ABA Bank Marketing articles from July 2004

ABA Bank Marketing archives from July 2004

Branch design trends: more color and softer shapes.(Marketing News)(Brief Article)
July 1, 2004... What's new in branch interior design? Two trends are dynamic color schemes and soft-form shapes, according to Kevin Blair, president of NewGround Resources Inc., a design/build and branding firm for financial institutions. The company's main...

Due diligence on new products, services is inadequate at some banks, OCC warns.(Marketing News)(Office of the Comptroller of the Currency)(Brief Article)
July 1, 2004... Adding new products and services without sufficient due diligence has recently caused dozens of banks, both large and small, to suffer financial problems, the Office of the Comptroller of the Currency warned this spring. The OCC...

Bank of the future.(MC Financial Bank's new Park Ridge banking center)(Brief Article)
July 1, 2004... Bank of the Future: MC Financial Bank's new Park Ridge banking center in suburban Chicago is serving as an "idea center" for developing testing, and implement new service, sales and technologies for financial institutions. The branch was...

Discover seeks bank partners.(Brief Article)
July 1, 2004... Discover seeks bank partners: The Discover/NOVUS Network says it is open to financial institutions of all sizes that want to partner and issue credit, debit, stored value and other payment types on the network. "Given Discovers attractive cost...

Sarbanes-Oxley: will it add to the finance department's role in marketing?(Marketing News)
July 1, 2004... Implementation of the federal Sarbanes-Oxley Act may accelerate a trend toward greater involvement by finance in the marketing department, predicts a software vendor. Bank marketing departments in recent months have been receiving more...

Riverside Bank.(Banks)(Brief Article)
July 1, 2004... Susan Hoskins has been named senior vice president of retail management at Riverside Bank, Fort Pierce, Fla. Her responsibilities are to implement and manage the bank's customer relationship management system and to develop new products,...

Market Insights Inc.(Service Providers)(Brief Article)
July 1, 2004... John Kurtz has been named director of sales at Market Insights Inc., Chicago. The company is an information, research and planning consultant for the financial services market.

A business-checking pitch.(Letter Doctor)
July 1, 2004... Here is an evaluation of a letter from Wachovia selling the bank's business checking account to business prospects. (1) Physical letter setup, The overall "look" of this letter makes it inviting to the prospect to read: It is one page and...

Rancher.(TV Single)(Brief Article)
July 1, 2004... Institution: Zions Bank, Salt Lake City Assets: $10.5 billion; 151 locations in Utah and Idaho Agency: Richter7, Salt Lake City Two years ago, Zions became the exclusive local sponsor in the financial services category of the...

Branding Campaign, 2002.(TV Series)
July 1, 2004... Institution: Zions Bank, Salt Lake City Assets: $10.5 billion; 151 locations in Utah and Idaho Agency: Richter7, Salt Lake City

Teacher.(TV Single)
July 1, 2004... Institution: Zions Bank, Salt Lake City Assets: $10.5 billion; 151 locations in Utah and Idaho Agency: Richter7, Salt Lake City

Familiar Faces.(TV Series)
July 1, 2004... Institution: Sun West Bank, Las Vegas Assets: $249 million; five locations Agency: Kirvin Doak Communications, Las Vegas This was an image and awareness campaign designed to promote the bank's services by showcasing the bank...

It Comes with a Lake.(Print Series)(marketing of Central Bank of the Ozarks)(Brief Article)
July 1, 2004... Institution: Central Bank of the Ozarks, Osage Beach, Mo. Assets: $380 million; seven locations Agency: Hanna Stanley St. John Advertising, Columbia, Mo. The bank targets mortgage customers who might be interested in moving to the...

Doctors' Kit.(Sales Promotion)(Grabill Bank)(Brief Article)
July 1, 2004... Institution: Grabill Bank, Grabill, Ind. Assets: $475 million; seven branch locations Agency: Big Advertising & Design, Fort Wayne, Ind. Some time last year, a real estate agent asked one of the bank's loan officers for some of the...

Receive recognition for your creative work.(Sales Promotion)
July 1, 2004... Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual Advertising Awards Competition sponsored by the ABA Marketing Network....

Looking for a few good metrics.(Marketing Solutions)
July 1, 2004... Dad, now don't freak out." It was after midnight and my youngest daughter, who is in college 600 miles from home, was on the phone. "There has been a wreck in my car." As my brain booted up from a deep sleep, I remembered she was away from...

Formal recognition programs are often outdated.(Rewarding Employees)
July 1, 2004... Editor's Note: This is the first of a three-part series on employee recognition. What is happening today to recognition programs? Most employees today perceive formal recognition programs, once a source of great pride and prestige, as...

Sizing up the competition: in the past, a competitive analysis consisted of looking over the other banks in your geographic market. Today, updated assessments need to include national institutions as well as Internet companies and nontraditional financial services providers.(Competitive Intelligence)(Cover Story)
July 1, 2004... Nicholas Vaglio has a lot of competition to analyze. As the vice president of marketing for Wachovia's commercial banking in a five-state area, he's working with the image of "the big bank with the hammer." Yet, his toughest competitors are...

Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability.(Branch Design)
July 1, 2004... Problem: You need a location for a new branch. You have completed your demographic survey and you have a fairly good idea where the branch needs to go geographically, say within a half-mile radius. Within this target area, you have identified...

A blueprint for charitable giving: corporate donations, community relations and marketing are all more efficient when you integrate them as part of a unified strategic plan.(Public Relations)(Column)
July 1, 2004... We all know this truism: Effective community relations and charitable-giving programs can boost both your image and your business. But some banks fail to recognize how important it is to integrate these programs with other marketing activities....

Next in line! Despite earlier predictions of its demise the teller queue today continues to meander through our lobbies. But emerging technology is starting to reshape it. Here's where the line is headed.(Lobbies)
July 1, 2004... The teller line. Ten years ago, the consensus was that it would be gone by now--or certainly greater diminished. After all, with ATMs, online banking and other new channels, customers would have no reason to enter the branch. Well, it's...

Don't sell your bank short; creating an effective sales supervisory system allows your institution not only to increase revenue and profit, but also to differentiate itself from the competition.(Fundamentals: sales management)
July 1, 2004... A sales management system either works, or it doesn't. There are no quick fixes when your bank stumbles in connection with challenges like increasing sales, growing revenues and profits, cross-selling, retaining customers and transforming...

Large banks scoring better on customer satisfaction.(Customer Satisfaction)
July 1, 2004... The banking industry's customer satisfaction scores are on an upswing, according to the latest American Customer Satisfaction Index (ACSI). The reason is that the CEOs of the nation's largest banks, which this survey covers, are focused these...

A Back-to-school marketing idea.(New Products)(AllDorm Inc. dry-erase boards)(AngelPoints Enterprise Volunteer Solutions)
July 1, 2004... If you have visited a college dormitory recently, you may have noticed the popularity of dry-erase message boards. Students attach these boards to the outside of their doors and use them to leave messages for one another. Now, a company...

Prove advertising success: measure it!(Communications Q&A)
July 1, 2004... Q: We're about to launch our biggest advertising campaign ever, and it will be important to document specific, tangible results. Where should I begin? A: Begin by establishing benchmarks before you launch the campaign. By taking an...

Sweating the small stuff: acquiring and retaining small-business customers.(Marketing edge)(Interview)
July 1, 2004... Almost every bank these days is working hard to acquire and keep small-business customers. The reality is that small business is profitable business. This year's ABA Marketing Conference, which will be held Sept. 12-14, will include a...

The ABA Marketing Cconference: still have time to register.(Marketing Edge)(American Bankers Association)(Brief Article)
July 1, 2004... Other 'Must Attend' Conference Workshops Here's a sample of some of the other workshops that will be presented at the ABA Marketing Conference, Sept. 12-14. The event will be held at the Hyatt Regency Scottsdale Resort at Gainey Ranch,...

Truth of the matter.(Marketing Edge)
July 1, 2004... On a recent business trip, I had a layover in the Atlanta airport. While waiting at the gate, I overheard a salesman's telephone conversation. He was speaking to who I presumed to be a banker about having to "make good" on a service that the...

Get smart about credit.(Marketing Edge)(Brief Article)
July 1, 2004... A Chance for Banks to Teach Young People about Responsible Credit Use Under a new program, bankers have an opportunity to provide good community relations while, at the same time, tapping the youth market so essential to future business....

Correction.(Marketing Edge)(Correction Notice)
July 1, 2004... The following new member's name was spelled incorrectly when it appeared in the May issue. The correct listing: Fred C. Driver, d.trio marketing group, Minneapolis.

Calendar 2004.(Marketing Edge)(Calendar)
July 1, 2004... Sept. 12-14 ABA Marketing Conference Hyatt Regency at Gainey Ranch Scottsdale, Ariz. Oct. 3-6 ABA Annual Convention Marriott Marquis, New York

Chapter events 2004.(Marketing Edge)(Calendar)
July 1, 2004... Florida Chapter Contact: Pam Ricco (850) 224-2265; e-mail, pricco@flbankers.net July 15-16 Summer Marketing Seminar, Grand Hyatt-Tampa Bay, Tampa, Fla. Topics: Direct mail strategies--list generation and...

New ABA marketing network members.(Marketing Edge)(American Bankers Association)(Brief Article)
July 1, 2004... Regina Smith, Mercantile Bankshare Corp., Baltimore. John Barranttini, National Bank of Vernon, Vernon, N.Y. Paul Denny, ACTON Group Ltd., Lincoln, Neb. Joyce Egbire-Molen, Deutsche Bank North...

The 2004 CFMP exam schedule.(Marketing Edge)
July 1, 2004... There are two dates remaining in this year in which marketers can take the exam for the Certified Financial Marketing Professional (CFMP). According to The Institute for Certified Bankers (ICB), these dates am Sept 12 and Sept 17. The...

New report details: Best Practices in Immigrant Lending.(Brief Article)
July 1, 2004... Interested in lending to the immigrant community? The ABA has released a new report entitled, "Best Practices in Immigrant Lending." The report examines the practices of 12 banks from across the country that have successfully provided solid,...

Services directory.(Directory)
July 1, 2004... This Service Directory contains listings of firms and organizations that service the financial services community. ABA Banking Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
July 1, 2004... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....