ABA Bank Marketing articles from January 2002

ABA Bank Marketing archives from January 2002

Announcements.(Brief Article)
January 1, 2002... Bankers Jason Gudvi has been appointed business development officer for Manufacturers Bank of Los Angeles, focusing on the San Fernando Valley region. Gudvi formerly was assistant vice president and financial sales manager for City...

A CRM System can help with privacy management. (Marketing News).(privacy management products)(Brief Article)
January 1, 2002... Got your privacy management problems under control yet? Do your customers know what your policies are? Have they begun to rebel at the number of disclosure notices they've received? Are they reading your disclosure notices or throwing them in...

Fear of phoning. (Marketing News).(Brief Article)
January 1, 2002... If you've spent the morning on the phone with nothing to show for it, you're probably frustrated and about to quit Don't do it, says Gail B. Goodman. As president of ConsulTel Inc. in White Plains, N.Y., Goodman conducts seminars in...

Electronic payment poised for growth. (Marketing News).(Brief Article)
January 1, 2002... It's been a long time coming, but it appears that electronic payment is finally here. A nationwide survey by the American Bankers Association and Dove Consulting of Boston concludes that about half of all in-store purchases now are made with...

Physical branches remain important to seniors. (Marketing News).(marketing strategy and techniques)(Brief Article)
January 1, 2002... While you're pursuing the Gen X Internet crowd, don't forget your seniors. They're some of your most desirable customers. So says Robert Darroch, a principal with Strategos, an "innovation services" firm based in Palo Alto, Calif. People...

For U.S. subsidiaries, Royal Bank of Canada is now RBC. (Marketing News).(marketing strategy)(Brief Article)
January 1, 2002... For its U.S. operations, Royal Bank of Canada has decided to simplify its brand identity. With the aim of introducing a consistent, integrated brand identification, the bank has decided to use the letters "RBC." Under that umbrella will be...

Fewer Millionaires. (In Brief).(Brief Article)(Statistical Data Included)
January 1, 2002... FEWER MILLIONAIRES, but more investment money. Until recently the number of millionaires in the U.S. population was growing at about 13 percent a year. Now that rate seems to have slowed, says new research from TowerGroup, but the funds...

Whom do you trust? (In Brief).(online consumers use banks instead of Internet service providers for financial services)(Brief Article)
January 1, 2002... WHOM DO YOU TRUST? Veteran online consumers-those who have been storing personal information with online banks and vendors for more than five years-are mostly storing their information with banks and other financial services providers and are...

Correction.(Brief Article)(Correction Notice)
January 1, 2002... In the listing of winners of the 2001 ABAMN Advertising Awards that appeared in the November 2001 issue of ABA Bank Marketing, the name of Camden National Corp., Camden, Maine, was misspelled. Camden National Corp. was the winner of the Best of...

Most customers prefer to have their money in a single place. (Figuratively Speaking).(customer attitudes towards banking services)(Brief Article)(Statistical Data Included)
January 1, 2002... Percentage of banking customers who say it wouldn't take much to persuade them to move their business elsewhere, according to NewGround Resources: 48 Average number of years banking customers have stayed with their current bank: 10 ...

Some new year's resolutions. (Marketing Solutions).(Brief Article)
January 1, 2002... This year, it looks like the personal belt-tightening that most of us adopt right after the holiday season will extend to the workplace. Corporate spending is bound to be reined in as the economy rides out the cluster effect of the downturn in...

Switch to the Niche: Niche marketing means identifying a profitable and growing customer segment and then targeting that group. Here's how six financial service institutions succeeded in a variety of niche marketing approaches. (Cover Story).
January 1, 2002... Niche marketing. It's the opposite of mass marketing, but that doesn't mean banks have to think "small" to practice it. Many financial institutions are finding that marketing to a targeted group can quickly secure a captive--and...

Fearless referrals. (Feature).
January 1, 2002... Regular customer referrals to the bank's investment services are a proven way to boost the bottom line. But such actions don't happen by chance. Success requires an organized training program combined with effective incentives. ...

Bring on the internet traffic!: Trying to increase the number of visits to your website?; Here are 13 idea-starters--including a few you might not have thought of. (Feature).
January 1, 2002... While today virtually every financial services institution in the country has a Web presence, Internet marketing consultants warn that without proper marketing and promotion, websites can quickly become white elephants in cyberspace. "The...

Motivational moolah: What every financial services institution needs to know about sales and service incentive compensation. (Fundamentals).
January 1, 2002... Competitive advantage in sales and service does not come from processes, products or CRM software. Competitive advantage comes from the workforce. While technologies enable business processes, and business processes enable employees, employees...

Creating a brand around your people. (Work Trends).(brand management techniques for banks)(Brief Article)
January 1, 2002... Lisa Aldisert is a management consultant, professional speaker and author specializing in strategic planning and performance management. You can reach her at worktrends@lisaaldisert.com. Most bank marketing departments are responsible for...

Personalized greeting cards, fliers available through print-on-demand. (New Products).(Touchpoint)(Brief Article)
January 1, 2002... Personalized printed marketing communications pieces on demand are now available at a special price to ABA members. The services are provided by Touchpoint of Emergyville, Calif. Touchpoint produces items such as personalized postcards,...

Radio-ready news releases. (New Products).(Brief Article)
January 1, 2002... Sending out news releases is often an exercise in futility, particularly when targeting radio. The Image Generators Inc. of Olney, Md., offers a way to enhance your radio appeal. They take your news release, adapt it for radio, record it...

Product file. (New Products).(VacationPerks incentive travel program)(Brief Article)
January 1, 2002... VacationPerks is an incentive travel program with a twist Crown Marketing Group of Clearwater, Fla., guarantees that a room will be waiting at one of a prospect's three hotel or resort choices. The more than 300 affiliated hotels around the...

Kid-friendly lobbies. (New Products).(Brief Article)
January 1, 2002... After you've taken steps to make your customers feel comfortable in your lobby, you might want to make their kids feet comfortable, too. And Great Waits, a division of Playscapes Inc. of Madison, Wisc., might have just the sort of thing you're...

Picking the right ratio to measure performance. (Customer Satisfaction).(Brief Article)(Statistical Data Included)
January 1, 2002... Excellent performance and productivity is measured and managed best through a careful understanding of the economics of an enterprise as reflected in a simple numerator and denominator. Some examples of useful "numerator/denominator" metrics...

Audio tapes available of the highly rated ABA Marketing Conference. (ABA Resources).(American Bankers Association)(Brief Article)
January 1, 2002... Audio tapes of the October 2001 ABA Marketing Conference are still available for sale. The conference received high marks for quality, according to a survey in which banker-attendees participated. Survey participants gave the conference,...

Calendar 2002.(Brief Article)
January 1, 2002... 2002 Jan. 9 ABA Telephone briefing: How High-Performing Banks Compensate Their Officers 2--4 p.m. (Eastern time) Jan. 6--8 ABA Retirement Services Conference Loews L'Enfant Plaza Hotel Washington, D.C. Jan....

Services Directory.(ad agencies, ATM/cash management, branch design, branding, check processing/imaging, communications consulting and other compnies providing services for banking industry)(Directory)
January 1, 2002... Advertising Agencies & Services Adcom Communications, Inc., Joseph Kubic, (216) 574-9100, jkubic@adcoml.com Austin & Williams, Kenneth Greenberg, (631) 231-6600, ken@austinwilliams.com BBDO Michigan, Inc., Thomas E. Neman, (248)...

Using your MCIF for Asset/Liability Management. (Database Marketing).(Brief Article)
January 1, 2002... The Federal Reserve has changed the federal funds target 17 times in the past two years. These rate changes have dramatically affected the prime rate and your bank's net interest income (the difference between your bank's interest income from...