ABA Bank Marketing articles from December 2007

ABA Bank Marketing archives from December 2007

Bank creates a memorable character--Mrs. P--to star in its ad campaign.(Marketing News)
December 1, 2007... Faced with tough competition from larger banks, a community bank in New York state decided to create a "persona"--in the form of a typical customer--to articulate the bank's message in a brand-driven multimedia campaign. The...

Dialog banking comes to Boston.(Marketing News)(Brief article)
December 1, 2007... Dialog-style banking has been introduced in the Boston area by TD Banknorth, which is headquartered in Portland, Maine. Under dialog-style banking, the bank representative works side-by-side with the customer during transactions--and not on...

Northrim BanCorp Inc., the parent company of Northrim Bank, Anchorage, Alaska, has acquired Alaska First Bank & Trust N.A., which had $60 million in assets and two locations.(Mergers & Acquisitions)
December 1, 2007... Northrim BanCorp Inc., the parent company of Northrim Bank, Anchorage, Alaska, has acquired Alaska First Bank & Trust N.A., which had $60 million in assets and two locations. Northrim, a commercial bank, had $947 million assets and 10 locations...

Fiserv Inc., Brookfield, Wisc., a provider of information technology services to the financial industry worldwide, has announced the acquisition of BancIntelligence, Atlanta.(Service Providers)
December 1, 2007... Fiserv Inc., Brookfield, Wisc., a provider of information technology services to the financial industry worldwide, has announced the acquisition of BancIntelligence, Atlanta. BancIntelligence provides banks of all sizes continuous online access...

Self-service coin-counting machines could represent a $500 million market.(Marketing News)(Brief article)
December 1, 2007... Don't overlook self-service coin-counting machines, says a new study from TowerGroup, Needham, Mass. An estimated $6 billion in coins are brought into U.S. bank branches annually. If banks charged customers the same fee that retail...

Open a CD, and this bank will contribute to your favorite charity.(Marketing News)(Brief article)
December 1, 2007... How about letting your customers decide how the bank will spend its charitable contributions? And, how about offering customers an opportunity to open an 18-month CD (with either floating or fixed-rate option) in return for directing the bank's...

Mexican Bank draws in the unbanked through biometric authentication.(Marketing News)(Brief article)
December 1, 2007... A Mexican bank has reached out to unbanked customers through the use of biometric identification. With 8 million customers using the system, Banco Azteca, Mexico City, is believed to deploy the world's largest biometric banking application....

Debit cards.(Brief article)
December 1, 2007... Debit cards: Are establishing themselves as the U.S. consumer's preferred payment mechanism, according to the 2006/2007 Consumer Payments Usage and Segmentation Study released by First Data's STAR Network. Over the past five years, consumers'...

Marketing to Generation X.(Brief article)
December 1, 2007... Marketing to Generation X: Represents a complex challenge because it is smaller in size than the technology-driven Generation Y and lacks the spending power of baby boomers, according to Media Logic, Albany, N.Y. The company is offering a free,...

Wait time.
December 1, 2007... Wait time: The average wait time nationally to be helped at a bank is 4 minutes and 13 seconds, according to the 2007 Wait -time Study conducted by the Mystery Shopping Providers Association. That's 1 minute and 37 seconds longer than the...

Online banking by small business.(Brief article)
December 1, 2007... Online banking by small business: By the close of 2007, over 50 percent of U.S. small businesses will use online banking, according to new research from TowerGroup Research, Needham, Mass. This percentage is expected to grow to 60 percent by...

Rewards for small-business credit cards.(Brief article)
December 1, 2007... Rewards for small-business credit cards: Banks often don't offer the rewards that are of greatest interest to small-businesses, according to a recent survey by Synergistics, Atlanta. Small-businesses say they would like to receive cash rebates,...

New brand.(ABAMN 2007 Financial Marketing Awards: Branding; Runner-Up; Asset Size Under $500 Million)(Brief article)
December 1, 2007... [ILLUSTRATION OMITTED] Institution: worthington National Bank (WNB), Fort Worth, Texas. The bank opened its third location in an historic downtown Fort Worth building in January 2006. The building was restored to the original...

Family fun day & fun run.(ABAMN 2007 Financial Marketing Awards: Community Service; First Place; asset Size of $500 Million to $1 Billion)(Brief article)
December 1, 2007... [ILLUSTRATION OMITTED] Institution: Heritage Oaks Bank, Paso Robles, Calif. Nine years ago, the bank wanted to build a unique community event that the entire family could participate in. Thus, the Family Fun Day & Fun Run was born. ...

Community service.(Brief article)
December 1, 2007... [ILLUSTRATION OMITTED] Institution: First Independent Bank, Vancouver, Wash. Combining the philanthropy of the family who owns the bank with the bank's corporate sponsorships and charitable giving, First Independent has contributed...

Tall Ship Festival.(ABAMN 2007 Financial Marketing Awards: Inspirational; First Place; Asset Size of $1 Billion to $5 Billion)(Baylake Bank)(Brief article)
December 1, 2007... [ILLUSTRATION OMITTED] Institution: Baylake Bank, Sturgeon Bay, Wisc. In June 2005, Baylake Bank entered into contract with Green Bay Tall Ship Tours Inc. to be the title sponsor of the 2006 Green Bay Tall Ship Festival. This event...

Bringing banking out of the dark ages.(ABAMN 2007 Financial Marketing Awards: Humor; First Place; Asset Size of Over $5 Billion)(Brief article)
December 1, 2007... [ILLUSTRATION OMITTED] Institution: Capital One Bank, Dallas Agency: BBDO Atlanta, Atlanta After Capital One--one of the most recognized credit card brands in the United States--acquired Hibernia Bank, located in Louisiana and...

Commercial real estate lending postcards.(ABAMN 2007 Financial Marketing Awards: Humor; Runner-Up; Asset Size from $500 Million to $1 Billion)(Brief article)
December 1, 2007... [ILLUSTRATION OMITTED] Institution: Affinity Bank, Ventura, Calif. The purpose of this postcard campaign was to originate loans from apartment and commercial property owners. To reach this goal, the post card layout was created using...

Receive recognition for your creative work.(Brief article)
December 1, 2007... [ILLUSTRATIONS OMITTED] Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the...

Exercise for the relationally anemic.(Marketing Solutions)
December 1, 2007... The business of selling class personalized stationary... is gaining momentum after a period of stagnant sales... sales have risen more than 20% in the past year... Personalization is enormous... it's sort of a rebellion to the impersonal...

Welcome aboard: everyone knows it's a good idea to greet new customers. But banks need to go a step further by creating a structured program to cross-sell these new people and lock them in--so that deposits don't go out the back door as fast as they come in the front.(On-Boarding)
December 1, 2007... [ILLUSTRATION OMITTED] With interest-rate spreads compressed, the primary objective today for most financial institutions is to increase core deposits. Unfortunately, marketing departments are faced with limited (or reduced) marketing...

Inesperados hechos hispanos: (unexpected Hispanic facts): everyone understands the stark truths about the fast-growing Hispanic demographic. But some marketers are misled by popular myths. We look behind the statistics to uncover the sometimes surprising realities to keep in mind when marketing to the Spanish-speaking population.(Market Segments: Hispanics)
December 1, 2007... [ILLUSTRATION OMITTED] Hispanics are now the fastest growing and the largest minority population in the United States. There are about 42 million Hispanics in the country, comprising approximately 15 percent of the population. Hispanics...

What flavor is your bank? Don't arbitrarily pick a taste to fit your brand just because it's yummy. Rather, select a savory concept that complements and supports the overall brand experience that the bank is trying to create.(Multisensory Marketing)
December 1, 2007... [ILLUSTRATION OMITTED] You can learn a lot about people by sitting down together with them for an after-work refreshment. You place your order for a glass of the house pinot noir, and anxiously await your companions' order. You're...

Extra! Extra! Read all about it! You too can create a publication.(Custom Publications)
December 1, 2007... It's becoming harder to 'touch' the customer these days, especially since many don't even bother to visit the branch. Some banks are deploying easy-to-read communications vehicles--in either paper or online formats--to reach out to these...

A community bank uses a rewards program to differentiate itself.(New Products)
December 1, 2007... A Maine community bank in a highly competitive market-place was able to leapfrog its larger competitors by introducing a far-reaching rewards program. The program came from Rewards NOW, Dover, N.H. Bar Harbor Bank & Trust (assets: $840...

Predictive product helps financial services companies offer customers more relevant payment products.(New Products)(Brief article)
December 1, 2007... A new predictive marketing tool has been released that offers the capability of offering payment products based on a customer's particular payment preferences. The Payment Preference Model was launched jointly by TransUnion and Edgar, Dunn...

New technology allows bank ATMS to dispense prepaid gift cards without a 'sidecar'.(New Products)(automated teller machines)(Brief article)
December 1, 2007... A new technology enables existing ATM machines to dispense prepaid cards through ATM cash trays without a "sidecar." The product is being offered by Better ATM Services, Scottsdale, Ariz. The technology means that ATMs can dispense gift...

Learning about customer satisfaction from Starbucks.(Customer Satisfaction)
December 1, 2007... One of my favorite noontime experiences is to visit my local Starbucks coffee shop in the Sheraton Hotel near my office in New Orleans. My city is well known for its dark, rich coffee, and many questioned whether Starbucks would find a niche in...

Help staff understand the need for retention.(Customer Retention)
December 1, 2007... Retention is an issue that is best addressed by all staff, at all times, yet with a focused level of effort. To that end, we need to clarify the issue and level-set performance and expectations. In this month's discussion, we will review...

The ABA School of Bank Marketing moves to Southern Methodist University.(MARKETING edge)
December 1, 2007... The ABA School of Bank Marketing and Management (SOBMM) will have a new home in 2008. The school will be held May 3-9, 2008, at the Southern Methodist University (SMU) in Dallas. The campus is located in the University Park section of the...

2008 ABMN calendar.(MARKETING edge)
December 1, 2007... May 3-9, 2008 ABA School of Bank Marketing and Management Southern Methodist University Dallas At this one-of-kind school, learn techniques and strategies to promote new products, learn marketing principles and management...

Services directory.(Directory)
December 1, 2007... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

Continuing education quiz.
December 1, 2007... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of...