ABA Bank Marketing articles from January 2009

ABA Bank Marketing archives from January 2009

Rilla Delorier: customers are looking for someone they can trust.(Interview)
January 1, 2009... Rilla Delorier last year was named as chief marketing officer for SunTrust Bank Inc., Atlanta (Assets: $177 billion), the first female to hold that position. Previously, she served as senior vice president of marketing for the bank's investment...

Television ads? No, these bank videos are intended for YouTube.(www.worthingtonbank.com)(Brief article)
January 1, 2009... Worthington National Bank, Fort Worth, Texas, has released the second in a series of advertising videos developed primarily for viewing online rather than on television. The low-budget video, which uses bank employees as actors, has been...

Print campaign: 'Beware of Mortgage Predators".(Brief article)
January 1, 2009... First Farmers Bank & Trust of Converse, Ind., was cited recently by the Indiana Bankers Association for best marketing campaign among banks with more than $500 million in assets. The campaign, entitled, "Beware of Mortgage Predators," was...

Green Demographics.(Survey)(Brief article)
January 1, 2009... Green Demographics: Despite the widespread belief that environmentalism is a youth movement, consumers over 55 years old are the most prolific users of green products, according a survey conducted by ICOM Information & Communications, a...

Nontraditional lenders.(Brief article)
January 1, 2009... Nontraditional Lenders: Two-thirds of small businesses that will be in the market for credit services in the next year would consider a nontraditional lender, according to a recent research study by Synergistics Research Corp. entitled,...

The Plains State Bank, Plains, Kan., has agreed with Commerce Bank, N.A.(Merger and Acquisitions)
January 1, 2009... The Plains State Bank, Plains, Kan., has agreed with Commerce Bank, N.A., to acquire the Commerce Bank location and ATM in Lakin, Kan.

Whitney Holding Corp., New Orleans, has completed its acquisition of Parish National Corp.(Merger and Acquisitions)
January 1, 2009... Whitney Holding Corp., New Orleans, has completed its acquisition of Parish National Corp., which is headquartered in Covington, La. Parish National Corp. is the parent company of Parish Nation Bank, which had $771 million in assets.

Old National Bancorp.(Merger and Acquisitions)
January 1, 2009... Old National Bancorp., Evansville, Ind., has acquired the Indiana retail branch banking network of Citizens Financial Group, which consists of 65 Charter One branches. The branches are largely in the Indianapolis area, with additional locations...

Credit card payments with the wave of a cell phone.(Brief article)
January 1, 2009... RBC Royal Bank of Canada, Visa and Rogers Wireless have joined forces for the next phase of a mobile phone payment pilot, which will ultimately allow Canadians the flexibility to make purchases securely at the point of sales with a wave of...

Promoting stability and security.(Letter Doctor)
January 1, 2009... Bank customers are concerned about the security of their savings and their financial future. With continuing news of the stock market turmoil and failures among financial institutions around the country (and around the world), bank marketers...

A drink of ice tea.(First Place Bank)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] Branding; First Place; Asset Size: $500 Million to $1 Billion ABAMN Financial Marketing Award Institution: Darby Bank, Savannah, Ga. Agency: The KIDD Group, Tallahassee, Fla. The bank decided to...

Lampooning lumbering dinosaur banks.(Hampden Bank)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] Branding; Runner-Up; Asset Size: $500 Million to $1 Billion ABAMN Financial Marketing Awards Institution: Hampden Bank, Springfield, Mass. The aim of this campaign was to communicate to the customers of...

Enhancing the potential of a bank's community foundation.(Ohio Valley Financial Group)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] Community Service; First Place; Asset Size: Under $500 Million ABAMN Financial Marketing Awards Institution: Ohio Valley Financial Group, Henderson, Ky. Agency: Financial Marketing Solutions, Franklin,...

A holiday toy drive.(Magyar Bank)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] Community Service; Runner-Up; Asset Size: Under $500 Million ABAMN Financial Marketing Awards Institution: Magyar Bank, New Brunswick, N.J. The bank agreed to sponsor the annual holiday party for...

Celebrating a century.(Farmers & Merchants Bank of Long Beach)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Inspirational; First Place; Asset Size: $1 Billion to $5 Billion ABAMN Financial Marketing Awards Institution: Farmers & Merchants Bank of Long Beach,...

A big fish in a little pond.(First Bank)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Inspirational; Runner- Up; Asset Size: $1 Billion to $5 Billion ABAMN Financial Marketing Awards Institution: First Bank, Troy, N.C. Agency: Frederick Swanston, Alpharetta, Ga. ...

Alabama customer retention campaign.(RBC Centura Bank)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] Customer Retention; First Place; Asset Size: Over $5 Billion ABAMN Financial Marketing Awards Institution: RBC Centura Bank, Raleigh, N.C. The bank needed to establish brand awareness in a new market...

Small-business reality check.(KeyBank Corp)(Brief article)
January 1, 2009... [ILLUSTRATION OMITTED] Customer Retention; Runner-Up; Asset Size: Over $5 Billion ABAMN Financial Marketing Awards Institution: KeyBank, Cleveland Agency: Epsilon, Dallas The Small-Business Reality Check is a vehicle...

Top 10 smashing success strategies for 2009: customers are nervous and don't know who to trust with their money. Here are some action steps that marketers can take to help stabilize the outlook for bank business in the year ahead.
January 1, 2009... [ILLUSTRATION OMITTED] The financial services industry is undergoing rapid change--the likes of which none of us has seen before nor is likely to see again. In just one month, Wall Street as we've long known it ceased to exist. Some of the...

Clarify your values: your internal and external culture determines the potency of your customer experience--which influences your ability to cross-sell. If your culture is ineffectual, that shortcoming will undercut even the best marketing efforts.(Corporate Culture)
January 1, 2009... [ILLUSTRATION OMITTED] Your institution has an external and internal culture. Knowing the key differences, and ensuring that your internal culture is defined, refined, and aligned with your goals is the key to Success. Your external...

Who's fighting for your brand? In the case of too many banks, the answer is: nobody. Here's the argument in favor of delegating a "chief branding officer" to oversee this vital task.(Branding)
January 1, 2009... [ILLUSTRATION OMITTED] Consider this a polite warning: If your bank does not have a chief branding officer (CBO) soon, you are in danger of losing your competitive edge. [ILLUSTRATION OMITTED] Here's why: The clutter and...

The challenges: competition and core deposits: although a community bank with roots in a once rural suburb of Washington, D.C., Sandy Spring Bank today has to provide sophisticated products and services to please its affluent and educated customers, says marketer Jim Burrows Jr.(Marketer Profile)(Interview)
January 1, 2009... [ILLUSTRATION OMITTED] Describe your bank's strategic plan. Our core strengths are the wealth segment on the retail side and the small-business segment on the commercial side. In a sense, this is because our long history as a community...

Reassure your customers with direct mail.
January 1, 2009... When a crisis arises in the financial industry, customers look first and foremost to see how their accounts and their own financial institutions might be affected. Few issues are more important and emotional for people than their financial...

ABA School of Bank Marketing adds three new courses to curriculum.(School of Bank Marketing and Management)
January 1, 2009... Three new courses have been added to this year's ABA School of Bank Marketing and Management (SOBMM), which will be held May 12-19 at Southern Methodist University in Dallas. The new courses include: * Public Relations/Communications....

Q and A with ... Anna Lyon.(MARKETING EDGE: TAP INTO THE NETWORK)(Interview)
January 1, 2009... Anna Lyon Assistant Vice President, Marketing Director Franklin Savings Bank Farmington, Maine Asset Size: $310 Million Nine branches (including main office) [ILLUSTRATION OMITTED] Get to know one of your fellow...

Bank Marketing 1-2-3 the practical handbook for community bankers.(Brief article)
January 1, 2009... Bank Marketing 1-2-3 is a practical marketing handbook series for community bankers that want to improve or expand their marketing activities. Today's community banks face staggering competition in a range of financial services offerings....

Here's what its all about.
January 1, 2009... As a Marketing Network member, you have the exclusive benefit to participate in this private Web-based professional online community. With more than 600 Marketing Network members already registered and actively using the new online community to...

Upcoming events.
January 1, 2009... 12 May ABA School of Bank Marketing and Management May 12-19, 2009 Southern Methodist University, Dallas, TX DID YOU KNOW.... Each month, ABA offers various telephone briefings/Webcasts at a discounted rate of $255 for...

Faxes and e-mail: don't forget the opt outs!(CAN-SPAM Act of 2003)
January 1, 2009... Maybe you're seeking new ways of reaching prospects or marketing new products to your existing customers. How about advertising via fax or e-mail? From a compliance perspective, faxes and e-mail are the same as written media, newspaper or...

Services Directory.(Directory)
January 1, 2009... ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out how, call Ken...

Continuing education quiz.
January 1, 2009... Top 10 Smashing Success Strategies for 2009 by Mary Beth Sullivan and Nancy A. Maas 1. Where there is an economic downturn, this is the time when marketers should: [] Cut back on public relations in particular. [] Reduce both...