. The company provides integrated solutions for managing financial transactions, such as self-service kiosks, secure disbursement software and magnetic ink character...

Accountability is top concern of national marketers.(Marketing News)(Brief Article)
June 1, 2005... The issue of "accountability" was ranked as a top priority in a recent survey of national advertisers and marketers. The survey by the Association of National Advertisers asked senior marketers to choose their top three issues from a...

Credit Card Rewards.(Brief Article)
June 1, 2005... Credit Card Rewards: Reward card users use their credit cards to make purchases an average of 12.6 times a month, compared to nonreward card uses, who make purchases an average of 5.2 times per month. This information comes from a recent mail...

Hispanic Purchasing Power.(Brief Article)
June 1, 2005... Hispanic Purchasing Power: Is expected to grow 89 percent--from $491 billion to $926 billion--between 2000 and 2007, according to the Selig Center for Economic Growth at the University of George. However, usage of banking services among this...

How to market to a new demographic segment: twixters.(Marketing News)(ages 21 to 29)
June 1, 2005... Marketers have identified a new and distinct demographic and psychographic group that financial service companies should be aware of. This group is known as "twixters." According to a recent cover story in Time magazine, twixters are an...

Columbus Bank & Trust TV Series.(TV Series)(Brief Article)
June 1, 2005... Institution: Columbus Bank & Trust (CB&T), Columbus, Ga. Assets: $5 billion; 18 locations Agency: The Zimmerman Agency, Tallahassee, Fla. The bank wanted a TV campaign that would showcase its positioning line, "What's Important to...

Synovus Lifeguides: when your life changes.(Single Print)(Brief Article)
June 1, 2005... Institution: Synovus Financial Corp., Columbus, Ga. Assets: $25.9 billion; 40 affiliate banks Agency: The Zimmerman Agency, Tallahassee, Fla. This print ad was developed for use by the Synovus affiliate banks, located throughout...

Royal American Corp. Website.(Website/E-Commerce)(Pepper Group)(Brief Article)
June 1, 2005... Institution: Royal American Bank, Inverness, Ill. Assets: $431 million; six locations Agency: Pepper Group, Palatine, Ill. Royal American Bank targets small- to mid-size closely held businesses in the Chicago area. Several years...

KeyBank Commercial Banking: field prospecting kit.(Direct Mail Single)(Brief Article)
June 1, 2005... Institution: KeyBank, Cleveland Assets: $86 billion; 969 locations Agency: Epsilon, Dallas The bank's original goal was to develop a tool for the sales force that would help the salespeople gain appointments with top prospects....

Receive recognition for your creative work.(Idea Bank)(Brief Article)
June 1, 2005... Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual Advertising Awards Competition sponsored by the ABA Marketing Network....

Keeping the customer out of the emergency room.(Marketing Solutions)(financial service customer relations)
June 1, 2005... How much of your sales and service costs and your customer satisfaction challenges is a direct result of customers failing to follow orders or instructions? How many customers do you lose each year because they did not understand or failed to...

Throw a punch! How marketing can fight back against aggressive credit union rivals. Banks vs Credit Unions.(Competition)(Cover Story)
June 1, 2005... Remember when your mother used to say "If you don't have anything good to say, don't say anything at all"? Well, it appears most bankers have been pretty good about taking mom's advice and applying it to marketing philosophies. But apparently...

Get the picture? New uses of video in the branch are changing the way that financial institutions market to--and interact with--their customers.
June 1, 2005... New video technologies have had a significant impact on our home lives over the last two decades. Think about things like VCRs, DVDs, TiVo, Movies/ Sports/News-on-on-Demand. These technologies have helped us to take control of out time. They...

Many happy returns: you can obtain some useful indicators about return on investment (ROI) by focusing on the more easily measured channels such as direct mail. Your reckoning might not be perfect, but it will provide supplemental evidence to justify your marketing expenditures.
June 1, 2005... Accurately calculating return on investment (ROI) for financial services marketing is a complex process that requires commitment and dedication. One reason it is so complicated is that certain marketing channels--particularly television, radio...

Who's the fairest of them all? The key to dynamic bank growth is to identify your most profitable and loyal customers and then 'sell them up.'.
June 1, 2005... These facts are common knowledge: A new retail customer is five times more expensive than retaining an existing customer. Twenty percent of your customers generate the equivalent of 150 percent of your profits. Shareholders prefer investing in...

How to integrate your bank's profit system into the CRM.(Customer relationship management)
June 1, 2005... You would think that it would be easy to integrate data from one system into another, right? Yes and no! A problem arises from the fact that this data is used differently in each system. This problem occurs when profitability data is integrated...

Ring for more exposure with cell phone ring tones.(New Products)(John Max LLC)(Brief Article)
June 1, 2005... Personalized cell phone ring tones are becoming popular. If you are targeting the youth market, ring tones may be a way to reach your customers. John Max LLC, East Brunswich, N.J., has introduced credit-card sized promotional cards...

'Return protection" added for Visa cardholders.(New Products)(Brief Article)
June 1, 2005... "Return protection" is a new optional enhancement available for all Visa card types. The enhancement will reimburse cardholders who are dissatisfied with item paid for with their Visa card within 90 days of purchase when the retailer will not...

Aprimo Inc. has released the 7.0 version of Aprimo Marketing, a suite of Web-based enterprise marketing management software products designed to automate, streamline and improve the marketing process.(Product File)(Brief Article)
June 1, 2005... Aprimo Inc. has released the 7.0 version of Aprimo Marketing, a suite of Web-based enterprise marketing management software products designed to automate, streamline and improve the marketing process. The company says that the upgrade is in...

PSB offers campaign templates for savings products.(Brief Article)
June 1, 2005... Multimedia templates for "bump-up" certificates and individual retirement accounts (IRA) have been offered by PSB of Lake Forest, Calif. Each campaign includes components for cable TV, radio, print, direct mail and in-brand support....

Banks can license use of a service to help consumers handle their finances.(New Products)(Brief Article)
June 1, 2005... An online product called One Paycheck at a Time is available for banks to license and brand for use by customers on the bank's website. The web-based product is designed to enable individuals and their families to sensibly get out of debt...

How to make your mailings go out faster.(Direct Mail Essentials)
June 1, 2005... In theory, it's possible to get a mailing out--at least a basic postcard--in just a few days. But in actual practice, direct mail requires more production time. Most mailings are as much as four to six weeks in planning, production and...

To cross-sell Small-Business Owners, learn to speak their language.
June 1, 2005... Once upon a time, a storm at sea sank two ships in the same area. All on board were lost, save one from each ship, and these poor souls were alive only because they swam to a small, nearby island. As luck would have it, the two men hauled...

Visa-branded prepaid financial products offered jointly by ABA and Travelex.(Marketing Edge)(Brief Article)
June 1, 2005... Banks will be able to offer several prepaid financial products for travel through a program launched recently by ABA and Travelex. The products include Visa TravelMoney Cards, Visa Gift Cards, Visa Travelers Cheques, and foreign currency...

It's never easy.(Marketing Edge)(Brief Article)
June 1, 2005... To say goodbye is never easy, especially when you have to say it to a group of people whom I've enjoyed serving the past five years. Bank marketing has been my passion for a number of years, having experienced it myself as a bank marketer at...

ABAMN calendar 2005.(Marketing Edge)(Brief Article)(Calendar)
June 1, 2005... June 11-18 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. June 24-July 1 ABA School of Bank Marketing and Management Northwestern University Evanston, Ill. September 7-9 ...

Chapter events 2005.(Marketing Edge)(Brief Article)(Calendar)
June 1, 2005... New England Chapter Contact: Jim Pannos (603) 625-2443; e-mail: jpannos@pannosmarketing.com or Linda Dinkel (978) 852-0194; e-mail Linda.dinkel@verizon.net Oct. 21 Fall Conference Mansfield, Mass. Penn/Jer/Del Chapter Contact: Abby...

Unlock the portal to open up the wealth.(Brief Article)
June 1, 2005... Access to the ABAMN members-only portal will unlock the door to a world full of resources. By registering for your username and password at www.aba.com/ marketingnetwork, all members are rendered their personal "combination" username/password...

ABA Marketing Network chapters.(Marketing Edge)(Brief Article)
June 1, 2005... ABA Marketing Network has eight affiliated regional chapters in the United States. Chapters provide educational and networking opportunities on a local level. Membership in a local chapter is separate from membership in the national ABA...

Did you know?(Marketing Edge)(Financial Advertisers Association)(Brief Article)
June 1, 2005... The St. Joseph Valley Bank Cup was awarded at the fourth annual convention of the FAA (Financial Advertisers Association) in 1919 to the speaker delivering the best address derived from a constructive thought, Source: 75th Anniversary...

Amusing? Perhaps. But these print ads were the norm in the 1960s.(Marketing Edge)(Brief Article)
June 1, 2005... Let's take a little trip down nostalgia lane. In honor of this year's 90th anniversary of the ABA Marketing Network, let's examine a couple of old bank prints ads. The examples shown are taken from a collection of advertisements that appeared...

Welcome new ABA Marketing Network members.(Brief Article)
June 1, 2005... Thelma J. Hedges Peoples Trust & Savings Bank Scranton, Iowa Jim Larranaga Priority Publications Edina, Minn. Holly Schoof Horizon Bank NA Michigan City, Ind. Peter Y. Waller First National Bank of...

Services directory.(Directory)
June 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
June 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....