ABA Bank Marketing articles from July 2007

ABA Bank Marketing archives from July 2007

Direct mail: how can the community bank compete? After studying three year's worth of direct mail sent by banks, a marketer concludes that large banks are pursuing an aggressive 'saturation' strategy.(Marketing: News)
July 1, 2007... A database marketer collected over a three-year period all bank promotions and credit card solicitations he received at home and at the office. He did this because he was curious about the patterns of direct mail sent to typical bank customers....

Digital signage works best in conjunction with other merchandising.(Marketing: News)(Brief article)
July 1, 2007... Digital signage is more successful when it is used in conjunction with other types of merchandising, according to a recent study by NewGround, St. Louis, Mo. NewGround, which provides design/build and retail services for the financial...

American River Bankshares.(Banks)(Diana Walery promoted to vice president )(Brief article)
July 1, 2007... [ILLUSTRATION OMITTED] Diana Walery has been promoted to vice president and director of corporate communications at American River Bankshares, the parent company of American River Bank, and its divisions, Bank of Amador and North Coast...

Epic Bancorp.(Banks)(Mark Chapman appointed as vice president and director of marketing)(Brief article)
July 1, 2007... [ILLUSTRATION OMITTED] Mark Chapman has been named first vice president and director of marketing, a newly created position, for Epic Bancorp., San Rafael, Calif. Epic is the parent company of Tamalpais Bank (assets: $459 million), San...

TIB Financial Corp., parent of TIB Bank, Naples, Fla., has acquired The Bank of Venice, Venice, Fla.(Mergers and Acquisitions)
July 1, 2007... TIB Financial Corp., parent of TIB Bank, Naples, Fla., has acquired The Bank of Venice, Venice, Fla. The Bank of Venice will continue to operate as a separate bank, under a separate charter. The acquisition will give TIB Financial a total of 19...

NetBank Inc., Atlanta, the parent company of NetBank, has agreed to purchase the assets and assume the liabilities of EverBank, a federal savings bank that is a subsidiary of EverBank Financial Corp., a privately held financial services holding company in Jacksonville, Fla.(Mergers and Acquisitions)
July 1, 2007... NetBank Inc., Atlanta, the parent company of NetBank, has agreed to purchase the assets and assume the liabilities of EverBank, a federal savings bank that is a subsidiary of EverBank Financial Corp., a privately held financial services holding...

Appalachian Community Bank, F.S.B.(New Banks)
July 1, 2007... Appalachian Bancshares Inc., the holding company of Appalachian Community Bank, Ellijay, Ga., has opened a new federally charter thrift subsidiary, Appalachian Community Bank, F.S.B. The thrift's operations are based in McCaysville, Ga.

Sundin Associates.(Service Providers)(Kristin S. Brandt promoted to vice president )(Brief article)
July 1, 2007... [ILLUSTRATION OMITTED] Kristin S. Brandt, CFMP, has been promoted to vice president at Sundin Associates, an advertising and marketing firm that serves community financial institutions in New England. The agency is located in Natick, Mass....

CheckFree Corp., Atlanta, Ga., has entered into an agreement to purchase Corillian Corp., Portland, Ore.(Service Providers)
July 1, 2007... CheckFree Corp., Atlanta, Ga., has entered into an agreement to purchase Corillian Corp., Portland, Ore. The acquisition will bring together CheckFree's electronic billing and payment and online transaction services with Corillian's widely used...

Correction.(Marketing News)(Correction notice)
July 1, 2007... The wrong headline was accidentally placed on one of the marketing campaigns that was published in the May 2007 "Idea Bank" Department in ABA Bank Marketing magazine. The headline for the "Your Bank for Life" campaign from Orion Bank, Naples,...

Survey explores how to keep a brand strong.(Marketing News)(Association of National Advertisers)(Survey)(Brief article)
July 1, 2007... Even if you have a strong brand today, you have to continually maintain it in order to keep it strong for tomorrow, according to a new survey report released by the Association of National Advertisers, New York. The survey was designed to...

Contactless cards may have a future in small payments of less than $5.(Marketing News)(reports of Synergistics Research Corp.)(Brief article)
July 1, 2007... Consumers express a willingness to use contactless credit or debit cards for cash purchases of less than $5--for coffee, fast food, transit fares or convenience store purchases--according to a new study from Synergistics Research Corp.,...

Greensburg Bank bounces back after the town was destroyed by tornado.(Marketing News)(Brief article)
July 1, 2007... [ILLUSTRATION OMITTED] Despite the destruction of the Greensburg State Bank building during a tornado May 4 in Greensburg, Kan., bank employees set up a table and were back in business the following Monday morning. Working with its...

Online bill pay yields greater returns than online banking alone, study says.(Marketing: News)
July 1, 2007... Customers who pay bills through their bank's website are more satisfied with the bank and the online banking experience than those who don't, according to a new study from Foresee Results, Ann Arbor, Mich., and Forbes.com. Also these same...

Smart loan campaign.(ABAMN 2006 Financial Marketing Awards: First Place, Humor, Assets Over $1 Billion)(Community Savings Bank )(Brief article)
July 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Community Savings Bank, Red Deer, Alberta, Canada Assets: $2.4 billion The objective of this campaign was to generate $8.5 million in new loans over a 10-week period. The concept was that...

Cash management mailer.(ABAMN 2006 Financial Marketing Awards: First Place, Financial Education, Assets Over $1 Billion)
July 1, 2007... [ILLUSTRATION OMITTED] Institution: Harris Bank, Chicago Assets: $37 billion Agency: Slack Barshinger This program had two objectives: First give mid-market businesses an opportunity to thoughtfully consider their approach to...

Men in banking video.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Internal Branding, Assets Over $1 Billion)(Brief article)
July 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Capital City Bank, Tallahassee, Fla. Assets: $2.6 billion The bank made this video in the form of a movie "trailer" for viewing during a special event hosted at the bank's headquarters. At the...

Added value campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Humor, Assets Over $1 Billion)(Brief article)
July 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Middlesex Savings Bank, Natick, Mass. Assets: $3.2 billion While other banks offered incentives ranging from bobblehead dolls to electronic gadgets to encourage consumers to switch, Middlesex...

Customer acquisition campaign.(ABAMN 2006 Financial Marketing Awards: First Place, Customer Acquisition Marketing, Assets Under $500 Million)
July 1, 2007... [ILLUSTRATIONS OMITTED] Institution: Paragon National Bank, Memphis, Tenn. Assets: $210 million A recently opened bank, Paragon launched this campaign to increase awareness of the bank among targeted prospects and to take ownership...

Moving kit campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Customer Retention Marketing, Assets Under $500 Million)(KSB Bank)(Brief article)
July 1, 2007... [ILLUSTRATIONS OMITTED] Institution: KSB Bank, Keokuk, Iowa Assets: $94.5 million The bank was faced with two problems: At the same time it was hit with the closing of its busy grocery store branch, it was also forced to...

Kid retirement program.(ABAMN 2006 Financial Marketing Awards: Honorable Mention, Humor, Assets Under $500 Million)(Brief article)
July 1, 2007... [ILLUSTRATION OMITTED] Institution: Bank of Botetourt, Buchanan, Va. Assets: $237 million In developing this campaign, the bank started with the premise that it wanted to choose a theme that was both eye catching and memorable....

Summer's here--what are the plans for 2008?(Marketing Solutions)
July 1, 2007... In these dog days of summer, there may be a little time off to read, relax and even think In today's fast paced, meeting-to-meeting, multitasking, Blackberry carrying, iPod listening world, such time is truly to Be treasured. Come autumn, the...

Remote possibility: Remote Deposit Capture (RDC) is all the rage these days. The financial people like two things: savings and additional noninterest income. But the big opportunity for marketing lies in the ability to cross-sell other products.(New Technology)
July 1, 2007... [ILLUSTRATION OMITTED] The Federal Reserve has called it "the most important development the U.S. banking industry has seen in years." It's called "remote deposit capture" (RDC), and today it is one of the most actively adopted...

All about smarketing: sales + marketing = smarketing. It's what you get when sales and marketing work together cooperatively.(Sales and Marketing)
July 1, 2007... [ILLUSTRATION OMITTED] Things have evolved significantly from the time when many of us started our financial services marketing careers. Three decades back, some of our greatest worries involved making certain there were enough dog...

Starbucks vs. Dunkin' Donuts: when you translate your bank's brand and strategy into style and action that consistently engage target customers and gain their trust, you are designing a 'customer experience.'.(Customer Experience)
July 1, 2007... [ILLUSTRATION OMITTED] Starbucks and Dunkin' Donuts. Their basic coffees taste a little different; their customer experiences are significantly different--from store lighting to coffee options to food choices to team members' raps with...

Stick to basics: the stakes are high for banks to retool their Web sites so that they are easier to find and simpler to use. The winning solution: focus on the design fundamentals.(Website Design)(Survey)
July 1, 2007... Now, more than at any time in the past, a bank's ongoing viability, success and soundness hinge on the usability, security and efficacy of your Web site. The Internet is becoming old hat, and many bankers are falling into the complacency that...

Living with anti-spam rules: don't expect to succeed at e-mail marketing until you first understand the requirements of the federal CAN-SPAM Act.(Fundamentals: Telephone and E-Mail Compliance)
July 1, 2007... [ILLUSTRATIONS OMITTED] In previous articles, we've covered compliance issues relating to marketing by telephone or fax. Now it's time to discuss e-mail marketing--showing how it is impacted by the federal CAN-SPAM Act., which became...

Monitor the front door to "close" the back door.(Customer Retention)
July 1, 2007... Most financial institutions are aware of "how many" people leave the bank, yet fewer are aware of "why" they leave. I will share a secret... for most, the reason these people "leave" is the same for why they "came" in the first place. If they...

Something for everybody: vacation package incentives that include new customers, existing customers ... even employees.(New Products)
July 1, 2007... Afraid to offer an incentive to new customers because you think you might antagonize existing ones? bank in Wisconsin earlier this year offered a vacation package to new ix)me equity loan customers (minimum of $10,000) and also made it possible...

Educational video on HSAs created for use on bank websites.(New Products)(Brief article)
July 1, 2007... An education video entitled, "Teaching Health Savings Account Principles," is the fourth on the topic of health savings accounts to be released by ClickVue, Raleigh, N.C. The company specializes in producing interactive videos for financial...

Trial program: customers use their cell phones for secure online banking.(New Products)(Brief article)
July 1, 2007... Selected customers at a community bank in Oregon are participating in a trial program that enables them to conduct online banking--transferring funds, paying fills and making point of sale transactions--from mobile handsets. The financial...

EDP software offers consistent, personalized customer communication.(New Products)(enterprise document presentation software)(Brief article)
July 1, 2007... Banks can take information about their customers from their customer relationship management (CRM) systems and use it to send out business correspondence that acts as a personalized marketing vehicle. Banks can do this by using Persuasion, a...

PAYjr is a free online allowance and chore management system for teens.(Product File)(Brief article)
July 1, 2007... PAYjr is a free online allowance and chore management system for teens. The system is designed to help parents teach their teenagers how to manage their allowance and develop better spending habits. Parents can assign chores and associate...

Program offers mastercard issuers targeted promotions to drive usage.(Product File)(Brief article)
July 1, 2007... Issuers of MasterCard can now design customized promotions to reach highly targeted groups of cardholders and thereby encourage card usage, according to MasterCard Advisors LLC, the professional services arm of MasterCard Worldwide. The group...

Finding a metric that gauges success.(Customer Satisfaction)
July 1, 2007... Since reading Jim Collins' classic study, "Good to Great," we have been working in our bank to come up with our version of Walgreens' all-encompassing "profit per customer visit" measure which drives the pharmacy's business model. Collins...

How marketing can support the sales effort.(MARKETING edge)
July 1, 2007... Maybe you've had this experience: You design brochures for the bank's sales people. From your point of view, the materials are wonderful. They explain the features and benefits of a new product being promoted in an upcoming campaign. After the...

2007 ABAMN calendar.(MARKETING edge)(Brief article)(Conference notes)
July 1, 2007... September 16-18, 2007 ABA Marketing Conference Baltimore Marriott Waterfront, Baltimore This conference delivers valuable, in-depth content to help you and your financial institution to succeed. With content developed by an...

Services directory.(Directory)
July 1, 2007... Austin & Williams Advertising & Marketing Award winning & results-oriented advertising, marketing & public relations. Ask for Ken Greenberg: (888) 281-9200 x105; ken@austin-williams. com; www.austin-williams.com Directory Assistants Inc....

Continuing education quiz.
July 1, 2007... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.0 hour of...