ABA Bank Marketing articles from December 2002

ABA Bank Marketing archives from December 2002

Wachovia Securities Inc. (Service Providers).(Valuemetrics names Richard G. Steingraber managing director of its Atlanta office )(Brief Article)
December 1, 2002... Richard G. Steingraber has been named managing director of the Atlanta office of Valuemetrics. He was the former managing director of investment banking for Wachovia Securities Inc., Atlanta.

First Commercial Bank. (Service Providers).(Davis Bancorp appointed Greg Salm executive vice president )(Brief Article)
December 1, 2002... Davis Bancorp, Chicago, appointed Greg Salm executive vice president in charge of operations in Illinois and Florida. Previously, Salm was president of First Commercial Bank in Chicago.

JCG Ltd. (Service Providers).(names Shawn Morris consulting associate )(Brief Article)
December 1, 2002... Shawn Morris has been named a consulting associate at JCG Ltd., Odessa, De. He served previously as chief marketing officer and executive vice president for Progeny Marketing Innovations (formerly known as FISI-Madison Financial). Morris, a...

Market Line Associates. (Service Providers).(names Andrew Callen, Heather Young and Michael Ott )(Brief Article)
December 1, 2002... Market Line Associates of Atlanta named three new additions to the firm: Andrew Callen, named senior vice president and director of sales, will direct new business development activities. Heather Young, senior consultant, will be responsible...

Hypercom Corp. (Service Providers).(names Eric Duprat vice president for marketing and business development )(Brief Article)
December 1, 2002... Eric Duprat was named vice president for marketing and business development for Hypercom Corp.'s transaction systems group, responsible for global marketing operations. Duprat is an eight-year veteran of the electronic payments industry, with...

Viacom/Blockbuster Entertainment Group. (Service Providers).(Rich Gabe has been named senior vice president and executive director of the new brand relationship group at Bernstein-Rein Advertising Inc)(Brief Article)
December 1, 2002... Rich Gabe, formerly senior vice president of strategic and group marketing for Viacom/ Blockbuster Entertainment Group, has been named senior vice president and executive director of the new brand relationship group at Bernstein-Rein...

Hypercom Corp. (Alliances & Agreements).(forms new in-house division to market its newly developed biometrics services)(Brief Article)
December 1, 2002... Hypercom Corp., Phoenix, has formed a new in-house division to market the company's newly developed biometrics, secure identification, age verification and transaction security products and services. The secure systems and transactions group...

Progeny Marketing Innovations. (Alliance Agreements).(joined with fraud-prevention authority Frank W. Abagnale to promote security and fraud protection products)(Brief Article)
December 1, 2002... Progeny Marketing Innovations (formerly known as FISI-Madison Financial) has joined with fraud-prevention authority Frank W. Abagnale to promote security and fraud protection products. Abagnale is the author of "Catch Me If You Can," soon to be...

Banknorth Group Inc. (Mergers & Acquisitions).(will acquire Warren Bancorp Inc)(Brief Article)
December 1, 2002... Banknorth Group Inc. of Portland, Me., will acquire Warren Bancorp Inc., parent of Warren Five Cents Savings Bank, for about $122.6 million in cash and stock. Banknorth will gain a leading market share in Essex County, Mass. Warren operates six...

CharterOneBank. (New Names).(First Federal of Michigan has officially changed its name to CharterOneBank)(Brief Article)
December 1, 2002... First Federal of Michigan has officially changed its name to CharterOneBank, giving Cleveland-based Charter One bank 103 additional full-service retail offices operating under the Charter One name. A major advertising and promotion campaign was...

Orange County Business Bank. (New Bank).(opens in Newport Beach, Calif)(Brief Article)
December 1, 2002... Orange County Business Bank opened during the fourth quarter 2002 in Newport Beach, Calif. For customers, the bank will target established businesses with five to 125 employees.

Citibank. (Good Deeds).(donated $90,000 to benefit several city fire houses affected by the September 11, 2001 terrorist attack)(Brief Article)
December 1, 2002... Employees and customers of Citibank, New York, have donated $90,000 to benefit several city fire houses affected by the September 11, 2001 terrorist attack. The money from the Citi for the City Fund was donated during a ceremony earlier this...

Monthly specials on loans and deposits. (Ideas That Work).(marketing ideas of different banks)
December 1, 2002... Here's a roundup of innovative marketing ideas from banks throughout the nation: Prime Time Tuesday. Automobile dealers stay open late during their periodic sales; why not banks? Charter One Financial in Cleveland did it during the...

Discover Card earns publicity with college football fan contest. (Marketing News).(Brief Article)
December 1, 2002... Armchair quarterbacks across the country for the second year in a row have an opportunity to win a guest appearance on the New Year's Days broadcast of the ESPN College GameDay thanks to the Discover Card Gets You on GameDay Challenge. One...

P2P picks up. (In Brief).(electronic payments )(Brief Article)
December 1, 2002... A report from the Federal Reserve Bank of Chicago says consumers are adopting electronic payments in increasing numbers. The National Automated Clearing House Association says its services were used for direct payments almost 20 percent more...

Plastic payrolls. (In Brief).(Akron Beacon Journal companies using plastic debit cards to pay employees)(Brief Article)
December 1, 2002... First there was cash. Then there were paper paychecks. Now, there's plastic. The Akron Beacon Journal companies are resorting to paying employees with plastic debit cards instead of checks. They say it reduces fraud, saves paper, cuts shipping...

Ad-Link. (In Brief).
December 1, 2002... Ad-Link, a Web-based product from Market Rates Insight, permits you to track your competitors' product offerings (in print advertising) online and in real time. The service can also answer questions about the size and frequency of competitors'...

Promoting online banking with an Internet kiosk. (Marketing News).(First State Bank)
December 1, 2002... Steve Kohut, marketing manager of First State Bank in St. Clair Shores, Mich., has discovered an effective way to introduce customers to the benefits of Internet banking. Recently the bank purchased 10 Internet kiosks, one for the lobby of...

Fingertip shopping. (Marketing News).(West Seattle Thriftway market is offering customers the option of using the Pay By Touch service )(Brief Article)
December 1, 2002... Supermarket shoppers in the Seattle area can now buy groceries without cash and without plastic. ALL they need is a fingertip. In an early example of biometric identification for consumer transactions, the West Seattle Thriftway market is...

Out with the old, in with the new. (Marketing News).
December 1, 2002... Through the years, First Federal Bank in Lincoln, Neb., has maintained a pattern of growth. Since 1907, when it was first chartered as Fidelity Savings and Loan Association, until 1995, when it received a federal savings bank charter and became...

How to give punch to print ads: 2002 ABA MN Advertising Awards Competition. (Best of the Best).
December 1, 2002... WANT INSIGHT INTO HOW A BANK GOES ABOUT CREATING AN AWARD-WINNING PRINT AD SERIES? WE ASKED TWO WINNERS FROM THE 2002 ABA MARKETING NETWORK AD AWARDS COMPETITION TO PROVIDE A LITTLE BACK-GROUND ABOUT THEIR ENTRIES. THEIR REPLIES ARE...

The post-hype economy. (Marketing Solutions).(management in post-hype economy)
December 1, 2002... The "new economy" turns out in retrospect to have been mostly the "hype economy." Like "the perfect storm," the hype economy was a series of trends converging to create a once-in-a-lifetime happening. Shareholders were hyped--and went on to...

Salary alone is not a motivator: this is the second part of a three-part series. (Rewarding Employees).
December 1, 2002... People sometimes ask me, "If money isn't a top motivator, then why is it all I seem o hear about from my employees?" I've had a chance to examine this question firsthand in several companies and have found several explanations: 1. In some...

From marketer to top honcho: marketing experience is more valuable than ever as a ladder to upper management. Here's how five bank CEOs/presidents used marketing backgrounds to climb to higher leadership positions. (Cover Story).
December 1, 2002... These days, corporations are hiring CEOs and presidents with more diversified career backgrounds. The shift is toward talent with "general managerial" experience in a range of disciplines versus a "single career" focus. The reason? Company life...

Bulking up flabby financials. (Feature).(Cape Savings refocused, realigned and reoriented itself with strong customer relationship management program)(Company Profile)
December 1, 2002... When Cape Savings on the New Jersey seashore was figuratively getting and kicked in its face; it decided to improve its fiscal fitness. The institution refocused, realigned and reoriented itself with a strong customer relationship...

Taking the lead: some thoughts on the successful handling and processing of sales leads and the benefits of lead-tracking software. (Feature).
December 1, 2002... Managing leads often has been compared to herding stray cats. Leads come into your institution from many different sources--walk-ins, call-ins, purchased lists, customer conversations with banking staff, direct mail and so forth. Once in, leads...

Worth its "wait" in gold: the "what" and "why" of music and message-on-hold (MMOH) systems, and how they benefit marketing. (Fundamentals).
December 1, 2002... Visualize a potential customer--We'll call her "Janet." This woman has received a targeted mailing about an investment fund and finds that it suits her needs exactly. What happens when she follows up and calls your bank? If we accept that...

Advertising credit products and loans. (Direct Mail Essentials).(direct mail is most effective when selling loans)
December 1, 2002... While direct mail is effective for advertising many types of financial services, it pays off the most when selling loans. Credit cards and home-equity credit are the most frequently promoted products in bank-sponsored direct mail. (Among...

High-balance/low-balance market segmentation. (Customer Satisfaction).
December 1, 2002... Market segmentation is a much-discussed strategy of financial marketers. With the aging of the population and the proliferation of companies offering financial services, it is critical that bankers make specific marketing plans that take into...

Divide and conquer. (New Products).
December 1, 2002... Segmentation is the mantra of the marketing profession. Sort your customers by income, lifestyle, neighborhood clusters and the Like, and you'll gain valuable knowledge that will help an astute sales professional to improve his closure rate....

Loan by phone. (New Products).
December 1, 2002... Vysym Corp.'s new line of TALTS automated voice-response systems will take calls from prospective borrowers all day long, every day. Enabled by automatic speech-recognition technology, loan applicants can obtain loan information including...

Check imaging made simple. (New Products).
December 1, 2002... Wausau Financial Systems has introduced a new one-stop program for processing checks, which the company says will reduce processing errors and operational costs. [Optima.sup.3] Solution Portal permits operators to navigate the processing...

Geoscape International. (Product File).(offers multicultural business and consumer lists to simplify ethnic marketing)(Brief Article)
December 1, 2002... Ethnic marketing is made simpler with DirecTarget Lists, a line of multicultural business and consumer lists from Geoscape International. The company claims more than 130 million households, 260 million individuals and 11 million individual...

Mail-Well Inc. (Product File).
December 1, 2002... "Invisible" interactive direct mail from Mail-Well Inc. is a technology that permits marketers to print messages on the outside of an envelope which, when rubbed by the recipient, relate to the materials inside. The company says the interactive...

'E' for efficiency in account information.(Bank One worked with Xpedite to develop system that now allows the bank to offer electronic delivery of encrypted account iformation.)
December 1, 2002... The United States Postal Service doesn't call it "third-class mail" any more - now it's called "standard." But if it walks like a duck, and quacks Like a duck... well, you know. Bank One Corp. of Chicago recently worked with Xpedite, an...

How the 'longevity revolution' will impact financial services. (ABA Resources).
December 1, 2002... America is in the midst of a longevity revolution that wilt impact tomorrow's financial services industry, according to Mark Goldstein, an authority in the field of aging and its implications for business and the marketplace. "The single...

Don't overlook the ABA Trust, Wealth Management and Marketing Conference! (ABA Resource).(Brief Article)
December 1, 2002... A number of marketing issues will be discussed at the ABA Trust, Wealth Management & Marketing Conference, Feb. 26-28, 2003, at the Tampa Marriott Waterside Hotel in Tampa, Fla. The titles of some of the marketing-related sessions include:...

School of Bank Marketing papers available on Website. (ABA Resources).
December 1, 2002... Three bank marketing papers written by students in the class of 2002 at the ABA School of Bank Marketing and Management are now available for viewing on the Marketing Network portion of the ABA website, aba.com. The three papers, which...

Marketing Network schedules 2003 Strategic Marketing Colloquium. (ABA Resources).(Brief Article)
December 1, 2002... The ABA Marketing Network has scheduled the 2003 Strategic Marketing Colloquium for May 31-June 1 at the University of Colorado, Boulder, Colo. The colloquium is a program designed to help marketers come together with their peers to...

Calender 2003.(events in 2/03-9/03)(Brief Article)(Calendar)
December 1, 2002... Feb. 26-28 ABA Trust, Wealth Management and Marketing Conference Tampa Marriott Waterside Tampa, Fla. March 30-April 1 ABA/Foreword Financial: Sales Management Conference Union Station--Hyatt Regency Dallas at Reunion...

Services directory. (A-W).(listings of firms and organizations that serve financial services community)(Directory)
December 1, 2002... This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further...

What almost every community bank has--a Website. (Figuratively Speaking).(Brief Article)
December 1, 2002... Percentage of community banks that will have websites by the end of 2002, according to a report by Grant Thornton: 88 Percentage who had a website five years ago: 20 Percentage who say that offering Internet banking is key to their...