ABA Bank Marketing articles from December 2003

ABA Bank Marketing archives from December 2003

Citizens-Union Savings Bank.(appointments)(Brief Article)
December 1, 2003... Citizens-Union Savings Bank, Fall River, Mass., has announced two new marketing-related promotions. Julie A. Raposa has been appointed to senior vice president, marketing, branch administration and personnel Thomas A. Ryan Jr. has been named...

Union Bank.(appointments in Florida)(Brief Article)
December 1, 2003... Michael Dubin and Karl A. McNish have been named as assistant vice presidents/branch managers at Union Bank in Florida. Dubin will be a branch manager in Maramar, Fla., and NcNish, in Lauderhill, Fla.

Huntington Bancshares Inc.(appointment)(Brief Article)
December 1, 2003... Jim Baron has joined Huntington Bancshares Inc., Columbus, Ohio, as senior vice president and director of consumer lending.

The Bank of Hemet.(appointment)(Brief Article)
December 1, 2003... Kevin Farrenkopf has been named the new chief executive officer of The Bank of Hemet, Hemet, Calif.

John M. Floyd & Associates (MJFA).(appointment)(Brief Article)
December 1, 2003... Steve Swans-ton, a 10-year veteran of the personnel consulting industry, has been named executive vice president, sates of John M. Floyd & Associates (MJFA), a Houston-based profitability-consulting firm to financial institutions.

Merkle Direct Marketing Inc.(appointment)(Brief Article)
December 1, 2003... Mark Cross has been appointed chief information officer of Merkle Direct Marketing Inc., Laurel, Md. Merkle provides information-based database marketing services. Cross will oversee the implementation of information technology solutions and...

Brintech Consulting.(appointment)(Brief Article)
December 1, 2003... Hal Oswalt has been appointed as president and CEO of Brintech Consulting, New Smyrna Beach, Fla. For the past seven years, he has sewed as managing director of the consulting division of Alex Sheshunoff Management Services Inc. Brintech helps...

Imagemark Brand Resources.(appointment)(Brief Article)
December 1, 2003... Thom Dean has been named president of Imagemark Brand Resources, a division of Imagemark (formerly JH Concepts), a marketing services company in Milwaukee, Wisc. The company specializes in high-end brand merchandise and brand experience.

Customer Service Profiles.(appointment)(Brief Article)
December 1, 2003... Steve Allen has been named chief technology and operations officer at Customer Service Profiles, Omaha. He will oversee company operations and lead its technology initiatives. The company provides research methodologies and support tools to...

Financial Services Research Group.(appointment)(Brief Article)
December 1, 2003... Eric Jensen has been named account manager for the Financial Services Research Group of Maritz Research, St. Louis. He will be responsible for the Northeast region.

Promontary Financial Group LLC.(appointment)(Brief Article)
December 1, 2003... Elizabeth McCaul, until recently the superintendent of banking for New York State, has moved to Promontary Financial Group LLC, Washington and New York, as a partner. The company is an investment and advisory firm for financial services...

Integrated Loan Service (ILS).(appointment)(Brief Article)
December 1, 2003... Walter C Morgan has joined Integrated Loan Service (ILS), Rocky Hill, Conn., as executive vice president, strategic business development. He will be developing strategic partnerships and new business for ILS and its parent group, Fiserve's...

Market Probe.(appointment)(Brief Article)
December 1, 2003... Thomas Fusso, Ph.D., has rejoined Market Probe as a senior vice president. He will be located in Vancouver, Washington. He worked previously with the company before leaving in 2000 for a position with Market Facts (now Synovate). He will manage...

Cohorts.(appointments)(Brief Article)
December 1, 2003... Cohorts has announced two personnel changes. Craig Elzas has been promoted to chief operating officer and senior vice president of sales and marketing. Mark Weishaar has been hired as vice president of account services for the company's...

Fair Isaac Corp., San Rafael, Calif., acquired Seurat Co., a Boulder, Colo-based provider of solutions and services that help companies more effectively target.(Brief Article)
December 1, 2003... Fair Isaac Corp., San Rafael, Calif., acquired Seurat Co., a Boulder, Colo-based provider of solutions and services that help companies more effectively target, acquire and retain customers through creative marketing strategies.

Banknorth Group Inc., Portland, Maine, has agreed to acquire First & Ocean BanCorp.(Mergers & Acquisitions)(Brief Article)
December 1, 2003... Banknorth Group Inc., Portland, Maine, has agreed to acquire First & Ocean BanCorp, the Newburyport, Mass.-based holding company of First & Ocean National Bank.

First Charter Insurance Services (FCIS), Charlotte, N.C., has acquired Robertson Insurance Agency.(Mergers & Acquisitions)(Brief Article)
December 1, 2003... First Charter Insurance Services (FCIS), Charlotte, N.C., has acquired Robertson Insurance Agency, which specializes in commercial and personal property and casualty lines of insurance. FCIS is a wholly owned subsidiary of First Charter Bank.

Seacoast Financial Services Corp., New Bedford, Mass., has agreed to acquire Abington Bancorp Inc. of Abington, Mass.(Mergers & Acquisitions)(Brief Article)
December 1, 2003... Seacoast Financial Services Corp., New Bedford, Mass., has agreed to acquire Abington Bancorp Inc. of Abington, Mass., the parent company of Abington Savings Bank, a $950 million bank that operates 17 branch office southeast of Boston. ...

The importance of fulfilling the customers' dreams.(Q & A)(Interview)
December 1, 2003... Michael Chandler is owner and president of The Chandler Marketing Co., Glenwood Springs, Colo., and the author of the new book, "Dreamweaving: The Secret to Overwhelming Your Business Competition" (Pelican Publishing, 2003). Q: Is it a...

The treat is sweet--but small.(Quotable)(Brief Article)
December 1, 2003... The Treat Is Sweet--But Small "Despite all the good news we're seeing right now, the fact remains that banks are losing market share relative to other participants in the financial marketplace... [bank's] share of the pie has never been...

Sweep accounts can help retain cash-management customers.(Marketing News)
December 1, 2003... One way that banks can avoid cash-management account attrition is by broadening their product offerings with an array of sweep-account products, according to Bob Wiseman of Agiletics Inc., a developer of cash-management software. The company is...

Ideas that work.(bank marketing examples)
December 1, 2003... In the Quest for New Customers, You Can't Start Too Early. When there's a new baby in the market of First National Bank of Slippery Rock, Pa., the bank sends out a gift package to the proud parents. The package includes a congratulatory letter...

Danny & Vickie: teen-dominated families: a look at some sample customer segments, together with an overview of their key characteristics.(Cohort of the Month)(Brief Article)
December 1, 2003... 5.2 million U.S. households Median age = 42 Median Income = $57,000 Quote: "Friday used to be our night out. But now we order pizza and watch a video while we wait for the kids to get home." General profile: Middle-aged,...

Bill consolidation isn't dead.(report)(Brief Article)
December 1, 2003... The consolidator model of online bill presentment and payment, the model that bankers have been rooting for, has shown agonizingly slow growth. Two new reports from the TowerGroup, Needham, Ma., say that the war isn't over. The reports...

Wireless credit-card payment terminals.(Brief Article)
December 1, 2003... The electronic payment technology company, Hypercom Corp., has introduced its first advanced terminal to support MasterCard's PayPass, a "contactless" payment program. Using MasterCard PayPass, consumers simply tap or wave their payment card on...

The future of the check.(report)(Brief Article)
December 1, 2003... Financial Insights, Framingham, Mass., has produced a new report entitled, "The Changing Check: Impact on Bank Payment Strategy." The report analyzes the market forces that have led to the decline of checks, forecasts the volume of checks that...

Idea bank.(samples of ad campaigns)
December 1, 2003... Samples of ad campaigns and other marketing materials from banks around the country. The creative includes print, radio, TV, outdoor, multimedia, point of sale, brochures, direct mail annual report, website, public relations and soles...

Outsourcing customer rage.(Marketing Solutions)
December 1, 2003... "... 8% of frustrated consumers say they have cursed at ecustomer-service rep in the past year; 28% said they have yelled or raised their voice. It is part era growing trend dubbed 'customer rage' by the study's authors." --The Wall Street...

Holiday recognition? Make it an everyday event.(Rewarding Employees)
December 1, 2003... Now that the holiday season is upon us, most organizations take time to thank employees for their hard work over the past 12 months in helping the organization be successful--or at least survive--yet another year. This organizational "thanks"...

Click here to send marketing e-mail: permission-based e-mail potentially could transform bank marketing. While it faces a few conspicuous challenges, the concept encourages more interaction between bank and customer--foretelling the rise of a potent new customer-retention tool.(Cover Story)
December 1, 2003... There's an old saying that a business can succeed only by being one of three things: cheaper, faster or better. Not so with e-mail marketing. Not only is it faster and cheaper, it's also interactive and trackable, which clearly makes it a...

Covert research: simple, savvy and somewhat sneaky ways to get the scoop on what your target audience really thinks and wants.(market research)
December 1, 2003... Your customers and prospects are lying to you. They're misleading and misguiding you. Not in a malicious or intentionally deceitful way, mind you. It's all part of a noble effort on their part to provide constructive feedback, objective input...

Ready, aim, hire!(customer service)
December 1, 2003... When the target is customer-service improvement, most banks offer employees either training or financial incentives. Metropolitan National Bank in Little Rock, Ark., does neither. Yet, the financial institution has been repeatedly ranked by...

Pushing the envelope.(Fundamentals: direct mail)
December 1, 2003... Woody Allen said, "Eighty percent of success is showing up." Unfortunately, this isn't the case for direct mail. If a piece of direct mail simply and randomly "shows up" in the mailbox, it is most likely classified as junk mail and retired,...

Dealing with unsatisfied customers.(Customer Satisfaction)
December 1, 2003... Every bank marketer needs to construct a plan--call it a "Conditional Service Recovery Protocol"--to quickly identify, capture, rectify, record and track customer dissatisfaction episodes. While none of us likes to hear complaints (and it is...

Internet banking platform designed for community institutions.(New Products)
December 1, 2003... When BPC Holding Co. in Cookeville, Tenn., considered an Internet banking system for its two community bank subsidiaries, managers hesitated because of potential drawbacks. "When you use one of the Larger Internet banking providers, you're...

Making the best use of available customer data.(Optimas3 DocumentAnlayzer and KnowledgeSource generate customer data for financial institutions)(Brief Article)
December 1, 2003... Is your bank mining all that valuable data from customers' checks? Wausau Financial Systems (WFS), Mosinee, Wisc., is showcasing two systems, Optimas3 DocumentAnlayzer and KnowledgeSource, which generate more customer data for financial...

Product file.(software for marketers)(Brief Article)
December 1, 2003... Aprimo Inc., Indianapolis, is offering a suite of software products that address seven of the most common problems faced by marketers: marketing planning, expense management, job initiation and production management, campaign management,...

Now your customers can afford to take fido to the vet.(New Products)(Brief Article)
December 1, 2003... Marketers should take notice whenever they hear of a product whose popularity is increasing at a 125 percent annual rate. And that is exactly what is happening in the area of health insurance for pets. HSBC, a commercial bank with more than...

Getting ink in your local media.(Communications Q & A)
December 1, 2003... Q: Even though there doesn't seem to be much "news"at out bank, the president is always asking why we aren't getting mine media coverage. Is there anything I can do to create additional positive media "buzz"? It's always easy to spot the...

Pro's and con's of preprinted newspaper inserts.(Direct Mail Essentials)
December 1, 2003... Between the alternatives of mass media advertising in newspapers and targeted direct mail, there lies a middle ground: The preprinted newspaper insert that offers some of the advantages of both types of media. The preprinted or...

Three new faces on the ABA Marketing Network Council.(Marketing edge)(Brief Article)
December 1, 2003... inside Like a Gold Mine: The New Generation of Customers ABA Trust, Wealth & Management Conference Scheduled for Feb. 29-March 2 in Arizona 2004 CFMP Exam Schedule Three new persons have been named to the ABA Marketing Network...

Planning for the opportunities.(Marketing Edge)(Brief Article)
December 1, 2003... Banks have posted record profits tiffs calendar year. But with interest rates possibly moving up and the economy changing again, what will be the challenges of the New Year? Developing a marketing plan will be one of the most practical ways to...

Like a gold mine: the new generation of customers: marketing to Generation X, the population wave coming behind the baby boomers, will be different. For one thing, Gen Xers think that services like Internet banking are a necessity--not a luxury.(Marketing Edge)
December 1, 2003... Michael Jackson. Madonna. The Cosby Show. The Dukes of Hazard. Member-Only jackets. Parachute pants. Leg warmers. Does any of this sound familiar? If you're a Gen Xer, chances are you've been a fan of these artists or TV shows or worn some...

ABA Trust, Wealth Management & Marketing Conference: scheduled for Feb. 29-March 2 in Arizona.(Marketing Edge)(Brief Article)
December 1, 2003... New strategies for attracting, retaining and cultivating high net-worth clients will be presented at the ABA Trust, Wealth Management & Marketing Conference. Feb. 29-March 2 in Scottsdale, Ariz. The conference, now in its 85th year, will...

ABA Trust keynote speakers.(Marketing Edge)(Calendar)
December 1, 2003... SUNDAY, FEBRUARY 29, 2004 4:15 - 5:15 PM General Session Window on the Future: Emerging Imperatives for Trust and Wealth Managers Michael Kostoff, Executive Director for Financial Services, The Corporate Executive Board The...

Calendar 2004.(Marketing Edge)(Calendar)
December 1, 2003... Jan. 25-28 ABA Insurance Risk Management Conference The Wigwam Resort Scottsdale, Ariz. Feb. 29-March 2 ABA Trust Wealth Management and Marketing Conference Marriott's Camelback Inn Resort, Golf Club and Spa Scottsdale, Ariz. June...

Chapter events 2004.(Marketing Edge)(Brief Article)(Calendar)
December 1, 2003... New England Chapter Contact: Ann Sherry (505) 520-1600, extension 230 or Joe Mitchell, (508) 844-3315 Jan. 30 Winter 2004 Conference The Radisson Hotel, Marlborough, Mass.

The 2004 CFMP exam schedule.(Marketing Edge)(Brief Article)
December 1, 2003... The following is the examination schedule for the Certified Financial Marketing Professional (CFMP), its reported by The Institute for Certified Bankers (ICB). The Sept. 12 exam will be held concurrently with the ABA Marketing Conference...

Services Directory: guide to the industry's leading suppliers.
December 1, 2003... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

We told you online banking would be big some day.(Figuratively Speaking)(Brief Article)(Illustration)
December 1, 2003... Percentage who used their computer to bank from home at least once a month as of March 2003 29 Percentage of consumers who used their computer to bank from home in March 2000 7 Percentage in March 2003 who...