ABA Bank Marketing articles from June 2003

ABA Bank Marketing archives from June 2003

Bankers. (Announcements).(Christine Olivera promoted at Executive National Bank; Richard A. Schurr appointed at Cole Taylor Bank)(Brief Article)
June 1, 2003... Christine Olivera has been promoted to senior vice president, director of marketing and sales for Executive National Bank in Miami. She is a graduate of the ABA School of Bank Marketing and Management, Class of 2001, and a member of the ABA...

Financial services. (Announcements).(Dona D. Young appointed chairman, president, CEO of The Phoenix Companies Inc.)(Brief Article)
June 1, 2003... Dona D. Young has been named chairman, president and chief executive officer of The Phoenix Companies Inc., Hartford, Conn. The company provides wealth management products and services to individuals and institutions. Also, Sue Ann Collins has...

Service providers. (Announcements).(appointments, various companies)(Brief Article)
June 1, 2003... Carreker Corp., Dallas, has named Nancy Langer as executive vice president of Global Payments Consulting, a newly structured unit that brings together all of Carreker's consulting services in one payments-focused group. She is the former...

Wachovia Corp. (Mergers & Acquisitions).(Wachovia Corp. to acquire Prudential Financial brokerage unit)(Brief Article)
June 1, 2003... The Wachovia Corp. has agreed to buy Prudential Financial's brokerage business. The combined Wachovia and Prudential brokerages will have 13,600 brokers, making it almost as big as Merrill Lynch, the nation's largest. Prudential will keep a...

Mercantile Bankshares Corp. (Mergers & Acquisitions).(Mercantile Bankshares Corp. to acquire F&M Bancorp.)(Brief Article)
June 1, 2003... Mercantile Bankshares Corp. of Baltimore has agreed to buy F&M Bancorp of Frederick, Md. The latter is the holding company for Farmers & Mechanics Bank, which has 48 branches and $2 billion in assets. Mercantile plans to retain the Farmers &...

Baker Hill Corp. (Agreements & Alliances).(Baker Hill Corp. acquires Inspired Design)(Brief Article)
June 1, 2003... Baker Hill Corp., Carmel, Ind., has acquired Inspired Design of New York. Inspired Design specializes in the design, development and deployment of enterprisewide sales information management solutions. Baker Hill specializes in banking process...

Financial insights. (Agreements & Alliances).(IDC launches Financial Insights)(Brief Article)
June 1, 2003... IDC of Framingham, Mass., has launched an independent research and advisory firm called Financial Insights. The new company, which will be made up primarily of former Meridien (acquired by IDC last November) and IDC analysts, will provide the...

Prospectiv Direct Inc. (Agreements & Alliances).(Eversave forms parents company)(Brief Article)
June 1, 2003... The online marketing company Eversave, Woburn, Mass., has formed a parent company, Prospectiv Direct Inc. The parent will also be the umbrella to a network of private-label partner sites as well as other business units currently being...

Advantex Marketing International Inc. (Agreements & Alliances).(agreements with US Airways, Bank of America)
June 1, 2003... Advantex Marketing International Inc., Toronto, has signed agreements with US Airways and Bank of America to integrate the Advantex Benefit into all US Airway Dividend Miles Visa credit cards issued by Bank of America. The Advantex Benefit will...

MarketSoft Corp. (Agreements & Alliances).(solution created with Quadstone)(Brief Article)
June 1, 2003... MarketSoft Corp. of Lexington, Mass., and Quadstone, of Boston, have joined forces to create an intelligent cross-selling solution for the financial services industry. The two companies have created an end-to-end process analytics system that...

Use Credit Wisely. (In Brief).(Brief Article)
June 1, 2003... Citi Cards has launched a new entitled, "Use Credit Wisely." The program includes a website (www.UseCreditWisely.com) offering money management tools to consumers of alt ages. Citi Cards, which is part of Citigroup, New York, is trying to...

Electronic payments. (In Brief).(Brief Article)
June 1, 2003... The global retail payments industry continues to shift gradually away from cash and other paper-based payments in favor of electronic payments, according to two new reports from TowerGroup Research. www.TowerGroup.com

Corporate name changes. (In Brief).(financial institutions accounted for the largest number of new corporate names in 2002)(Brief Article)
June 1, 2003... As usual, financial institutions, including banks, thrifts, investment houses, brokerages and mutual funds, accounted for the largest number of new corporate names last year, totaling 921, less than 50 percent of the 1,975 corporate names...

Advertising during national upheavals: what, when and how? (Marketing News).(financial services advertising during times of national trauma)(Brief Article)
June 1, 2003... First, there was Sept. 11, 2001. Eighteen F months later, there was the war on Iraq, which started this year on March 19. Both raised the same difficult questions for marketers: Should advertising campaigns be pulled or postponed because they...

Customer retention: getting a CRM program off on the right start. (Marketing News).(tips for banks on creating a customer retention strategy)
June 1, 2003... Customer relationship management (CRM) is difficult to execute successfully without first establishing a reliable customer retention strategy (CRS), says Jay Kassing, president of sales and marketing at The Centrax Group, Chicago. "Anyone...

Banks experiment with small-business payroll services. (Marketing News).(Brief Article)
June 1, 2003... Offering payroll services to small-business customers is a new marketing strategy that is being tried by more and more financial institutions. In the recent past, both Chase Manhattan Bank and Wells Fargo & Co. have announced partnerships with...

Regionals outperform 'old name' New York banks in reputation ratings. (Marketing News).(Brief Article)
June 1, 2003... New York is no longer perceived as the "reputation" stronghold of the banking industry, with future leaders emerging from other geographic areas, according to new research by the Rating Research LLC of Bedminster, N.J. "Clearly, some of...

We stress this point. (Marketing News).(stress management tips for employees)
June 1, 2003... Slow economic growth often translates into pinched marketing budgets--and fewer workers with fewer resources to handle the same volume of work. The bottom Line is increased stress on existing workers, according to Joe Piscatella, author of...

Performance coaching tips. (Q&A).
June 1, 2003... Matt Oechsli is the author of "FastTrack Coaching for Building a 21st Century Financial Practice (Total Achievement Publishing, 2002). He is president of The Oechsli Institute, a consulting firm that provides programs, training, and coaching...

Winning the peace. (Marketing Solutions).
June 1, 2003... "When first things are put first, second things do not become less, but more." C. S. Lewis As I write in mid-April, we are in the midst of a shooting war in Iraq. War is a common metaphor (perhaps too common) used to describe business...

Five ways to praise employees. (Rewarding Employees).
June 1, 2003... In my ongoing research on employee recognition, I have identified five unique ways that you can thank employees: personal praise, written praise, electronic praise, public praise and indirect praise. Although these different types of praise may...

Restoring the customer's crown. (Cover Story Part I).(Cover Story)
June 1, 2003... Forget about banishing people from the branch and steering them towards low-cost delivery channels like ATMs and the Internet. The key to success today is orchestrating an intimate experience that makes customers feel like pampered royalty--an...

Royal Trappings. (Cover Story Part II).(customer experience at Riggs Bank)(Cover Story)
June 1, 2003... An innovative branch of Riggs Bank, Washington, D.C., has a high-touch retail look that centers on the customer. Anyone who's been to a Disney theme park knows why Walt has been called the maestro of customer experience. Fantasy turns into...

Rating your website: What makes a great website? The short answer is 'one that achieves your goals.' It should also be useful and easy to navigate. (Feature).
June 1, 2003... Although most bank products and services are alike, there are no two bank websites that are quite the same. Each has a personality, format and content unique to the bank. So how do you rate websites? And what makes an outstanding one? To...

Bottom-line marketing: You're not accomplishing your mission unless your eye is fixed firmly on the revenue and profit side of your bank's income statement. (Feature).
June 1, 2003... What is the purpose of marketing? Consult as many textbooks as you wish, and I'd wager none says, "It's to make money." But it is. Once you view it that way, marketing decisions become easier. And, marketers who practice this approach are seen...

Here's my advice. (Fundamentals).(investment services)
June 1, 2003... Banks have traditionally depended on the business model of collecting deposits and lending money. Only a few have expanded into investment services. With the leveling of the regulatory playing field through the passage of the Gramm-Leach-Bliley...

Corporate reputation: walking the talk. (Customer Satisfaction).(attitudes toward large American companies)
June 1, 2003... Harris Interactive Research, in conjunction with the Reputation Institute of New York, conducts an annual poll of attitudes toward the largest American companies. This year's study is meaningful for bankers since it shows the importance of...

Seeing is believing: mapping MCIF data. (Database Marketing).(Marketing Customer Information File)
June 1, 2003... Most marketers need to visualize MCIF data using charts, pictures or maps in order to interpret what the data is saying about their customers and markets. Mapping your bank's data provides a powerful marketing weapon because it enables you to...

TV or not TV: affordability is the question. (New Products).(AdvantEdge TV offers video advertising services)
June 1, 2003... Advertising on cable TV is affordable for community banks, but many institutions are reluctant to use the medium. One reason for this situation is that video development and production remains expensive. With so many slick cable TV ads produced...

Online direct-mail system. (Product File).
June 1, 2003... An automated, online direct-mail system makes it possible for financial services institutions with branch offices to initiate and localize direct-mail campaigns. MailXpress from Altair Daata Resources, Franklin, Tenn., enables branch offices to...

Netmailer enable marketers to send customized and personalized e-mail to each e-mail recipient. (Product File).
June 1, 2003... Netmailer enable marketers to send customized and personalized e-mail to each email recipient. The e-mail can contain data extracted from a database, and the text within the e-mail can vary depending on the specific data in the database for...

Multimedia advertising. (Product File).
June 1, 2003... Multimedia advertising can be put on an optical CD and mailed directly to the home or placed so that the ads are accessible online. The product is called Magical Mall and is available through Adfare Marketing & Advertising, Newbury Park, Calif....

How much will it cost? (Direct Mail Essentials).
June 1, 2003... Of all advertising media, direct mail is probably the most expensive on a cost-per-thousand basis. Yet, it can be the best advertising value in terms of the business How much does it cost? The answer varies, depending on what you mail. A...

CFMPs Who attend ABA marketing conference are eligible for continuing education credits. (ABA Resources).
June 1, 2003... This year marketers who attend the ABA Marketing Conference can obtain continuing education credit toward maintenance of their Certified Financial Marketing Professional (CFMP) designation. CFMPs who attend the event will, be able to claim...

OK class, now turn to page 75. (ABA Resources).
June 1, 2003... Sometimes it helps to look it up in the book. The ABA Marketing Network is offering to sell copies of the textbook, "Marketing Financial Services" to members. The text is made available through the American Institute of Bankers (AIB). This...

Calendar.(Calendar)
June 1, 2003... Calendar 2003. Sept. 14-16 ABA Marketing Conference Hyatt Regency Chicago Sept. 21-23 ABA Annual Convention Hilton Waikoloa Village Kamueta, Hawaii Chapter Calender 2003 Arkansas Susan Goromboly ...

Services directory.(Directory)
June 1, 2003... Advertising Agencies & Services Austin & Williams is a strategic advertising and marketing agency combining award-winning creative with nationally-recognized financial marketing expertise and the latest geomapping technology. Find out...

The unbanked: more than you might imagine. (Figuratively Speaking).(Brief Article)
June 1, 2003... The number of individuals in the United States who do not have a relationship with a mainstream financial institution 10 million Percentage of these unbanked households that are African-American 33 Percentage of households that are...