ABA Bank Marketing articles from December 2008

ABA Bank Marketing archives from December 2008

After slipping for two years, bank marketing expenditures seen up 4.7 percent in 2008.(Marketing News)(Survey)
December 1, 2008... Last year financial institutions predicted that their 2008 marketing budgets would increase an average of 4.7 percent, according to the newly published ABA Bank Marketing Survey Report. This projected increase comes in the wake of a two-year...

To bolster influence, marketers need accountability and innovation.(Marketing News)(Brief article)
December 1, 2008... How can marketing enhance its status within the organization? A recent study of Dutch corporations by two academics from the Netherlands suggests that marketers can increase their influence within an organization by bolstering accountability...

Need to make a photocopy? Try your bank.(Marketing News)(First Victoria Corp.)(Brief article)
December 1, 2008... You've heard of banks offering customers Internet access. But now an east Texas bank is offering a wider variety of business-center services--including access to photocopy and fax machines. First Victoria, Victoria, Texas, calls its...

The phishing problem is a growing threat, and not just for larger banks.(Marketing News)
December 1, 2008... Phishing is growing in volume and sophistication and community banks are increasingly being targeted, according to Kevin Joy, vice president of BrandProtect, Toronto, Canada, a company that offers online brand management. Attacks in their...

It's our home too.(ABAMN Financial Marketing Awards: Annual Reports; Runner-Up; Asset Size: $1 Billion to $5 Billion)(First Interstate Bank )(Brief article)
December 1, 2008... [ILLUSTRATION OMITTED] Institution: First Interstate Bank, Billing, Mont. Agency: Mercury Advertising, Bozeman, Mont. The target audience was customers and communities, since the bank is privately owned. The annual report is built...

A story of extraordinary personal service.(ABAMN Financial Marketing Awards: Annual Reports; Asset Size $500 Million to $1 Billion)(River City Bank)(Brief article)
December 1, 2008... [ILLUSTRATION OMITTED] Institution: River City Bank, Sacramento, Calif. This annual report features a half-dozen bank customers who, in their own words, tell their story of extraordinary personal service and customer care they've...

Live Iowa. Work Iowa. Bank Iowa.(ABAMN Financial Marketing Awards: Annual Reports; Runner-Up; Asset Size $500 Million to $1 Billion)(Brief article)
December 1, 2008... Institution: Bank Iowa Corp., Des Moines, Iowa Bank Iowa is a group of seven independent community banks with a total of 24 locations. Each community bank makes its own local decisions. The theme of this annual report was, "Live Iowa....

A bank founded on stewardship.(ABAMN Financial Marketing Awards: Branding; First Place; Asset Size; Under $500 Million)(Ohio Valley Financial Group)(Brief article)
December 1, 2008... [ILLUSTRATION OMITTED] Institution: Ohio Valley Financial Group, Henderson, Ky. Agency: Financial Marketing Solutions, Franklin, Tenn. The objectives of this campaign were to connect a well-loved brand with every member of the...

Creating a brand for a start-up bank.(ABAMN Financial Marketing Awards: Branding; Runner-Up; Asset Size; Under $500 Million)(Progress Federal Savings Bank)(Brief article)
December 1, 2008... [ILLUSTRATION OMITTED] Institution: Progress Bank, Huntsville, Ala. Agency: Financial Marketing Solutions, Franklin, Tenn. The challenge: When a team of seasoned bankers decided to start a new bank in a highly competitive,...

Stagecoach island.(ABAMN Financial Marketing Awards: Financial Education; First Place; Asset Size; Over $5 Billion)(Wells Fargo and Co.)(Brief article)
December 1, 2008... [ILLUSTRATION OMITTED] Institution: Wells Fargo & Co., San Francisco Stagecoach Island is an online virtual world that provides fun and also financial education. Anyone over the age of 14 can join. First the player creates and avatar...

Thanks a million campaign.(ABAMN Financial Marketing Awards: Financial Education; Runner-Up; Asset Size; Over $5 Billion)(First Midwest Bank N.A.)(Brief article)
December 1, 2008... [ILLUSTRATION OMITTED] Institution: First Midwest Bank, Itasca, III. The objective of this campaign was to encourage bank customers to save more. The bank offered a complete checking/savings solutions by packaging a transactional...

ENLIST: a way for bank employees to volunteer.(ABAMN Financial Marketing Awards: Community Service; Runner-Up; Asset Size of $1 Billion to $5 Million)(Monroe Bank and Trust)(Brief article)
December 1, 2008... Institution: Monroe Bank & Trust, Monroe, Mich. To assist its employees to find community volunteer activities, the bank created a program called ENLIST (Employees Now Linked In Service Together). Employees participate in activities of...

Organic customer relationships: old MacDonald had a bank.(Marketing Solutions)
December 1, 2008... People today are involved "in a kind of lostness," in which we destroy the sources of our own lives without knowing what we're doing.... [What's needed is] an ethic that places paramount importance on the cultivation of love and care for one's...

Zap! Here's your statement: marketers have had to resort to promotions to enlighten sometimes hesitant customers to the benefits of receiving electronic statements.(E-Statements)
December 1, 2008... Bankers are hopped up about the idea of offering their customers the option of receiving account statements online rather than by regular mail. In 2005, only about a third (32.3 percent) of banks with assets of less than $30 billion offered...

Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it?(Branding)
December 1, 2008... We live in a sound bite world. Thousands of messages delivered through hundreds of media bombard our daily lives. Snippets from a variety of sources such as news, marketing, family, friends and entertainment all compete for our attention. Our...

May I help you? Simple old-fashioned customer service could be your bank's fastest route to improved deposit dollar acquisition.(Core Deposits)
December 1, 2008... [ILLUSTRATION OMITTED] While preparing to write this article, a friend told me about her recent experience trying to open a new account at her local bank. It was a sunny and hot Friday afternoon when my friend, a successful,...

I'll pay by debit: these days, debit cards--not checks--are increasingly driving the relationships between customers and banks. One strategy to encourage debit-card usage is to offer "instant" rewards to encourage targeted customers to utilize their card more often.(Fundamentals: Debit Card Management)
December 1, 2008... The checking account has long stood at the center of banks' relationships with their deposit customers. Customers have typically regarded the bank where they had their checking account as "their" bank--the one they considered first when they...

New segment analysis tool offers high-speed, household-level mapping.(New Products)
December 1, 2008... A segment analysis and visualization tool, PersonicX VisionScape, has been enhanced by the maker. Acxiom Corp, Little Rock, Ark. The maker says that the upgraded product "has greater accuracy and speed" in the analysis of consumer attitudes,...

Harland Financial introduces new generation CRM system.(New Products)(Harland Financial Solutions)(Brief article)
December 1, 2008... A new customer relationship management solution, called Touche CRM, has been introduced by Harland Financial Solutions, Lake Mary, Fla. The solution succeeds Harland's previous CRM offering, known as Touche Sales & Service. The new...

Fiserv introduces software hub to enhance fraud protection.(New Products)(Brief article)
December 1, 2008... A new Enterprise Risk Service (ERS) has been offered by Fiserv Inc., Brookfield, Wisc. ERS is a software connectivity hub designed to enable value-added alert transfers among the products within Fiserv's portfolio of antifraud and...

New identity theft protection service offers early detection through proactive searches.(New Products)(Affinion Security)(Brief article)
December 1, 2008... Many identity theft protection services offer credit monitoring and fraud alerts, but a new service from Affinion Security Center, Norwalk, Conn. (a division of the Affinion Group) offers what it calls "enhanced" protection. The service,...

Rightsizing retention.(Customer Retention)
December 1, 2008... In the current economic environment, corporate staff cuts, organizational downsizing, and the euphemism of "rightsizing," I thought would be appropriate the shake the trees and compare our approach to retention with "rightsizing." Early in my...

Now is the time to stay on message.(Customer Satisfaction)
December 1, 2008... Events that have taken place in the capital markets during 2008 will undoubtedly have broad and enduring effects on how we do business in the future. While we are not yet fully aware of fallout, there are some fundamental shifts that are now...

Six hundred marketers share expertise through the new online professional community.(MARKETING edge)
December 1, 2008... More than 600 marketers have signed up for the new professional online community that was initiated earlier this year as an exclusive benefit for Marketing Network members. [ILLUSTRATION OMITTED] The online professional community is a...

2009 ABAMN calendar.(Brief article)(Calendar)
December 1, 2008... February 15-18, 2009 National Conference for Community Bankers J.W. Marriott Desert Ridge Resort & Spa, Phoenix May 12-19, 2009 ABA School of Bank Marketing and Management Southern Methodist University, Dallas June...

Services directory.(Directory)
December 1, 2008... ADVERTISING AGENCIES & SERVICES Strategic & creative. Marketing Intelligence & Intelligent Marketing. Research-driven & forward-thinking: Our branding and marketing campaigns win awards... & get results. To find out how, call Ken...

Continuing education quiz.
December 1, 2008... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....