ABA Bank Marketing articles from June 2004

ABA Bank Marketing archives from June 2004

Coupons! Circulars! First Niagara Bank advertises like a retail store.(Marketing News)(Brief Article)
June 1, 2004... You call yourself a retail bank. And you talk about behaving more like other tail stores. Right? So how about inserting circulars with coupons in newspapers--like other retail stores? That's what First Niagara Bank of Lockport, N.Y.,...

A bank of few words: Cambridge Trust Co. promotes itself with text-only print campaign.(Marketing News)(Brief Article)
June 1, 2004... It's a marketing issue faced by many community banks: How do you attract prospects annoyed by the decline in service at their own recently acquired banks? Cambridge Trust Co., Cambridge, Mass., recently ran a series of straightforward...

Prospects for marketing/sales jobs better than those for financial services in general.(Marketing News)(Brief Article)
June 1, 2004... Jobs for marketing and sales managers in the financial services sector will grow at an annual rate of 1.4 percent between now and the year 2012--a slightly faster pace than for financial services jobs in general, according to the Bureau of...

Cancer-care insurance: a viable product for banks to sell?(Marketing News)(Brief Article)
June 1, 2004... Cancer-care insurance. Disability insurance. Simplified term life insurance. These are some of the financial products being test-marketed this year by Progeny Marketing Innovations of Nashville, Tenn. The company creates turnkey marketing...

Figuratively speaking.(Consumer Payment)(Brief Article)(Illustration)
June 1, 2004... The Waning Popularity of Cash Percentage of time that consumers currently use the following in-store payment methods: Debt card 31 Credit card 21 Check 15 Cash 32 Other 2 Source: 2003/2004...

Laugh line.
June 1, 2004... Executives in marketing, human resources and finance in the nation's largest companies were asked in a recent survey sponsored by Accountemps to describe the most imaginative explanations they've heard from the employees requesting time off....

Building customer loyalty: the three skills that every customer service rep must have.(Marketing News)(Brief Article)
June 1, 2004... New research has pinpointed three skills that customer service representatives must have in order to build customer loyalty. The study, "Roadmaps for Delivering Winning Service," from The Forum Corp., Boston, says that companies with the...

New demands on bank contact centers heighten the importance of workforce management software.(Marketing News)(Brief Article)
June 1, 2004... Workforce management solutions are now an indispensable tool for retail banks operating multichannel contact centers, according to TowerGroup, the consulting company. The company has written a research report on the topic entitled, "Failing to...

Everything you plan on.(Radio Single: Union Planters Bank)(Brief Article)
June 1, 2004... Institution: Union Planters Bank, Memphis, Tenn. Assets: $31.9 billion; 717 locations in 11 states. Agency: Biggs/Gilmore Communications, Kalamazoo, Mich. The goal was to increase applications for home-equity lines. Since most...

Think. Think again.(Print Series: NBC Wealth Management)(Brief Article)
June 1, 2004... Institution: NBC Wealth Management, a subsidiary of National Commerce Financial Corp., Memphis, Tenn. Assets: $23 billion Agency: Perdue Creative, Memphis, Tenn. When it comes to investment management and financial planning, banks...

100th anniversary.(Print Series and Brochure)(Brief Article)(Company Profile)
June 1, 2004... Institution: Washington Trust Bank, Spokane, Wash. Assets: $2.2 billion; 32 locations Agency: Print campaign: Ed Renouard Creative and Lisa Hosmer Design, Spokane, Wash. Brochure: Ed Clark Co. and Marvin Reguidin of Thinking Cap,...

Stop and smell the roses.(Public Relations)(Brief Article)
June 1, 2004... Institution: Camden National Bank, Camden, Maine Assets: $800 million; 12 locations This heartfelt public relations program was developed by the bank itself, without an agency, to commemorate the anniversary of the September 11, 2001...

Just another day at the office.(TV Single: South Carolina Bank and Trust)(Brief Article)
June 1, 2004... Institution: South Carolina Bank and Trust, Columbia, S.C. Assets: $1.2 billion; 33 locations Agency: Cotton and Crown, Charlotte, N.C. The purpose of this spot was to introduce the bank's new name and to illustrate the...

On the Horizon.(Newsletter Series: Horizon Bank)(Brief Article)
June 1, 2004... Institution: Horizon Bank, Bellingham, Wash. Assets: $850 million; 16 locations Agency: Turks' Head, Seattle, Wash. After Horizon Bank created a new brand image, it decided to create an employee newsletter to fit with this new image. The...

Take your bank on the road.(Website)(Transportation Alliance Bank Inc.)
June 1, 2004... Institution: Transportation Alliance Bank Inc., Ogden, Utah Assets: $145 million This bank's website is critical to the institution's operation, since most of its customers (trucking industry professionals) do all of their banking...

Divided nations, divided corporations.(Marketing Solution)
June 1, 2004... Exactly a year ago as our troops were going to war in Iraq, I wrote in this space about "Winning the Peace." Winning the peace has turned out to be every bit as challenging as expected--and probably more so. One major obstacle is the...

Mariachi music to the ears: the Hispanic market is emitting sweet sounds these days. Hispanic numbers are growing rapidly. So is their buying power. But be careful. To win their hearts, you have to romance them a little differently.(Hispanics)(Cover Story)
June 1, 2004... Most of us have seen the numbers. Latino households are one of the fastest-growing demographic segments in the United States, projected to increase from 9.3 million to 11.9 million by the year 2010, according to the latest U.S. Census...

Think your job is tough?(Inner-City: Banking)
June 1, 2004... It's far more difficult trying to market bank products and services in an impoverished, ethnically mixed inner-city community. But, the International Bank of Chicago has accomplished much in this unforgiving market. You might learn a thing or...

Building brand equity.(Branding)
June 1, 2004... Too often, banks, market on the basis of high deposit and low loan rates. This is the wrong approach, If you think you have no choice you are precisely the person who should read on. While this may sound like one of those "lose weight pill"...

Grand opening: you may have the best direct-mail creative in the world. But recipients will never know it--unless you can first motivate them to unseal the envelop.(Fundamentals: the direct mail envelope)
June 1, 2004... Have you ever headed for the trash can with a piece of mail and changed your mind at last minute? What was it about that envelope--only one of the many delivered annually--that piqued your curiosity or aroused your anxiety enough to get you...

Protect your market share by keeping close to customers.(Direct Mail Essentials)
June 1, 2004... In several previous columns, I discussed the use of direct mail to solidify the relationship with your customer. That relationship is continually becoming less personal through new delivery channels such as the Internet and direct deposit,...

Need a customer premium? Here's a magazine subscription gift card.(New Products)(Merit Magazines)(Brief Article)
June 1, 2004... A Premium that can be used with customer loyalty programs is being offered by Merit Magazines, Georgetown, Texas. The gift is a prepaid 12-month magazine subscription gift card. Each issue will be delivered to the recipient's mailbox for a year...

Online magazine can be branded with the bank's logo and colors.(New Products)(Garcia Media)(Bank Client Connect )(Brief Article)
June 1, 2004... A service called Bank Client Connect has been launched by Garcia Media of Tampa, Fla. The product is an online magazine, which is customized and branded with the bank's logo and colors. Every month Garcia Media provides a selection of articles...

FMI offering relationship banking tool kit.(New Products)(Frequency Marketing Inc.)(Brief Article)
June 1, 2004... Frequency Marketing Inc. (FMI) of Cincinnati, Ohio, is offering free copies of a "Relationship Banking Tool Kit." The kit provides information about how to improve customer retention and yield by recognizing and rewarding the bank's best...

AdCreator on CD is a tool for creating ads and other marketing materials on a self-contained CD.(Product File)(Brief Article)
June 1, 2004... AdCreator on CD is a tool for creating ads and other marketing materials on a self-contained CD. The product creates brand-controlled layouts that can be locally customized by end-users. It is suitable for use by a branch bank that...

Bank LED display signs offer greater energy efficiency.(New Products)(light-emitting diode)(Brief Article)
June 1, 2004... Banks that previously used incandescent display signs are converting to more energy-efficient light-emitting diode (LED) displays, according to Daktronics of Brookings, S.D. An example is the Bremer Bank of St. Cloud, Minn., which recently...

Star Systems, Denver, is offering remote content management capabilities for ATMs.(Product File)(Brief Article)
June 1, 2004... STAR Systems, Denver, is offering remote content management capabilities for ATMs. The service allows banks to customize content and graphics on demand from a single-server location. The innovation is designed to allow banks to make better use...

"Pocket Coaches" from Customer Service Matters, Grayslake, Ill., are pocket booklets that provide training for bank employees.(Product Profile)
June 1, 2004... "Pocket Coaches" from Customer Service Matters, Grayslake, Ill., are pocket booklets that provide training for bank employees. Each booklet focuses on a single business topic, such as customer service. Each contains immediately applicable...

Investing in your customers.(Database Marketing)
June 1, 2004... To invest in your customers, you need to learn from the masters of investing: Benjamin Graham and Warren Buffet. Graham's book, "The Intelligent Investor" published in 1949, has become the classic text on "value investing." Simply stated, value...

Good marketing means 'never running with the herd'.(ABA Marketing Network)(Interview)
June 1, 2004... She calls her business "Blah, Blah, Blah." Her corporate title is "chief of everything" (COE). So, it's not surprising that Terri Langhans stands out from the crowd. In fact, she teaches bank marketers to behave the same way. The...

Wanted: another 24 hours for my day!(Brief Article)
June 1, 2004... Give me another 24 hours in my day and I might accomplish everything on my "to do" list. Sound familiar? If so, you are not alone. In our recent membership survey, we found that a majority of our members who responded to this survey were...

The ABA Marketing Conference: still have time to register.(Brief Article)
June 1, 2004... You still have time to register for the ABA Marketing Conference, which will be held Sept. 12-14 in Scottsdale, Arizona. In addition to Terri Langhans, there will be three other keynote speakers: * Jeff Thredgold, president of...

Need research? Student papers are available.(banking)(Brief Article)
June 1, 2004... Some of the papers prepared by students at the ABA School of Bank Marketing and Management (SOBMM) are available for purchase. As part of their graduation requirements, students attending the school are required to complete either a marketing...

Calendar 2004.(Brief Article)(Calendar)
June 1, 2004... Sept. 12-14 ABA Marketing Conference Hyatt Regency at Gainey Ranch Scottsdale, Ariz. Oct. 3-6 ABA Annual Convention Marriott Marquis, New York

Chapter events 2004.(Brief Article)(Calendar)
June 1, 2004... Florida Chapter Contact: Pam Ricco (850) 224-2265; e-mail, pricco@flbankers.net July 15-16 Summer Marketing Seminar, Grand Hyatt-Tampa Bay, Tampa, Fla. Topics: Direct mail strategies--list generation and creative; direct mail...

Services directory.(Directory)
June 1, 2004... This Services Directory contains listings of firms and organizations that serve the financial senates community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
June 1, 2004... ABA Bank Marketing provides centinuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit,...