ABA Bank Marketing articles from January 2008

ABA Bank Marketing archives from January 2008

Umpqua's innovation lab showcases the branch's future.(Marketing News)(Umpqua Holdings Corp.)
January 1, 2008... A financial institution noted for its innovative marketing practices, Umpqua Bank, Roseburg, Ore., has opened a new branch in Portland, Ore., that it hopes to use as a "laboratory" for experimenting with the look and feel of the branch of the...

The Bank of Feather River.(New Banks)(Brief article)
January 1, 2008... The Bank of Feather River, Yuba City, Calif., is a new bank that was opened by Capitol Bancorp Limited, which has offices in Lansing, Mich. This is the eighth individually chartered community bank that the company has opened in California....

Vertis Communications.(Service Providers)
January 1, 2008... Oscar Padilla has been named as director of interactive services at Vertis Communications, Baltimore. The company is a provider of print advertising, direct marketing solutions and related value-added services. Padilla will be responsible for...

California fire leads to the opening of a temporary Bank office.(Marketing News)(Brief article)
January 1, 2008... After wild fires burned through Southern California in the autumn, Pacific Coast National Bank opened a temporary branch location in Fallbrook, Calif., to help ease the stress for local fire victims. The temporary office was made possible by...

Consumers alter their behavior when faced with higher ATM surcharges.(Marketing News)(Brief article)
January 1, 2008... One of the most common questions banks face with respect to ATMs is how to price ATM surcharges. Will higher surcharges increase revenues or merely drive consumers away? Recent research by Synergistics, Atlanta, suggests that consumers...

Bank gift cards too blah? No more!(Marketing News)(Brief article)
January 1, 2008... FirstMerit Bank, Akron, Ohio, decided that its gift cards looked too boring, So, it changed all that by introducing 15 "fun" Visa gift cards in a variety of designs. [ILLUSTRATION OMITTED] The new designs are for any occasion,...

Free checking/free gift.(Letter Doctor)(Letter to the editor)
January 1, 2008... This self-mailer flier from a Connecticut financial institution does a good job in many ways of selling a very popular product: free checking with a free gift. The overall layout is pleasing--but carries a little too much information and some...

Bank, ATM network use faux flight attendants to promote giveaway.(Marketing News)
January 1, 2008... Fasten your seat belts! River City Bank, Sacramento, Calif., participated in a unique promotion last year when it joined the Allpoint ATM network. Together with Allpoint, the bank utilized two "flight attendants" to promote the fact that...

Mobile Banking.
January 1, 2008... Mobile Banking: After a false start, mobile banking is finally poised to thrive, according to new research from TowerGroup, Needham, Mass. The financial services industry research group estimates that by year end, there will be I million U.S....

Advertising Agencies.(Survey)(Brief article)
January 1, 2008... Advertising Agencies: Nearly 50 percent of client/agency relationships last less than two years, according to an annual agency survey conducted by Reardon Smith Whittaker, an agency lead generation firm located in Cincinnati. The top reasons...

Trust Assets.(Brief article)
January 1, 2008... Trust Assets: Trust assets held by U.S. banks increased 3 percent in 2006 to $1.02 trillion, but that growth fell far short of stock market gains, according to the Spectrem Group, Chicago. The number of bank personal trust accounts increased 6...

Holiday campaign.(ABAMN 2007 Financial Marketing Awards: Inspirational; Runner-Up; Asset Size of $1 Billion to $5 Billion)(AnchorBank Federal Savings Bank)(Brief article)
January 1, 2008... [ILLUSTRATIONS OMITTED] Institution: AnchorBank Federal Savings Bank, Madison, Wisc. The bank decided to conduct a coordinated December holiday campaign. Campaign components included holiday greeting cards for the staff to send to...

Active trader TV.(ABAMN 2007 Financial Marketing Awards: Humor; Runner-Up; Asset Size Over $5 Billion)(Brief article)
January 1, 2008... [ILLUSTRATIONS OMITTED] Institution: Fidelity investments, Boston, Mass. Active trades are always looking for an edge, and they don't necessarily think of Fidelity (it was fourth place in 2005 market share). In May 2006, Fidelity...

Norway Savings Bank brand campaign.(ABAMN 2007 Financial Marketing Awards: Branding; First Place, Asset Size of $5 Million to $1 Billion)(Perry & Banks)(Brief article)
January 1, 2008... [ILLUSTRATIONS OMITTED] Institution: Norway Savings Bank, Norway, Maine Agency: Perry & Banks After creating a new brand image for the bank in 2005, the agency developed a new set of branch posters and "take-ones" for 2006 based...

Brand calendar.(ABAMN 2007 Financial Marketing Awards: Internal Branding; Runner-Up; Asset Size Over $500 Million to $1 Billion)(Brief article)
January 1, 2008... [ILLUSTRATION OMITTED] Institution: Norway Savings Bank, Norway, Maine Agency: Perry & Banks While undertaking a major rebranding, the bank also put resources into an employee cultural initiative to help sustain the rebranding. ...

Capitol Federal Community.(ABAMN 2007 Financial Marketing Awards: Community Service; First Place; Asset Size of Over $5 Billion)(Brief article)
January 1, 2008... [ILLUSTRATIONS OMITTED] Institution: Capitol Federal, Topeka, Kan. This advertising campaign, which was conducted throughout the fall of 2006, positioned Capitol Federal as a strong, locally owned financial services organization. The...

Heritage campaign.(ABAMN 2007 Financial Marketing Awards: Inspirational; Runner-Up; Asset Size Under $500)(Brief article)
January 1, 2008... [ILLUSTRATION OMITTED] Institution: Mountain Plains Farm Credit, Haysville, Kan. Agency: Armstrong/Shank Advertising The goal of this campaign was to reach the farmers and ranchers in the markets served by Mountain Plains Farm...

WesBlingo.(ABAMN 2007 Financial Marketing Awards: Humor; First Place; Asset Size of $1 Billion to $5 Billion)(Wesbanco Bank)(Brief article)
January 1, 2008... [ILLUSTRATIONS OMITTED] Institution: WesBanco Bank, Wheeling, W. Va. Agency: Blattner Brunner, Pittsburg The objective of this campaign was to increase the number of checking accounts, activate nonactive debit cards, and increase...

Get Ready.(ABAMN 2007 Financial Marketing Awards: Internal Branding; First Place; Asset Size of $500 Million to $1 Billion)(First Independent Bank)(Brief article)
January 1, 2008... [ILLUSTRATION OMITTED] Institution: First Independent Bank, Bangor, Maine When the bank rebranded, it developed a campaign to get employees excited about the change. Several months prior to the September public launch, all...

Building customer relationships--getting to "yes".(Marketing Solutions)
January 1, 2008... It sounds simple, but in fact you could capture all of my research findings with the metaphor of a saltshaker. Instead of filling it with salt, fill it with all the ways you can say yes, and that's what a good relationship is --John...

Compete with Goliath? It's no fable. The little guy can take on the big bank and win. But don't to fight the giant on his own terms. Instead, differentiate your financial institution. The most effective way to achieve this is through superior service quality.(Competition)(Cover story)
January 1, 2008... Let's look at the issue of bank competitiveness. Imagine that you're a community bank with under $1 billion in assets. Within your market area, you have a large, national, multibillion-dollar competitor--a Chase, a Bank of America or a Wells...

Getting inside the customer's head: you can get closer to your customers--learning what there thinking and what they want next--through the judicious use of citizen advisory councils.(Customer Advisory Councils)
January 1, 2008... [ILLUSTRATION OMITTED] Bankers are taking a page from other Industries by borrowing the idea of customer advisory councils (CACs)-a popular corporate strategie initiative-to tap into the customer mind-set. More in-dept than traditional...

The finishing touch: the sense of touch is another powerful way to reinforce in the minds of your customers, employees and community residents exactly what your bank's brand stands for.(Multisensory Marketing)
January 1, 2008... [ILLUSTRATION OMITTED] Anyone who's been around a group of marketers discussing "look and feel" knows that the conversation is, really just about aesthetics. If there s any discussion of "feel" at all, it revolves around answering the...

Bungle-free branching.(Fundamentals: Branch Planning, Part I)
January 1, 2008... [ILLUSTRATION OMITTED] The recent growth of branching has been driven largely by a surge in retail deposits following the bearish stock market in 2000, when many investors turned to banks as a safer haven for their funds. Today, both large...

Quick! Pick a site: here are the seven basic steps that take your banks's plan for a new facility from initial idea to final site selection--plus an overview of the important dollar calculations that your financial people make as part of the planning process.(Fundamentals: Branch Planning, Part II)
January 1, 2008... [ILLUSTRATION OMITTED] Going to the grocery store, preparing a vacation or hosting a party all require some planning for success. The same is true with the expansion of your branch network. If you want to position your branches in good...

Time again to think about trimming postage cost.(Direct Mail Essentials)
January 1, 2008... Another postage increase was enacted in July 2007 following an earlier one in January 2006. So now is a good time to look at how to reduce costs in your direct-mail campaigns. Of all advertising media, direct mail is among the most expensive,...

So what exactly is reported on the 1099? Part II.(Marketing Compliance)
January 1, 2008... In my last column (November 2007), we discussed the definitions of "interest" and "bonus" under both deposit regulations and Internal Revenue Service (IRS) roles to determine what is reported to the IRS on a Form 1099-INT. Here we'll go a few...

Bank offers id theft resolution service as a way to differentiate its debit card.(New Products)
January 1, 2008... Banks today are looking for ways to differentiate their debit card offerings. An example of this is a bank in Tennessee that offers identification theft resolution services in support of its debit card and direct deposit customers and...

Service that monitors suspicious online activity now available to banks nationwide.(Sage Data Security)
January 1, 2008... A service called nDiscovery is now available for financial institutions nationally through Sage Data Security, South Portland, Maine. The service uses application, operating system and device logs to uncover suspicious and potentially dangerous...

A quick and effective way to improve collection decisions.(Product File)
January 1, 2008... Collection Scores from Fair Isaac Corp. are designed to equip financial services providers with a quick and effective way to improve collection decisions and operation efficiency. The product fine-tunes lenders ability to prioritize accounts in...

Analysis and enhanced offer prioritization.(Product File)
January 1, 2008... XSell Web FrameworkX is a product designed to provide ongoing analysis and enhanced offer prioritization for Web-based customer interactions. The maker, XSell LLC., Jacksonville, Fla., says that the platform ensures that only relevant offers...

Web-based education and performance-support tool.(Product File)
January 1, 2008... Celebrity Service Institute (CSI) has allied with recognition guru and a former ABA Bank Marketing columnist Dr. Bob Nelson to release the Spaced Repetition Learning system. The system is a Web-based education and performance-support tool that...

New tool allows banks to monitor customer, product profitability.(New Products)(Bancography)
January 1, 2008... A software reporting tool that helps financial institutions manage product pricing, build cross-sell and retention strategies and understand which customers and products are contributing to the institution's income has been introduced by...

Credit reports in Spanish.(Product File)
January 1, 2008... Informative Research, Garden Grove, Calif., has introduced a new online feature that allows mortgage professionals to view credit reports in Spanish. The feature is available at no additional cost with regular credit report orders. The new...

Financial statements to blind or partially sighted customers.(Product File)(Brief article)
January 1, 2008... Financial service companies can provide financial statements to blind or partially sighted customers through a service provided jointly by T-Base Communications, Ogdensburg, N.Y., and First Data Resources, Omaha, Neb. The service enables...

Marketing network offers 30-day trial of the online exchange: keeping our members on the competitive edge.(Marketing edge)(ABA Marketing Network)
January 1, 2008... The ABA Marketing Network has extended a free 30-day trial membership to the online ABAMNExchange for bank marketers who are currently not members. The offer was announced in a recent membership promotion letter sent by Nick Vaglio, CFMP,...

2008 ABAMM calendar.(Calendar)
January 1, 2008... May 3-9, 2008 ABA School of Bank Marketing and Management Southern Methodist University Dallas At this one-of-kind school, learn techniques and strategies to promote new products, learn marketing principles and management practices....

Continuing education quiz.
January 1, 2008... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....