ABA Bank Marketing articles from June 2002

ABA Bank Marketing archives from June 2002

Miles S. Milton. (Bankers).(named to the board of directors of FirstMerit Bank )(Brief Article)
June 1, 2002... Miles S. Milton was named to the board of directors of FirstMerit Bank in Akron, Ohio, with responsibility for marketing and strategic planning.

Kim Horstman. (Bankers).(promoted to vice president/banking manager of the Koger office of Mercantile Bank in St. Petersburg, Fla. )(Brief Article)
June 1, 2002... Kim Horstman has been promoted to vice president/banking manager of the Koger office of Mercantile Bank in St. Petersburg, Fla. Previously she was a business development executive. She succeeds Donita Martin, who becomes manager of Mercantile's...

ALIANT Bank of Birmingham. (Bankers).(Brief Article)
June 1, 2002... ALIANT Bank of Birmingham, Ala., has named David S. Bair president and chief operating officer, succeeding William M. Richardson Jr., who retired. Bair Will work from the Birmingham Meadow Brook office. Previously, Bair was national sates...

The pervasive fear of going broke. (Figuratively Speaking).(Brief Article)
June 1, 2002... Percentage of Americans who say their biggest personal fear is dying: 13 Percentage who say they fear public speaking the most: 16 Percentage who say it is going to Hell: 26 Percentage who say it is going broke: 28 Source: See...

Stirring up those creative juices. (Marketing News).(six tips on stimulating your creativity)(Brief Article)
June 1, 2002... If you work in marketing, you are expected to be creative, says Stephen Manallack a communications consultant and author of the recently released book, "You Can Communicate: PR Secrets for Personal Success." Yet, many marketing managers admit...

Cheeseburger, cheeseburger, cheeseburger. (Marketing News).(successful cross-selling)(Brief Article)
June 1, 2002... Remember John Belushi's diner on "Saturday Night Live?" Customers would come in and order various items, only to be given the same answer every time: "No hamburger--cheeseburger. No fries--chips. No Coke--Pepsi." If your clients are getting the...

New rating of online banking effectiveness. (Infographic).(Brief Article)
June 1, 2002... A New York technology and analytical company, Jupiter Media Metrix, this spring released the first of the series of quarterly ratings on the effectiveness of financial service companies' online presence. The scores are based on unique visitors,...

Gaining detailed customer information, one bit at a time. (Marketing News).(Brief Article)
June 1, 2002... Strong customer relationships require knowledge about your customers, and acquiring that information requires a diligent, systematic approach. Second National Bank, a regional bank with $1.58 billion in assets based in Warren, Ohio, has...

Generation gasp. (Marketing News).(marketing to different age groups)(Brief Article)
June 1, 2002... Oh, kids today. Who can understand them? That depends, say Lynne Lancaster and David Stillman, authors of "When Generations Collide: Who They Are, Why They Clash. How to Solve the Generational Puzzle at Work." (Harvard Business, February 2002)....

Identity theft says the Federal Trade Commission is the number-one consumer fraud complaint. (In Brief).(Brief Article)
June 1, 2002... IDENTITY THEFT says the Federal Trade Commission is the number-one consumer fraud complaint, accounting for a staggering 42 percent of the 204,000 complaints listed by the FTC's Consumer Sentinel database in 2001. Next were Internet auctions,...

Payment processing for online merchant accounts. (In Brief).(Brief Article)
June 1, 2002... PAYMENT PROCESSING for online merchant accounts: It's a jungle out there. The Office of the Comptroller of the Currency says its examiners will study each institution separately to determine its risk profile and the quality of its...

Round-the-clock money in Houston. (Marketing News).(Woodforest National Bank eliminates closing hours)(Brief Article)
June 1, 2002... New York has been called "the city that never sleeps," but it took a suburban Houston bank to extend that concept to branch banking. Woodforest National Bank in The Woodlands, near Houston, has eliminated closing hours at three of its 66...

Discounted-rate credit-card offers don't work! (Quotable).(Brief Article)
June 1, 2002... "The credit card people have gone overboard offering credit cards at 4.9 percent that at some mysterious time go up to 18.9 percent. It's always something point 9 percent, so they don't go up to the next digit. The consumer hates those...

The difference between principles and rules. (Marketing Solutions).(financial institutions deal with customers)(Brief Article)
June 1, 2002... "Rules without relationship result in rebellion." A favorite quote of my colleague Joe Rowell Research shows that physical channels and human interaction drive revenue disproportionately. Community banks, thrifts and credit unions are...

Competition and recognition. (Rewarding Employees).(tips for getting best out of competition among employees)(Brief Article)(Column)
June 1, 2002... The American spirit is captured in competition. Being the best is the standard of excellence we all strive for. Yet when does competition become a hindrance rather than a blessing? Is competition good or bad in the workplace? Can we minimize...

The retention game: it's important for a financial institution to keep those customers coming back--tomorrow and forever. Here's how to play 'finders keepers' successfully. (Cover Story).(Cover Story)
June 1, 2002... Depending on which expert you talk to, you'll hear that it costs between five and 10 times more to find a new customer than to keep the current one. It's not exactly classified information. Unfortunately, it's another one of those facts that...

No Fish story. (Feature).(First Essex Bank, engaging the customer)(Brief Article)
June 1, 2002... One way financial institutions can improve customer service is by encouraging employees to engage the public in a more spontaneous, lighthearted manner. The technique, known as the Fish! Philosophy, is based on an approach pioneered by a...

A Yen for quality: marketers in the United States can learn something about customer service from Japanese financial institutions.
June 1, 2002... A consulton recently was "wowed" by who he found during a tour of five banks outside Tokyo. (Feature) Imagine a bank that had: * Uniformed bank employees who greet you at the door. * No teller lines--ever. * Chairs that you...

Fine print: customized newsletters and magazines are a cost-effective way for a bank to get its message across. Below are the ABCs of publishing periodicals. (Fundamentals).
June 1, 2002... Producing a bank-to-customer newsletter or magazine is effective way to communicate with a target audience. Sometimes referred to as "custom" publications, such printed material can increase your institution's visibility, speed up the sales...

ABA Marketing Conference: marketing strategies for proven results. (Program).
June 1, 2002... September 22-24,2002 News Miami Beach Hotel South Beach, FL * Learn how to link your marketing actions to your, strategic plan to retain and attract customers, and continually grow business * Hear from industry leaders how to build...

Why householding is important in an MCIF. (Database Marketing).(Brief Article)
June 1, 2002... The account-level data in your bank's processing systems can be compared to the pieces of a jigsaw puzzle in an unopened box. The pieces aren't arranged to make any sense yet. To make matters worse, obsolete fields and degraded data have put a...

Toward a winning value proposition. (Customer Satisfaction).(Brief Article)
June 1, 2002... Two ABA market research studies point the way for banks of all sizes toward the development of a winning competitive position vis-a-vis nonbanks and the emerging superpowers in the financial services business. While execution of a strategic...

New smart cards. (Product File).
June 1, 2002... New smart cards from Datacard Group offer Visa-member banks eight new packages designed to ease the move into smart card programs. www.datacard.com

CRM/Customer Portal. (Product File).
June 1, 2002... CRM/Customer Portal from Lending Tools.com should make cross-selling easier by offering analyses of customer profitability, cross-sales performance, data mining, and other data, refreshed from your core-processing systems with employee notes....

BVS Performance Systems. (Product File).
June 1, 2002... Financial services companies now can develop their own Internet-based training courses to supplement the banking-specific library of courses offered by BVS Performance Systems, Cedar Rapids. Iowa. The company recently introduced "Course Maker"...

Drive-through marketing. (New Products).(Brief Article)
June 1, 2002... The customers waiting in your drive-through lanes are prime marketing candidates, and Kiefco Financial Marketing Products have a product just for them: a line of internally illuminated marketing displays. The displays come in two forms--a...

Thank you for Overdrawing your account! (New Products).(software package)(Brief Article)
June 1, 2002... Courtesy Overdraft Checking is a software package that makes it easier for banks to increase non-interest income by permitting good retail, and small-business customers to overdraw their accounts up to a predetermined threshold. More than...

New counter cards. (New Products).(Brief Article)
June 1, 2002... Counter cards by MegaGrafix of Erie, Pa., are made of gloss-laminated panels on photo-realistic paper. Easels or hanging systems are attached to the back of each card, and Literature racks may be attached, as well. For information, go to...

'Advanced' Household data saves time, money.(Brief Article)
June 1, 2002... Sedona Corp's new Advanced Householding option, available with Intarsia version 3.2, offers marketers an increase of six to 12 percent in household matching capabilities, eliminating many duplicate names and addresses, the company says. ...

Online verification for Direct mail campaigns.(Brief Article)
June 1, 2002... Here's a new way for a potential customer to determine whether your promotion is Legit: a Web-based verification protocol from Direct Marketing Solutions Inc. of Portland, Ore., offers recipients of authorized mailings a four-digit code and a...

Improving your bank's marketing committee meetings: tips from an ABA conference presenter. (ABA Resources).
June 1, 2002... Consider this scenario: That time of the month is rolling around again and you need to prepare for your bank's monthly marketing committee meeting. What will you discuss? What plans need to be reviewed? You haven't been thinking about future...

Certification in finance services marketing offered by ICB. (ABA Resources).(Institute of Certified Bankers)(Brief Article)
June 1, 2002... A professional certification for financial services marketing will soon be offered by the Institute of Certified Bankers (ICB), an ABA affiliate, according to a recent announcement. The name of the certification has not yet been decided. ...

Yes, marketing is strategic: general session highlights of the upcoming ABA Marketing Conference. (ABA Resources).
June 1, 2002... The strategic role of marketing will be the focus of general session speakers at this year's ABA Marketing Conference. The conference will be held Sept. 22-24 at Loews Miami Beach Hotel, Miami. Here are highlights of the seven general...

Entries due for the ABA-MN 2002 Advertising Awards Competition. (ABA Resources).
June 1, 2002... Don't forget that the entry deadline is June 28 for the ABA Marketing Network 2002 Advertising Awards Competition. Ad entries for the contest must have been published or broadcast for the first time during calendar year 2001. Awards...

ABA debuts 'Communications Tools' at website. (ABA Resources).(Brief Article)
June 1, 2002... If your bank ever has a need to "talk" to the community about financial topics in the news, there is a new resource that you can use. The resource is the Communications Tools page, located on the "members only" portion of the ABA website,...

Chapter calender 2002.
June 1, 2002... ABA Marketing Network has twelve affiliated regional chapters throughout the United States. Chapters provide educational and networking opportunities on a local level. The following is a list of existing chapters. If you are interested in...

Services directory.(marketing-related services for financial services industry)(Directory)
June 1, 2002... This Services Directory contains listings of firms and organizations that serve the financial services community ABA Bank Marketing does not endorse or make recommendations regard to the companies supplying their services. For further...

Heather Young. (Service Provider).(Market Line Associates)(Brief Article)
June 1, 2002... Market Line Associates of Atlanta appointed Heather Young as senior consultant, assisting with customer management duties. Prior to joining Market Line, she was vice president of Quaero Corp. in Atlanta.

William Secrest. (Service Provider).(Brief Article)
June 1, 2002... William Secrest was appointed director of client development for the western United States by Alcott & Routon, a nation-at direct marketing agency based in Nashville, Tenn. Secrest joined the firm from Quaero Corp. in Denver, a supplier of...

Banknorth Group Inc. (Mergers & Acquisitions).(Brief Article)
June 1, 2002... Banknorth Group Inc. of Portland, Maine, agreed to acquire Ipswich Bancshares Inc., parent company of Ipswich Savings Bank, Ipswich, Mass.

Dakota Bancshares. (Mergers & Acquisitions).(acquires Midway National Bank)(Brief Article)
June 1, 2002... Dakota Bancshares of Mendota Heights, Minn., owner of Dakota Bank and American State Bank in Minnesota, purchased Midway National Bank of St. Paul. Midway's trust division was subsequently sold to Securian Financial Group Inc., a subsidiary of...

Acxiom Corp. and D&B. (Alliances).(Dun and Bradstreet)(Brief Article)
June 1, 2002... Acxiom Corp. and D&B have expanded their original business alliance to enable Acxiom's customer data integration software to use D&B's business information and deliver D&B D-U-N-S numbers.

Centerpost Corp. of Chicago and HNC Software Inc., San Diego, Calif., agreed to an alliance that permits credit and debit card issuers to issue automatic fraud notification calls to customers. (Alliances).(Brief Article)
June 1, 2002... Centerpost Corp. of Chicago and HNC Software Inc., San Diego, Calif., agreed to an alliance that permits credit and debit card issuers to issue automatic fraud notification calls to customers. Notifications may be sent by voice, wireless,...