ABA Bank Marketing articles from July 2008

ABA Bank Marketing archives from July 2008

Leesport Bank, Pa., rebrands with six entities as a unified financial company.(Marketing News)
July 1, 2008... After a period of expansion through acquisition that started in 2000, Leesport Bank, Wyomissing, Pa., grew from a small community bank into a financial conglomerate consisting of seven discrete entities--including insurance, mortgage and...

Frost launches new brand campaign.(Marketing News)
July 1, 2008... Frost, the San Antonio, Texas-based financial service company noted for its distinctive brand advertising, has launched a new branding campaign. The primary purpose of the campaign is to increase awareness of Frost's range of services,...

White paper discusses use of Radio Frequency Identification (RFID) in the branch.(Marketing News)(Brief article)
July 1, 2008... A white paper on RFID (Radio Frequency Identification) technology in the branch has been released by NewGround, St. Louis. The paper reviews how financial institutions have begun to develop and apply RFID technology within their retail space,...

Debit card reward programs have room to grow.(Marketing News)
July 1, 2008... Debit card reward programs are not that widespread, according to a recent survey report from Synergistics Research Corp., Atlanta. Only three in 10 debit card holders say that they have some type of reward, discount or rebate associate with...

Need to reassure customers about your financial stability? Try ABA's communications kit.(American Bankers Association)(Brief article)
July 1, 2008... ABA has published a Safety and Soundness Communications Kit to help banks communicate with customers and the public at large about the safety of deposits. The kit, available free to ABA members, includes an issue summary, statement...

MFB Corp., parent company of MFB Financial, headquartered in Mishawaka, Ind., has merged with MutualFirst Financial Inc.(Mergers & Acquisitions)
July 1, 2008... MFB Corp., parent company of MFB Financial, head-quartered in Mishawaka, Ind., has merged with MutualFirst Financial Inc. MFB Financial has $501 million in assets and 14 locations in Saint Joseph, Elkhart and Hamilton counties, Indiana.

[Level.sup.5].(Service Providers)
July 1, 2008... [Level.sup.5], Atlanta, has announced the addition of four new employees, including Ryan Stancill, vice president of design; Matt O'Neal, senior market analyst; Joleen Duckett, technical services administrator; and Georgia Moore, research...

Fiserv Inc.(Service Providers)
July 1, 2008... Fiserv Inc., Brookfield, Wisc., has hired Don MacDonald as its first chief marketing officer. In this role, MacDonald will focus on refining the company's brand and product strategies, data analytics and client segmentation. The company...

Biometrics.
July 1, 2008... BIOMETRICS: Biometrically enabled ATMs have become immensely popular in Japan and have seen widespread adoption in India, Latin America and the Middle East. So when are they going to start appearing in North America? In the past, U.S. financial...

Customer satisfaction.(Brief article)
July 1, 2008... CUSTOMER SATISFACTION: Poor problem resolution, long wait times and additional fees all contributed to an overall decline in customer satisfaction with retail banks, according to the J.D. Power and Associates "2008 Retail Banking Satisfaction...

In-school banking program.(ABAMN 2007 Financial Marketing Awards: Financial Education, First Place, Asset Size #1 Billion to $5 Billion)(Brief article)
July 1, 2008... Institution: Sandy Spring Bank, Olney, Md. The purpose of the bank's In-School Banking Program is to promote financial education as well as to accomplish community outreach. The program was retooled recently to teach children about banking...

Hispanic marketing campaign.(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] Institution: American State Bank, Lubbock, Texas This campaign grew out of the bank's desire to become the bank of choice for Hispanic consumers in the market. The intent of the campaign was to promote the...

Key4women podcasts.(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] Institution: KeyBank, Cleveland Agency: Adcom Communications The goal of this effort was to position KeyBank as a diversity-conscious company and a financial industry leader in serving the female-owned...

F&M Bank Gold Crest customer program.(ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing, First Place, Asset Size $500 Million to $1 Billion)
July 1, 2008... [ILLUSTRATION OMITTED] Institution: F & M Bank, Clarksville, Tenn. Agency: BLF Marketing This program was created to retain and cross-sell the bank's most profitable customers and attract "move-up" clients by deepening wallet...

MountainViews Quarterly Newsletter.(MountainOne Financial Part)(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] Institution: MountainOne Financial Partners, North Adams, Mass. The newsletter was created to raise awareness of the holding company's four company partnership, which includes two banks (Hoosac Bank and...

Society's basic structure of influence is changing.(Marketing Solutions)
July 1, 2008... "Quitting smoking is strongly influenced by friends and spouses. A spouse who quits smoking makes one 67 percent less likely to smoke. A friend's quitting decreases one's chances of smoking by 36 percent... Over the past 35 years smokers...

Sorting out customers: a valuable technique for enhancing top-line revenue growth is to classify and pigeonhole your customers by various categories and demographic subgroups--and then focus on meeting the specific needs of these clusters.(Market Segmentation)(Cover story)(Company overview)
July 1, 2008... [ILLUSTRATION OMITTED] Research has shown that Hispanic and Afro-American customers prefer a fragrance in their laundry detergent. Using this information, Procter & Gamble developed a new fragranced detergent and marketed this product in...

You're the best! You don't have to spend a lot of money to attract and retain the most dedicated, talented and hard-working employees. All it takes is a simple, low-cost recognition effort. Here are examples of banks that are doing exactly this.(Employee Recognition)
July 1, 2008... [ILLUSTRATION OMITTED] Every bank wants to attract and keep the best employees. One effective way to do this is through an employee recognition program. The key to success is to tie the effort in with your organization's overall...

You should be on YouTube.
July 1, 2008... [ILLUSTRATION OMITTED] "Should we be on MySpace?" Perhaps someone at your bank has already asked you this question. With the list of new Web sites, online services and social networks--MySpace, YouTube, Facebook, LinkedIn, Gather, Eons,...

Jump start the big picture: when attempting to develop an effective strategic plan, every bank runs into three major problems that threaten to slow progress and dim the vision. Here's how to recharge and re-energize the effort.(Strategic Planning)
July 1, 2008... [ILLUSTRATION OMITTED] There are many obstacles to creating a profitable competitive strategic plan for a community bank; however, my experience teaches me that three things are more difficult and prevalent than others. I will discuss...

Think like a retailer: the first step in improving cross-sell is to create a dynamic space where customers want to linger, browse and shop for new products.(Fundamentals: Cross-Selling)
July 1, 2008... [ILLUSTRATION OMITTED] The retail industry holds the answers to a conundrum most financial institutions face--how to increase cross-sales. Much has been written about "retail banking," but how many financial institutions are actually...

Harland financial services adds mobile banking to its internet banking solution.(New Products)(Brief article)
July 1, 2008... Cavion Mobile Bank Professional is a new Web-based mobile banking solution that enables banks to appeal to these groups by offering customers account access and transactions via mobile devices. The application is offered by Harland Financial...

New report examines best practices in area of Direct Savings Accounts.(New Products)(Report)(Brief article)
July 1, 2008... An 85-page report entitled, "Direct Savings Accounts: A best Practices Review," is being offered by Corporate Insight, New York, a provider of competitive intelligence for financial services companies. The report contains 17 recommendations on...

Anti-phishing solution designed to assist community banks.(New Products)
July 1, 2008... As phishing attacks more frequently target the customers of community banks, these institutions need to develop effective communications programs for customers. Strike-Phish is the name of a product designed to protect community banks...

Getting ahead of attrition risk.(Customer Retention)
July 1, 2008... Practices such as customer satisfaction indexing, mystery shopping, transactional surveys, etc. have been the mainstay of attrition management for years. However, these only provide a snapshot of time and in most instances, it is of a time and...

Customer satisfaction: at a crossroad.(Customer Satisfaction)
July 1, 2008... Like many bank marketers today, I am always sifting through information on trends in our industry that might point the way from being a good bank toward become a great one. This information comes from a variety of sources including articles in...

Smile! You're on the cover of an ABA brochure!(MARKETING edge)
July 1, 2008... Look carefully the next time you receive a promotional brochure from the ABA Professional Development. That cover photo may depict someone you know. [ILLUSTRATION OMITTED] That's because a group of Marketing Network members last year...

2008 ABAMN calendar.(MARKETING edge)(Calendar)
July 1, 2008... September 14-16, 2008 ABA Marketing Conference Hyatt Regency Denver at Colorado Convention Center Denver This conference delivers valuable, in-depth content to help you and your financial institution to succeed. With content...

Services directory.(Directory)
July 1, 2008... This Services Directory contains listing of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
July 1, 2008... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....