ABA Bank Marketing articles from July 2002

ABA Bank Marketing archives from July 2002

Craig Hamway. (Service Providers).(FISI-Madison Financial)(Brief Article)
July 1, 2002... Craig Hamway was named senior vice president of strategic development at FISI-Madison Financial in Franklin, Tenn. Hamway, who joined the firm in 1995, had previously been senior vice president of strategic and business development.

John Arato. (Service Providers).
July 1, 2002... Hypercom Corp., a provider of electronic payment systems, promoted John Arato to the position of senior vice president of sales and marketing for Golden Eagle Leasing, Hypercom's wholly owned micro-ticket Leasing subsidiary. Arato has been at...

Webb Edwards. (Service Providers).(elected to board of Securian Financial Group)(Brief Article)
July 1, 2002... Webb Edwards, president of Wells Fargo Services Co., was elected to the board of directors of Securian Financial Group Inc., parent company of Minnesota Life Insurance Co. He will serve on the board's audit and investment committees.

Acquisitions.(Banknorth Group of Portland, Maine, to acquire Bancorp Connecticut Inc.)(Brief Article)
July 1, 2002... Banknorth Group of Portland, Maine, will acquire Bancorp Connecticut Inc. of Southington, Conn., for $157 million. The transaction is expected to be completed in the third quarter of 2002. Banknorth says it expects to achieve cost savings of 25...

Alliances.(Sedona Corp. licensing agreement with Financial Services Inc.)(Brief Article)
July 1, 2002... Sedona Corp, provider of Intarsa CRM software, has licensed Financial Services Inc. to offer Intarsa with its data processing services. FSI is a service bureau of Kirchman Corp., a supplier of automation and compliance services.

Elrick & Lavidge, the marketing research division of Aegis Communications Group Inc. (Awards).
July 1, 2002... Elrick & Lavidge, the marketing research division of Aegis Communications Group Inc., has been sold to Taylor Nelson Sofres plc, a British marketing information firm. Key personnel from Elrick & Lavidge will be offered positions with TNS...

Gary Nelson. (Awards).(receives first Southwestern Christian University Entrepreneur of the Year award)(Brief Article)
July 1, 2002... Gary Nelson, president of Advanced Financial Solutions in Oklahoma City, received the first Southwestern Christian University Entrepreneur of the Year award. The award is presented to a leader who "gets extraordinary things accomplished in an...

Clarke American Checks Inc. (Awards).(receives Malcolm Baldridge National Quality Award for 2001)(Brief Article)
July 1, 2002... Clarke American Checks Inc. received the Malcolm Baldridge National Quality Award for 2001 in the manufacturing category. The company produces more than 10 billion checks a year for more than 4,000 banks, credit unions and other financial...

Canandarigua National Bank and Trust. (Awards).(TV spot wins 2002 Telly award)(Brief Article)
July 1, 2002... A thirty-second television spot for Canandaigua National Bank and Trust, Canadaigua, N.Y., received the 2002 Telly award for outstanding non-network and cable commercials. The bank is a full-service community institution celebrating 115 years...

High touch is back--with a high-tech sheen. (Marketing News).(Community banks are losing deposit race)(Brief Article)
July 1, 2002... Community banks are losing the deposit race. A study by Grant Thornton LLP shows that banks with assets of less than $1 billion held less than a quarter of the nation's deposits as of mid-year 2001 compared to more than a third of alt deposits...

Small businesses kill trees. (Marketing News).(small businesses are slow to use electronic billing)(Brief Article)
July 1, 2002... Perhaps that's putting the issue a little severely, but the fact remains, says Leon Majors, president of ESP Consulting in Salisbury, Md., that 94 percent of all small-business bills are printed on paper--and that's a lot of trees biting the...

Protect your windfall. (Marketing News).(interpreting consumer behavior allows banks to retain assets)(Brief Article)
July 1, 2002... If, like many other banks, you experienced a growth in deposits and new accounts following the events of Sept. 11, 2001, Andy Daniell has a message for you: Easy come, easy go. Daniell, who is vice president for analytical services at...

Online banking--at the bank. (Marketing News).(First State Bank in East Detroit)(Brief Article)
July 1, 2002... Do you have a PC in your lobby to introduce customers to online banking? First State Bank in East Detroit has gone one step further. Free-standing kiosks in the lobby permit customers to perform a variety of functions: access accounts, transfer...

Correction.(Correction Notice)
July 1, 2002... In an article entitled "Why Canada Wins in Online Banking" (ABA Bank Marketing, May 2002), an error was made in reporting the age of BankAtlantic in Fort Lauderdale, Fla. The correct age is 49.

International basics: how a Spanish savings bank shook up its market. (Marketing News).(Caixa Catalunya redesigns mortgage product)(Brief Article)
July 1, 2002... Sometimes simply redesigning a financial product is the most effective way to satisfy customer needs. An international example of this involves a savings bank in Barcelona, Spain, Caixa Catalunya. Five years ago, the bank decided to take...

Linking customer and shareholder value. (Marketing Solutions).(Brief Article)
July 1, 2002... It is old news that regulators, auditors and investors are looking for better ways to assess real value. CEOs are caught in a difficult vise. On one hand, they must be more transparent and objective in reporting the value being created by their...

Making teamwork work. (Rewarding Employes).(Brief Article)
July 1, 2002... While business leaders have talked about the importance of teamwork for years, teams, in many organizations, have only recently been empowered to make decisions independently of management. Today's teams are expected to decide what needs to be...

Branding the wild two-headed merger! (Cover Story).(problems of bank branding after mergers)
July 1, 2002... Bank mergers and acquisitions can create marketing problems--bucking the brand like a rider on an untamed bronco. How do you handle two separate brands? The ultimate outcome of your merger could depend on your answer. Special Report:...

The shaping of a symbol. (Feature).(F.N.B. Corp. creates new logo)
July 1, 2002... Earlier this year, the $6.7 billion bank holding company, F.N.B. Corp., Naples, Fla., realized that it needed a consistent new logo to tie together, under a unified brand, its 21 affiliated financial service companies. The following is a study...

The right staff: hiring marketing and sales employees who are well matched to their jobs is critical to your bank's success. Here's how BB&T Corp., Winston-Salem, N.C., does it. (Feature).
July 1, 2002... "Hi. I'd like free checking with overdraft protection, a 15-year fixed-rate mortgage at no more than 6 percent APR, a high-yield money market account with no minimum balance, a low-interest credit card with perks and free credit protection,...

Perking up the profit picture. (Feature).(five steps to improve profitability)
July 1, 2002... Where do most customers today transact their bank business? If you answer, "In the lobby," you are wrong. Only 11 percent of an average bank's customers ever walk into the lobby. If you say, "At the drive-up windows," you're also...

Using a focus group: to the uninitiated, it may seem like the locus of a lot of hocus-pocus. But experienced marketers revere it as a valuable research technique. (Fundamentals).
July 1, 2002... Focus groups are ideally suited to probe the dynamics that drive consumer behavior. When these groups are well conceived--when they have good sample selection and discussion content and flow, and they are moderated and analyzed by qualitative...

Lessons from Enron. (Customer Satisfaction).(banks learn customer relations lesson from Enron)(Brief Article)
July 1, 2002... In the wake of the collapse of Enron, hundreds of articles have appeared that seek to explain what happed to such a powerful company--at the time, the sixth largest in the Fortune 500. Some place the blame on greedy, self-promoting management....

Through the looking glass. (New Products).(Looking Glass Inc. offers test package of database system)(Brief Article)
July 1, 2002... You can try before you buy with the new "Proof of Concept" (POC) package from Looking Glass Inc. The company offers a test package of its new Cohorts system of customer segmentation on the basis of household information. The Cohorts database...

Online promotional products. (New Products).(T.R. Miller Company Inc. offers e-commerce Web site)(Brief Article)
July 1, 2002... T.R. Miller Co. Inc., a specialist in employee programs, now offers an e-commerce website where your employees can order promotional products for 24-hour delivery--assuming that they're pre-approved and in stock. No minimum order is required,...

Privacy certification training. (Product File).(from CorpNet Security)(Brief Article)
July 1, 2002... Vendor-neutral employee privacy certification training for financial employees is available from CorpNet Security. CorpNet says its electronically based training programs enable employees to take the training when they need it and when it fits...

Demographic data. (Product File).(from Spatial Insights Inc.)(Brief Article)
July 1, 2002... Spatial Insights Inc. in Vienna, Va., offers demographic data on disk and available by block group, census tract, ZIP code, city, county, Metropolitan Statistical Area, state and other criteria. Data include demographic estimates and...

Data mining--the proprietary approach. (New Products).(new software from Harte-Hanks Inc.)(Brief Article)(Product Announcement)
July 1, 2002... You can make use of your customer data in any number of ways. Harte-Hanks Inc. suggests a proprietary approach with its new M/CIS (Multi-Channel Information System) program. Like many competing data analysis programs, the Harte-Hanks system...

Start with the right list. (Direct Mail Essentials).(Brief Article)
July 1, 2002... One key to successful direct mail campaigns is ensuring you are targeting potential customers with the right list. Most direct marketers believe the list itself typically accounts for more than 50 percent of the campaign's effectiveness. Other...

Practical, take-home tips will be shared at marketing conference workshops. (ABA Resources).
July 1, 2002... Sustaining a sales culture. Setting to small-business customers. Building core deposits. These are three of the big issues on the mind of marketers these days. On Sept. 22--24, the ABA Marketing Conference will provide practical tips on...

The CEO, marketing and strategy--and how they all fit together. (ABA Resources).
July 1, 2002... When he became a bank CEO in the 1970s, Dennis McCuistion didn't know anything about marketing or strategy. "Like many CEOs, I was the best loan officer they could find, so I was made the CEO." The good news was that he learned about strategy...

Services directory.(for marketing firms targeting the financial services industry)(Directory)
July 1, 2002... Advertising Agencies & Services E. H. MANNING & CO. LLC specializes in marketing and advertising solutions for the financial services industry. Whether your goal is to capture new clients, strengthen current relationships, target new...

How we pay for that summer vacation. (Figuratively Speaking).(Brief Article)(Statistical Data Included)(Illustration)
July 1, 2002... How We Pay for That Summer Vacation (Figuratively Speaking) John MacIntyre Percentage of Americans who take a summer vacation and pay for 73.6 it with there credit cards: Average amount Americans...