ABA Bank Marketing articles from July 2005

ABA Bank Marketing archives from July 2005

Online stations: part of Wells Fargo's strategy of 'anytime accessibility'.(Marketing News)(online banking service)(Brief Article)
July 1, 2005... Customers at Wells Fargo & Co. triple their online banking and bill-pay usage when an "online station" is installed in the local branch. The station is a digital data center that allows customers to access the Internet in order to enroll in...

First Data Corp.(Bill Hernandez joins the electronics payment company )(Brief Article)
July 1, 2005... Bill Hernandez has joined First Data Corp. as executive vice president of strategic financial services in the card issuing services group. He will have primary responsibility for securing new processing agreements in the financial institution...

Merkle Inc.(New Name)(Merkle Direct Marketing Inc to Merkle Inc.)(Brief Article)
July 1, 2005... Merkle Direct Marketing, Lanham, Md., a database marketing agency, formally changed its name to Merkle Inc., to reflect the company's transition into a full-service database marketing agency. Along with the new name, Merkle has strategically...

Use creative design to build brand equity.(Marketing News)
July 1, 2005... On a simple level, design is the visual tool that a financial institution uses to grab a customer's attention. It is what makes the bank look "good." But, on a deeper level, design that is purposeful and effective is an integral component...

Milwaukee bank develops new processes to involve employees in new brand.(Marketing News)
July 1, 2005... When it decided earlier this year to update its brand identity, Park Bank, a commercial institution in Milwaukee, (assets: $650 million) took a couple of extra steps to encourage a new "shared vision" among employees. The bank's new...

Corrected e-mail address.(Correction Notice)
July 1, 2005... The e-mail addres for Orlando Hanselman, the author of "Who's the Fairest of Them All?" (ABA Bank Marketing, June 2005) appeared in the magazine incorrectly. The correct address is orlando.hanselman@ips-seodero.com.

Print single.(Idea Bank)(Wilesmith Advertising/Design gets award)(Brief Article)
July 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Bank: Just One Institution: Fidelity Federal Bank & Trust, West Palm Beach, Fla.; 47 locations Assets: $5 billion; 18 locations Agency: Wilesmith Advertising/Design,...

Television: single.(Idea Bank)(Brief Article)
July 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Free Checking Child Institution: Zions Bank, Salt Lake City Assets: $10.6 billion; 135 locations in two states Agency: Richter 7, Salt Lake City This branding ad...

E-commerce.(Idea Bank)(Brief Article)
July 1, 2005... Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Institution: ING Bank, FSB, Wilmington, Del. Assets: $19.1 billion Agency: Creative Priority, New York "We have a very straightforward brand, and maintaining our...

It's the emotion, stupid.(Marketing Solutions)
July 1, 2005... Emotion seems to be having a bad decade. Emotional customers, emotional employees or emotional debate: When the subject comes up in business settings lately, "emotional" is rarely a compliment. Recent management practice has tended to...

To arms! A handful of banks have evolved into specialists for the military customer. How they market themselves and provide service to this niche segment offers lessons for other financial institutions.(Banking industry's services and marketing)
July 1, 2005... Here's your mission: Create banking services for a desirable segment of customers who maintain a household in the United States and work for an extremely stable and dependable employer, but who have unusual travel habits and lifestyles. These...

Acing the PR test: last year, Zions First National Bank, Salt Lake City, won a national award for its "Zions Pays for A's" public relations campaign. Here's how the program was created and how it fits in with this $10.6 billion institution's efforts to differentiate itself from competitors.(Regional Banks)
July 1, 2005... In 2004, Zions First National Bank, Salt Lake City, submitted an entry in the public relations category in the annual ABA Ad Award contest. The submission, entitled "Zions Pays for A's," was honored with the "best of show" award. Rob...

Non-shock therapy: how one community bank successfully realigned its employees' attitude toward sales through a technique that sidestepped sudden, jolting changes.(Sales Culture openion)
July 1, 2005... For years, community banks have been struggling with the issue of building "sales culture." For some, it has been a frustrating experience, with multiple failures and limited successes. But, the creation of a sales culture does not have to be...

A switch in time: you can attract big deposits by making it convenient for prospects to transfer their accounts to your financial institution. Banks today are using a variety of approaches to accomplish this goal.(Switch Kits)(Editorial)
July 1, 2005... What's New with Switch Kits? Editor's Note: In this article, we sample some of the different programs that banks today are using to encourage prospects to switch accounts to their financial institutions. One bank opted for a traditional...

Postage due: a guide to avoiding unpleasant and costly direct mail surprises when using the U.S. Postal Service.(Postal services Prices Increases)
July 1, 2005... On April 8, the United States Postal Service (USPS) requested a 5.4 percent increase to almost all categories of mail. First-class mail could increase from 37 cents to 39 cents. Since postage is the single largest expense in nearly every...

Program enables banks to measure retention improvement.(MarketMatch Announced Balance2Grow)(Brief Article)
July 1, 2005... If your bank is embarking on a program to improve retention, and therefore bolster revenue and growth, your institution is going to need measurements to track and manage progress towards these goals. MarketMatch of Dayton, Ohio, has...

Online banking provider introduces funds transfer with aggregation.(Online Fund Transfer)(Brief Article)
July 1, 2005... A funds transfer product has been added to the Internet banking suite offered by Digital Insight, Calabasas, Calif. The product is called Funds Transfer with Aggregation by CashEdge (a company partner since 2002). The product facilitates...

Offering loyalty rewards at no cost to the bank.(Financial services Can offer rewards)(Brief Article)
July 1, 2005... Want to reward your loyal customers on an ongoing basis--but without the expense of a full-blown loyalty program? One possible solution is RewardsCash Plus from Trilegiant Loyalty Solutions (TLS), Richmond, Va., in collaboration with...

New ID authentication tool uses nontraditional data sources.(Authentication methods)(Brief Article)
July 1, 2005... How long have you lived in the municipality? Do you own any real estate? What type of motor vehicle do you own? With unintrusive questions like these, a new product called Instant ID Q&A allows banks to reliably and instantaneously...

Early Detection System.(Product File)
July 1, 2005... The Early Detection System from Austin Logistics Inc., Austin, Texas, has been incorporated into First Data Corp.'s credit card processing system. The alliance gives First Data's customers the capacity to reliably predict revenue, varying...

Beyond customer satisfaction.(Banking Marketing Industry's Customer Relations)
July 1, 2005... Recent articles in the American Banker and The Wall Street Journal have focused on the importance of going beyond tracking of customer satisfaction. They talk about taking the extra step of gauging "client loyalty." The idea here is that banks...

What's new with the marketing network?(Maggie Kelly Management in Banking marketing)
July 1, 2005... Earlier this year, Maggie Kelly was named as the new director of marketing for ABA's Professional Development Group. Part of her responsibilities includes overseeing the marketing of the ABAMN. Marketing Edge posed some questions about the...

Need a bank marketing reference tool? Access the ABAMN Resource Page.(Online Acess)(Brief Article)
July 1, 2005... The ABAMN Marketing Resource Page provides information about trends and developments within the industry. It also offers a wide variety of professional marketing resources to assist members. To access the page, log on to the ABAMN website,...

ABA Marketing Network chapters.(Brief Article)
July 1, 2005... ABA Marketing Network has eight affiliated regional chapters in the United States. Chapters provide educational and networking opportunities on a local level. Membership in a local chapter is separate from membership in the national ABA...

ABAMN calendar 2005.(Marketing Edge)(Calendar)
July 1, 2005... September 7-9 ABA Marketing Conference Loews Miami Beach Hotel Miami, Fla. "Critical Thinking to Differentiate Your Bank" * Customercentric marketing. * Strategic and Practical Solutions. * Attracting and...

Chapter events 2005.(Marketing Edge)(Calendar)
July 1, 2005... New England Chapter Contact: Jim Pannos (603) 625-2443; e-mail: jpannos@pannosmarketing.com or Linda Dinkel (978) 852-0194; e-mail Linda.dinkel@verizon.net Oct. 21 Fall Conference Mansfield, Mass. Penn/Jer/Del Chapter ...

Penn-Jer-Del Chapter announces winners of marketing and ad award contest.(Brief Article)
July 1, 2005... The Penn-Jer-Del Chapter of the ABAMN has announced the winners in its annual marketing and advertising contest. The 2005 Eureka! Awards were given to financial institutions and their suppliers who produced marketing and advertising used in...

Welcome new ABA Marketing Network members.(Marketing Edge)(Directory)
July 1, 2005... Alison C. Morford ACTON Marketing LLC Lincoln, Neb. Amy Giroux South Adams Savings Bank Adams, Mass. Antoinette Stevens Chemung Canal Trust Co. Elmira, N.Y. Ashley Rowland Spirit Bank Tulsa,...

Media planning and buying.(Communications Q&A)
July 1, 2005... Q: We've always handled our own media buying, but our ad budget has grown, and we're considering hiring an expert. Is this is a good move for a regional bank? A: Media planning--determining how much to spend and where to spend it--though...

Services directory.(Directory)
July 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.(ABA Bank Marketing)
July 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....