ABA Bank Marketing articles from January 2004

ABA Bank Marketing archives from January 2004

Equipment Leasing: profitable? Yes, but what about the risks?(Marketing News)
January 1, 2004... Leasing equipment to small- and medium-sized businesses is a potential source of new revenue for community banks, claims Michael Fleming, president of the Equipment Leasing Association, Arlington, Va. About one in five community banks currently...

Michael Treacy: Double-Digit Growth.(co-founder and chief strategist of GEN3 Partners)(Interview)
January 1, 2004... Michael Treacy is a speaker, management thinker and entrepreneur. He is co-founder and chief strategist of GEN3 Partners, a firm based in Boston and St. Petersburg, Russia, dedicated to creating science-based product breakthroughs for a wide...

Wireless Financial Services.(Brief Article)
January 1, 2004... Wireless Financial Services: Guidance on how to proceed in the promising wireless financial services marketplace is offered in a new report entitled, "Wireless Financial Services: Technology Trends," from Financial Insights, Framingham, Mass....

A reconfigured brand allows Mississippi bank to market with new, unified voice.(Marketing News)
January 1, 2004... The Hancock Bank, based in Gulfport, Miss., was able to strengthen its overall marketing as a result of lessons learned during a branch merchandising program. The bank figured out how to reinforce its brand and market with a more unified...

Reader's guide.(Idea Bank)
January 1, 2004... Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your creativity for your marketing efforts....

Anything but ordinary campaign.(Multimedia)(Brief Article)
January 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest Institution: First Gulf Bank, Gulf Shores, Ala. Assets: $233 million; seven locations. Agency: BLF Marketing, Nashville, Tenn. This campaign stemmed from the bank's desire to attract...

Piggy bank.(Print Single)(Brief Article)
January 1, 2004... Institution: BancorpSouth Inc., Tupelo, Miss. Assets: $10.2 billion; 250 locations in six states. Agency: Maris, West & Baker Advertising Communications, Jackson, Miss. BancorpSouth was looking for a way to generate new money market and...

Charitable Gift Fund brochure.(Brochure Single)(Brief Article)
January 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest Institution: National City Bank, Cleveland. Assets: $100 billion; 1,000 locations. Agency: Blattner Brunner Inc., Pittsburgh. The purpose of this brochure was to introduce the bank's...

Sky Financial Group website (www.skyfi.com).(Website/E-Commerce)(Brief Article)
January 1, 2004... AWARD ABAMN 2003 AD Awards Contest Institution: Sky Financial Group, Bowling Green, Ohio. Assets: $12.8 billion; 260 locations. Agency: Blattner Brunner Inc., Pittsburgh The agency had worked with Sky Financial Group to develop the...

100th anniversary campaign.( Union Bank & Trust 100th anniversary)(Brief Article)
January 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest Institution: Union Bank & Trust, Bowling Green, Va. Assets: $800 million; 20 locations. When its 100th anniversary rolled around, the bank decided to celebrate in a way that was...

Country Bank campaign.(Multimedia)(Brief Article)
January 1, 2004... AWARD ABAMN 2003 AD Awards Contest Institution: Country Bank for Savings, Ware, Mass. Assets: $948 million, 11 locations. Agency: Pannos & Skeffington Marketing, Bedford, N.H. The bank started by redesigning its outdoor billboards...

Enrich 50 magazine.(Newsletter Series)(Brief Article)
January 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest Institution: First Midwest Bancorp Inc., Itasca, Ill. Assets: $6 billion; 69 locations. Agency: Loren and Associates, Grant Park, Ill. First Midwest Bancorp decided to convert its...

The PrivateBank and Trust Co. 2002 annual report.(Annual Report)(Brief Article)
January 1, 2004... BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest Institution: The Private Bank and Trust Co., St. Charles, Ill. Assets: $1.5 billion, 8 locations. Agency: PRobert Brandt & Associates, Burr Ridge, Ill. The bank wanted an annual...

Receive recognition for your creative work.(annual Advertising Awards Competition sponsored by the ABA Marketing Network)
January 1, 2004... Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual Advertising Awards Competition sponsored by the ABA Marketing Network....

To motivate, keep innovating.(Rewarding Employees)
January 1, 2004... Motivation is a moving target. Just when you think you have it figured out, something changes and you have to start all over again. This is a big reason why you can't set up a single recognition or rewards program and expect it to work for...

Facilitating customer relationships--rather than revolts.(Marketing Solutions)
January 1, 2004... Every day in businesses around the globe customers who intended to buy leave stores, branches, sales offices and their own offices without buying. They not only fail to make a purchase, but they are determined not to do business again with a...

MCIF power: the next generation.(marketing customer information file)(Cover Story)
January 1, 2004... Discovering who's who in your customer base using the "marketing customer information file" (MCIF) isn't a new concept. The tool has been available since the mid-80s, offering a more complete view of the customer through profitability and...

Hot? or Cold? Announced or unannounced? Which is the best type of sales call? Marketers from three different banks relate their experiences.(Sales)
January 1, 2004... Are unannounced sales calls the best way to woo small-business customers? Practices vary widely from bank to bank. Some institutions say they don't make unannounced calls, at at least not regularly. Others say that they routinely make...

It all started with shopping carts ... sometimes the most effective branch enhancements are little environmental touches that satisfy simple, immediate customer needs. Take the case of the Hallandale Beach, Fla., center of the Bank of America. How was the institution going to react to all those elderly customers pushing grocery carts into the lobby?(Branch Design)
January 1, 2004... After buying groceries at a neighboring supermarket, elderly customers at the busy Hallandale Beach, Fla., branch of the Bank of America were rolling their carts into the financial institution lobby. While banking, the seniors wanted to keep...

Taxing questions: how flexible is your office? Your Furniture?
January 1, 2004... Some of the environmental solutions H&R Block came up with during a recent redesign--such as the use of flexible, easily disassembled furniture--are relevant to banks and other financial services providers. The tax preparation service's...

Direct action: ten simple tactics to punch up your direct marketing and improve its effectiveness.(Direct Marketing)
January 1, 2004... The use of direct marketing by retail banks has grown by double-digit annualized rates for the last couple of years. Yet, a substantial number of regional and community banks still rely mostly on mass media to communicate with the...

Why market to existing customers?(Brief Article)
January 1, 2004... It has been more than two decades since householded marketing central information file (MCIF) technology was created for the banking industry, helping to make customer communications using direct mail more efficient and effective. The larger...

Help! I need a marketing campaign.(Fundamentals: Marketing Campaigns)
January 1, 2004... This plea may sound familiar to those new to the job or to community banks new to marketing or the unlucky staff members who, because they had a marketing class in college, ended up in charge of the next campaign. To assist these...

Graduate to a new level of marketing success.(ABA School of Bank Marketing and Management curriculum)
January 1, 2004... * Strengthen your marketing advantage with cutting-edge, profit-building tactics * The banking industry's only educational institution of its kind for more that 50 years. * Learn from superior faculty and an outstanding curriculum. ...

Understanding customer value shifts.(Customer Satisfaction)
January 1, 2004... Intel Corp., the king of microprocessors, recently announced outstanding earnings results. This marked a major performance turnaround, which began with a strategic shift two and a half years earlier. This change was the result of the company's...

A slick multimedia campaign for a small community bank? No problem.(New Products)
January 1, 2004... Integrated multimedia marketing campaigns are difficult for small- to medium-sized community banks. The campaigns are too expensive to hand over to an outside marketing firm, but require too much for the bank to handle in-house. Now...

How to strengthen relationships with your key 'advocates'.(New Products)(Brief Article)
January 1, 2004... Every business knows that there are certain key individuals and small groups that can affect--positively or negatively--broad market perceptions and behaviors quickly and directly. Now, the New York-based public relations firm, Ketchum, has...

Retain valued customer relationships with 'CDARS one-way' fund swap.(Certificate of Deposit Account Registry Service )(Brief Article)
January 1, 2004... Let's say your bank wants to retain certain important customer relationships. And, it also wants an easy way to accept deposits without affecting balance sheets and capital positions. In response to requests from its member banks,...

ATMs.(A new white paper on ATMs is available from Bancography, Birmingham, Ala.)(Brief Article)
January 1, 2004... A new white paper on ATMs is available from Bancography, Birmingham, Ala. The 20-page paper studies technology, government regulation and the ATM's greatest rival, the debit card. The paper also provides statistics and examines strategies to...

Model Builder for Predictive Analytics software.(Product File)(Brief Article)
January 1, 2004... Fair Isaac Corp., San Rafael, Calif., has released its new Model Builder for Predictive Analytics software. The new product gives companies the power to quickly design and deploy sophisticated analytic models. These models use historical...

Culturally relevant demographics data.(Product File)(Brief Article)
January 1, 2004... Geoscape International Inc., Miami, has released its latest set of culturally relevant demographics data about the United States. Called American Marketscape DataStream: 2003 Series, the data set includes over 1,000 variables for population and...

Conclusive Strategies.(appointment of project manager)(Brief Article)
January 1, 2004... John Chioles has joined Conclusive Strategies, Austin, Texas, as a project manager in the Geographic Services division. He will help support the company's data and spatial analysis integration tool, which helps clients make decisions about...

IBT.(appointment of CEO at IBT)(Brief Article)
January 1, 2004... Mylle Mangum has been named CEO of IBT, Atlanta. Prior to joining IBT, she was CEO of True Marketing Services. IBT is a specialty retail branch and performance consulting company.

TSYS.(appointment at TSYS Inc.)(Brief Article)
January 1, 2004... James Matthew Jardina has been promoted to group executive of sales at TSYS, Columbus, Ga. He provides strategic direction for North American sales.

Banknorth Group Inc., Portland, Maine, has agreed to purchase Foxborough Savings, headquartered in Foxborough, Mass.(Mergers & Acquisitions)(Brief Article)
January 1, 2004... Banknorth Group Inc., Portland, Maine, has agreed to purchase Foxborough Savings, headquartered in Foxborough, Mass. The acquisition will mark Banknorth's first presence in the Massachusetts market south of Boston. Foxborough has $249 million...

Barry Leeds and Associates, of New York, a provider of mystery shops for financial institutions, has been acquired by Informa Research Services Inc., of Calabasas, Calif.(Agreements & Alliances)(Brief Article)
January 1, 2004... Barry Leeds and Associates, of New York, a provider of mystery shops for financial institutions, has been acquired by Informa Research Services Inc., of Calabasas, Calif. Paul Lubin, president of Barry Deeds, will remain as the managing...

BISYS of New York has acquired the Florida-based USA Insurance Group, a managing general agency serving the commercial property and casualty insurance marketplace.(Agreements & Alliances)(Brief Article)
January 1, 2004... BISYS of New York has acquired the Florida-based USA Insurance Group, a managing general agency serving the commercial property and casualty insurance marketplace. BISYS provides business process outsourcing. The acquisition will broaden the...

The Clearing House (formerly the New York Clearing House) and the Chicago Clearing House Association have merged.(Agreements & Alliances)(Brief Article)
January 1, 2004... The Clearing House (formerly the New York Clearing House) and the Chicago Clearing House Association have merged. The combined organization will lye known as "The Clearing House." The merger includes check exchanges and automated clearing house...

Getronics of Billerica, Mass., has formed a product-based partnership with Alogent of Alpharetta, Ga.(Agreements & Alliances)
January 1, 2004... Getronics of Billerica, Mass., has formed a product-based partnership with Alogent of Alpharetta, Ga. The integrated product will allow banks to automate deposits right at the teller station. In addition, Harland Financial Solutions Inc. has...

Yodlee Inc., a company that delivers online financial products and services and Emerging Information Systems Inc. (EISI), a developer of financial planning software, have agreed to integrate their applications.(Agreements & Alliances)(Brief Article)
January 1, 2004... Yodlee Inc., a company that delivers online financial products and services and Emerging Information Systems Inc. (EISI), a developer of financial planning software, have agreed to integrate their applications. The change means that financial...

TransAct Technologies Inc., Wallingford, Conn., a producer of transaction-based printers and Digital Check, a provider of check imaging equipment have produced a new teller printing and check imaging solution for the banking industry.(Agreements & Alliances)(Brief Article)
January 1, 2004... TransAct Technologies Inc., Wallingford, Conn., a producer of transaction-based printers and Digital Check. a provider of check imaging equipment have produced a new teller printing and check imaging solution for the banking industry. The...

Three Massachusetts insurance agencies have changed their name to better reflect their affiliation to their parent company.(Palmer-Goodell Insurance Agency, Catalano Insurance Agency, Waters insurance Agency will be known as Banknorth Insurance Agency Inc.)(Brief Article)
January 1, 2004... Three Massachusetts insurance agencies have changed their name to better reflect their affiliation to their parent company, Banknorth Group Inc., Portland, Maine, Palmer-Goodell Insurance Agency in Springfield; Catalano Insurance Agency in...

Extending mailer mileage.(Direct Mail Essentials)
January 1, 2004... In a recent column we outlined the role preprinted newspaper inserts can play as an extension of your direct mail campaign. From a media perspective, inserts play a role somewhere between an inexpensive newspaper ad and a relatively expensive...

Football and the game of selling.(Database Marketing)
January 1, 2004... Football coach Vince Lombardi didn't take anything for granted. During one of his training sessions, he went back to basics. He said, "Gentlemen, this is a football." Not all bank marketers seem to have the same passion for database...

People orientation: your bank's competitive edge.(Marketing edge)
January 1, 2004... Although these days my name is most closely linked with some of our times' most fascinating success stories (JetBlue, Southwest Airlines, PF Chang's, Doubletree Hotels), it was my early career in the banking industry where I learned the most...

Who's on first?(Marketing edge)(Brief Article)
January 1, 2004... Marketing is all about making plans and carrying them out, with the end result of gaining new business for your organization. But, as we know, we're not living in a perfect world and, the reality is, sometimes things don't go as planned....

Calendar 2004.(Calendar)
January 1, 2004... Jan. 25-28 ABA Insurance Risk Management Conference The Wigwam Resort Scottsdale, Ariz. Feb. 29-March 2 ABA Trust Wealth Management and Marketing Conference Marriott's Camelback Inn Resort, Golf Club and Spa Scottsdale, Ariz. ...

Chapter events 2004.(Marketing edge)(Calendar)
January 1, 2004... New England Chapter Contact: Ann Sherry (505) 520-1600, extension 230 or Joe Mitchell, (508) 844-3315 Jan. 30 Winter 2004 Conference The Radisson Hotel, Marlborough, Mass. May 14 Spring 2004 Conference Foxwoods Casino,...

Why marketing should report to the CEO.
January 1, 2004... Everyone thinks he is a marketing expert. R's a fact of life that marketing majors in college need to grasp from day one or live through a career of constant frustration. As I have told countless undergrads: "Nobody tells the controller how to...

Did you know?(banks target ethnic communities)(Brief Article)
January 1, 2004... Hispanics are the most common ethnic community that is targeted by banks that say they target ethnic communities. Almost three out of four banks that target ethnic communities say that they focus on Hispanic customers. Banks that plan to...

Services directory.(Directory)
January 1, 2004... ADVERTISING AGENCIES & SERVICES Austin & Williams is a strategic advertising and marketing agency combining award-winning creative with nationally-recognized financial marketing expertise and the latest geomapping technology. Find out...

Fax for facts.
January 1, 2004... To meet the demands of today "I want it here yesterday" world, please use these numbers to immediately request more information about the products and services advertised in this issue. Company Page No. ...

Do banks understand customer preferences?(survey)
January 1, 2004... Percentage of debit-card-is, suing banks that offered stored value cards during 2003 21 Percentage of similar banks that reported the same in 2002 8 Percentage of large banks...