ABA Bank Marketing articles from January 1 2006

ABA Bank Marketing archives from January 1 2006

Continuing education quiz.(ABA Bank Marketing )
January 1, 2006... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....

Services directory.(Directory)
January 1, 2006... ADVERTISING AGENCIES & SERVICES BankMarketingCenter.com, create customized ads online instantly. Etra Corporation, James E. Turner, (630) 369-1510 Naperville, IL With decades of combined experience, Financial Marketing Solutions...

2006 ABAMN calendar.(MARKETING edge)(Calendar)
January 1, 2006... June 10-17, 2006 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. The preeminent executive management school for the financial services industry, is designed to develop leaders who are able to compete in...

New quick-glance guide spells out member benefits.(MARKETING edge)(marketing network)
January 1, 2006... Are you aware of all the member benefits offered by the Marketing Network? The newly developed Product and Resource "Quick Glance" Guide is designed to help you navigate the tools to advance your career, develop talent and improve company...

Dealing with rising postage costs.(Direct Mail Essentials)
January 1, 2006... Postal rates are scheduled to increase this year, so now is a good time to examine how much you spend on postage and the class of delivery you choose for promotions. Postage alone typically accounts for one fourth or more of the cost for...

A visual e-mail identification system.(Product File)(Brief article)
January 1, 2006... A visual e-mail identification system has been introduced by Iconix Inc., Mountain View, Calif. The product Iconix eMail ID, enhances popular e-mail clients by enabling them to display icons in their in-boxes, allowing e-mail users to quickly...

Transaction monitoring system.(BANKDetect LLC)(Brief article)
January 1, 2006... BANKDetect LLC has added more analyses and risk indicators to its software products RiskTracker-AML and RiskTracker-A3. The first is a transaction monitoring system that identifies money laundering risk and other suspicious activity. The second...

MasterCard issuers can now customize their cardholder benefits packages.(New Products)(Brief article)
January 1, 2006... Banks now have a way to differentiate their credit card offerings through MasterCard. Under a new program introduced in the autumn, bank issuers can offer seven different bundles of benefits in connection with Gold and Platinum credit and debit...

Service helps bank customers with ID Theft Recovery.(New Products)
January 1, 2006... A service that bankers can offer to enable customers to resolve identity theft problems is being offered as part of Digital Insight Corp.'s data security and privacy offerings to its client banks. The company, located in Calabasas, Calif., is a...

New series of flexible self-service kiosks introduced.(Source Technologies Inc.)(online banking services introduced)(Brief article)
January 1, 2006... A new series of self-service banking kiosks has been introduced by Source Technologies in Charlotte, N.C. The new product is called the "3 series" of the Concourse kiosk platform. Self-service kiosks provide more services than an ATM and...

New analytic tool designed to decrease risk in connection with overdraft protection.(Alex Sheshunoff Management Services)(Brief article)
January 1, 2006... A customer-scoring product designed for use in conjunction with overdraft protection services has been introduced by Sheshunoff Management Services (SMS), Austin, Texas. Called Deposit Score, the product enables the bank to monitor "at...

The profit decile report: an eye-opener.(Database Marketing)
January 1, 2006... There are dozens of reports within a CRM that contain some aspect of profitability, but the most eye-opening report for us is the profit decile report. This report can communicate more to your senior management and your board than any other CRM...

Just what the doctor ordered: is ut time for your bank to start offering a health savings account (HSA)? Here's what you need to know about this new product.(Fundamentals: Health Savings)
January 1, 2006... In recent years, the ever-increasing cost of health insurance has left many consumers and employers desperate for lower-cost coverage options. As a result, employers are moving away from expensive defined-benefit plans to alternatives that...

Worth checking out: in-house check printing: Among other things, it can cut customer costs, improve service, increase brand awareness ... and bolster your fee income.(Community Banks)
January 1, 2006... Community banks should consider in-house check printing as a way to increase fee income, enhance customer service, provide a unique product and strengthen brand identity. In-house printing can also be a valuable tool for differentiating...

A golf lesson with Tiger Woods? Today's savvy marketers are experimenting with ways to get more out of their sponsorship dollars by adding on events that offer customers unique, memorable and highly coveted 'experiences.'.(sports sponsorships)
January 1, 2006... Imagine if your bank extended one of the following invitations to you: * To attend a meet-and-greet with your favorite band before the concert. * To receive a private golf lesson from a professional golfer prior to a Professional...

Way to go team: exceptional customer service and outstanding sales are facilitated in an environment in which coaching and mentoring are an integral part of the corporate culture--and not simply a one-time training event.(Coaching Culture)
January 1, 2006... An effective way to achieve exceptional service quality is through a system in which managers continuously coach and mentor employees day after day, week after week. This type of culture can be accomplished throughout the organization only when...

Pick up something new.(home banking services)
January 1, 2006... Brochures... you probably think of them as one of the most important pieces in your marketing communications mix. But in this age of the Internet and online banking, are they still relevant? Do customers still pick them up? Do customers value...

The anatomy of local market meltdown.(Marketing Solutions)
January 1, 2006... Bet I am not the only customer out there who has experienced the meltdown of a retail establishment in my local market. In my recent case it was the local store of a national supermarket chain. First, I sensed a different attitude on the...

Rate fear sells helocs.(Letter Doctor)(Letter to the editor)
January 1, 2006... Wells Fargo uses the fear of rising rates to introduce a new equity product that combines a fixed rate "draw period" with a traditional equity line. Here are my comments about the letter: (1) Graphic: The four-color photo is a good...

Shari Prior.(Chase Home Finance appoints Shari Prior )(Brief article)
January 1, 2006... Shari Prior has been named as a project manager, business-to-business home equity marketing, with Chase Home Finance, Iselin, N.J. The company is a subsidiary of JPMorgan Chase & Co., N.Y.

Digital signage helps sales.(Brief article)
January 1, 2006... Digital signage helps sales: In a recent survey of 200 presidents, directors or CEOs of financial institutions, 87 percent attribute increased sales to the use of digital signage, according to NewGround, the design/build company with principal...

The switch to electronic payments.( Cash and checks now account for only 45 percent of consumers)(Brief article)
January 1, 2006... The switch to electronic payments: In the past, when consumers bought something in the store or paid a bill, they usually paid by cash or check. No longer. Cash and checks now account for only 45 percent of consumers' monthly payments--down...

To reach youth, bank distributes CD with original songs by local bands.(First National Bank)(Brief article)
January 1, 2006... To increase awareness among its college-age demographic, First National Bank, Omaha, Neb., last September distributed 7,000 free compact discs (CDs) of original songs composed and performed by 13 local bands. The CDs were given out at local...

The perennial question: when two entities merge, which brand survives?(brand to use for the future)(Brief article)
January 1, 2006... When Wells Fargo Funds acquired Strong Financial in 2004, Wells Fargo faced the problem of figuring out which brand to use for the future: Both company brands were well known and respected. The assignment for creating the new brand was...

'No-strings-attached' gifts used by KeyBank to reward, retain top commercial customers.(KeyBank Corp.)
January 1, 2006... KeyBank, Cleveland, achieved a success with a recent communications program designed to reward and retain top clients of the bank's commercial banking division. The campaign, themed "The Fine Art of Appreciation," was designed to illustrate how...