ABA Bank Marketing articles from December 2004

ABA Bank Marketing archives from December 2004

Black tie not optional.(Marketing News)(Brief Article)
December 1, 2004... Customers visiting The Columbia Bank's Ellicott City, Md. branch one day in late October may have thought they had stumbled onto a formal wedding. That's because the bank staff all wore formal gowns and dresses and black tie tuxedos. "The...

Informa Research Services, Inc. has acquired Market Trends, Inc., a leading provider of market research and statistical services.(Announcements)(Brief Article)
December 1, 2004... Informa Research Services, Inc. has acquired Market Trends, Inc., a leading provider of market research and statistical services. In 2003, Informa acquired Barry Leeds & Associates, Inc., a mystery shopping and market research company. All...

NewGround and McCleary/German Architects have announced a strategic alliance allowing them to offer a full spectrum of design/build and branding services.(Announcements)(Brief Article)
December 1, 2004... NewGround and McCleary/German Architects have announced a strategic alliance, allowing them to offer a full spectrum of design/build and branding services to financial institutions in Texas and Louisiana.

Riverside Bank.(Announcements)(Appointed Julia Dunn Story as Senior Vice President)(Brief Article)
December 1, 2004... Julia Dunn Story has joined Riverside Bank as Senior Vice President, Bank Sales Director. She will be responsible for the Customer Relationship Management (CRM) system and other key projects at the Melbourne, Fla., bank.

Northeast Financial Services, Co., Auburn, Maine, a subsidiary of Northeast Bank, recently agreed to acquire Sargent Insurance Agency of Rangeley, Maine.(Announcements)(Brief Article)
December 1, 2004... Northeast Financial Services, Co., Auburn, Maine, a subsidiary of Northeast Bank, recently agreed to acquire Sargent Insurance Agency of Rangeley, Maine. Sargent is the second company acquired by the insurance sales arm of Northeast Bank, which...

Ideas that work: Featured Business of the Month.(Marketing News)(Brief Article)
December 1, 2004... One way to endear yourself to the local business community is to allow a different client each month to set up shop in the lobby of your bank. That just what Medway (Mass.) Co-operative Bank is doing. As a "Featured Business of the Month"...

Multichannel alerts transform customer interaction.(Marketing News)(Brief Article)
December 1, 2004... Multichannel alerts may be the next step in the financial services industry's never-ending quest to improve customer satisfaction while simultaneously reducing service costs. Several financial institutions that have implemented account alerts...

Zions Pays for A's.(Public Relations)(Zions First National Bank)(Brief Article)
December 1, 2004... Institution: Zions Bank Assets: $10.6 billion Agency: Richter 7, Salt Lake City The object for this campaign was to demonstrate Zions Bank's support for local schools and to reach out to their market's teenage demographic. This...

Go for the green sweepstakes.(Direct Mail Series)(Brief Article)
December 1, 2004... Institution: Bank of America Assets: $474 billion, 5,790 locations Agency: Tivioli Partners, Charlotte, N.C. The objectives of the campaign were three-fold: proactively retain selected Bank of America credit card customers by...

How much is too much bank?(Outdoor single)(Brief Article)
December 1, 2004... Institution: Southern Community Bank and Trust Assets: $800 million, 9 locations Agency: The Bloom Agency, Winston-Salem, N.C. The bank wanted to position itself in a way that communicated its competitive strength while maintaining...

2003 Sterling Savings Bank annual report.(Annual Report)(Brief Article)
December 1, 2004... Institution: Sterling Savings Bank Assets: $6.7 billion, serves 134 locations throughout Washington, Oregon, Idaho and Montana Agency: Hanna & Associates, Coeur d'Alene, Idaho The annual report serves as the primary corporate...

Put us on the list.(Multimedia)(Washington Trust Bank)(Brief Article)
December 1, 2004... Institution: Washington Trust Assets: $1.9 billion, 16 locations in Rhode Island and southeastern Connecticut Agency: Walsh & Associates, East Greenwich, R.I. The campaign promoted Washington Trust as one of Rhode Island's leading...

Balance magazine.(Brochure Series)(Brief Article)
December 1, 2004... Institution: Guaranty Bank Assets: over $5 billion, 150 locations Agency: John Ryan Performance, Minneapolis, Minn. Published quarterly, Balance magazine was launched in the fall of 2001 to support Guaranty Bank's goal of building...

Receive recognition for your creative work.(Idea Bank)
December 1, 2004... Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual Advertising Awards Competition sponsored by the ABA Marketing Network....

Wanting in or wanting out.(Marketing Solutions)
December 1, 2004... When it comes to your organization, who is wanting in and who is wanting out? We could start with shareholders. When more people are wanting in than wanting out, the prospects are very good that the stock price will climb. On the other hand if...

Employee recognition that works.(Rewarding Employees)
December 1, 2004... How do employees today prefer to be recognized? Ironically, it's the simple forms of sincere thanks that mean the most to employees. In fact, of the top 10 recognition factors employees indicated as most important for them to receive when they...

Where's the incentives? Branding from the inside out: how to motivate your employees so that they participate enthusiastically in your next promotion or marketing campaign.(Campaigns)(Cover Story)
December 1, 2004... When it comes to engaging employees in your next bank promotion or campaign, experts sum up the best approach in a word: communicate, You have to communicate vision, enthusiasm and the caring nature of your corporate culture. "Most often,...

Tapping the untapped: some sample ways that banks are locating and taking advantage of previously overlooked or underserved demographic segments.(Market Segments)
December 1, 2004... Looking for growth during a stagnant time? One way to achieve that goal is to identify underserved customers and untapped markets, and to satisfy the needs of these ignored segments. When considering an underutilized market, we often first...

Creative banking: an oxymoron? A staid, plain bank image is not a prerequisite for financial success. On the contrary, even a small display of marketing splash, spunk or inventiveness goes a long way toward differentiating your institution from the competition.(Innovative Strategies)
December 1, 2004... The conventional wisdom is that the average banker is about as creative as a bowl of soggy oatmeal. Wrong! There are a lot of creative bankers out there--leaders who have demonstrated that it is possible both to color outside the lines and...

Finding your new 'look': if you don't already have an image, start by formulating one. Leverage it to generate a comprehensive facility design covering everything--including marketing materials, signage, fabrics, wall and floor coverings and painted surfaces.(Fundamentals: Merchandising)
December 1, 2004... Good merchandising starts by creating the foundation--your image and brand and then continuing to build from there. Creating a brand image is no longer an option: It is the key to survival in today's market. Competition is stronger than...

Rebounding from recession.(Communications Q&A)
December 1, 2004... Q: How can I successfully maneuver my bank marketing activities through the economic uncertainty, despite cutbacks in the marketing budget? A: Because the competition in the banking industry is fierce in a slowly improving economy, it is...

This could be a banner year.(Advertising Banners)(Brief Article)
December 1, 2004... These banners for your drive-up lanes are made of polymerized canvas and can be used over and over again and rolled up for easy storage, according to Proforma Creative Impressions. Banners snap on and off easily, allowing you to advertise...

An insurance product that banks can offer: hospital idemnity.(New Products)(hospital income plan)(Brief Article)
December 1, 2004... A hospital income plan (HIP) has been introduced by Progency Marketing Innovations, Nashville, Tenn. Progency partners with financial institutions to offer insurance and other products to consumers. The HIP will pay cash directly to policy...

Is your marketing in synchronization at different branches?(New Products)(Brief Article)
December 1, 2004... Got problems coordinating branch marketing? Two new Web-based services are designed to help banks manage marketing at multibranch networks. Uplink/Upsell is a suite of services from Semaphore Inc., Holliston, Mass., in partnership with...

Online alert! Your check just cleared.(New Products)(Brief Article)
December 1, 2004... Now you can offer to allow your online customers to predetermine what type of electronic alerts and notifications they would like to receive, such as: * "Alert me when this money transfer is complete." * "Tell me when a particular...

This service keeps you on top of competitive intelligence.(New Products)(Brief Article)
December 1, 2004... As a marketing pro, you are expected to be on top of your game at all times. You need to know what competitors are doing before they make their move. You need to be aware of market trends and new industry reports. But who has the time to...

Applying the feedback loop to payment innovations.(Customer Satisfaction)
December 1, 2004... As we approach the end of the year, it is wise to think about the significant changes which have take place this year and how riley will impact the coming year. One of these certainly has to be the adoption of new payments devices by our...

Developing the next generation of leaders.(Marketing edge)
December 1, 2004... After years of downsizing, restructuring and re-engineering, the myth of job security is dead. Instead, the traditional long-term employer-employee bond has morphed into a short-term transactional relationship. Now there are powerful...

Plan now for the ABA Marketing Network 2005 Advertising Awards.(Marketing Edge)(Brief Article)
December 1, 2004... Before you archive your 2004 ad files, review your work and identify your contenders for the ABA Marketing Network 2005 Ad Awards competition. To be eligible, entries must have been published or broadcast for the first time during calendar year...

Marketing growing pains.(Marketing Edge)(Brief Article)
December 1, 2004... Once again we are at the end of another year and it's time to evaluate our marketing efforts and apply lessons learned for the upcoming year. Let me take a quick inventory and share what I have seen this past year... 1. The work place is...

ABA Marketing Network--Internet sources for bankers.(Marketing Edge)(Brief Article)
December 1, 2004... Did you know that ABA Marketing Network offers a large number of Internet sources that parallel file demands and needs of the financial industry? The ABA Marketing Network Internet Sources for Bankers is an exclusive members-only feature that...

ABAMN calendar 2005.(Marketing Edge)(Calendar)
December 1, 2004... February 20-23 ABA National Community Bankers Conference J.W. Marriott Desert Ridge Resort & Spa Phoenix, Ariz. June 11-18 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. June...

Did you know?(Marketing Edge)(Brief Article)
December 1, 2004... The Federal Reserve raised rates for the second time this year but the borrowing cost of money is still well below what existed four years ago. Source: American demographics, New York, 2004 Fraud and Identity complaints have risen...

Welcome new ABA Marketing Network members.(Marketing Edge)(Directory)
December 1, 2004... Andrew Shaevel RSA Solutions Williamsville, N.Y. Bill Costelle Woodruff Sweitzer Columbia, Mo. Carly Burns Intelligent Results Inc. Bellevue, Wash. Chris Ciunci Home Loan & Investment Bank FSB ...

Attention CFMPs: get continuing education credit for writing.(Marketing Edge)(Brief Article)
December 1, 2004... Marketers who write features in ABA Bank Marketing magazine are eligible to receive continuing education credits toward their CFMP designation. The credits are issued by the Institute of Certified Bankers (ICB). Credit, which will be...

Services directory.(Directory)
December 1, 2004... CONTENTS Advertising Agencies & Services Branch Design Branding Call Centers Consulting Services Corporate Communications Corporate Image/Identity Customer Profitability Customer Relationship Management...

Continuing education quiz.(ABA Bank Marketing )
December 1, 2004... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit....