ABA Bank Marketing articles from January 2005

ABA Bank Marketing archives from January 2005

Pass the popcorn. Commercials poke fun at the movies.(Marketing News)(Oriental Financial Group Inc.)(Brief Article)
January 1, 2005... You have to admit it's different: a bank advertising campaign patterned after scenes from movies. That's what Oriental Financial Group Inc., San Juan, Puerto Rico, is doing as part of a 12-month, $3 million TV, radio, Internet, print and...

Previously untouched banks hit by multiple phishing attacks.(Marketing News)(Brief Article)
January 1, 2005... The phishing problem is no longer confined only to a handful of the largest financial institutions, according to Cyota Inc., New York, a provider of bank security software. In the past, criminals would launch phishing attacks against an...

MB Financial Bank.(Announcements)(Brief Article)
January 1, 2005... Karen A. Perlman has been named a senior vice president of MB Financial Bank, N.A., Chicago (assets: $3.9 billion; 36 locations). Previously, she was vice president and director of marketing. She will continue to oversee all bank marketing as...

Customer segments.(Marketing News)(Brief Article)
January 1, 2005... Jerry: Working-Class Guys 2.7 million U.S. Households Median age = 45 Median Income = $19,000 A now and again profile of some market segments of special interest to financial services institutions. General profile:...

The outer envelope.(Letter Doctor)(Bedford Home Loans)(Brief Article)
January 1, 2005... Let's look at the outer envelopes used by three different financial institutions to sell mortgages. The envelopes are from First United, FirstOhio and Bedford Home Loans. All three chose a business window envelope with teaser copy on the...

Direct mail series.(Idea Bank)(Brief Article)
January 1, 2005... BEST OF THE BEST ABAMN 2004 AD Awards Contest Opportunity Institution: Comerica Bank, Detroit Assets: $53 billion; 360 locations Agency: Michael Flora & Associates, Troy, Mich. The agency was asked to develop a wave...

Employee promotion.(Idea Bank)(Brief Article)
January 1, 2005... AWARD ABAMN 2004 AD Awards Contest Clue Box Institution: Capitol Federal Savings, Topeka, Kan. Assets: $8.5 billion; 37 branches As a reward for top performing sales associates, the bank every year sponsors an awards banquet....

Brochures.(Idea Bank)(Kelliher Samets Volk gets award for advertising of Chittenden Bank)(Brief Article)
January 1, 2005... Wealth Management Institution: Chittenden Bank, Burlington, Vt. Assets: $3 billion; 54 branches Agency: Kelliher Samets Volk, Burlington, Vt. This collateral piece was designed to convey the bank's new vision of integrated...

Print series.(Idea Bank)(Carney & Co. gets award for advertising of Southern Bank)(Brief Article)
January 1, 2005... AWARD ABAMN 2004 AD Awards Contest Southern Bank Print Branding Campaign Institution: Southern Bank, Mount Olive, N.C. Assets: $1 billion; 53 locations Agency: Carney & Co., Rocky Mount, N.C. A brand audit and benefits...

Print series.(Idea Bank)(SUN Branding Design wins for BAC Florida Bank's advertisement)(Brief Article)
January 1, 2005... AWARD ABMN 2004 AD Awards Contest BAC Florida Bank Ads Institution: BAC Florida Bank, Coral Gables, Fla. Assets: $669 million Agency: SUN Branding Design, Curitiba, Brazil The goal of this campaign, which ran for a year,...

Customer relationships: the secret behind organic revenue growth.(Marketing Solutions)
January 1, 2005... What if organic revenue growth and profitability are heavily a function of the quality of interactions between your bank and its customers? We could debate whether it is 25 percent or 50 percent or 75 percent of what matters; but, suffice to...

The power of brand: Labe Bank of Chicago was just an "ordinary" community bank with $100 million in assets. Then the bank decided to create a strong brand identity. Before long, its assets had quadrupled. Two managers explain how the seemingly simple change made a big difference.(Community Banking)(Interview)(Cover Story)
January 1, 2005... A while ago, Labe Bank was a self-described "diamond in the rough." Founded in 1905 by Czech immigrants, Labe Bank was for a long time comfortable with being a one-branch neighborhood institution. Some of the customers are now third generation....

New York: if you can make it here ... you can branch anywhere! These are the lessons learned in the recent scramble to enter the Big Apple, where the market is both lucrative and competitive. Some of these innovative strategies are spreading to other areas across the nation.(Branches)
January 1, 2005... It's strategic planning time. You have decided to enter a new geographic market. Your goal is to reach a specified number of new sites in two years. Now, how are you going to succeed? One approach is to study the innovative market-entry...

Community foundations: getting in on the ground floor: developing these philanthropic organizations can be a smart way for a bank to serve its home town. Involvement also can be a plus when it comes to improving name recognition and bolstering business for your institution.(Community Relations)
January 1, 2005... A community foundation is an organization that collects money, places that money in endowments, and then uses the earnings from those endowments for the favorite charities of local donors--hopefully forever. For financial institutions,...

Name game: in the past, a moniker like 'First National Bank' might have made sense. But in today's competitive market, a bland generic title limits your options. You need an appellation that not only expresses your unique brand identity but also your dynamic future aspirations.(Fundamentals; name changes)
January 1, 2005... "A good name is more valuable than great riches." So says the ancient book of Proverbs. In business, a good name is a prerequisite to great riches. Nowhere is that more true than in a trust-based industry like banking. Your name is...

ABA School of Bank Marketing and Management: re-energize your efforts at the premier program for bank marketers.
January 1, 2005... * Increase your competitive advantage with leading-edge strategies and approaches * Benefit from a dynamic curriculum delivered by the industry's top marketers * New in 2005--effective strategies for evaluating your marketing efforts...

Broadcast marketing messages on a TV screen in the lobby or drive-up.(New Products)(Online-Kiosks.net)(Brief Article)
January 1, 2005... Here's a customer messaging system that requires no investments in time or equipment. All you need is an Internet connection, and you can begin delivering information and marketing messages to customers over any computer or television display....

Software calculates manpower needs to meet customer service objectives.(New Products)(Brief Article)
January 1, 2005... Let's say that you have decided to implement a more intense customer service program. You know you will need some extra manpower to meet your customer service goals, but you're uncertain as to exactly how many new employees you will need. ...

Global FICO is the name of a new credit scoring technology for use outside of the United States, Canada, the United Kingdom and South Africa.(Product File)(Brief Article)
January 1, 2005... Global FICO is the name of a new credit scoring technology for use outside of the United States, Canada, the United Kingdom and South Africa. The product is provided by Fair Isaac Corp., Minneapolis. The new scoring product rank-orders...

Get real-time marketing data about your credit-card customer's activities.(New Products)(Brief Article)
January 1, 2005... In the past, some banks received information about their credit-card customers via the monthly cycle process. First Data Corp. of Denver has introduced a product called Fast REACT that provides real-time customer information that the company...

A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxion Corp. of Little Rock, Ark.(Product File)(Brief Article)
January 1, 2005... A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxiom Corp. of Little Rock, Ark. The product, called...

Viewing your customers in a multidimensional way.(Database Marketing)
January 1, 2005... In our previous column, we discussed assessing the value of your customers. One such factor you may wish to employ when determining customer value is profitability. To know how profitable customers are, you need to know the profitability of...

Get real: tracking the results of a direct mail campaign.(Direct Mail Essentials)
January 1, 2005... Bankers often say about their direct mail efforts, "We seemed to be busier during the promotion, but we're not sure exactly where the response came from." In the rush to get a mailing out, followed by the push to handle response, marketers...

Looking back: when there were no super-regional and little local competition: three persons long affiliated with the ABA Marketing Network reminisce in observance of the organization's 90th anniversary.(Marketing edge)(Interview)
January 1, 2005... The time was 1915. The passenger ship Titanic had struck an iceberg and sunk three years earlier. The new Federal Reserve banking system had been formed two years before. World War I had broken out the previous summer. It was during...

It's celebration time.(Marketing Edge)(Brief Article)
January 1, 2005... Recently, I was looking through some old issues of ABA Bank Marketing magazine and noted how much our profession has changed over the years--not to mention clothing and hair styles (crew cuts and beehives were all the rage during the timeframe...

ABAMN calendar 2005.(Marketing Edge)(ABA Marketing Network)(Calendar)
January 1, 2005... June 11-18 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. June 24-July 1 ABA School of Bank Marketing and Management Northwestern University Evanston, Ill. September 7-9 ...

Chapter events 2005.(Marketing Edge)(Calendar)
January 1, 2005... New England Chapter Contact: Jim Pannos (603) 625-2443; e-mail: jpannos@pannosmarketing.com or Linda Dinkel (978) 852-0194; e-mail Linda.dinkel@verizon.net Jan. 28 Winter Conference Trump Your Competition Plymouth, Mass....

Did you know?(Marketing Edge)
January 1, 2005... During the 1910s, bankers used newspapers and giveaway calendars to communicate with their customers, while utilizing both resources to promote Liberty Bonds during World War I. Source: 75th Anniversary issue, 1990, Bank Marketing magazine,...

Welcome new ABA marketing network members.(Marketing Edge)(Brief Article)
January 1, 2005... Eric Johns Financial Research Associates Capitola, Calif. Ernest Brown Bank of Richmond NA Richmond, Va. George Gagliardi Cinemetrix Inc. Newton, Mass. Gordon Sacks Redspring Communications ...

Three CFMP exam dates scheduled for 2005.(Marketing Edge)
January 1, 2005... Three dates have been established this year for the Certified Financial Marketing Professional (CFMP) exam, according to the Institute of Certified Bankers (ICB). The dates: June 10 July 12 Sept. 16 The exam on July 2 will be...

Services directory.(Directory)
January 1, 2005... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
January 1, 2005... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation, The following quiz reflects the content of this magazine. The quiz has been pro-approved by the ICB for 1.0 hour continuing education credit. The...